Author: Rachelle Moore

  • Smart & Affordable: Top Budget Real Estate Photo Editing Strategies to Boost Your Listings

    Smart & Affordable: Top Budget Real Estate Photo Editing Strategies to Boost Your Listings

    First impressions count for a lot in most aspects of life, and that’s especially true when trying to sell a home. With so many listings available, buyers often make snap judgments about which properties are worthy of their time — and they’ll typically base that judgment on the quality of the photographs.

    The impact of high-quality photos goes beyond grabbing attention. With 85% of buyers prioritizing property photographs when deciding which homes to view, ensuring your listing has images that show the property in its best light really can make the difference between a property selling or sitting on the market. A Redfin study found that homes listed with high-quality photographs sell an average of three weeks faster and for $10,000 more than the listing price.

    The problem? For sellers on a tight budget, hiring an expensive professional real estate photographer can be cost-prohibitive.

    But in today’s competitive real estate landscape, settling for low-quality images just isn’t an option. For budget-focused sellers, Phixer’s affordable real estate photo editing service ensures that achieving professional-looking photographs is achievable without being a big spender. 

    Essential Budget Editing Tools

    For sellers on a tight budget, taking the DIY approach to real estate photos isn’t just the preferred option. It’s often the only option. The good news: it’s entirely possible to take high-quality photos that stand out without breaking the bank.

    Most smartphones can capture professional-quality images. By making the most of budget editing services, sellers can bypass a photographer altogether.

    Getting the best photos comes down to combining the power of your smartphone with expert editing solutions.

    Phixer

    At Phixer, we offer affordable real estate photo editing services that quickly give your photos the captivating dazzle required to make your listing shine. Simply upload your images and our team of expert editors will create magazine-quality photographs within the same day. We also offer an instant AI editing feature, which can give your photos a professional look in a matter of minutes.

    Need property listing enhancement while on the move? Our mobile-friendly website allows you to get the images you need wherever you are.

    Key Editing Techniques on a Budget

    Even knowing a few photo editing tips can help you produce quality real estate photographs. For sellers on a small or nonexistent budget, focusing on the following can make a big difference.

    Brightness, contrast, and color correction

    When we say properties should be presented in their best light, we mean it literally. Overly dark or flat images are uninspiring at best, off-putting at worst.

    Even simple tools allow you to adjust exposure, contrast, and color. Just keep in mind it’s easy to overdo these adjustments. At Phixer, our editors ensure that your photograph’s colors are perfectly in balance.

    Simple HDR and exposure adjustments

    Showcasing interiors can be tricky due to dark corners and bright windows. Modern smartphones, including iPhones, have built-in HDR that automatically balances these differences.

    Removing minor clutter or imperfections

    Clutter distracts from the best parts of your property. Even small details, like a trash can or cables, can weaken a photograph’s impact. Removing clutter before shooting helps. At Phixer, our editors fix imperfections to create photos that showcase your property in all its glory.

    DIY vs. Professional Help

    While it’s possible to make minor edits using free tools, sellers and agents need to decide between doing things themselves or seeking professional help.

    For very minor touch-ups, the DIY method will likely suffice. For more complex edits, it’s best to leave things to professionals. This offers peace of mind that your listing will have the polished look buyers notice.

    At Phixer, our budget photo editing service delivers professional images that save time, money, and effort, allowing you to get your listing online quickly without cutting corners.

    Tips to Maximize Impact

    Not every photograph of your property requires heavy editing. If time and money are short, prioritize the images that’ll have the most impact. Buyers will focus on the living room, kitchen, and exterior but likely skim past the downstairs bathroom or laundry room. Editing the key rooms ensures buyers see the spaces that matter most.

    You can make your photographs look more professional by maintaining a consistent style across all photos. Ensuring all images are of similar brightness and color tones helps create a cohesive look that allows buyers to get a true sense of your property.

    Finally, remember that lighting is everything. Shooting during daylight hours reduces the amount of editing needed. If your photos don’t have ideal lighting, Phixer’s affordable editing service can turn things around.

    Conclusion

    In a crowded property marketplace, ensuring your listing has professional-quality photographs is key to standing out. As we’ve seen, even knowing a few simple editing tips can transform your photos from drab to fab. For more complex edits or when time is short, Phixer’s budget-friendly real estate photo editing is on hand to give you the photographs you need to make your listing shine.

  • Why Consistent Editing Style Builds Trust in Real Estate Marketing

    Why Consistent Editing Style Builds Trust in Real Estate Marketing

    Trust is crucial in the real estate industry. Investors, sellers, and buyers all want to be sure they are making the best decision. Strong visuals are among the quickest methods to instill that confidence. The images you choose to promote a property say a lot about your reputation, professionalism, and attention to detail. The hitch is that having stunning photos alone isn’t enough to establish confidence in real estate marketing. Consistency is the foundation of it.

    Every image that represents your brand will feel clean and well-edited if you use a consistent photo editing approach. This is more than just aesthetics; it’s about influencing how customers view your brand and, eventually, how quickly real estate sells. Let’s examine the benefits of consistency in real estate photo editing and how it might improve your marketing approach.

    First Impressions Count

    In actuality, consumers make choices quickly. According to research, most individuals just need a few seconds to form an opinion about a home after viewing listing images. You don’t have time for second chances in a market this competitive.

    • Credibility is instantly established by expertly taken, high-quality real estate photographs.
    • Maintaining a unified design throughout all listings enhances your reputation.
    • Even a fantastic home can seem less desirable if the photos are jumbled or badly manipulated.

    Consider looking through the listings of an agency. You might unconsciously think that the agency lacks polish or professionalism if each property photo has a distinct appearance, such as one that is too dark, another that is too bright, or one with mismatched tones. 

    On the other hand, you get a sense of dependability, trust, and attention to detail when all the images line up perfectly.

    The Influence of Branding in Photographing Real Estate

    Colors and logos aren’t the only aspects of branding. Property photography branding has a significant impact on how people view your company in the real estate industry. Whether it’s crisp and modern, cozy and welcoming, or clean and bright, a consistent editing style becomes an extension of your company identity.

    This is why it’s important:

    1. Recognition: Potential customers can quickly identify your listings before they even see your name if you maintain a consistent editing style.
    2. Professionalism: When your portfolio is consistent, clients feel more at ease. It shows that you pay attention to details.
    3. Memorability: Having a distinctive style helps customers remember your agency or photography business and distinguishes you from rivals.

    Consider well-known lifestyle brands. Their advertisements are very recognizable due to their continuous graphic identity. Real estate is no exception; editing real estate photos gives your company a distinctive visual identity.

    Developing Consistency to Build Trust

    In real estate marketing, credibility is derived from evidence rather than promises. Potential buyers and sellers start to trust you when they notice that your listings are always of a high caliber.

    A dependable approach to photo editing demonstrates that:

    • You give each property the same level of attention.
    • You have made investments in expert procedures and frameworks.
    • You maintain quality control because you appreciate the client’s experience.

    Conversely, inconsistency can raise questions. Clients can question whether you’re picky about where you invest your time and energy if one property has well-shot, welcoming photographs while another appears hurried or unfinished. Your brand’s credibility may be damaged by that uncertainty.

    Why Properties Benefit from Consistency and Sell Quicker

    In addition to trust and branding, there is a very useful advantage: properties are sold by consistent, expertly rendered images. Online photographs have a big impact on buyers these days, and they frequently use them to decide whether to schedule a viewing.

    Regular, well-executed photography is beneficial:

    • Attract more prospective customers: Online buyers are drawn to professionally altered photos because they convey a sense of professionalism.
    • Highlight property features: Effectively draw attention to the property’s features by using consistent lighting, color scheme, and tone, which avoids distracting changes.
    • Boost perceived value: Properties with polished, well-presented photos are frequently viewed as more appealing, which results in quicker sales at higher prices.

    To put it briefly, regular editing is about producing results rather than just looking good.

    Professional real estate photographs do much more than only highlight properties in the cutthroat world of real estate; they also establish credibility, trust, and brand awareness. All of these advantages are held together by a consistent approach to photo editing. It establishes a distinctive style that enhances your brand identification, gives buyers and sellers more trust, and eventually speeds up deal closing.

    Consistency builds trust, loyalty, and quantifiable outcomes for agencies, photographers, and marketers in addition to producing stunning photographs. 

  • The Impact of AI-Enhanced Photos on Property Sales and Buyer Decisions

    The Impact of AI-Enhanced Photos on Property Sales and Buyer Decisions

    Does AI have a place in real estate photography, and should you use AI real estate editing for your pictures as a real estate agent?

    The reality is that before buyers even set foot in a property, they have already formed an opinion on it from simply glancing at the online listing. And in today’s competitive landscape, if you’re not making the right first impression, you’re making the wrong one.

    Buyers expect high-quality polished visuals that showcase the property in its best light and enhance its features to enable them to visualize themselves living there.

    This reason alone is why you need AI real estate photo editing for your listings. 

    The Psychology of First Impressions: How visuals affect buyer decisions.

    Humans are, by nature, visual creatures. It’s instinctive. The visuals you use to promote your properties are what form a first impression with people, and research shows you only have seven seconds to make that first impression before you lose the chance.

    Do your property listing photos stand up to the seven-second challenge?

    AI-enhanced property photos work because they tap into this natural instinct.

    Picture this: with AI real estate photo editing, people don’t just see a room with four walls; they see potential, possibilities, and most importantly, they see themselves living there. This emotional connection is what will drive your bids, viewings, and ultimately, your sales.

    Image credit

    Benefits of AI-Enhanced Photos:

    Improved Lighting and Colour Balance

    AI-enhanced property photos mean you can

    • Correct exposure
    • Balance color
    • Sharpen details

    Real estate photography AI tools allow agents to ensure their listings have a professional photographer’s feel without the expense.

    Virtual staging and decluttering

    Empty rooms are hard to visualize, especially when paired with having short viewing times or unimaginative photos. The result is boring and uninspiring.

    According to NAR statistics, 77% of buyers state it’s easier to visualize a staged property as their home, while the Home Staging Institute notes that 65% of real estate agents who responded in a recent survey said that staged homes sell faster. With virtual staging AI tools, you can bring a room to life and showcase it instead of simply sharing a bland, soulless room with nothing in it.

    Consistent quality across listings

    For agencies that handle multiple listings, consistency is vital. AI real estate photo editing gives you consistent quality across property listing photos that stand out and capture people’s imaginations, making them want to book a viewing regardless of the type of property. 

    Impact on Property Sales:

    Increased inquiries and showings

    The ripple effect of better images is something you will likely feel instantly. Listings with AI enhanced property photos automatically attract more clicks and by extension more requests for viewing. StagedbyAI suggests this is a 74% increase over unstaged properties.

    Higher offers due to perceived value

    You can absolutely increase property value with AI photos. AI staging has been documented to lead to increased offers on properties, many times above the asking price.

    It’s not just extra interest you benefit from; the AI photo editing impact on home sales isn’t to be dismissed either.

    Image credit

    Case Studies / Examples: Real-world examples of AI photo editing success.

    • Kivir Home, Seville – case studies show that the boutique agency used virtual staging AI to transform a stark and cold property into a sophisticated dwelling with designer furniture, elegant dining arrangements, and luxury bedrooms. This resulted in multiple offers in 18 days, and the property sold for 12,000 euros above the asking price, garnering an 89% increase in viewing requests.
    • StagedbyAI shares that a vacant 1980s-era home in Queens was sitting unsold on the market for months. Its outdated aesthetic and bare rooms proved to be off-putting for buyers. The agents used virtual staging to overhaul the layout and style of the space, adding trendy decor and warm lighting. These edits saw online views surge by 40% and the property was sold within 3 weeks of the edits after a bidding war for 5% above the asking price.

    Best Practices for Realtors: Tips for using AI responsibly without misleading buyers.

    AI tools are powerful, and they can be used in all manner of ways to enhance photos. 

    However, real estate agents must avoid deceiving potential buyers. AI-enhanced property photos should not misrepresent reality. For example, real estate editing by removing a family’s belongings and clutter is perfectly acceptable, but adding in an extension or windows and doors where they don’t exist, not so much.

    • Keep the before and after images to show prospective buyers.
    • Use AI tools for real estate photography only for lighting, decluttering, and adding furnishings, never for structural alterations or to hide defects.
    • Match the styling to the demographic.
    • Maintain consistency across all listings.

    Conclusion: Why AI Real Estate Photo Editing Accelerates Sales

    Modern buyers expect more than just snapshots of a property; they expect a curated experience that enables them to imagine themselves living in their new home. AI-enhanced property photos offer exactly this, and the results speak for themselves.

  • HDR vs. Flambient: Which Photo Editing Style Converts More Real Estate Clicks?

    HDR vs. Flambient: Which Photo Editing Style Converts More Real Estate Clicks?

    You’ve staged the home, the lighting is perfect, and you’ll get just the right shot to accompany your new listing to show off the property in all its glory.

    But the listing has been live for a few days, and people are simply scrolling on by. What is wrong?

    In all likelihood the issue probably isn’t with the property itself, it’s how it’s been captured.

    In the realm of real estate, your visuals are your initial handshake. As 97% of property seekers turn to online listings, as per the NAR report, if your images don’t seize their attention in a split second, your efforts might as well be in vain.

    But how do you make your images pop? 

    It’s all in the editing.

    Of course you need to make sure you’re setting up your shoot in the right condition, but how you edit your pictures matters just as much if not more. This is where the discussion between HDR vs Flamboyant photo editing enters the chat.

    What is HDR in Real Estate Photography?

    HDR stands for High Dynamic Range, and this technique blends multiple exposures – one light, one dark and one in between into a single image.

    Why do you need three images? HDR; specifically, hand-blend HDR gives you a higher level of control over which aspect of the photo you want to incorporate into the final composite, enabling you to achieve a more natural look to balance the picture out and highlight details within the image.

    Image credit

    For example, HDR allows for the small details to shine through, like the grain in the dark wood cabinets, and removes any blowout from bright windows so you can capture the kitchen and the garden outside with more impact.

    What is Flambient Photography?

    In comparison, Flambient combines two shots; one taken with a flash and one with natural light. Why?

    The shot with the flash gives you a more accurate projection of the true colours of what is in the picture, and the natural light gives your picture more depth and warmth.

    These two are then layered together when editing to give the room a more realistic and immersive feel.

    Image credit

    How does this work in real life?

    Let’s say you’re shooting a bedroom at golden hour. The flash will capture the crisp white linen on the bed while the natural light picture will keep the sunset glow coming through the curtains. When edited correctly, the result delivers a high-end, true-to-life depiction as if you were standing in that room at that point in time.

    Workflow Comparison

    To break it down into a simple example, the workflows are 

    HDR Workflow

    • Mount the camera on the tripod.
    • Take 3 -5 bracketed shots.
    • Blend exposures by hand or with editing software (hand-blended offers more control over which elements you use, but can take longer)
    • Make the final tweak to adjust the colour and contrast until it’s right.

    Flambient Workflow

    • Take ambient light shots to capture the natural feel
    • Take flashlit shots for colour accuracy
    • Blend the two in layers, masking areas to preference
    • Fine-tune to deliver a natural yet polished look

    Which Style Gets More Clicks?

    Everyone knows that professional pictures for real estate listings can

    • Increase views by up to 118%
    • Speed up sales by up to 32%, resulting in less time spent on the market (as per stats on Visually Sold).

    But what gets more clicks between HDR vs Flambient real estate photography?

    HDR images are still click-worthy, and when time and speed are called for, they’re ideal for bulk editing and capturing properties when you need to get your imagery up quickly.

    Flambient photography, however, requires more time to capture and edit each shot, but ultimately gets more engagement, especially for high-end properties, thanks to its rich, detailed results that more accurately resemble in-person viewings.

    Expert Tips on Choosing the Right Style

    But it is not as simple as choosing HDR real estate photography, or Flambient real estate photographs, as your only go-to style.

    Capturing a small bright condo? HDR real estate photography can work well for you in this scenario. Shooting a statement house? Then go for Flambient.

    If your client is flipping properties, they might want listings up fast, meaning HDR is your go-to.

    Lastly, the weather that day should also dictate the editing style you use. Overcast days call for HDR editing, while Flambient real estate photographs are perfect for moody, mixed light spaces.

    Editing Best Practices for Both

    For HDR

    • Avoid over-saturation
    • Check vertical lines from wide-angle lenses
    • Focus on proper bracketing, white balance correction, noise reduction, and tone mapping.

    For Flambient

    • Use the flash sparingly
    • Focus on organizing the layers
    • Fix discolouration
    • Add a mask to adjust the view outside the window
    • Use the brush tool to correct colours
    • Don’t skip finishing touches; use 10-20% opacity, avoid removing shadows unintentionally, and brush gently over areas that need recovery.

    Conclusion

    When discussing HDR vs Flambient real estate photography, it’s not about which style is better. HDR real estate photography offers speed and balance while ambient real estate photos deliver more richness and realism to shots. However, the ultimate results are defined by the real estate photo editing practices used in HDR vs Flambient photo editing, as this will dictate the quality and impact of the final picture you put on your listing.

  • The Real Estate Agent’s Guide to Outsourcing Photo Editing Without Losing Control

    The Real Estate Agent’s Guide to Outsourcing Photo Editing Without Losing Control

    Photo editing can be a time-consuming task, so real estate agents naturally wonder whether they should outsource it.

    In general, our recommendation is that they should. Photo editing is a specialist skill and those looking to sell properties can benefit tremendously from professional work.

    The concern, though, is that you’ll lose control. If an editor can do whatever they want to images of a home’s interior, where does that leave you?

    The purpose of this post is to guide you if you’re in this position. You’ll learn why agents are outsourcing real estate photo editing in 2025, the risks involved, how to do it so you remain in control, and some strategies for communicating your needs to editors.

    Why Agents Outsource Photo Editing in 2025

    Agents use real estate photo editing services for all sorts of reasons, including:

    • Reducing the cost and expense of trying to edit photos in-house (perhaps with a team lacking the skills)
    • Benefiting from professional expertise and know-how on ways to make real estate photos look as good as possible
    • The scalability of outsourcing, especially if hundreds of images require editing
    • To take advantage of AI-related trends, which can further enhance property photos while remaining true to life

    High-quality photo editing has become critical for many real estate agents, simply because of the force of competition. Today, attention-grabbing and spell-binding property images are no longer optional.

    The Risks of Poorly Managed Outsourcing (And How to Avoid Them)

    edited real estate image

    Of course, learning how to outsource photo editing for realtors is fraught with risk. You can wind up making mistakes that ultimately undermine what you want to achieve.

    Here are some of the things that can go wrong:

    Data Security Risks

    Sometimes, photo editors don’t operate the same online security standards as you do, meaning they could leak information. Fortunately, you can fix this issue by using encrypted file sharing systems and ensuring editors use them (but not everyone does).

    Quality Problems

    Another issue can be quality. Anyone can set themselves up as a photo editor and start creating images that might be less-than-ideal for your brand.

    You can get around this by partnering with a provider with good reviews, known for their quality edits. Don’t pick the first option you see in Fiverr.

    No Control

    You can also risk losing control over the editing process when you start outsourcing editing for real estate listings to third parties. There’s a risk that the editors won’t follow your vision.

    You can get around this partially by being clearer in your briefs and providing examples of what you like. However, you may simply have to try several photo editors before you get what you want.

    Problems With Communication

    Finally, problems with communication can derail your photo editing efforts. Even small misunderstandings can lead to serious issues. (We discuss how to resolve these problems below).

    Step-by-Step: How to Outsource Photo Editing Without Losing Control

    So, how do you outsource photo editing while retaining control over the process? Here’s the step-by-step process we recommend:

    1.    Define Your Editing Requirements

    The first step is to think carefully about the type of editing you need. Editors will often revert to default methods unless you are explicit.

    As a real estate agent, this usually means making rooms bright and airy (which most editors will understand), but it is always worth spelling it out.

    2.    Choose A Partner You Trust

    Once you have your editing requirements written down, it’s time to pick a partner with real estate photo editing experience. You want someone who instinctively understands your requirements.

    We suggest choosing Phixer as your editing partner. All you need to do is upload your images to our platform and our editors will create magazine-quality marketing materials for your listings. We also offer AI instant editing, which also delivers high-quality, instant edits with professional precision (just like what you’d get if you went to a professional editor).

    3.    Establish Communication And Guidelines

    If you decide to go with a professional editor, the next step is to share your brief with them, telling them what you need. You might also want to clarify guidelines by sharing some sample images, clarifying your expectations.

    For communication, a professional tool like Slack is usually best. You can use email, but it’s clunky.

    4.    Review The Edits

    Some time after you commission the work, the editor will send the edited photos to you for review. You’ll need to look through these and then confirm whether they meet your standards.

    5.    Refine And Publish

    Finally, you’ll want to keep going back and forth with your editor until you’re happy with the results. As you repeat this process, you’ll figure out what works for you, what doesn’t, and how to improve it.

    Communication Tips to Ensure Smooth Collaboration

    Knowing how to communicate with an editor can be tricky and you won’t always get it right. So, what should you do? Here’s our guidance:

    • Be precise with what you want when sending instructions to editors (i.e. “make the bathroom look brighter”)
    • Set up a feedback loop so you can tell editors what you like, and what you want them to change next time
    • Provide visual examples of the style you like so your editors have a template to follow

    Recommended Tools for Streamlined Outsourcing

    If you want to enhance your property photo editing workflow even further, it pays to use the right tools. Here’s what we recommend:

    • Cloud storage, such as Dropbox or Google Drive
    • A communications platform, like Zoom or Slack
    • Project management software if dealing with multiple editors and properties (e.g. Trello)

    Conclusion

    Having read this, you should now know how to outsource real estate photos for editing and where to look for the best real estate photo editors for agents. At Phixer, we believe that AI technology is now so advanced that most real estate agents can benefit from using our instant AI editing tool and avoiding a lot of the hassle outlined above.

  • Top 5 Editing Techniques That Make Small Spaces Look Bigger in Property Photos

    Top 5 Editing Techniques That Make Small Spaces Look Bigger in Property Photos

    Whether you are a property owner, real estate developer or agent, making small rooms look bigger in photos is often essential. The roomier they appear, the more likely buyers and guests will show interest. 

    The key to making small spaces look bigger is to know the editing techniques that the pros use. Once you understand how to make small rooms look bigger in photos, you can apply it to all your properties, today and in the future. 

    So, which techniques work? Here’s our top five photo editing tips for small rooms:

    1. Use A Wide Angle Lens

    Pexels – CC0 License

    Your top priority is to use a wide-angle lens. These allow you to capture more of the room in one shot, giving it the impression of size (and making it feel less closed-off). 

    Wide angle lenses are available for most DSLRs and broaden the light coming into the lens from the sides. The camera then processes this information, allowing it to expand the boundaries of the room and create more depth. 

    However, you need to be careful when using a wide-angled lens. Distortion around the edges can make rooms appear unrealistic because of the excessive bending of straight lines. Therefore, keep the wideness of the angle within the envelope of what the image will allow. 

    2. Use The Rule Of Thirds

    Real estate photo editing for small spaces should also make proper use of the rule of thirds. Segmenting rooms into three equal shares adds balance and makes even the smallest spaces look functional and useful. 

    The best way to apply the rule of thirds in most rooms is to pick a key feature and build the rest of the image around that. For example, you could focus the shot on the kitchen island in the lower and middle thirds, and then use the sides or the top of the image to capture the remainder of the kitchen. 

    Applying the rule of thirds unconsciously can take time, but most cameras have a grid overlay function. This feature overlays the image with lines divided into thirds, showing you the location of all the objects in your room relative to the shot. 

    3. Leverage Height

    Pexels – CC0 License

    Another way to make a small space appear larger is to take your shots from elevation. Shooting rooms from higher angles gives the impression of size (since most people aren’t accustomed to viewing rooms at these angles).

    High angles work well in storage spaces, for example. Taking shots from above gives you a better vantage point and lets you show buyers and clients the functional or practical layout of the room. 

    High angles also allow you to show the full expanse of the floor. This detail is often missing from conventional real estate photos, but could sway their decision one way or another. 

    To capture more of the room in a single frame, use a step ladder. Make sure it is sturdy and you can hold the camera motionless while you take snaps. 

    4. Use Leading Lines

    Pexels – CC0 License

    If you want to make a room look longer, you could also try using leading lines. These work by drawing the eye in one direction, creating a path through the room. 

    For example, you could use a kitchen counter as the “leading line” and then use a rule-of-thirds shot where the edge of the counter creates a sense of distance and depth (even if the kitchen is shallow). You can also do the same with furniture in the living room, even if the outline isn’t perfectly straight. Even regular floor patterns can work sometimes (especially if you have fishbone wood flooring or tiles). 

    Some real estate developers use architectural features in the doorways and window frames to provide additional leading lines. These work best in period properties with striking features and entryways. 

    5. Use Vignetting

    Finally, you could explore vignetting to make small spaces look roomier. Adding elements, like the sky, can extend perceived space and roominess. 

    You often see real estate agents performing this trick on balconies where physical space is limited. Emphasizing the surrounding environment makes the available space feel larger. Another approach is to take exterior shots of rooms with the doors or windows open to increase the implied square footage — an option for garden rooms and conservatories with bi-folding doors. 

    Conclusion

    These techniques should provide you with a solid basis for using photos to make small rooms look larger. The more you get used to incorporating them, the more attractive properties and rentals will become to your audience. 

  • How Professional Photo Editing Increases Property Value Perception by Up to 20%

    How Professional Photo Editing Increases Property Value Perception by Up to 20%

    Introduction

    A growing number of buyers view property listings online. Data from the National Association of Realtors suggests that over 40% of US homebuyers started their search for a new property by visiting websites and perusing online listings in 2023. Viewing images is one of the most influential aspects of the buyer journey. 

    Studies show that prospective buyers spend around 60% of their time looking through photographs compared to just 20% reading the property description (source). This information is key when you consider that professional real estate photo editing can increase property value perception by up to 20%. 

    Getting the images right can make the difference between impressing clients and closing a deal, and failing to secure even a viewing. In this guide, we’ll explore the incredible benefits of real estate photo editing services.

    What is Real Estate Photo Enhancement?

    Images play a pivotal role in influencing perceptions and creating impressions of properties. Whether you’re building an online listing or a glossy brochure, including professional, high-quality, relevant images can help you boost lead creation and encourage prospective buyers to arrange a viewing, take a virtual tour or contact your real estate agency. 

    Real estate photo enhancement involves using cutting-edge technology to improve the quality and clarity of photographs and video footage. The aim is to optimize the chances of selling properties by showcasing them in their best possible light. 

    Professional photo editing for real estate agents, sellers, and photographers covers a wide range of services, including photo galleries, virtual twilight, video editing, and virtual staging

    What Are the Benefits of Real Estate Photo Editing?

    There are several benefits of real estate photo editing. Key advantages include:

    1. Increased value perception

    One of the most significant benefits of real estate photo enhancement is how edited photos affect property value. A large-scale study by AXA revealed that buyers estimated the asking price of a property at 21% higher when comparing professional and basic images of the same home. 

    1. Selling properties faster

    ‘Does photo editing help sell homes faster?’ is a common question posed by vendors and real estate agents. The answer, according to research from Redfin, is yes. On average, homes that are marketed using professional real estate photo editing services sell 32% faster. 

    1. Achieving higher sales prices

    Studies indicate that using professional images for real estate not only increases value perception and the speed of sales, but it also boosts sales prices. An analysis of over 200,000 listings by VHT revealed homes with professional photographs sold for over 30% more than those with basic images. Asking prices can be up to 47% higher. 

    1. Generating more interest

    It’s not always easy to make a property stand out or attract attention, especially if the market is slow, demand is low, or there are multiple similar homes up for sale in the area. One of the key reasons to invest in professional real estate editing is to generate more interest and make your listings catch the eyes of interested buyers. Listings that feature professional-grade photography can increase views by over 115% (source). 

    1. Attracting buyers

    The vast majority of buyers consider images important when viewing listings and online brochures. Almost 80% of buyers would be less interested in viewing a property if the listing featured poor-quality or unattractive photographs (source). 

    1. Maintaining authenticity

    Real estate photo enhancement is designed to make images look more appealing and attractive to engage buyers and create a positive impression. The best professional real estate photo editing services achieve this goal while maintaining authenticity. One of the main risks of using services is creating gaps between real life and online galleries. As an agent or property owner, you don’t want to present a home that looks completely different, causing buyers to be underwhelmed or disappointed when they visit. 

    The Phixer Difference: Making Your Listings Stand Out

    Phixer specializes in real estate photo editing and enhancement to make your listings stand out and shine. Utilizing cutting-edge techniques and tools, Phixer optimizes photographs to create stunning image galleries and generate high-quality leads. 

    The image below demonstrates the incredible impact of subtle, authentic real estate photo enhancement services:

    Phixer real estate photo editing

    Summary

    Data suggests professional photo editing can increase property value perception by up to 20%, but that isn’t the only benefit of real estate photo enhancement. Professional photo editing for real estate agents and owners can increase listing views, boost asking and sales prices, and help agents and vendors sell properties faster.

    If you’d like to learn more about the amazing advantages of real estate image editing, contact the friendly, experienced Phixer sales team today.

  • Essential Drone Features for Stunning Real Estate Aerial Shots

    Essential Drone Features for Stunning Real Estate Aerial Shots

    No one can deny just how beneficial drones can be for real estate photography. According to the latest industry statistics, properties advertised with aerial shots sell 68% faster than those that don’t.

    Drone-taken photos can help listings stand out even further when they’re processed with the right picture editing techniques. Some of our tips—aside from availing our services, of course—include cropping images to define their focal points, using the healing brush tool to declutter their backgrounds, and tweaking saturation and contrast to make them look sharper and more vibrant.

    However, all these things will be harder to do if your drone can’t take great aerial shots to begin with. To truly reap the benefits this device has to offer in real estate photography, make sure the one you’re using comes with these essential features.

    High-resolution sensors

    For more flexibility and better results when editing real estate photos, aerial shots should be as easy to work with as possible—so you need a drone that offers superb image quality. When looking at the drone’s specifications, it’s important to look for high-resolution sensors. QVC features this sort of information front and center for each product in its electronics section, which means its wide selection is easy to browse. The section covers bestselling cameras from household names Fujifilm and Canon to reputable drone companies like HOVERAir.

    After looking at the site’s drones, you’ll find that HOVERAir’s X1 PROMAX has some of the best specs for professional real estate photography. Its compact, 1/13 CMOS sensor maximizes light-gathering to capture more details in the day and reduce “gritty” textures in darker settings. Combined with an additional 107° field of view, such sensors can make it easier to photograph properties more easily. Aside from letting you do so at any hour of the day, they’ll also capture images that contain more detail. That means you can work more efficiently with fewer but more high-quality aerial shots that are easy to edit in multiple ways for listings.

    drone photo real estate

    Good stabilization systems

    Given how small drones are and how quickly the outdoors can affect their movement, you’ll want the ability to take aerial shots that aren’t blurry—even when the wind picks up. That’s what makes drones with a good stabilization system so vital. You’ll specifically want one with a sturdy gimbal that provides steady flight by absorbing vibrations, even on windy days. DJI, one of the biggest names in the drone industry, offers a few great options to this end. Many of its models feature cutting-edge designs that allow for stable flight, even in lighter, cheaper drones that are more likely to wobble in the air.

    Among them is the 4k-ready DJI Neo, which is one of the best lightweight budget drones available at Walmart and won’t break the bank for beginner real estate photographers. The Neo’s design, which leaked a month before its release last September, includes a ½ image sensor capable of taking high-quality images—a feature early packaging photos marketed as being “ultra-stabilized.” That’s because the drone leverages a single-axis mechanical gimbal and boasts Level 4 wind resistance. With the additional use of DJI’s RockSteady and HorizonBalancing stabilization technologies, you can easily take crystal-clear aerial images for listings before you need to stop shooting.

    dusk drone photo

    Long battery life

    The average drone can fly for anywhere between 15 to 30 minutes before it runs out of juice. However, you might need to shoot for longer if you want to take exterior shots from multiple angles, are working on larger properties, or run into poor lighting conditions halfway through. Although you can always pack extra batteries, you’ll be able to maximize your backup power if your drone can handle longer flight times.

    For this, you can look to the models from ZenaTech, which the company itself touts as being great for taking photos in real estate advertising. Aside from being 4k-capable and providing stabilized imaging features, the likes of the ZenaDrone IQ Nano come with an automatic charging station that can push flight times beyond half an hour. That’s expected to extend even further now that ZenaTech is testing new, high-density batteries meant to further improve the capacity of the durable, long-lasting, and fast-charging Lithium Polymer variants currently used by its drones. Getting your own drone from a brand that ensures a similar level of battery life quality means you can take your time capturing aerial shots that help properties sell.

     

  • Showcasing Seasonal Variations in Property Listings

    Showcasing Seasonal Variations in Property Listings

    Understanding the seasonal variations in property listings is essential for both buyers and sellers in the real estate market. The dynamics of property availability, pricing, and demand can shift dramatically throughout the year. This article explores how these seasonal changes manifest, providing insights into the best times to buy or sell, and how to effectively showcase properties during different seasons.

    The Impact of Seasons on Property Listings

    The real estate market is inherently influenced by seasonal changes. Factors such as weather, holidays, and school calendars play significant roles in determining when people choose to buy or sell their homes. For instance, spring and summer are often seen as peak seasons for real estate transactions, while fall and winter typically experience a slowdown.

    During the warmer months, families are more inclined to move, often coinciding with school breaks. This leads to an increase in listings, as sellers capitalize on the heightened demand. Conversely, the colder months can lead to fewer listings, as many potential sellers opt to wait until spring to list their properties.

    Spring: The Season of New Beginnings

    Spring is often heralded as the best time for real estate activity. As nature blooms, so does the housing market. Listings tend to surge during this season, with many sellers eager to attract buyers who are looking to settle before summer.

    Statistics show that homes listed in the spring often sell faster and at higher prices compared to those listed in other seasons. This is largely due to the increased competition among buyers, as many families aim to relocate before the new school year begins. Additionally, spring brings longer daylight hours and milder weather, making it an ideal time for home tours and open houses. Sellers can take advantage of this by staging their homes with fresh flowers and vibrant colors, creating an inviting atmosphere that resonates with potential buyers.

    Summer: The Peak of Activity

    Summer continues the trend set by spring, maintaining a high level of activity in the real estate market. However, the dynamics can shift slightly. While there are still many buyers in the market, the focus often turns to vacation homes and properties in desirable locations.

    In many regions, summer is characterized by open houses and outdoor showings, allowing potential buyers to experience properties in their best light. Sellers are encouraged to showcase their homes with vibrant landscaping and outdoor living spaces, as these features can significantly enhance appeal. Furthermore, summer events such as local fairs and festivals can create a sense of community, making neighborhoods more attractive to buyers. The relaxed atmosphere of summer can also lead to more informal negotiations, as families may be more willing to consider offers while enjoying the season’s leisure activities.

    Fall: A Transition Period

    As summer fades, the real estate market begins to cool down. Fall marks a transitional period where listings may decrease, but serious buyers remain active. This season can be advantageous for sellers who are willing to adjust their strategies.

    Properties that are well-maintained and showcase autumn aesthetics, such as cozy interiors and seasonal decorations, can attract buyers looking for a home that feels warm and inviting. Additionally, with fewer listings on the market, sellers may find less competition, allowing for more focused marketing efforts. The fall season also brings unique opportunities for sellers to highlight features like fireplaces and energy-efficient heating systems, which can be particularly appealing as temperatures drop. Moreover, the backdrop of colorful foliage can enhance property photographs, making listings stand out in online searches and attracting buyers who appreciate the beauty of the season.

    Winter: Challenges and Opportunities

    Winter presents unique challenges in the real estate market. Cold weather and holidays can deter potential buyers, leading to a significant drop in listings and sales. However, this season also offers opportunities for those willing to navigate its challenges.

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    For sellers, showcasing a home during winter requires a different approach. Emphasizing warmth and comfort can make a property stand out. Highlighting features such as fireplaces, cozy nooks, and energy-efficient heating systems can appeal to buyers who are looking for a refuge from the cold. Additionally, staging a home with soft blankets, warm colors, and inviting scents like cinnamon or pine can create an atmosphere that resonates with the season, making it easier for buyers to envision themselves living there.

    Marketing Strategies for Winter Listings

    Effective marketing strategies during winter can include professional photography that captures the home’s inviting atmosphere. Utilizing warm lighting and showcasing winter-themed decor can create a welcoming impression. Additionally, virtual tours can provide an alternative for buyers who prefer to browse homes from the comfort of their own space. It’s also beneficial to leverage social media platforms to share seasonal posts that highlight the home’s best features, perhaps even including testimonials from previous buyers about the joys of living in the area during winter.

    Moreover, winter can be an excellent time for buyers looking for deals. Many sellers who list their homes during this season may be more motivated to sell, leading to potential negotiations on price. Highlighting this aspect in marketing can attract buyers who are willing to brave the cold for a good deal. Additionally, it’s important to consider the local market trends; in some areas, winter may actually be a peak season for real estate due to factors like school schedules or relocation needs. Understanding these dynamics can help agents tailor their strategies effectively, ensuring that both buyers and sellers can make the most of the winter market.

    Regional Variations in Seasonal Trends

    While seasonal trends in real estate can be observed broadly, regional variations play a crucial role in how these trends manifest. Different climates and local cultures can significantly affect the timing and nature of property listings.

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    For instance, in warmer climates, the peak selling season may extend longer into the fall and winter months, as the weather remains conducive for showings. Conversely, in colder regions, the winter slowdown can be more pronounced, with many sellers opting to wait until spring to list their homes.

    Urban vs. Rural Markets

    The distinction between urban and rural markets also influences seasonal variations. Urban areas may experience a more consistent demand throughout the year due to a diverse population and job opportunities, while rural markets may see more pronounced seasonal shifts.

    In urban settings, properties may sell quickly year-round, but the competition can be fierce during peak seasons. In contrast, rural listings may take longer to sell, but the seasonal influx of buyers during spring and summer can lead to increased interest in properties that offer land and outdoor space.

    Local Events and Their Influence

    Local events can also impact the real estate market’s seasonal variations. Festivals, fairs, and community gatherings can draw visitors and potential buyers to a region, creating spikes in interest for property listings. Sellers can leverage these events in their marketing strategies, timing open houses to coincide with local happenings to attract more foot traffic.

    For example, a vibrant arts festival can bring attention to a neighborhood, making it an opportune time for sellers to showcase their properties. Highlighting the community’s unique offerings can enhance the appeal of listings during these events.

    Showcasing Properties Throughout the Seasons

    Effectively showcasing properties requires a tailored approach that considers the unique characteristics of each season. From staging to marketing, adapting strategies can make a significant difference in attracting potential buyers.

    During spring and summer, the focus should be on highlighting outdoor spaces. Well-maintained gardens, patios, and decks can be showcased through vibrant photography and inviting descriptions. Sellers can also consider hosting outdoor events or open houses to create a lively atmosphere that resonates with buyers.

    Staging for Seasonal Appeal

    Staging is a critical component of showcasing properties effectively. In spring, fresh flowers and bright colors can create a sense of renewal, while summer can benefit from light, airy decor that emphasizes natural light and outdoor access.

    As fall approaches, staging can shift to incorporate warm tones and cozy elements, such as throw blankets and seasonal decorations. In winter, creating a warm and inviting atmosphere is essential. Utilizing soft lighting, warm colors, and festive decor can help potential buyers envision themselves in the space during the colder months.

    Utilizing Technology for Seasonal Showcasing

    Technology plays a vital role in showcasing properties throughout the seasons. Virtual tours and high-quality photography can highlight a home’s features regardless of the weather. For instance, during winter, virtual tours can provide a way for buyers to explore a property without braving the cold.

    Additionally, social media platforms can be leveraged to showcase seasonal changes in a property. Regularly updating listings with seasonal photos and engaging content can keep potential buyers interested and informed about the property’s unique features throughout the year.

    Conclusion: Embracing Seasonal Changes in Real Estate

    Understanding seasonal variations in property listings is crucial for both buyers and sellers. By recognizing the trends and adapting strategies accordingly, stakeholders in the real estate market can maximize their opportunities. Each season presents unique challenges and advantages, and embracing these changes can lead to successful transactions.

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    Whether it’s the vibrant energy of spring, the bustling activity of summer, the transitional nature of fall, or the cozy appeal of winter, each season offers a distinct backdrop for showcasing properties. By tailoring marketing efforts and staging strategies to align with seasonal characteristics, sellers can enhance their chances of attracting buyers and achieving successful sales.

    As the real estate market continues to evolve, staying attuned to these seasonal variations will remain essential for navigating the complexities of buying and selling homes. Embracing the rhythm of the seasons can lead to informed decisions and successful outcomes in the ever-changing landscape of real estate.

    If you’re preparing to sell a home, professional visuals make all the difference—Phixer can help you showcase your property with expert real estate photo editing that attracts the right buyers, no matter the season.