Author: Rachelle Moore

How to Edit your Real Estate Video using Adobe Premiere Pro CC

The most advanced digital imaging software used in photo editing is Adobe Photoshop Creative Cloud (CC). Adding effects to real estate pictures can be limitless unless your retouching skills are exceptional. This is not to discourage beginners but it is a popular notion that whenever you have a competitive background when it comes to technology, you certainly have the edge.
[lwptoc]

The Top 7 Easy Tools that you should learn before Editing Your Real Estate Videos

Videos are very important to display the sentiments, feelings, and thoughts of prospective buyers. You can also create a series of informational videos about the property not only to give additional knowledge to customers but to impress the clients in general. You can also create a series of informational videos about the property not only to give additional knowledge to customers but to impress the clients in general.

There are a number of Adobe CC tools that will allow you to edit the video footage you need. You can use these tools to retouch special scenes from the video and create a high-quality output from it. These 7 tools will make it possible for you to achieve the best marketing results for your business.

1. Using Ripple Edit

To use this tool, you can open it in two ways: Click the Tools window, or hit the B key on the keyboard. Ripple Edit, as the word implies, creates a ripple effect. This tool trims both sides of a layer and can cause a ripple effect throughout the video. If you remove 15 frames from the backend of the footage, the remaining clips will be 15 frames but in a forward manner.

2. The Use of Slip Tool

In using Slip Tool, you first need to have footage before or after the in and out points. To access this tool, you also need to go to the Tools window or click the Y key on the keyboard. You will notice that your cursor will become bi-directional arrows, both pointing to straight vertical lines. You need to drag it left or right to start Slipping. The window will show four different panes. The large panes at the bottom show time codes. They are the in and out points of the present clip you’re slipping. Slip Tool allows you to nail cuts in a dynamic motion.

3. The Slide Tool

This tool works by preserving the in and out points of your chosen footage. Slide tool is responsible for moving the entire footage to either left or right. The Slide Tool is best used when you are completely pleased with the beginning and the end of the chosen clip. All you need to do is use the Tools menu or click the U key.

4. The Rolling Edit Tool

Nearly the same as the Slide Tool, Rolling Edit Tool is used for influencing the in and out clip points. Grouped with the Ripple Tool in the Tools panel, pressing the U button is the shortcut way. Rolling Edit Tool is used whenever the in and out points encounter between footages. Its purpose is to make an update on the points without changing a position of the clips. Changing the position means shortening of one clip and increasing the length of the other. Just click and drag the cut point to use this.

5. The Rate Stretch Tool

The Rate Stretch Tool (pressing R) is the one that allows change of speed of the footage. You can use this tool efficiently without digging through the menus, right-clicking your mouse, or anticipating what percent of speed you are working at. The Rate Stretch Tool is also found in the Tools window.

6. The Selection Tool

The Selection Tool shortcut is the V key on the keyboard. This is the most basic kind of tool in Premiere. If you want to move a clip from left to right, or you want to shorten the clip, you can use this tool. When you use this tool at the beginning of a clip, it will show a red arrow pointing to the right. Just click and drag to the right and it will trim the beginning of the clip. You can also do this at the end of a clip with the same procedure to follow.

7. The Razor Tool

Its shortcut is C. The Razor Tool is used to cut the beginning or the end of a clip. This tool can give you the option where to begin and where to end the clip. You can make a cut by single-clicking on the footage. Now that you have chosen the specific clips that you wanted, you can go to the Selection Tool and select all the footage that you don’t want in the timeline and hit delete.

April 10, 2020
Top 11 Amazing Real Estate Photographers to Follow
In this era wherein Internet has made almost everything accessible and essentially marketable to most of us, social media platforms have become a staple of marketing for real estate agents. Based on a study conducted by the National Association of Realtors, most real estate agents’ top picks among the existing social networking sites are Facebook, LinkedIn, and Instagram.

Given that Instagram is recently booming with real estate businesses, you might find it worthwhile to also market your listings here, having created or wanting to set up your own profile on the platform. Whether you are new to the vibrant world of Instagram or you have already spent plenty of your time every day scrolling through your Instagram feed, following these 11 amazing real estate photographers will certainly enhance your Instagram-for-real-estate experience.

In random order:

1. @rich_caplan_photography
- Website: http://www.richcaplan.com/
  Richard Caplan is a New York-based professional photographer. His account presents an aesthetically curated feed that features luxury architecture and interior photos, which has led him to gain a massive following. He is one of the most sought-after real estate photographers in the United States because of his ability to capture stellar real estate photos that sell the property fast.
2. @basilephoto
- Website: http://www.basilephoto.com/
  This account is handled by Scott Basile, a residential and commercial real estate photographer based in San Diego. He specializes in shooting photographs ranging from luxury real estate and commercial projects to simple houses in the suburbs. His work has been published in The Wall Street Journal, The New York Times, Dream Homes Magazine, San Diego Magazine.
3. @brandonbeechler
- Website: http://brandonbeechler.com/
  Brandon Beechler is an Orange County-based photographer specializing in interior and architectural photography. He first started his career as a real estate professional which made him appreciate the power of real estate photography in marketing a home, eventually leading him to become one of the best real estate photographers with his edge of capturing crisp and clean photos that utilize traditional lighting and modern retouching.
4. @bhp.photography
- Website: http://www.breehunterphotography.com/
  This Instagram account is handled by Bree Hunter, an architectural and real estate photographer based in Southern California. She provides real estate photography services with a quick turnaround to real estate professionals, while ensuring that the images are of high quality. Her works which include eye-catching interiors and exteriors that highlights the interesting details of a property are featured in this account.
5. @harrylimphoto
- Website: http://harrylimphotography.com
  Harry Lim is a professional photographer who specializes in vacation homes, interiors, and real estate. His work is based in Orlando, Florida to basically cover the area of Central Florida. He focuses on shooting professional photos for listings to accurately present its space, color and light which he believes is crucial in selling properties fast. Through his work, he aims to convey the warmth of every home while representing every detail with accuracy.
6. @huletphotography
- Website: https://www.traverse-city-real-estate-photography.com/
  This account features curated images by Jason Hulet, one of the best and most experienced real estate photographer in the United States who began shooting real estate photos in 2003. He is based in Traverse City, Michigan and he specializes in integrating cinematography into real estate photography. His work has been published in Traverse The Magazine, Baylife North Magazine, MI Blue, and Manistee Co. Visitor’s Guide 2014.
7. @jkissock
- Website: https://www.jkimaging.com.au/
  This is handled by Jonathan Kissock, an architectural and commercial photographer based in Adelaide, Australia. He specializes in shooting luxury real estate, accommodation, resorts and hotels. The number of homes that he has photographed during his 16 years of experience as a real estate photographer is estimated to be approximately 14,000 homes.
8. @thehoustonguy
- Website: https://patrickbertolino.com/
  Patrick Bertolino is a Texas-based real estate photographer who specializes in commercial and architectural photography. He is a certified drone pilot and has over 20 years of experience in commercial photography. His account features stellar images of interiors and exteriors of different properties.
9. @mikesaundersphotography
- Facebook account: facebook.com/mikesaundersphotography
  Mike Saunders is a Melbourne-based photographer who captures both residential and commercial real estate properties, as well as new builds and renovations. He also captures aerial images and architecture as shown in his account.
10. @sarah_braden_photography
- Website: https://www.sarahbradenphotography.com.au/
  Sarah Braden is a photographer based in the eastern suburbs of Sydney who specializes in photographing interiors and corporate portraits. Her account has gained a large following because of its consistent flow of beautiful photos of real estate interiors.
11. @realestatebymariomoreno
- Website: https://www.mariomorenophotography.com/
  Mario Moreno is a photographer based in Marbella, Spain who specializes in real estate, architecture and interior photography. He started with wildlife photography when he explored Africa. He focuses on travel and real estate photography as his usual photo assignments now along with commercial photography for advertising purposes.
March 28, 2020
Learn Real Estate Photography with Zero Knowledge: Featuring Top Realtors in US

Real estate photography is a significant marketing tool that has the power either to attract potential buyers or drive them away. This strong influence to make or break a deal, epitomized in images, brands real estate photographers as important to realtors, making this business a profitable one.

If you are a newbie who wants to earn big bucks in the world of real estate photography, yet you have zero knowledge and skills in the profession, you might feel a bit discouraged. But, worry no more because here are 12 tutorial guides to kick off your journey towards becoming an expert real estate photographer.

1) Introduction to Real Estate Photography

Before delving into the photography side of the job, you need to learn first the best practices to be done once you arrive at a property.

Firstly, although there are formulas and rules of real estate photography that you will be thinking about every shoot, you have to keep in mind that every agent and broker has different preferences and goals, based on their taste and the distinct features of the listing. Immediately after you’ve met the agent and done brief introductions, ask them to give you a tour of the property so they can share any specific shot ideas, angles and elements that they want to highlight. Doing this will give you a good sense of your client’s marketing goal as well as the layout of the house to aid you in mentally preparing for the upcoming shoot. You may also use this situation to raise your concerns if ever your client has a poor shot idea, which can be politely executed by taking their desired shot and showing them it’s a bad idea. Nevertheless, your ultimate goal is to give the agent what they want, so be flexible and experiment with bizarre ideas if needed.

Then, start prepping the house for the shoot by turning on all light fixtures and lamps, pulling up blinds, and hiding items that will show poorly in photos and negatively affect the marketability of the listing. Remember, you should not spend more than 15 minutes prepping the property since it is not exactly your responsibilities. If after the said duration, the property still seems unprepared for shooting, ask the agent whether you should reschedule or if they are comfortable with shooting the house in its present condition.

A general rule on window blinds is to pull them up in every shoot but there are some exceptions to this rule, so leave the blinds down if the view outside is unpleasant, if the agents insists on leaving them down for whatever reason, and if the blinds are broken, unstable or won’t pull up entirely. Excessively heavy blinds are usually twisted open so light can come through the windows. Other practices that are best to remember are removing security signs from the front yard when taking exterior shots, removing hoses and garbage cans out of the view, and keeping the garage doors closed.

2) Camera Settings

After you’ve prepped the house, start setting up your camera equipment and make sure your camera settings are dialed in. In no particular order, set your file of numbering settings to continuous to ensure that your photos are organized sequentially when you transfer them to your computer, so it would be an easy task to send them to your real estate image editing company. Set the photo quality to small raw files ideally at about 5 megapixels.

Go to live view/movie function settings and make sure you are in stills only or exposure simulation live view. Furthermore, you should set your lens to manual focus and dial in manual exposure mode to control both shutter speed and lens aperture or F-stop that should be set between 7 and 10. Before every exposure set, it is wise to set your focal point half the depth of the room, which you can accomplish by using your live view zoom feature for precision focusing. Lastly, set you ISO as low as possible, usually at 160 or 100 for exterior shots.

3) Basics of HDR and Flash

HDR or high dynamic range photography is a popular photographic technique that allows real estate photo editors to fuse different exposure photos of the same scene captured at various shutter speed, and then do a composite photo that consists of the best light information of each exposure, creating a balanced tonal spectrum. This means that for each image you take, you will have to shoot between 4 to 7 separate exposures, or more if necessary.

You will manually bracket these exposures from darkest to mid to brightest, by changing the shutter speed in your camera. Do not change the ISO of the F-stop mid bracket. To ensure that each exposure is crisp and align, you can use a shutter release cable and make sure your tripod is stable and completely still throughout the exposure set.

Moreover, you have to take a good flash out of the room after you complete your exposure set so get familiar with your flash. As you capture more photos and get more familiar with your on camera flash, you will develop a better sense of what ISO setting you’ll need according to the lighting conditions of the space that you’re shooting. Be gentle while switching the flash so as not to shake the camera out of position. Ultimately, you want the flash shot to line up perfectly with HDR bracket of exposures.

4) Front Exteriors Photography

After going over some basic techniques, principles and compositional rules, let’s talk about specific types of shots you’ll take nearly every shoot you do, and shots you’ll come across often in real estate photography. The Multiple Listing Service requires an exterior shot to be the cover photo of every listing, so you would have to make sure that you get at least one outstanding shot of the front exterior.

The best way to do this is to back up across the street, if possible, and zoom in to frame the house closely since the more of the composition the house takes, the larger it will appear. Remember not to cut off the edges of the structure unless you’re shooting a vignette detail of the front door or another distinctive architectural feature of the front porch.

In shooting a two-point perspective shot, it’s recommended that you shoot from opposite the garage to have grass and greenery in the photo’s lower foreground instead of the pavement. Lastly, do not shoot directly into the sun, but if it’s unavoidable, place your hand over the lens to block the glare, and prevent lens flare.

5) Backyards Photography

Backyards vary a bit in layout, landscape design and space so it is best for you to gather shots of different angles to exhibit the space from varying viewpoints. One common and effective angle you can take is from the house deck or patio area out into the yard from a two-point perspective. You can also shoot from the corner so you can capture a comprehensive sense of the space and fit as much as possible in the frame.

Another effective shot is a view from the back of the yard looking towards the house, usually a two-point perspective shot. When there is nice patio furniture in the yard, you can take a vignette shot with the furniture in the foreground and the yard behind to prompt prospective buyers to envision spending time in the yard. While you can decide what shots to take, it is prudent and safe to take multiple variations so your client will have a set that they can choose from.

6) Entryways and Staircases Photography

It is typically only worth capturing the entryway if there is a decorative front door, French door or a dramatic entryway space. You can approach this section of the house by taking a one-point perspective shot with the French door swung open that will lead your view into the entryway spaces.

Just like entryways, you only have to take photos of staircases if they are a distinctive selling feature of the property for example, big rounded staircase often photograph very well. In doing so, you would have to prop your camera up higher than usual since you are basically shooting two different levels at once with no ceiling obtruding on the upper part of the composition.

7) Living Rooms Photography

Living rooms can also vary dramatically in scale and layout but in shooting this part of the property, there are few general considerations. Typically, living rooms display best in two-point perspective shots but if the room is extremely organized and symmetrical, a one-point perspective shot can be employed. Since this is usually a main selling feature and one of the larger interior spaces of the house, it is ideal for you to shoot between two or three shot of this section. In addition to this, you should take at least one shoot of the living room facing towards the windows because this type of shot are primarily more inviting and colorful, making your photo stand out.

If the living room has a fireplace, you have to get one shot facing towards it given that fireplaces are also a strong selling point for prospective buyers. Considering that couches can often be obstructive or hard to negotiate with a camera, you can solve this by either shoot over the arms of the couch so the viewer sees the space from a more intimate inclusive viewpoint (subjective approach) or shoot from the corner showing off the whole room with the back of the couch in frame (objective approach). However, it is best for you to take both to give more options to the agent.

8) Kitchens Photography

You can take the trademark real estate kitchen shot from outside of the kitchen and with the countertop island looking towards the cabinets and windows, which is typically a two-point perspective shot. But, kitchens are where one-point perspective can prove to be very effective and aesthetic. Examples of this are the shot of the stools lining the countertop island horizontally with the wall side countertops and cabinets in the background, and the shot taken down the corridor between the island and the countertop.

You can also shoot from inside the kitchen looking out into the space beyond so as to bridge between two spaces, putting emphasis on the layout of different sections of the house and their relation to each other. Always remember to take at least two or two different angles of the kitchen so that your client has options.

9) Dining Rooms Photography

Before shooting this area, you have to double-check to ensure that all the chairs are tucked in and evenly spaced so that the display looks orderly and neat, and to declutter the table and surrounding area. You can take photographs of the dining rooms best from a two-point perspective backed up as far as possible and shooting towards the windows. In doing so, you have to make sure to prop the camera up high enough to get a view over the top plane of the table.

10) Bathrooms Photography

In shooting bathrooms, you have to focus more on the sink and mirror than the toilet. But, if the toilet fits in the frame, make sure the lid is closed. To get a good shot of this area, you will have to place your camera at the fulcrum of the door to get as much of the space in the frame as possible. Try to avoid capturing the camera’s reflection in the mirror. For half baths, where you need to focus on sinks, counters, and baths, you would have to prop the camera high enough to see the sink concavity, as well as the previously mentioned techniques.

10) Bedrooms Photography

Since bedrooms vary less than other rooms, most bedrooms display best from a two-point perspective looking towards the bed and windows. You can do this by backing the camera up, if necessary, into the doorway and zoom in to frame the space excluding the third wall. Another approach in photographing bedrooms is to shoot from the back corner of the bed looking out into the room, which only works when there is enough space to back away from the bed so that it isn’t taking up much of the composition. This shot provides a view similar to what you might experience waking up in the room and is a great one if there are windows with exceptional view of the exterior landscape opposite the bed.

11) Porches, Views, and Panoramas Photography

Porch photos are primarily two-point perspective shots. You can shoot this section by backing up the camera through the sliding doors to capture more space while also taking into consideration the sun placement. When touring a property with a view, you have to take note of which vantage point will best highlight the view.

For view shots, you will need to switch to your zoom lens in order to focus on the most remarkable section of the view. You might find that if a view is so expansive that one photograph doesn’t do it justice, the agent will order a panoramic photo. This is taken just like any other view shot, expect it is repeated across the horizon line 3 to 5 times. In executing the panoramic photographic process, you must make sure that there is at least one third of each subsequent composition overlapping with that of the previous one since the real estate photo editing company will be stitching together your separate HDR photographs to create a successful panoramic shot.

12) Agent Review Process and Conclusion

After succeeding to capture all the angles of a particular listing, the last thing you need to accomplish on site is to do a review of your photos with the agent. This is crucial in avoiding unhappy clients and a revisit to the property. Once you’re done with the review, count the photos for the agent so they know how many they will be paying for. This is your opportunity to sell the angles you decided to take, so explain and articulate why you like particular photos.

Having read the 12 essential guides, you already have all the general knowledge necessary to begin shooting beautiful real estate photographs. However, keeping these all in mind is not enough to start your career as a real estate photographer— you have to internalize these principles and techniques through constant practice. If you need to build up your confidence first before taking any actual shoots, try photographing your own living spaces or those of your family and friends to gain experience. Just keep in mind that the most important thing is to start applying these lessons as soon as possible and to continue honing your photography skills because you never know when a deal will be struck to jump-start your career in this industry.

Top Realtors Talks About using Smartphone for Real Estate Photos

Real Estate Agent:
Wanda Kubat-Nerdin – Wanda Can!
So Utah Residential, Referral & Relocation REALTOR
St. George, UT — Red Rock Real Estate
Independent Brokerage
http://www.buynsellutah.com
St. George Utah Area REALTOR Insights – Wanda Can!

Question: Do you hire a professional real estate photography to take your photos?

Answer: Hiring a professional photographer is the best decision an agent can make. I have seen way too many amateur attempts and that is a disservice to sellers, in my opinion.

Services for Real Estate Pros
Bob “RealMan” Timm
Owner of Ward Co. Notary Services, retired Realtor
Minot, ND — Ward County Notary Services
Ward County / Minot Notary Services

Question: Do you hire a professional real estate photography to take your photos?

Answer: My advice is just DON’T!!! Hire a professional photographer. I don’t care what phone you have, how expensive it is, it’s not a substitute for a professional.

Services for Real Estate Pros
Ron and Alexandra Seigel
Luxury Real Estate Branding, Marketing & Strategy
Carpinteria, CA — Napa Consultants
http://www.napaconsultants.com

Question: Do you hire a professional real estate photography to take your photos?

Answer: I love my phone with the latest and greatest features….And I have taken some nice photos and we have made a few videos with it.

I am not a professional photographer or videographer, so we are not recommending that agents take their own. There is so much more to point and shoot. Cheap and DIY are two words I would not recommend in marketing real estate, even if the property is a double wide….A

Real Estate Agent
Rae Dolan
Real estate agent serving the Katy area
Katy, TX — Roots & Wings Realty Group / Champions Real Estate Group
Roots & Wings Realty Group | Katy Realtors

Question: Do you hire a professional real estate photography to take your photos?

Answer: My two cents is to hire a professional photographer.

Real Estate Broker/Owner
Peter Mohylsky, Beach Expert
TOP LISTING AGENT ALONG THE BEACH
Santa Rosa Beach, FL — PrimeSouth Properties
Mobile: 850-517-7098
Office: peter@bucketlistbroker.com

Question: Do you hire a professional real estate photography to take your photos?

Answer: I have not read any other answers prior to answering your questions but I am sure that the majority of the experienced, successful agents use a pro to get pictures taken. Phone photo’s can be of good quality but really, is that the best you are offering to your client?I am an amateur photographer and do own a “expensive camera” I do use photo shop. Adobe light room. but it is for marketing purposes.Your clients deserve a pro.

Real Estate Agent
Thomas J. Nelson, Realtor e-Pro, CRS, RCS-D, Vets
& Host of Postcards From Success Podcast
La Jolla, CA — Big Block Realty 858.232.8722
http://www.ThomasJNelsonRealtor.com

Phone #: 858-232-8722
Email Address (optional): TJN@ThomasJNelsonRealtor.com
FB: https://www.facebook.com/ThomasJNelsonRealtor

As professional REALTORS, I firmly believe we hire should hire professional photographers to help our clients have the best opportunity to get their property sold. iPhone and android phone photos are obvious and they’re often poor quality, poor lighting, not always the best angles and often times shot incorrectly and vertical instead of horizontal. They make the home look less than desirable as there’s an amazing difference between professional and amateur photos. Unless you yourself are a professional photographer with professional equipment; it’s a disservice to your client and a violation of your fiduciary duty to cut corners.

1. What smartphone are you using to take real estate photos?
– I do not, I use a professional photographer for all published photos well I’ll use my Apple iPhone for photos during a walk-through just for my own personal reminders.

2. Do you have a professional camera? What is it and when is the best time to use it?
– No

3. How important is it for you to beautify the photos for real estate?
– Occasionally I’ll use virtual staging for empty properties and I always want the lighting adjusted but, we do not tamper with the photos as to modify them from truth and we do disclose virtual staging when we advertise.

4. Do you upload your photos without editing them on your website and to other listing channels?
– All my photos are professionally edited before uploading that’s part of the service I paid for with my professional photographer.

5. Do you know how to edit your photos or do you hire an editor to do it?
– I’ve been a photographer all my life and I do know how to edit my photos however I do not get paid to do so, so I spend my time where it earns money and I hire professionals to edit my photos as part of the service of them taking the photos.

6. Do you hire a professional real estate photography to take your photos?
– YES

7. Can you share your editing software or apps which you use in editing your real estate photos?
– Since I use a professional photographer the only photo editing tools I use are the ones that come standard with any windows PC

Real Estate Agent
John Juarez
ePRO, SRES, GRI, PMN
Fremont, CA — The Medford Real Estate Team
Keller Williams Realty Inc.
http://www.JohnJuarez.com

Question: Do you hire a professional real estate photography to take your photos?

Answer: We use a professional to take quality, magazine quality photos.We eschew cell phone mls photos.

Real Estate Agent
Bob Crane
Forestland Experts! 715-204-9671
Stevens Point, WI — Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities
Keller Williams Realty Inc.
http://woodlandmanagementservice.yolasite.com/

Question: Do you hire a professional real estate photography to take your photos?

Answer: I see a lot of good photos and bad, having a RE license or not does not seem to be the determining factor.

Buying an expensive camera and going into the picture business, does not guarantee good photos either.

Generally it is a matter of following a few simple rules when shooting the pics, taking plenty of photos, then separating the good ones from the bad.

If enough photos are taken you will have 50 great photos worthy of publication.

Real Estate Agent
Roy Kelley
Gaithersburg, MD — Realty Group Referrals

LinkedIn

Question: Do you know how to edit your photos or do you hire an editor to do it?

Answer: This is a good blog topic for you. Every photograph should be edited. I use iPiccy.com. It is free.

Real Estate Agent
Debe Maxwell, CRS
The right Charlotte REALTOR!
Charlotte, NC — www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310
RE/MAX International Inc.
Charlotte’s Most Popular Home Search Site

Question: Do you hire a professional real estate photography to take your photos?

Answer: I run across agents doing their own virtual tours and always wonder why sellers are okay with that…and they’re not professionals or semi-professionals either – they’re just you and me – agents.

My photographers are professionals and their shots and videography take less than ½ the time to take than they do editing. They are at the house for 2.0 hours (at a minimum – without drones) so, if they spend 4.5 – 5 hours editing, I think of the 7 hours they spent doing my shots & editing…and how much prospecting I can do in that 7 hours!! LOTS! I’m not stopping prospecting to do something that I can easily pay a professional to do. Same with measuring.

Real Estate Broker/Owner
Olga Simoncelli
CONSULTANT, Real Estate Services & Risk Management
New Fairfield, CT — Veritas Prime, LLC dba Veritas Prime Real Estate
Real Estate Services, Consulting, Risk Management

Quote: Good luck with your project! Many smart phones have resolutions superior to some cameras. Also, many professional photographers are over-rated.

Real Estate Broker/Owner
Scott Godzyk
One of the Manchester NH’s area Leading Agents
Manchester, NH — Godzyk Real Estate Services
Realtor.com

1. What smartphone are you using to take real estate photos?
– Iphone xs max

2. Do you have a professional camera? What is it and when is the best time to use it?
– Yes, mostly indoors, wide shots, close ups and when fine detail is needed

3. How important is it for you to beautify the photos for real estate?
– Every time. It is a must to make sure my photos are bright, vivid and eye catching

4. Do you upload your photos without editing them on your website and to other listing channels?
-I usually edit all photos. some it is just cropping. Some need brightening.

5. Do you know how to edit your photos or do you hire an editor to do it?
– I edit myself

6. Do you hire a professional real estate photography to take your photos?
– I am a professional. 34 years experience taking photos that garner viewers eyes

7. Can you share your editing software or apps which you use in editing your real estate photos?
– Most every day editing is done right on the iphone that takes pictures as good as some of the best cameras.

Real Estate Agent
Doug Dawes
Your Personal Realtor®
Georgetown, MA — Keller Williams Realty – Topsfield, MA
Keller Williams Realty Inc.

FB | LinkedIn

1. What smartphone are you using to take real estate photos?
– Pixel 3XL BUT I use a photographer

2. Do you have a professional camera? What is it and when is the best time to use it?
– No but the photographer does

3. How important is it for you to beautify the photos for real estate?
– Beautify? The photographer does his magic

4. Do you upload your photos without editing them on your website and to other listing channels?
-Before the photographer, I use I did.

5. Do you know how to edit your photos or do you hire an editor to do it?
– Not anymore

6. Do you hire a professional real estate photography to take your photos?
– Yes, I do

7. Can you share your editing software or apps which you use in editing your real estate photos?
– I don’t have any

Real Estate Agent
Jeff Pearl
Full Service Full Time Realtor
Lovettsville, VA — RE/MAX Distinctive / LIC in VA
RE/MAX International Inc.

Quote: I don’t use a smart phone for photography at this time, but the cell camera technology has improved so much, I wouldn’t totally ignore taking photos with a smart phone. There are numerous photo editing apps available now.

Real Estate Broker/Owner
Joan Cox
Denver Real Estate – Selling One Home at a Time
Denver, CO — House to Home, Inc. – Denver Real Estate – 720-231-6373
Denver Real Estate – Search for Homes

Quote: A listing sells with the photos — I would never have a listing without a professional photographer.

Home Builder
Jerrill Ewing
Builder
Eatonton, GA — N & J Lake Properties, LLC

Quote: phone photos means you need a new agent

Real Estate Broker/Owner
Ryan Huggins – Thousand Oaks, CA
Residential Real Estate and Investment Properties
Thousand Oaks, CA — https://HugginsHomes.com
Independent Brokerage

Phone #: 805.905.4000
Email: Ryan@HugginsHomes.com
My website | LinkedIn

Yes, I use my phone to take pictures. It’s camera is on par with man of the super expensive standalone cameras and I know a thing or two about composing shots.

1. What smartphone are you using to take real estate photos?
– Google Nexus 6P

2. Do you have a professional camera? What is it and when is the best time to use it?
– No. Looked into the DSLRs that Costco has. Have a mid-range point & shoot with manual settings. Have used the Point & Shoot in conjunction w/my camera phone and have preferred the camera phone’s photos.

3. How important is it for you to beautify the photos for real estate?
– Not sure what you mean by “beautify”. Where needed I’ll do some minor editing (removing people from mirrors, touching up grass, adding a sunny sky, using HDR tune-ups).

4. Do you upload your photos without editing them on your website and to other listing channels?
– No, all photos are reviewed (I usually take multiples of a room) and the best ones are kept. Of those, not every room needs to be in the MLS or website.

5. Do you know how to edit your photos or do you hire an editor to do it?
– Yes, I know how to edit my photos. Youtube has many great instructional videos on this.

6. Do you hire a professional real estate photography to take your photos?
– No. I’m from the old days before there were professional photographers and when you had to wait three days to get your photos developed at the drug store or drive-through photomart. We learned then how to take good pictures.

7. Can you share your editing software or apps which you use in editing your real estate photos?
– On the phone I’ll use Snapseed. For anything more involved I use GIMP, which is a free and open source Photoshop clone.

Real Estate Agent
Tony Lewis
Summit Real Estate Santa Clarita & OC Laguna Nigel
Valencia, CA — RE/MAX of Valencia (Hall of Fame) 30 year Valencia Resident
RE/MAX International Inc.
http://www.TonyLewis.com

Quote: Use a professional Photographer and Videographer. Let the public know that you are a professional.

Real Estate Agent
Annette Lawrence , Palm Harbor, FL 727-420-4041
Making FLORIDA Real Estate EZ
Palm Harbor, FL — ReMax Realtec Group
RE/MAX International Inc.
http://www.AnnetteLawrence.com

1. What smartphone are you using to take real estate photos?
– iPhone 9. Hey, it was the ‘new thing’ when I got it. Cell is used ONLY for temporary web posting. Be aware web optimized images do not have the same requirement as print. A cell is more than capable however the one holding it may not have the ability.

2. Do you have a professional camera? What is it and when is the best time to use it?
– Canon 80D. Needed when an agent does real marketing in print. Preferably leveraging CR2 formats. If all they do is stick a sign and put in mls, the cell is all they need.

3. How important is it for you to beautify the photos for real estate?
– Knowing the capability of the tech and one own skill levels, post editing is the secret sauce. 90% of the corrects needed by a conscientious agent requires only minor adjustment. However, egos require a bigger investment.

4. Do you upload your photos without editing them on your website and to other listing channels?
– Upload without editing? That’s like publishing with clicking ‘spell check.’

5. Do you know how to edit your photos or do you hire an editor to do it?
– Naaa….I just like to talk about it.

6. Do you hire a professional real estate photography to take your photos?
– When the tech I own won’t to the job I hire those with the big guns.

7. Can you share your editing software or apps which you use in editing your real estate photos?
– For web stuff I use the native edit stuff free with Microsoft. For the good stuff I use Gimp, Gravit, RawTherapy and Inkscape. Video is Wondershare…. Hmm, NA.

March 23, 2020
7 Basic Adobe Lightroom Tips to Enhance your Real Estate Photos
Professional real estate photographers are growing in numbers very fast because of the increased interest of many people in the real estate industry niche. Adobe Lightroom, considered by most editors as the most popular post-processing tool, is an excellent aid in creating high quality photos and videos in just clicks of fingers. It consists of a long list of plugins and presets that can help save a lot of time in the post-production tasks.

Lightroom is a very important retouching tool. This software is filled basically with great features that can make every editor’s life easier. This app is for everyone to enjoy – from ordinary people working at home, to students finishing their projects from their respective subjects, down to office workers who need to submit reports to their boss. In general, Lightroom is for everybody. The moment you learn how to manipulate and apply these excellent features, you can do countless editing of different photos the way you like them to become.

Enhance your Photos in No Time: 60 Second Tips in Using Lightroom

1. Adding a Lightening Background

If you want to add a lightening background, click the in the Develop section, select the size of the Brush (Brush A is preferable), add a Feather, and enable Auto. You also need to set the Density to 100 to start painting the background with the chosen Brush.

You can decrease the density to 30 because you need to select the background and check which part is partially painted. You can eventually go to 100% density to finish the background.

photo via https://www.naturettl.com/

2. Straighten a Kinked Horizon

This technique is about recreating the horizon of a photo straight. Frankly, it is very hard to avoid shooting uneven lines. Straightening these lines using Lightroom is an easy trick. Locate Crop Overlay by clicking its icon or simply pressing R on the keyboard. You can also opt to use Auto straightening function. This will automatically level crooked horizons.

3. Straighten Crop Orientation

There’s this secret cropping tip on how to straighten crop orientation using Lightroom. In Crop mode, just press X and everything will proceed to crop orientation automatically. If it is horizontally oriented, this tool will make it vertical. On the other hand, if it’s vertical, crop orientation mode will turn it into horizontal.

4. Make use of the Transform Tool

Transform Tool is a feature in Lighthouse where it corrects distorted horizontal and vertical lines, and change the perspectives or anything that needs to be straightened. Scrolling down to Transform Tool, you can just choose whether it is vertical or horizontal lines that you want to be corrected. This is a perfect tool to make lines symmetrical to each other.

5. View Photos in Different Modes

You can follow these keyboard shortcuts to view photos in different modes using Lightroom.
- Grid view (press G) – displays all your images as thumbnails at the center
- Loupe view (press E) – seeing image to look something bigger
- Side Panel Removal (press Tab) – this is a shortcut to hide panels from Lightroom
- Lights Out (press L) – consider this shortcut to dim the lights
- Full Screen (press F) – to view the largest possible image on the computer screen, pressing F is your only choice
- Survey View (press N) – to view specific images together, Survey View Mode is the answer
6. Bringing Panels back to the Screen

This feature is similar to photo isolation. Here you need to click the Develop module and you want to have your left side bar show its presets. You need to hit the Tab bar and the left side of the screen will show all its presets. To close both the left and right bar, just hit the Tab once again and the photo will be shown against the same background that you set.

Also, if you think you lost your panels forever, they are not gone at all. They are just hidden somewhere. To show them again, you can easily do this in a lightning mode, so to speak. You can do right-clicking over one of the panels that are visible. All you need is to create a small drop-down menu and click on the one that is missing!

Another trick is through the main menu at the top of Lightroom. You can click on Window, proceed to Panels, and click the panel that you want to see. Missing panels will quickly reappear.

7. Slider Adjustment

To make small adjustment to the sliders, all you need to do is to bring your curser to the slider and go to the Up and Down Arrow Key. If you want to make higher increments of adjustment, press Shift + Up and Down Arrow Key.

There are also different ways to move sliders in Lightroom. You can use the mouse for handling and dragging. By clicking the slider ramp together with the handle, it will go to the destination you clicked on. To enter a value, just click on the text-entry portion. You can also hover the cursor and use the plus and minus keys.
March 9, 2020
The 9 Best Adobe Photoshop Tools to Edit Real Estate Photos

What is it like to be working in a real estate photograph editing world? In a business like real property photo editing, it is necessary to look for the best opportunities that are relatively promising in this exciting industry. It is every photographer’s responsibility to analyze and understand his chosen editor’s abilities, strengths, and weaknesses. In this way, he can set expectations as to how his editor can work on the task on hand.

In a very similar way, it is also the obligation of the editing service company to know in-depth the things that his photographer wanted in order to build a mutual understanding between the photographer and his client.

Once an understanding for both parties is established, there are things that they must focus on. Because image enhancing takes time to process, patience is the virtue that both of them must possess. Always consider that the first few edits are not acceptable right away. As a buyer of their services, the photographer has to realize that editing of photos needs time to become close to perfection.

Some of the things that can be achieved when editing a real estate photo include the changing and improving of colors. Unwanted background can also be removed and replaced. Photo enhancement may also call for the adjustment of contrast, brightness and sharpness. These basic techniques are very important especially if you are making presentations for promotional purpose and advertising.

Because of the surging popularity of the online atmosphere, today is the perfect time for a photographer to establish his name online. This can be done by creating attractive real estate imagery. It involves real estate marketing that may include photograph or video advertising to gain audience not only with fellow agents but more importantly, gain the trust of big real estate companies.

The best opportunity why a video or photography for promotion and advertising is made is to gain audience. But there are instances where it only discusses the experiences they have with such videos. Always get the ideas of what the realtors really wanted and find out the bad practices they made before so that you can pinpoint what these people really wished for.

Image editing is done by experts with the use of photo-editing software. They know all the tricks and techniques behind making your photo look spectacular. These people are skilled in a way that they know all the different angles of editing software like Photoshop. They are familiar of all the features and functionalities of such tool. The in-depth understanding of these photo editors of the software they use will be their great advantage to create an improved photo and deliver it in the most efficient way.

Basic Photoshop Image Editing Tools

The work of a photographer is just a speck of the many tasks he does beyond the shoot. There are image retouching works that will take a lot of time to enhance. These skills are essential to create magnificent photos for potential clients to become interested in the property being offering. Below are nine (9) basic Adobe Photoshop tools needed in real estate photo editing.

Move Tool

In the keyboard, you can simply press V and it will let you move objects around the canvas. It is a click-and-drag tool.

Marquee

It’s the letter M. Marquee allows you to choose a certain part in the Photoshop canvas. Its default shape is rectangular yet you may pick a perfect square or an ellipse, depending on your preference.

Free-form Selection Tool in Lasso

The lasso is a selection tool for you to select the area covered by lasso. Because of lasso, you can have the access to the polygonal lasso that allows you to create a particular selection. This can be done by clicking the canvas around and create points. In the keyboard, you can just click L.

Eyedropper

The Eyedropper tool is used to sample color in the canvas. Sampling of color designates a better foreground or backdrop color of your liking. You can just simply select the Eyedropper tool (I) and click any part of the canvas for your testing.

Paintbrush and Pencil

It’s S in the keyboard. Paintbrush tool mimics what a real paintbrush works. And so is the Pencil tool. In editing photos using this tool, you can set assortments of brushes of different kinds. You can even paint with different shapes as well.

Brush your History (Keyboard: Y)

History brush allows you to turn back the hands of clock by painting back in time. Because Photoshop can track all the moves you make, this tool lets you paint the past back into the present photo.

Eraser Tool (E)

Eraser tool is just the same as to how a paintbrush works. The big difference is that Eraser tool erases while paintbrush paints.

Type Tool (Keyboard: T)

Type tool is one of the most noticeable tools in Photoshop that is important in editing photos. Its main function is to create text inside. It is located in the Tools panel. Type tool has many settings which include Type Panels, Type Preferences, Character Panel, and Paragraph Panel. The Options Bar is where you can change every setting of your typing jobs like font family, font size, and font color.

Shape Tool

The Shape Tool is U in the keyboard. It lets you make rectangles, circles, lines, polygons, and even custom shapes. Shape tools are beneficial the moment there will be a need to create shape masks for your real estate photos.

More tips here:

http://54.201.150.30/real-estate-photographer-basic-filters/

http://54.201.150.30/basic-color-correction-tutorial/

http://54.201.150.30/background-enhancement-photoshop-tutorial/

http://54.201.150.30/object-removal-using-photoshop/

http://54.201.150.30/photo-editing-youtube-tutorial/

http://54.201.150.30/real-estate-image-editing-tutorial-001/

February 26, 2020
Price for Real Estate Video Editing Services
Video editing can reconstruct ordinary videos into something different. Enjoying with your family on a trip for a well-deserved vacation, or attending special occasions with relatives and friends, or simply having real estate videography as your bread and butter, taking videos is totally a normal thing to do.

Today most of what we think of can be done at the tip of our fingers. Editing is one common job when it comes to video enhancement. Old images, photos and videos are the ones that are preferred to be edited. But there are enhancements that are done on new photos or videos, primarily to add missing important features.

With proper knowledge on video editing, it can be guaranteed that profits grow when done in a professional manner. Video editing is valuable because it is the only way to blend images and sounds to make the audience emotionally connected for real estate marketing. Video editing is one of the most sought after tasks when it comes to real estate videography.

Real Estate Videography: Madison Park

Basic Real Estate Video Editing Tips

Before you edit your first video, you need to:
1. Close a real estate deal.

Landing a real estate gig involves people that you are going to approach. It also requires you to present a strong demo video or portfolio. You must also be always available and give a quick turnaround time.

2. Create the right pricing

This depends how long you shoot the house and the skill level you have. Adding music and graphics are some add-ons for your price.

3. Pre-Plan

Schedule plans accordingly.

4. Know the camera type and proper settings.

The gear you use is basically very important because nothing will be edited without your camera. And, drones for real estate are necessary for your aerial footages.

5. Create good composition

Use wider lens to show wider area. Lines must not be distorted. Avoid pointing the camera too far up or too far down. Keep it at eye level and shoot the film between eyes and waist level.

6. Focus

Use the autofocus of the camera as often as possible.

There are also tips whenever a real estate video has been finished.

Use good music. Choose music that matches the house’s personality. Websites like www.soundstripe.com or www.audiojungle.net are great sources of good music.

Start off with a strong establishing shot. If the house has a pleasant kitchen, start presenting the kitchen first then show the location of the property using drone. This shows the overview of what the house really looks like.

How to Photograph Kitchens for Real Estate | Videography Explained

Make sure your clips flow. Video clips must be put together in order. Real agents and potential buyers like to see clips that video which starts from the entrance to the living room; from the living room down to the kitchen; from the kitchen to the dining room, etc. This should be the flow of your video. The purpose is to show the actual layout of the property.

Make sure you have good pacing. Avoid using long video clips because people will get bored quickly. One to two minutes video is quite long enough.

Make the property look bright. House videos that receive natural light are a lot better than having over-exposed videos.

Add some graphics. Be sure to add some animations in the video like the real estate agent’s basic information like website, email and a little bit of profile. You may go to www.motionarray.com and use After Effects Templates that can be downloaded from the Internet.

There are real estate videos that are primarily focused only on houses. When you are a videographer that focuses only on houses, these are some important tips. It is necessary to identify too, the type of camera and the setting used, and the skill on how to put and edit them altogether.

Note: In this set of tips, video was done using a Canon 80D 60 frames/sec which is converted to 24 frames per slow motion with a 16mm equivalent lens on the camera. Editor used the Adobe Premiere Pro timeline.

Real Estate Videography: Magnolia

By using the Parallax Effect, panning all the areas inside a house is done by cutting together all your house videos and putting them together using the Parallax Effect. During the filming of houses, videographers should focus more on their amenities like the basketball court, picnic area, and the gazebo.

Keep in mind that videos must be done at a minimal time compact type so that people will not look for other short videos. It is advisable to take as many possible angles as you can especially if you’re inside a room.
1. Cut all the clips together. The clips must include all the important rooms and spaces of the house.
2. Always adjust the brightness and exposure levels to make the video consistent. You can select videos that are pleasing and drop them to the Timeline.
3. Always look for the continuity of the shot because photographers like to tell stories in their video. You can visually join the selected scenes at the Timeline. Avoid disorientation of scenes.
4. When videos are taken early in the morning grab the Sun Flare by stopping the lens at f8.
  Add the proper sound effects like wind and chirping birds. To do this, the button is located at the bottom of the Timeline.
5. If you want to move in quickly from the front of the home, do this by putting in a Zoom-in Transition which punches in smoothly and cleanly inside the house. This also includes moving forward shot while your camera is panning. With this effect, your audience will be given a dynamic flow of your video. Because it is a video, turn everything ON that can be turned ON like lights, candles, televisions, fans, and anything that can move to add dynamics to the video.
6. Wrap up the front of the home by using Motion Graphic Template from Rocket Stock 700 hundredth minimal preset. It is a drag-and-drop or plug-and-play type. Also fade the sound of the video as is always required at the end of any video.
https://www.facebook.com/phixerinc/videos/204211023580858/

Furthermore, when you use a Panasonic GH4, the following are the tips. This camera fits perfectly in a drone. Under this camera is a 7-14mm F/4 lens which is the widest-angled rectilinear lens that is an aperture zoom lens. For the settings, you may use ISO 200-800, f4-f9, 1/50 for indoor shoots and ISO 200, f22, 1/50-1/100 for outdoors.

In using GH4 camera setting you may try to:
1. Avoid using Auto White Balance. You must only set White Balance manually. Camera will struggle if ever you are shooting a particular area in the house if different sources of light are coming in at it. This will particularly change the white balance during a shoot which can be very troublesome.
2. Look for the best perspective and correct angle of the house that you are shooting. Typically start from the outdoors before proceeding inside. You can opt to go to the balcony afterwards. Finally you can finish your video with a big range shot.
February 11, 2020
How to Make your Real Estate Photos Magical in Virtual Twilight?
The part of the day that can be the most perfect time to take photographs but is quite difficult to chase the perfect light is during dusk. This time of the day is very tricky for photographers. Outdoor real estate photography needs juicy lighting effects that will radiate on your subject and it is this kind of light that can only be found either at dusk or dawn. Chasing that magical light for your photos to become remarkable is the most challenging part of every real estate photographer.

Impressing potential buyers by showcasing beauty and creativity from you photos will make your house sell fast. You must show exciting portfolio once you put your house on sale online. Taking pictures of the exterior and the interior of the property are the first important things one must do.

But there are houses on sale that are not really on tip-top shape – meaning, the present condition of the house is totally unacceptable to some buyers. Digitally transforming the property into a dream house makes you target the potential buyers you wanted.

With virtual twilight readily available to add effects on your photos, it lessens the hassle of rescheduling appointments just to catch the sunset view. Moreover, if the weather does not permit to give you that spectacular sunset for your backdrop, virtual twilight photography will answer all of this.

Five Concepts why Virtual Twilight is Important to Real Estate Photography

There are concepts that thoroughly explain the special effects surrounding virtual twilight. These are the following.
1. Virtual staging means virtually staging the interior part of the house in the design preferred by potential buyers. In simple words, it is the process of staging every room of the house virtually. Although this method cannot be related as to how virtual twilight is defined, virtual staging complements with the former as it ideally helps agents sell their products fast.
2. Virtual twilight basically highlights the exterior part of the house that is transformed by special effects. This method not only makes the property more presentable but it also makes the property more appealing to buyers.
3. Virtual twilight can increase the beauty and charm of the property most especially on the exterior. Because of the filters and assortment of colors, it enhances the property’s aesthetics to satisfy every human’s eye.
4. Virtual twilight is a great boost to property sales. There are observations which show that the use of virtual twilight effects are viewed 50% more than the original photos. This means that there is an unbelievable boost as far as the number of potential buyers is concerned.
5. The use of virtual twilight can very well improve the portfolio of real estate sellers. With the use of this lighting effect, the portfolio of sellers, agents and realtors will look more professional. It will also be more appealing once presented to listings, catalogues, and flyers. Photos that underwent the use of virtual twilight become catchy to the eyes of potential buyers.
Conclusion

Whenever bad real estate photographs are presented in the listings, for one, they are definitely trying to tell bad stories. Pictures being shot with poorly lit homes, badly edited photos, pictures taken on bad angles are just some of the examples bad real estate photography. One question will eventually sprout from nowhere: Can these pictures generate buyer’s interest?

On the other hand, high quality photos can make the difference between an idle home and a sold home. Effects like virtual twilight make use of the exterior to highlight the outside part of the house being sold. It digitally modifies warm indoor lights and cool outdoor saturation of the property at dusk.

Technically, there are various ways by which virtual twilight can be useful. But its sole purpose is to create emotions out of the property and make it more likeable for buyers. Virtual twilight will make your real estate photos stand out because it helps present a home under the evening glow. It also creates emotional pictures that can literally connect with buyers.

Some would say that virtual twilight is just for luxurious expensive listings only. But believe it or not, virtual twilight is not just for property listings but it can be for real estate magazines, for promotion, that everybody can afford. It practically boils down to the taste of the buyer. This effect just increases the possibilities that the property can be sold immediately for higher price.

On the final note, the use of virtual twilight is nothing if it is not combined with high quality photographs. These two components are perfect combination to boost the selling quality of the property. Because these effects can practically change dull-colored images with warm and romantic spark, virtual twilight is one editing apps that is hard to resist.
February 5, 2020
Basic Color Correction Tutorial using Photoshop
Photography has never been more important to real estate than it is these days. This is the reason why photography markets are always in demand. Photo editing, as we know, can recreate ordinary pictures to look more appealing and attractive. It helps increase the aesthetic beauty of properties by the enhancement images.

With proper knowledge, it is essential in creating profits out of photo editing. Photo editing is valuable to portraits for personal representation of pictures. Promoting products online is very important. You can consider designing your own website by improving your skills in mastering photo editing. In this way, you can also apply for freelancer jobs related to graphics, arts and designs.

Techniques in Color Correction using Photoshop: A Tutorial

1. For color correction, add the Threshold Adjustment and Curves
- If you want to some of your images to look black and white, click Image and go to Adjustment. You may choose Threshold and a curve dialog will pop out. Dragging the dialog box level will turn the image darker, going to the left, lighter in color.
- You also have the option to choose Layer then New Adjustment Layer the select Threshold. Observe that the same dialog box will show up. Instead, you may switch to the Burn tool and arrange to Midtones and adjust the exposure to only 10% then you can pick the Eyedropper tool while at the same time holding down the Shift button.
- To add definition to the image, you can hold the Optional Outkey to either darken or adding exposure.
- To adjust the white balance of the image, you need to pick any white object and apply color grading. To do this, make sure you are on Curves.
- Click the area of concerned and a 4-point curve will show. This time, make sure that all color points are on the same horizontal line. This can be done by clicking the color buttons and pull each color either up or down to position it to the same horizontal line.
Video Credit to 2 Minute Photoshop

2. Adjust the Skin Color

• To make the skin color perfect, you need to pull this one up by breaking down the White, Black, Latin, and Asian skin color.
• Balance the primary color of magenta, yellow, black and cyan.
• To do this, use Gradient Maps to upgrade skin color and tones. You also have the option to choose Layer then New Adjustment Layer the select Gradient Maps then click OK.
• Click the color gradient map icon and click the Brush pre-sets and come down to Photographic Toning then OK.
• This is now the time for you to select the tone of what you think best works for you.
• You can change the blend mode to soft light and everything is up to you to adjust the Opacity percentage.
• Selecting the Blend Option merely adjusts the shadows of your image.

Video Credit to Prince Meyson

3. Use the Camera Raw Editor for White Balance adjustment

• To adjust the white balance of the image, you can open the image in the Camera RAW editor to transform the image to a smart object
• Proceed to Filter then click Camera Raw Filter
• Select the White Balance tool and choose As Shot to automatically make the white balance corrected
• You the Eyedropper and drag it to choose the part that you wanted to fix.
• It will automatically crack the color of the image to give you a White Balance

Video Credit to Pink Flower Photography

4. Correct the Hue and Saturation Layer

• You can mimic the functions of Curves with Hue and Saturation
• Hue and Saturation is significant to augment color correction.
• After getting your image opened, choose Layer then New Adjustment Layer the select Hue and Saturation.
• A Properties dialog box will pop up
• Adjust the Hue level to your preference and it will change the colors of all the objects in the image.
• Saturation, on the other hand, will either add or remove all the colors of the object in the photo. You can easily do Saturation jobs by clicking the ‘Little Finger’ in the box and choose from the photo what part you wanted to edit. By dragging to the right, the image increases saturation and left, decreases.
• Adjusting the Lightness can make the image very light or very dark. This will definitely affect the contrast of the image.
• You can also use the range of colors at the bottom of the dialog box. It specifies the range and focus to be used.
• If you want to add or diminish color, you can initially click the Eyedropper then click it to the selected part to be edited. To add colors, select the Eyedropper with the plus (+) sign. To decrease colors, use the Eyedropper with minus (-) sign.

Video Credit to tutvid
January 27, 2020
Real Estate Photographer 7 Basic Filters to Learn

Real estate agents are hungry for skilled and experienced photographers because they can make the photos more appealing, thus increasing the chance of a sale. For photographers, they cannot live without these filters and these filters become a necessity. Many of these real estate photographers are still using the traditional, old-fashioned filter effects. But with the technology that we have today, they become unnecessary.

Some photography filters like polarizers and strong neutral density filters can produce effects that are time-consuming. They can either damage your lens or very difficult to reproduce in digital settings. Photo editing technology advanced so much that filters can be considered obsolete. But obsolete as they may be considered yet there are still a number of reasons why many photographers still value the effects of using the old style photography filters.

For those who are considered advanced in using digital photography, filters are special glasses that are placed in front of the camera lens. Stunning effects are basically produced when these filters are used correctly. Although camera filters can serve various purposes especially in digital photography, they are one of the indispensable parts when it comes to capturing images in a very difficult lighting condition.

Aside from photography, filters are widely used in cinematography, on rare occasions, or plainly used in everyday work. Various filters are needed in landscape photography. This is the very reason why real estate photographers value photography filters very much. Lens filters are used to edit and modify light intensity right before entering the camera lens. They are still beneficial to many because some software cannot simulate how photography filters behave.

There are filters which help reduce reflections. There are those which will protect the lenses from possible damage. Filters are also used to either fully or partially reduce the amount of light that enters the lens. They can even modify and enhance colors. To learn more about the basic photography filters, below is a list that can be beneficial to every photographer.

Seven Basic Filters

1. UV/Clear/Haze Filter

This filter protects the front part of the camera lens. UV filter protects the lens from duct, moisture and potential scratches. There are high-quality UV filters that can be attached permanently on lenses with less impact on the quality of image. Mounting this type of filter to the camera lens is an economical way to protect the whole camera itself.

2. Polarizing Filter

Polarizers can be used to any photography type, whether you specialize in weddings, landscape, architectural, or real estate. They filter out polarized light which intensely reduce reflections. Polarizers are also used to enhance colors and can even increase contrast. These filters are normally circular in shape which permits easy control.

3. Neutral Density (ND) Filter

Neutral density filter reduces the amount of light that enters the lens. It is responsible in decreasing the shutter speed of the camera. Using longer shutter speeds at wider apertures is always available to any lighting condition. Neutral density filter is useful for dynamic situations where motion blur needs to be made. Natural conditions like rivers, waterfalls, moving vehicles, or fast flying birds are examples where neutral density filter can be useful.

4. Graduated Neutral Density (GND) Filter

This filter is typically used in landscape photography. There are actually three types of graduated neutral density filter namely: the hard-edge graduated neutral filter, soft-edge graduated neutral filter, and the reverse graduated neutral density. In high contrast situation, the hard-edge GND typically used. Although soft-edge GND is also used at high contrast environment, this type allows smoother transitions as this is used to horizon in not generally flat.

5. Color Warming/Cooling Filter

This filter corrects the color of the situation which results in a change in camera white balance. It blocks a type of color which allows other colors to enter. Color filters are rarely used in digital photography but it is important in the post-processing activities.

6. Close-up filter

Close-up filter is also known as dioptre which permits a lens to focus closer on subjects. These filters are important in macro photography which is the type of photography which produces photographs of small objects larger than life size.

7. Special Effects Filter

This type of filter can be used to any type of photography. Special effect filter has a few types namely: star filters that make bright objects look like star; diffusion filter which creates dreamy look for images; multi-vision filters which copies of a subject are created in multiple ways, and; broken filters which a certain shape is cut in the middle of the filter that makes highlights are broke to produce the same image.

For more tips about Real Estate Photography visit our tutorial page here!

January 19, 2020