Author: Rachelle Moore

  • The Benefits of Real Estate Image Editing Outsourcing

    The Benefits of Real Estate Image Editing Outsourcing

    There are reasons why marketing of real estate properties and promoting the business itself is easier than ever. Agents and brokers are already opting to use professionally made photos and studio quality images. They also offer highly designed slideshows to sell properties.

    Almost everything we think doing can be completed at the tip of the fingers. Image editing is one of the most common tasks to be done when it comes to enhancement of videos and animations. Making real estate photos is not an exemption. Many skilled photo editors can create a beautifully designed real estate property images in a very fantastic but easy way.

    Proper knowledge on image editing that basically shows a clear and concise picture design capable of attracting buyers will be a big help in reaching your realty targets. It can be guaranteed that profits can grow exponentially when photos are exceptionally made. These techniques are done to properly advertise properties for sale. Buyers don’t settle for something that will not satisfy their tastes. Therefore, creating quality real estate photos is a plus factor that will suit their realty needs.

    Agents produce quality photos and share them with the world. But it cannot be done without the help of real estate image editors. Professional image editors can be found everywhere. They can redesign and edit your photos within just a few minutes using powerful software. You can immediately share these images through social media, through your own website, or through property listings.

    How to Maximize the Benefits of Image Editors through Outsourcing

    Without second thought, the photos of different properties you present to buyers is vital in selling those properties. It is like a magnet which ultimately attracts buyers. Once an image is presented in a striking fashion, it already initiates explanations and detailing. This is the importance of having an editor by your side. An appealing look can be generated in no time. All you have to do is outsource your image editor and that’s all.

    Outsourcing photo editing works for marketing and e-commerce means that images are sent to image editors through online for external retouching works and services. These people are hired to edit images and return them professionally made. Outsourcing service will do whatever you want to be done with the images and they will do it consistently to match your taste.

    Image editing can cover different enhancement works. Editing works include background removal, straightening vertical and horizontal lines, setting acceptable margins, cropping, doing the correct aspect ratio congruent to the image’s height and width, color enhancement, and many more. These retouching activities can be done by many reputable companies, not to mention those individual freelancers.

    • Outsourcing of Image Editors is Cost Effective
    There are many excellent talents that can be hired that exchanges money for quality. One may inquire to lots of outsourcing sites about those professional freelancers that can deliver quality editing at cheaper rates. It is advisable to select real estate editors at a minimum rate.

    • Quality Work Delivery
    One of the benefits one can get from outsourcing photo editing services is the delivery of quality work. Reputation of the worker is what lies here. This goes to show that your preferred real estate image editor will deliver the product with the highest quality possible. Every freelancer needs to develop his or her reputation to gather more clients.

    • Swift Services
    Aside from delivering quality services, one may opt to outsource editing services because of better and faster services. Every outsourced editor must finish every project on the day the deadline set by the client. Submitting quality projects past the deadline is the same as submitting substandard product on time.

    • Editors own the Latest Technologies
    Real estate image editors can easily do tasks as easy as it looks. They can also deliver high quality products on or before the deadline. This is for the reason that side from the capability and skills that they own they have the access of using cutting-edge technology to assist them. They can effortlessly add artistic quality to transform an ordinary image into a stunning one.

    • Competitive Advantage
    Real estate business is already an oversaturated market. It contains an abundance of competitors waiting to avail for the right opportunity. But outsourcing your image editing works can clearly give you a competitive advantage. Because of the minimum cost you pay through outsourcing, this can help you market the business also at cheap rates.

  • 2019: Shutter Speed Tutorial for Beginners

    2019: Shutter Speed Tutorial for Beginners

    One of the most amazing features of a camera is its shutter speed, the other two being the Aperture and the ISO. If you want to change the brightness of the photo, you rely on shutter speed. If you also need to create dramatic and significant effects for both freezing and blurring motion, you get help from shutter speed. Because of the camera shutter that is located in front of the camera that acts like curtain, shutter speed existed.

    Shutter speed is defined as the time duration where the camera shutter opens that will eventually expose light onto the camera sensor. It is the length of time the camera will take photos. Shutter speed is important because it creates effects in how the images will basically appear. That is, when you have a camera that has a long shutter speed, the sensor is exposed to a longer period of time. One of the effects of this kind of shutter speed is developing a blur motion especially for moving objects.

    On the other hand, slow shutter speeds are used for objects in gloomy environment. It is also used to take images of the cosmic environment using a tripod. For real estate and landscape photographers, they may intentionally use long shutter speeds to develop a sense of motion like dynamic natural elements like waterfalls, rivers, and others.

    Shutter speed can also be used to freeze motion. Especially for shooting for fast-moving objects like flying birds or speeding cars, fast shutter speed can eliminate their motion. This process can be totally achieved through better shutter speed control. To generalize, quick shutter freezes action while long shutter speed makes an effect to moving objects.

    Shutter Speed Tutorial for Beginners

    As mentioned, the faster the shutter speed of the camera, the lesser the light will hit the sensor. On the opposite end, the slower the shutter speed is, the more light will travel through the camera sensor. But this is not always the case. It will also depend on the time of day the shutter speed is being used.

    When the shutter speed is used at night and there is no light available, the image will end up being black. The sensor should always receive enough light to maximize its purpose. For novices, the more available light is used, the better the image will get. Below are some tips and tricks on how to use the shutter speed.

    • Know the speed

    Know the speed - shutterspeed
    photo: shuttermuse.com

    If the shutter speed is slow when getting an image of a moving object, it will definitely appear blurred. At slow speed, it is very important to use a tripod because slow shutter can make the whole image blurred.

    • Determine the traits of the subject

    directmotion - shutterspeed
    photo: https://www.davemorrowphotography.com

    Aside from considering the speed, it is essential to take notice of the direction of the motion. Always know where the subjects are moving, if they are away from or towards the camera. The magnification of the subject is the combined effect of the focal length and displacement of the object. There are occasions where the focal length can result in greater magnification and camera shake is the foremost reason why the image gets blurry.

    • Develop intuition

    Developing an intuition for shutter speed under different cases and different subjects is quite a painstaking task for beginners. It can be a difficult training process for them. Yet, novices can do this procedure by taking a common application of the shutter speed to express emotions.

    Taking experiment on moving water like rivers or waterfalls is a great way to begin practicing you camera’s shutter speed features. Shutter speed of 1/2 of a second 9or even longer) will make the moving water silky. Thus, for the sake of experimenting, try moving to various shutter speeds to create the most acceptable effect.

    • Sway with the wind

    Sway with the wind
    photo: https://www.flickr.com/photos/victormui/4464348728

    To really test the shutter speed of the camera, you must move with the subject. This entails the camera to be located on the moving object. The camera can also be aimed on the subject in such a way that the image frame moves with the subject, which is commonly called panning. To make your panning shot successful, the shutter speed must be slow enough to cause the background to move but fast enough to make the object in still motion.

    • High-speed motion

    High-speed motion - shutterspeed
    photo: https://northviewsports.com

    High-speed motion has the capability in the promotion of dynamic subjects. Capturing fast-moving objects is quite difficult. But the very key is always anticipation of the next thing to happen. There must always be a prediction on where the object will position itself since shutter speeds shorter than 1/5 of a second is faster than our very own reaction time.

    • Make use of zoom function

    camera zoom power settings
    photo: https://www.samsung.com/

    Another trick that will be of great interests to beginners is to change the zoom during the exposure. Aptly called the zoom burst, one can achieve this technique by using a shutter speed of 1/15 or 1/2 a second with the use of a tripod. One can also twist the lens’ zoom ring and make sure the camera is not moving literally.

    Familiarizing yourself with the camera’s basic functions, particularly with its shutter speed, ISO, and aperture, can help you achieve the perfect shot more efficiently. This is one of the basic skills necessary if you’re still building up your own professional portfolio or you’re planning on honing your skills for your preferred photography style.

    zoom effect - shutterspeed
    photo: https://www.photographymad.com
  • Object Removal using Photoshop: A Tutorial for Beginners

    Object Removal using Photoshop: A Tutorial for Beginners

    In real estate photography, how to get started is always the consideration. Every business starts from scratch and only the interest in the business will be the main idea if a photographer yearns to learn more. The only thing that results in making someone retreat to continue the photography business is the lack of the essential skills needed for lots of things.

    Aside from the basics of image shooting, one skill that stands the most is photo editing. Professional photographers make use of photo editing software to do this. One of the most sought after editing applications is Photoshop. Because anybody can use Photoshop’s various features even without the Internet, editing of different images can be done easily. This goes to show that you can take any editing works for as long as you possess the skills for the job.

    object removal - real estate editing

    Being a real estate photographer uses lots of photo shooting days as part of marketing purpose. Other than this, it is also used to perfecting some of the minute details. In this way, some common mistakes are avoided. A photographer does not only consider the right time of day to create good shots. Other factors like right lighting and good angle are also important in developing good quality real estate photos. It makes the user reconnected to the computer anytime without connecting the hard drive.

    There are many factors to consider why photo editing is important. The creation of stunning real estate photos is what buyers really wanted to see in the listing. There are many elements in the photos that are important, while there things that are needed to be removed. There are many experts that can be outsourced who are well-versed in the different features of Photoshop.

    [lwptoc]

    Remove Objects through Photoshop


    Video credit: Photoshop Tutorials by Webflippy
    Removing unwanted items from a photo is an easy task to do using Photoshop. The most common Photoshop tools that are used for the removal of unnecessary elements in a photo are Content Aware Fill, Spot Healing Brush Tool, and Clone-Stamp Tool. These are very important tools to create an image just as you want it to be displayed in your real estate listing.

    • Content Aware Fill

    content-aware-fill.
    Photo credit to https://creativepro.com/

    This tool works best for the removal of big objects. It is also useful in the removal of difficult sections from a photo. This feature of the Photoshop identifies details of the area of your choice. The detached objects can be immediately replaced with the details that best blends with the picture.

    But before using the Content Aware Fill, you need to make a selection first. You need to pick the Lasso tool and use it around the area or object you wanted to delete. This is the time that you have to go to Edit menu and click Fill. Select the Content-Aware by using the drop-down menu and click OK afterwards.

    • Spot Healing Brush Tool

    healing brush tool

    Combining with the Content Aware Fill, Spot Healing Brush Tool can clean up extra elements not needed in the picture. One of the main functions of this tool is to smoothen the jagged spots. You can do this by selecting the Healing Brush, click and hold over on the area of concern. Use Spot Healing Brush to also erase undesired sections of the photo.

    For real estate photos, this tool can remove thousands of unwanted objects like lamp posts, closed circuit television cameras, architectural flaws like broken walls, unfixed electrical convenience outlets, or any objects and imperfections that are uncomfortable to the eyes. You can also use Spot Healing Brush Tool to remove acne and other skin blemishes for personal pictures.

    • Clone Stamp Tool

    Clone Stamp Tool

    Photo retouching can be done easily with the availability of software like Photoshop. Using the Clone Stamp Tool, retouching of photos will allow you to imitate or copy a section of the photo to another area of another photo. This feature is a basic Photoshop tool since the beginning to remove unwanted details of a photo.

    Since a photo is made up of tiny pixels, Clone Stamp Tool exchanges pixels with pixels. This makes editing looks indistinguishable. To use this tool, you need to set a sampling point on the section you wanted to clone. This is done with the use of paint. To paint the existing sampling point, choose the Aligned selection. You can anytime deselect the Aligned option whenever you wanted to stop.

    To completely alter the image, you have to select the Clone Stamp Tool, select the brush tip, and set the brush options for blending mode. Only then that you can distinguish the area you want to align with the sampled pixels. To set the sampling point, position the pointer to any part of the image and click Alt.

    Although optional, you can scale or rotate the source that you are imitating. You can even reverse the source’s direction, or even show an overlay of the source. These are all done with the use of Clone Stamp Tool.

  • HDR Real Estate Photography tricks

    HDR Real Estate Photography tricks

    HDR or high dynamic range photography is a popular photographic technique especially for architectural and landscape photographers. HDR photography allows real estate photo editors you to fuse different exposures photos of the same scene captured at various shutter speeds and then do a composite photo comprised of the best light information of each exposure, creating a balanced home inspector and devoid of blown out highlights and engulfing shadows. Take seven separate exposures perhaps more if necessary depending on the intensity of the tonal variations of the space.

    <<Read more…>>

  • Real Estate Photography Camera Settings

    Real Estate Photography Camera Settings

    Now that you’ve prepped the house, it’s time to set up your camera equipment and make sure your camera settings are dialed in.

    When you take your photos you want to think about your real estate photo editing team as well as the shot you obtain on site.

    Using the correct settings will allow your real estate editors to do a better job post processing the raw files.

    In no particular order, set your file of numbering settings to continuous so that when you dump your photos onto your computer the files are organized sequentially, and therefore easier to transfer to your real estate image editing company. Set the photo quality to small raw files ideally at about 5 megapixels.

    <<<<Click here to see the full video tutorial…>>>>

  • Real Estate photography Introduction

    Real Estate photography Introduction

    Hi, my name is Alex and I will be taking you through a photographer training tutorial where you learn the principles and techniques of real estate photography.

    In this tutorial I will show you how to shoot fast and effective and in a way that is easy to process for our real estate editors.

    Make sure you have your camera and tripod on hand so you can change settings accordingly and experiment with some of the techniques intermittently as we go through different processes and ideas. Before we get started on the photography side of the job, we need to do a basic overview of best practices once you arrive at a property.

    <<<<Click here to see the full video tutorial…>>>>

  • Importance of Real Estate Video Editing

    Importance of Real Estate Video Editing

    There are countless reasons why you should consider using video in your real estate business. Using video as marketing strategy is perhaps the best way to capture the true spirit of the property. In this way, you can offer your potential clients the feel and the look of the area that you are selling. This is the reason why professional assistance for real estate video editing is very important.

    An assortment of video services these days is readily available in the Internet. As part of marketing technique, every real estate sales agent reaches out the support of property video and video editing company because real estate video production offers more aesthetics than what a still photo can do. In utilizing the benefits of video production, there becomes an easy connection as to where to locate the rooms, spaces, and other important areas of the property.

    Real estate video is today’s most essential method of marketing. Many real estate agents, realtors, and brokers turn to the creation of videos because they believe on the type of influence videos can offer. In presenting properties, every video should be engaging enough in highlighting nearby communities, thus presenting the kind of lifestyle and personality the property is surrounded with.

    Everyone loves to see attractive clips. Everyone believes that creating video is a great way to market one’s personality. Owning a collection of property videos in your listings will only make every buyer visit your site. Presenting professionally made videos will make these clients realize you are so dedicated to your profession. This is a plus factor in terms of attracting buyers.

    Video editing jobs are very common today. For properties to be sold fast there are numerous photo adjustments to be made just for one particular video. A real estate video editor should look at some parts of the video to ensure that there are characters of the clips that needed to be changed. With the technology that can be run at the very tip of our fingers, video production and editing are very easy tasks to do.

    Since video production is important in marketing the property you are selling, so is video editing. One can use his/her smartphone by just simply holding the phone horizontally. Holding the phone in a horizontal manner will make the video being shot in full frame. Video creation should also consider the time of shooting, especially in the interior. Because a video is created by means of a smartphone, it is proper to edit them using a laptop or a desktop aided by the best editing software available.

    Reasons Why Real Estate Video Editing is Important

    Hiring the services of professional video editors will make your real estate videos look more professional. They can make your videos high-quality ones which will create vehicles for a higher chance of potential buyers visiting your site. The sole purpose of video editing is to make the video stand out in the listings. High quality videos, especially when they look professional, make your listings more appealing to the buying public.

    Everyone else can create videos easily because most of us own smartphones. But not everybody can edit videos especially when using high-end editing software. Editing is a work that involves color enhancement, resizing, placing in proper angles, correcting of blacks and whites, and many more. In this way, properties are sold faster than videos that are not properly formatted.

    When videos are properly edited, it really gives you the competitive edge. And when they are seen at your video listings, it only shows that you have the marketing advantage over the rest. You are the ones setting the standards in showcasing real estate properties in a whole new perspective.

    Videos are very important to display the sentiments, feelings, and thoughts of prospective buyers. As a real estate agent, you can also work on the testimonials of these people because testimonial videos have a big impact to help get new people promoting your real estate business. You can also create a series of informational videos about the property not only to give additional knowledge to customers but to impress the clients in general.

    There are also buyers who want to know the type of neighbors they will have once they buy the property. Developing a community video will help the buyer see not only the house he buys but also the surrounding neighborhood. Most real estate buyers want to know the establishments around the property which include schools, hospitals, parks, supermarket, and many more.

  • The Arsenal of a Real Estate Photo Retoucher: Newbie Guide

    The Arsenal of a Real Estate Photo Retoucher: Newbie Guide

    A single photograph tells thousands of stories. This makes photography special. Digital photography connects us to the digital world where millions can appreciate, admire, and relate to the story behind each photograph. To point and shoot wonderful, dramatic, and dynamic photographs using a camera gives much relief to the soul of the photographer and amazement to the eyes of the viewers.

    But using a camera can be very complicated for beginners especially that there are a lot of features to consider like: exposure, aperture, shutter speed, ISO, white balance, focal length, distance, filters, eye-lines, visual weight, and so on. Good photography can never be achieved over night. It is not that when you begin you actually get what is right. It requires much time to master this field. It is a craft that communicates emotions to the audience and an art that attracts attention from them.

    Photographers would not be worried so much about the quality of their shots because of the presence of photo enhancers or retouchers like Lightroom, Photoshop, and Snapseed. These applications or software provide users to easily access, edit, organize, and share photographs anytime and anywhere. It also elevates the quality of their photos.

    But what more interesting than these applications is a photo retoucher that can manipulate and design artistically the scene that is buyer-friendly and one who does not rely merely on such software. One who does not consider his or her own interest but of the professional quality work that fits for this career.

    Retouching Guide

    The quality of the photograph could attract or distract buyers so the arrangement level of the scene serves as the market for the industry.

    real estate retouchers - phixer

    Editing can be very critical depending on the picture to be edited so it requires skills in arts and design. To avoid relying on the easy-to-tap applications and making your product a mere abstract, here are the following factors to consider:

    • Exposure. The artistry of the retouch editor relies on whether what kind of exposures is appropriate to a given picture. The set of exposures must bring the photograph to life. This will be achieved through proper lighting and correct detailing, thereby removing some unnecessary spots on the picture.

    • Object Removal. Interior decoration is a skill that requires high level of designing. Objects that could be distracting to the eyes and the overall appearance of the scene must be removed so that little details could complement to the entire proportion and harmony of the sight.

    • Color. Dynamic and lively colors attract the impression of the people. Make it sure that the project would not be dull. It consists of hue, value, and saturation. The color in a camera appears on screen as what actually it is in reality.

    • Cleanliness. The neatness and orderliness of the scene must be taken into consideration. This would give the picture a great quality and some spare time will be saved in the editing process.

    • Background Enhancement. The part behind the main object of the scene or the background is crucial in the photographic attainment. However, it must be minimized so that the main subject or the center of attraction will not be overpowered by the background. Minimal yet important details of the scene must be included in the entire quality of the picture.

    • Contrast. Edge and main subject contrast must be enhanced to create a vivid picture. Tonal contrast and color contrast are two different but important factors in the quality of the picture. The former underscores light and dark tones while the latter emphasizes on how colors interact and blend.

    • Angle. Whether the scene is for commercial art or for personal purposes, capturing the proper angles is a key in achieving a captivating picture. Adjusting your perspective to any object can redirect and formulate another object, thereby creating another form.

    • Lines and Shapes. Shape and form are vital in the quality of the picture. Understanding the harmony of these factors lead to a simply sophisticated photograph one can ever imagine. Shape in a picture doesn’t have depth because it is two-dimensional but it creates a form. Line, on the other hand, can guide the eyes in appreciating the photograph.

    • Pattern. When shapes, lines, and objects are recurring, they create a pattern. Patterns can give drama to the photograph because they could establish rhythm, clarity, and emotions.

  • 5 Real Estate Photo Retouching Tools for Newbies

    5 Real Estate Photo Retouching Tools for Newbies

    Whenever you want to transform a real estate photo to its amazing state and you are only a beginner, you need not to worry. There are lots of photo editing programs that will surely fit your styles and capability. You may opt for free editing tools that can be found on the Internet. There are also premium or advanced editing tools that will require you to either sign up or buy the product.

    Basic edits include cropping, rotating, resizing, changing of colors and background, removal of unnecessary objects, and many more. As a beginner, you might also be aware if your photos are slightly off. This is the reason why you will consider straightening of the image, proper exposure, as well as clarity.

    Photos and images are integral parts of any business. This is the main reason why photo editing is essential to the digital marketing techniques that can be employed by both the real estate agent and the photographer. The real estate game nowadays employs photos as one of the potent weapons of sellers. Professional photography, which also includes editing and fine tuning of images, is very important to property listings.

    It is very important to get assistance from professional photographers rather that executing the business by your own. You cannot shoot photos all day and edit them by night. Professional photos can give you great impression from potential buyers because buyers usually respond to photos. Buyers always seek the web for consultation and information. The seller who can provide the most dynamic, detailed, and crisp photos will clearly gain the advantage.
    With properly edited photos shown on the listing, properties backed up by professional images will sell faster than those that are not accompanied by professional level photography. Time is also on the side of those catering well-edited photos because aside from saving time, you can even close deals with a client or create new listing, instead of doing the laborious editing works.

    Photo Retouching Tools for Newbies

    Luckily for every photo editing newbie, there is a wealthy collection of photo editing and retouching tools that are available today. Photo editors can Google these different retouching tools and they can decide whether they will opt for the free software or the free trial ones.

    Below is the list of five (5) most real estate photo retouching tools for beginners this 2019.

    • Adobe Photoshop

    This is the most popular and sought-after photo editing software by most photographers, designers, and editors. Adobe Photoshop remains to be the most well-known photo editing tool which allows users to develop, edit, and create new photos. It can be used to designing websites, mobile apps, simulating painting techniques, and of course, creating crispy and glossy real estate photos to attract customers. Adobe Photoshop has a 360-degree panorama workflow, variations of tools, and has a custom path color and width. What most people like about this editing and retouching software is its highly improved brush management system and can easily imports and develop libraries.

    • Pixlr Editor

    This is a wide array HTML5 photo retouching and editing software. Pixlr Editor’s best feature so far is that it can support a variety of formats and it contains a large number of editing tools which include overlay, pre-built filters, and assortment of effects. It has also a one-click management for a variety of tasks and it has this special vector editor. It’s easiness to use will really favor beginners. They can easily add image quickly while at the same time edit it by using some of the software’s stylish features.

    • Serif’s Affinity Photo

    For beginners, this is a very powerful editing option but is really suited for Mac users. Its robust features can give the user how to create an end product. Because of its channel controls, editors can easily add shadows, glows, and even outline the whole photo. In general, flexibility is what Affinity can really offer. This can be a great alternative to Photoshop because of its efficiency.

    • Pablo Editor

    Aside from being one of the best real estate photo retouching tools around, it has a robust collection of 600,000 images that editors can choose from. These images can be used to edit some real estate photos. Basically, Pablo is a free image editing tool that can be a good alternative to boost business projects. The software is focused on image editing for social media. Speed is Pablo’s defining characteristic.

    • Ribbet

    Ribbet is a free image editor just like Pablo. But this software is solely focused on layering and watermarking which is ideal for collage creation. In the real estate business, collage is considered an attraction to customers since they can easily look at the whole property on only one page. Ribbet also has a number of auto-fixing tools and generally a user-friendly software.