Author: Rachelle Moore

  • Are Professional Real Estate Photo Editing Services Perfect for Your Business?

    Are Professional Real Estate Photo Editing Services Perfect for Your Business?

    The modern world has made digital experts more accessible and approachable to clients. Real estate photo editing services are in demand, and there are many choices available online. If you own a real estate agency or company, you would be dealing with hundreds of photos in a day.

    There may be times that you question if you should even be looking for real estate photo editing outsourcing or doing it yourself. Specialists know how to quickly and efficiently achieve the best real estate photography standards needed to sell.

    Are Professional Real Estate Photo Editing Services Perfect for Your Company?

    Yes. An expert real estate editor will allow optimization and enhancement of your listing images within the time needed.

    When Do You Need a Professional Real Estate Photo Editing Service?

    There are different reasons to hire an expert; ultimately, you need to determine if you need to hire a professional or do it with your internal graphics team.

    Here are some of the instances that you need a professional real estate editor:

    1. When you don’t have time to edit photos yourself

    You can outsource your photo edits if you need extra help without worrying about the overhead monthly expenditures of hiring editors. Real estate marketing planning and implementation might take too much time and effort from your company, so you should ask for help when you need it.

    You can also benefit from outsourcing if you have a small business with no graphic team or if your design team is busy creating images or photos for other platforms.

    2. When you want to uphold real estate image standards

    You can outsource real estate photo edits to maintain competitive standards. There are several real estate photography criteria that most experts know, and a real estate photo editing service would deploy aesthetic techniques to guarantee your images have higher chances of being sold.

    Here are some standard photography tips:

    • Two wide-angle shots of each main room, such as kitchen, living room, and bedrooms.
    • One image of each added feature like a pantry, garage, and laundry room.
    • One photo of the bathroom/s, or two, if spacious or beautiful.
    • One to three backyard photographs or more if the property has unique features you want to highlight.
    • One to two shots of the front yard or the whole property for curb appeal.

    The photography standards would shine better with professional post-production touch.

    3. When you have insufficient property photo editing skills

    You need to do several things to produce the perfect real estate photos, such as decluttering, brightness adjustment, and other methods. You may want to do the edits yourself or immediately publish the pictures without putting them through post-production.

    You can leave the adjustments to the experts if you’re not confident about what looks good on a real estate listing site. You may even request unique editing methods, such as virtual staging.

    4. When you need bulk edits within a limited period

    You might be operating on a tight deadline involving multiple photos, which is convenient for companies with hundreds of real estate designers and editors on their payroll. Some companies specialize in quick edits and fast turnaround times while maintaining the highest quality.

    You may be overwhelmed by the bulk, and it’s easier to rely on experts for edits. Some companies offer quicker turnaround times so that you can meet your publishing deadlines.

    The Bottomline

    Most companies that specialize in real estate photo editing outsourcing have dedicated years to perfecting their craft. You could hire a professional to guarantee every photo is ready for publishing, and you won’t have to worry about time, additional costs, and standards.

  • 6 Most Important Reasons to Use Virtual Staging When Selling a Home

    6 Most Important Reasons to Use Virtual Staging When Selling a Home

    Technology has opened the doors to creating artistic 2D and 3D real estate listings using the best software available. Digital alterations are necessary to highlight the best areas and show potential with small spaces, especially those with similar interior features. You can also exhibit proportions and proper angles to ensure realistic imagery.

    An exemplary professional virtual staging service will help attract the correct buyers to the home listing, especially those on the fence about the purchase.

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    TL;DR: Here are some of the most important decisions or reasons why you should use virtual staging when selling a home:

    1. Urgency to sell before the owners move out

    One of the primary reasons to use virtual home staging is when you want to sell the home before moving out. You might be in a hurry, or you’re planning to sell the property as quickly as possible. Sometimes, the place won’t be ready for a shoot; in such cases, you can deploy digital enhancements to improve the space’s appearance appropriately.

    There might be hundreds of things you need to do between transferring the furniture, moving out, and clearing the space for a photograph.

    2. Planning to refurbish the space before putting it on the market

    Real estate companies created showrooms based on the concept that people are more likely to purchase something when it has an interesting photo. This marketing technique made models and food photography famous; therefore, you can apply the same approach to real estate listings.

    You might be planning to paint the walls or add fixtures before listing, but you want to sell the space as soon as possible. You can show your vision in the form of home staging.

    3. Attract out-of-town buyers

    One good reason to use digital staging would be to attract buyers from other places. You need something that will help you stand out when you’re competing with hundreds of different photographs. Using a virtual staging service won’t be beneficial if you don’t know how to sell your home correctly.

    4. Multiple demographics would be interested in the home

    You can use virtual staging when you’re sure that multiple buyer groups are interested in the house for sale. You can reimagine a particular space in several different ways, especially when you have a two or three-bedroom place with the exact dimensions.

    For example, the house is suitable for a small family. You can create virtual staging for:

    • Nursery
    • Girl/boy child’s room
    • Study room
    • Home office
    • Entertainment room

    Digital home staging is one of the best ways to present possibilities to people that prefer visual representations.

    5. The current condition is disorderly

    Lastly, virtual staging is suitable when the current status is not presentable or unsatisfactory. You might want to show the area at its utmost best, whether you’re planning to change the space or not. Since the buyer will be making a big commitment, you should show the best potential in showcasing the home.

    6. Reimagining spaces for multiple home properties

    Digital home staging is an excellent method to showcase several possibilities. You can show the bare space, then creatively decorate it using various tones and color schemes. If you have a real estate website dedicated to listing several homes, you can virtually stage those with similar dimensions.

    Conclusion

    A home is one of the most valuable properties you can purchase since most people stay there for a long time. There is an unlimited number of ways to market your home, and virtual home staging is one of the many services of a real estate photo editing company like Phixer, so you should learn how to take advantage this and sell your home fast.

  • How Can Phixer.net Help Boost my Real Estate Marketing?

    How Can Phixer.net Help Boost my Real Estate Marketing?

    Real estate marketing is constantly evolving, especially in the information technology era. The industry often changes, so you should be ready to accommodate the growing buyer needs and demands. Focusing on digital platforms will lessen the costs while increasing possible investment returns.

    Consumers want to buy attractive and suitable properties to their needs, and real estate photo editing techniques can make your images look more marketable. However, that’s not the only way to improve your promotional endeavors.

    Here are some of the ways that Phixer.net can help in your real estate marketing efforts:

    1. Creates Virtual Staging for Potential Customers

    Virtual staging is the type of digitally-manipulated home staging technique using a reliable real estate photo editing service. It’s a good way of remodeling a space to show potential for a new homeowner. You can do virtual staging for properties suitable for multiple audiences and localities to showcase numerous possibilities.

    Virtual staging is an excellent real estate marketing tactic because it encourages engagement and creativity. You can try digital staging if you are dealing with properties that need remodeling or reimagining. There are many ways to attract customers through virtual staging, and it’s essential to develop a marketing strategy first.

    2. Enhances Photos to be More Attractive

    Aesthetics is one of the primary considerations when looking at potential purchases. A real estate editor can improve your dull photos and make them more lively. Real estate is a very visual industry, and most buyers look through hundreds of listings before choosing the ones they want to visit for an ocular inspection.

    Phixer can enhance colors and make the faded hues look brighter and more appealing so that your images can stand out in a listing. The company can improve the saturation if the lawn or house paint color looks bland or faded.

    3. Removes Unwanted Objects for Clarity

    A part of real estate marketing mastery is knowing how to highlight products and services to give consumers a better browsing experience. There are various uncontrollable circumstances like animals, signages, or clutters that you can’t easily remove when you’re shooting property photos.

    Phixer declutter is also suitable for real estate photo editing and removing pieces of furniture that aren’t for sale. It’s an excellent way to remove unwanted shadows or reflections from surfaces and mirrors.

    4. Produces Professionally-Edited Videos

    Video is an excellent way to communicate with your audience digitally, especially when making announcements or sharing a lot of information with the public. It’s also a perfect avenue to showcase and explain cool property features to potential buyers instead of relying on sales agents and chatbots.

    A real estate photo editing service is often limited to image edits and retouches. Phixer is a company that prides itself on having a large editing team with video editing capabilities and quick turnaround times.

    5. Quick Edit Turnaround Time

    Marketing collaterals need enhancements from a professional real estate editor, but there are times when you need to submit or upload before the 24-hour turnaround time. Most companies don’t entertain rush orders, and it may be detrimental to your marketing schedule.

    Promotional efforts are all about timing, and the Phixer App will help you get your real estate photo edited in less than 8 hours. You also get free credit when you install it and open an account for the first time.

    Final Thoughts

    Image editing, along with the proper real estate marketing techniques, will maximize your reach. There are different ways to approach your target audience, especially with the onset of digitally-based solutions. The right company can get your business the best results and returns for your investment.

  • 3 Proven Instances to Use Unwanted Objects Removal on Real Estate Photos

    3 Proven Instances to Use Unwanted Objects Removal on Real Estate Photos

    There are many ways to showcase photos and images for ecommerce. Digital platforms and listings have raised the bar in photography standards, especially for real estate. Due to the rising demand for properties in the digital market, real estate photography has become an art form on its own. Outdoor and indoor photography sessions have evolved from the simple point and post.

    Nevertheless, you can’t prepare for everything on the day of your shoot. There are instances when you’d need unwanted objects removal services, especially when it’s a thing or two disrupting an otherwise perfect picture.

    Why You Should Remove Unwanted Items in Real Estate Photos

    Forbes recommends staging your listing to increase likeability and sales potential. If you’re selling multiple apartments or studios, you can conduct virtual staging to repurpose the spaces creatively. Virtual staging is also suitable for marketing properties with bare living areas.

    However, staging may not be appropriate for one-time transactions, especially when you only need to remove a couple of minor things in the foreground and background. There are instances wherein some of the elements can be easily replaced with a cloning tool or retouch.

    Here are some of the confirmed cases when you need to declutter your real estate photos:

    1. Furniture and objects not part of the sale

    There are times that you need to take photos before you moved some of the items out. If the room is not empty by the time you’re shooting photographs, real estate item removal could help clear some of the space, especially when you need to remove critical design pieces. Unlike home staging, wherein you only want to retain the actual area or walls.

    Here are some of the objects that you might need to remove:

    • Photo frames
    • Mismatched tables or chairs
    • Wall stains you’re planning to repaint before selling
    • Dishes or utensils

    For example, this photo only needed a few items removed since the homeowner wanted to sell the furnished property.

    photo frames removal

    2. Uncontrollable natural outdoor details

    The animals, weather, and all other natural elements cooperate to give you that picture-perfect moment in an ideal world. However, things don’t always happen according to plan, and a stray animal or plant may disrupt the process. You can reshoot, but when you’re short on time and resources, the only option is to take care of the clutter in post-production.

    Here are some of the natural elements you may need to declutter:

    • Leaves from the lawn
    • Animals
    • Stray clouds
    • Trash bins
    • Power Lines

    For this example, the photographer didn’t notice the obstruction until post-production. You can see the before and after photos below.

    Power lines removal

    3. Glaring signages or window/mirror reflections

    Real estate listings are competitive, so it’s essential to have great photos go with your descriptions. Marketing is a significant factor regarding what makes a property sell online. But actual signages or signs may look glaring on the images, or sometimes the big red letters distract the viewer from the overall appeal of the property.

    You may want to perform unwanted objects removal on the following items:

    • Reflections or bright light from the windows
    • Address or mailbox
    • “For sale” signage
    • Uneven surfaces

    For this example, the real estate photographer wanted to remove the address and signage to keep the photo clean. Check out the before and after photos below.

    for sale signage object removal

    Final Thoughts

    Real estate item removal may be the next best thing to virtual staging, allowing buyers to imagine the different possibilities in your property. You should eliminate distracting elements so that the potential customer can focus on the appeal of your listing. Sometimes, a simple digital decluttering service can go a long way.

  • 3 Impressive Tips on How to Reduce Noise in Real Estate Image Editing

    3 Impressive Tips on How to Reduce Noise in Real Estate Image Editing

    The real estate industry is one of the sectors that require high-level photography skills. Property buyers appreciate the visual appeal, so every picture needs accurate exposure levels and the slightest noise. Whether you’re using a digital single-lens reflex (DSLR) camera or just a mobile device, you can create the perfect image by practicing basic noise reduction techniques.

    Less is more in property photo editing, so sometimes, all you need are excellent principles to produce beautiful photography. You can optimize your overall aesthetics, whether you’re shooting landscapes or indoor scenes.

    Check out the following simple yet highly efficient tips on reducing photo noise:

    1. Shoot RAW

    One of the primary digital photography principles is to shoot the images in RAW format. RAW files contain thousands of information like a film negative for traditional photos, and they are easier to edit and manipulate. The advantage of shooting RAW is accurate data without compression, and the disadvantage is its heavy file size.

    The compression from Joint Photographic Experts Group (JPEG) and Portable Network Graphics (PNG) formats could significantly reduce your image quality. Sometimes, the compressed information could lead to pixelated or noisy images.

    2. Manage your Exposure Settings

    Exposure is one of the many ways to improve noise reduction by handling ISO, shutter speed, and aperture settings on your camera. Controlling image exposure is one of the best ways to reduce noise in your property photo editing efforts.

    First, let’s define the three terms. ISO is the camera’s light sensitivity setting; Shutter speed is the velocity by which the camera shutter opens and closes after collecting light; Aperture is the lens opening where light passes. The three settings control the amount and behavior of light that appears in the photo.

    Here are some of the tips in operating ISO, shutter speed, and aperture:

    • Keep the ISO low to avoid white noise, especially in well-lighted conditions.
    • Shutter speed is known as the length of time that the camera shutter is exposed to light. If you want a crisp photo without motion blur, keep your shutter speed at the minimum. More extended shutter speed opens your camera to light longer that allows blurring and motion effects.
    • The size of the aperture should be proportional to darkness. Therefore, the darker environment, the larger the aperture to allow more light. Alternatively, you should reduce the aperture in bright light conditions to avoid over-exposure.

    Take the time to check the different effects for various camera options. Although it’s often tempting to yield to default or automatic, you should try the various manual settings before the shoot.

    3. Sufficient Lighting

    Similar to having the correct exposure settings, you should have sufficient lighting to ensure reduced noise from your property images. Balance is a good rule to remember when doing real estate image editing because too little and too much light could significantly impact image quality.

    Here are some lighting tips to reduce noise in photo manipulation:

    • Don’t depend on natural light alone, and add other light sources, especially on cloudy days.
    • Get reflectors and other soft light sources.
    • Avoid harsh light or flashes.

    It would be best if you considered the depth and focus when doing real estate photos for listings.

    The Bottomline

    Photographic noise makes an image look dusty and dirty. Real estate image editing is more challenging due to the missing pixels from the noise. If you’re planning to take real estate photos, you need to ensure limited static and motion for the best photo quality. You don’t need expensive equipment to reduce the noise; you only need to use the appropriate settings.

  • Phixer vs BoxBrownie: Innovative Real Estate Photo Editing Companies Value Comparison in 2021

    Phixer vs BoxBrownie: Innovative Real Estate Photo Editing Companies Value Comparison in 2021

    Community lockdowns have increased the demand for real estate because of the buyers’ need for well-situated homesteads. Professionals that need space for home offices have upgraded their temporary apartments to permanent homes. The competitive real estate industry continues to evolve as most consumers and buyers rely on the internet to automate and accelerate transactions. Technology is at the forefront of all developments.

    The past decade alone has introduced innovative real estate technologies such as business intelligence through big data, virtual reality (VR), augmented reality (AR), artificial intelligence (AI) algorithms assistance, geolocations, and smart homes. One of the most significant improvements in recent years is the technology that improves aesthetics and visual appeal.

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    TL;DR: Companies like Phixer and BoxBrownie have been at the forefront of real estate editing.

    Real Estate Photo Editing Company Must-haves

    Photography and photo editing technologies have immensely improved most of the images you find in real estate listings. While there are ongoing debates on how much retouches, virtual staging, and editing one should do on their property images, it doesn’t change the fact that people are more inclined to buy something that looks appealing.

    Before diving into the specifics of real estate photo editing, let’s talk about the key characteristics to consider when looking for a real estate photo editing company:

    • Value for money
    • Industry experience
    • Turnaround time and pacing
    • Customer service
    • Technology
    • Passion for quality

    Hire a company that understands your vision and turns it into reality. Here are some of the critical comparisons between Phixer and BoxBrownie:

    Phixer vs. BoxBrownie

    1. Value for Money and Pricing

    Photo editing is an investment for better real estate sales. People often refer to the extras that come with the service when talking about value for money or return on investment. 24-7 customer service and chatbots are already the gold standards in 2021, so it’s essential to look beyond the normal.

    Here are the comparisons on freebies and pricing:

    • Signup promotions for new accounts – Phixer provides a limited-time offer of 30 free edits or three projects with up to ten completed photos in a trial account; Phixer also offers free ten credits for downloading the Phixer mobile app. BoxBrownie gives free three image enhancement edits and one day-to-dusk edit upon signup.
    • Do-it-yourself options – Phixer has a mobile app that allows you to make edits yourself using credits, and the easy revision system will enable quick image corrections. BoxBrownie has an unlimited change guarantee.
    • Bulk payment options – Phixer allows bulk payment options for credit purchases. BoxBrownie charges fixed rates depending on what you need.

    Both real estate professionals have global teams that guarantee the best possible service in the time needed.

    2. Industry Experience

    One of the critical things to consider when hiring a photo editing company is the experience in a given industry. Both real estate photo editing companies have solid industry experiences, and they have a long list of satisfied clients that rely on how they edit real estate images.

    Phixer specializes in the real estate industry. The company has over 12 years of experience with over 800 global employees, including photo editors, AI engineers, 3D artists, and full-stack developers. Phixer processes over 50,000 real estate images and videos a day from international clients.

    BoxBrownie is a generalist that offers a wide range of services, from real estate photo editing, automotive photo retouching to copywriting. The company has almost seven years of experience offering services to multi-lingual clients in 102 countries.

    Besides industry experience, it would help if you decided to hire a specialist or generalist for your photos.

    3. Turnaround time

    We currently live in a fast-paced world, and turnaround time makes all the difference from shooting to publishing. Real estate professionals should post listings and opportunities as soon as possible to shorten the time between the photoshoot and closing the next sale.

    Phixer offers a 24-hour turnaround time that starts after the client completely uploads all the photos into the system. The company grants an option of 12 to 18 hours with a rush fee. The Phixer app allows quicker edits and a quicker turnaround time of up to 8 hours.

    BoxBrownie offers a 24-hour turnaround time for most projects and a 48-hour turnaround time for virtual staging. The company’s expansive catalog may have different accomplishment times, so it’s best to consult them before booking a particular product or service.

    Both companies have dedicated professionals on standby 24/7 for quick turnaround times at affordable prices.

    4. Customer Service

    Customers need essential tools and support options such as chatbots, commenting, email, and live correspondence. These conveniences allow the client to ask questions and get quick answers about their needs. Both Phixer and BoxBrownie have customer support on standby for concerns and inquiries.

    5. Technology

    Innovations such as automation, user interface (UI), user experience (UX), website functionality, and other elements improve the overall client experience. However, one client’s dream may be another client’s nightmare. One customer might want all of the information readily available in their local language, while another may want to talk to customer support for those specific concerns.

    The Phixer website has an organized and minimal look, which gives you more information without the clutter of too many words. It looks sleek, neat, and easy on the eyes. The intuitive design provides the client with the freedom to choose without analysis paralysis.

    The BoxBrownie website looks like a one-stop-shop for every graphics-related product you might need. It has an organized catalog of all possible services with their corresponding price ranges. The website is available in multiple languages.

    The Phixer mobile app, available for iOS, is a notable difference in technology between the two companies.

    Choosing Real Estate Photo Editing Companies

    Property listing photos make or break your real estate deals, so it’s crucial to let the professionals do what they do best. However, there is no one-size-fits-all solution to real estate photo editing. The only tangible way to know which company delivers better service than the other is to avail of their freebies, look over their portfolios and check out what previous clients have to say.

  • 5 Tips for Collaborating Successfully with a Real Estate Photo Editor Every Time

    5 Tips for Collaborating Successfully with a Real Estate Photo Editor Every Time

    The competitive real estate industry heavily-rely on visuals to sell houses and properties. Most customers prefer well-composed photographs that they can imagine living in. Beautiful real estate photos don’t happen by accident— a team of experts, including photographers and photo editors, conceptualized and worked in post-production to enhance those images.

    If your company already has an in-house photographer, it’s better to collaborate with an editing company or a freelance editor. Most photo editors have niche specializations such as real estate photo editing, primarily dedicated to property listings or promotional purposes.

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    TL;DR: Here are some tips for effectively cooperating with a photo editing specialist:

    Collaboration Tips in Real Estate Photo Editing

    1. Contact a reliable company or freelancer

    First of all, make sure that you are contacting a reliable photo editing expert. You might need a whole team or just one person depending on the amount of work necessary within a specific period. Your requirements and budget will ultimately decide what kind of help you should get.

    Here are some of the ways you can check the editor’s competence:

    • Look for certificates or experience as property photo editors.
    • Verify the track record of satisfied clients.
    • Assess their editing portfolio styles to see if they match with what you’re looking for.
    • Check the conversion or results of their real estate property images.
    • Consider the work ethic.

    There are pros and cons to hiring a company as opposed to hiring a freelancer. If you want something more advanced, you can check alternative options such as virtual home staging solutions.

    2. Communicate your standards and roles clearly

    Varying expectations are some of the problems you encounter when dealing with real estate photo editor companies or freelancers. There may be standards or principles that you expect your employees or contractors to adhere to, and the best way to avoid conflict is to address these beforehand.

    Here are some tips on what you should do at the start of a project:

    • Set goals and deadlines for each deliverable.
    • Ensure that everyone understands their part in the process.
    • Visualize the entire workflow so that members know whom they are working with and whom to ask for questions or more information
    • Illustrate a project timeline to check for possible bottlenecks or inefficient processes.

    Successful collaboration depends entirely on your ability to interact and set working expectations from every group member. Photographers, editors, managers, and other relevant members should understand their roles well before starting.

    3. Segregate communication channels

    Group members need to be able to communicate with each other effectively. Photographers and editors should develop a collaborative atmosphere so that real estate photography projects can succeed. Everyone should be comfortable enough to voice out their professional opinions.

    Here are some tips for moderating project communications between real estate photographers and editors:

    • Create separate communication channels to broadcast specific concerns such as updates, discussions, personal opinions, project bottlenecks, resources, and other relevant divisions.
    • Keep the respective channels focused on their dedicated topic/s.
    • Encourage proper communication from all parties, and not just one-way announcements.
    • Resolve conflicts as soon as they arise.

    Channels with chatbots or helpers can improve communication efficiency and time management, so make sure you check out what options are available for you.

    4. Ask for feedback from other people

    Art forms are often subjective. What looks good to one person may not necessarily comply with current industry standards. There is no single right way to accomplish real estate photo editing, so it’s essential to show your output to many different and relevant people.

    However, you should limit your audience to those interested in purchasing your real estate properties. Here are some examples of people you should ask for feedback:

    • Property buyers or previous customers.
    • Renters or tenants.
    • Company decision-makers.
    • Potential partners.

    Open your real estate images to constructive criticisms so that you can establish beneficial short-term and long-term changes. It would help if you could face differences in opinion, especially as buyer preferences evolve.

    5. Use home staging technologies

    The good thing about doing business in the 21st century is the presence of accessible, innovative, and ever-changing technology. Some processes within the project workflow may take more time than necessary, so it’s crucial to automate your processes.

    For example, you are selling more than one house with similar dimensions and interior designs. You can have your monotonous and similar photos edited with virtual home staging technologies to create variations without spending more money on traditional home staging.

    Here are some of the things you can improve with virtual staging technology:

    • Remove unappealing elements or characteristics.
    • Add unique touches.
    • Improve current layout, and show alternate designs.
    • Show clear perspective and dimensions.

    If several homes in a particular area have been in the market for a while, traditional lighting and texture edits may not be sufficient. You might need to reimagine the photos with the help of virtual staging software and products.

    Ideal Real Estate Photo Editor Characteristics

    Aside from the obvious technical requirements, the project would flow better if you worked with an editor with an inherent passion for home photography editing, teamwork, and task accountability attributes. An editor should also have a keen eye for details and practical team communication skills.

    Check out other in-demand property photo editor characteristics.

    If you want to deal with a system instead of a person, the ease of access and ability to accomplish client and company demands would be your top considerations. You can opt for virtual home staging and other digital imaging or enhancement programs if you don’t want to go through all the trouble of hiring and training an editor.

    Conclusion

    Real estate is still competitive in 2021, and visuals will make a considerable difference in how well your properties sell. If you feel like your outdoor and indoor property shots are underwhelming due to lighting or the weather, you should contact a professional real estate photo editor to retouch or add flair to your images. A reliable, professional virtual staging could also help ease your editing processes.

  • 4 Reasons Why Accomplished Real Estate Photographers Prefer Virtual Staging

    4 Reasons Why Accomplished Real Estate Photographers Prefer Virtual Staging

    In 2021, more people are looking for comfortable homes, and bare real estate properties no longer reflect their potential as effectively. A survey held by the National Association of Realtors revealed that 10% of agents think buyers believe properties for sale should look like those seen on television.

    Historically, real estate developers showcased model properties for potential buyers. Since the internet has made shopping for homes online easy and convenient, real estate agents need to use more modern marketing methods. Technology has opened doors to innovative solutions for traditional problems. The ecommerce industry has aggressively flourished along with conventional brick and mortar retail shops.

    In the same manner, real estate industry professionals use time management apps, planning programs, and inventive marketing solutions like virtual real estate staging to maximize reach and sales.

    What is Virtual Staging

    Virtual staging is the digital equivalent of home staging. It’s the process of enhancing the appearance and appeal of an existing property by decluttering and redesigning the space. According to the National Association of Realtors (NAR), 83% of real estate agents said that home staging enabled the buyers to imagine the property as a potential home.

    Photographers consider virtual property staging as a total no-brainer solution in property promotions. Here are some of the reasons why they prefer virtual real estate staging:

    Virtual Home Staging Advantages for Professional Real Estate Photographers

    1. Lesser cost than traditional home staging

    A few decades ago, real estate developers had to build showcase rooms for brochures and other promotional photos by renting or buying expensive aesthetic pieces and furniture. With recent breakthroughs and improvements in 3D imagining technologies, customers can view digital showrooms at a significantly lower cost.

    Photographers also prefer digital staging because they don’t have to travel to different locations. Aside from that, there may be lighting constraints, so they can’t shoot at night. Ultimately, digital staging costs lesser time and effort.

    2. Modification on lighting and textures

    Real estate photographers may have issues with the products in the property or showcase room. Replacing or removing obstructive objects might be expensive or a hassle altogether. Virtual home staging allows texture and lighting modifications to ensure maximum aesthetic value.

    You can digitally alter artificial lighting to look like natural daytime brightness and remove shadows. You can also remove or add textures to enhance the room’s homey qualities.

    3. Accurate scaling and dimensions

    Inaccurate scaling is one of the unavoidable concerns that photographers face in the real estate industry. Several factors like blockage, perspective, and lens sizes could cause objects to appear smaller or larger than they are. Conducting partial photo manipulations could make the entire image look unnatural altogether.

    A virtual staging service will adjust the dimensions and ensure that the whole property looks as realistic as possible.

    4. Designed according to the target market

    Photographers often depict specific real estate properties according to what appeals to their target market. However, they may want to remodel or reimagine one property to suit another demographic. Time and budget constraints might hinder potential sales.

    For example, a sizeable 2-bedroom apartment unit situated near schools and offices could appeal to a broader age range. Professional virtual property staging saves money and time on creative redecorations and adjustments. You can reimagine one listing in several colors or styles.

    Virtual Staging Service

    You might want to conduct an aesthetic review to see why some of your excellent properties don’t sell as fast as others. The images may not be as appealing as their competitors’, and you may need to update them. Companies like Phixer specialize in virtual real estate staging to ensure that companies maximize the property’s potential and appeal.

  • 5 Reasons Why You Should Choose Phixer For Real Estate Photo Editing

    5 Reasons Why You Should Choose Phixer For Real Estate Photo Editing

    Real estate a lucrative industry. It always has much more to offer.

    It is indeed a remarkable career to nurture, with many opportunities to offer to other people like photographers and editors. These people make your listings stand out and be recognized by potential buyers.

    You may wonder why but come to think of it. Without these people, your real estate listing photos are nothing but dull and unappealing images that do not attract buyers and secure possible sales.

    You do not want that included in your website or listings because they are just awfully not enticing. At the very least, you need to secure some decent images of the property you are trying to sell. Remember that these photos are not the usual ones; they always have something that makes them stand out.

    There are a bunch of real estate photo editing companies out there, but it is best to have that “trusted one.” Take a look around your neighborhood and ask yourself, which one should be my partner in every photo editing session I need?

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    Sure enough. This is never easy. But if happen you are looking into someone to edit your property photos, take a look at how Phixer can help you.

    TL;DR: Here are five reasons why you must choose Phixer for your real estate image editing needs:

    Professional Outputs

    Phixer is the leading real estate image editing company that is known for its first-class and high-quality real estate images. With years of expertise, the company has become a household name for realtor’s photo editing materials. There is no room for any substandard pictures.

    Affordable Packages

    If there is one thing that realtors are hesitant about when it comes to photo editing, it is the price. However, Phixer has been very consistent in offering packages at a reasonable price so realtors can choose to work on a project within their budget without sacrificing the images’ quality.

    Streamlined Processes

    One of the main challenges that potential clients face during an editing session is the complicated process. Here at Phixer, the complex processes are removed from the picture, and the team only focuses on implementing a streamlined process that is easy to follow and fulfill.

    Expedited Timeline

    In real estate, timing and relevance are essential. A listing for a spectacular property needs images before being put online. It cannot wait. This is the right thing with Phixer – you do not need to wait for long because there is a guaranteed expedited timeline (12-hour turnaround time) for every project. This is possible with the help of a team of expert editors who work diligently to fulfill all works at confirmed dates and times.

    Advanced Technology

    Phixer is dedicated to giving professional-looking real estate images using only the best technology in the market. You can expect to get compelling images using state-of-the-art equipment and other editing software that guarantees the best outputs. Moreover, the overall process is managed by experts who know how the technology works, including the best practices to create beautiful pictures.

    So, what do you think? It is best to always think about this beforehand to have enough time to search for the best editor.

    You know, this list can go on, but it is best to let you discover how Phixer differs from other real estate image editing companies. After all, you will only work with the company you believe in and trust.

    In the end, it is best to evaluate your choices alongside the budget and timeframe you have in mind. There is no pressure; just take the time you need. What matters is the possibility of getting great images to go with the listings.