Author: Rachelle Moore

  • Build Your Own Photography Portfolio Website

    Build Your Own Photography Portfolio Website

    As photography becomes a creative business, many photographers are becoming more enthusiastic about getting themselves like a real pro in this new venture.

    Social networking sites are the good platform for promoting your works, but these are not enough on showcasing your amazing eye in photography.

    A photography website is a great digital portfolio which is essential for any aspiring photographer. You don’t need to be an excellent photographer to build a photography portfolio website. People from all different walks of life can have a well-organized online site. This will very helpful to get clients.

    Now, read further to know how to make a great portfolio website.

    Decide which platform.

    You need to choose what kind of platform you are going to use. There are two traditional ways to build one.

    • Self-hosted such as WordPress and custom coded
    • Hosted web building platforms

    Fast-loading page

    This is one of the biggest aspects when visitors or clients become interested in your portfolio. No one is going to be excited to check your website if your page is buffering and even not loading. Sometimes patience is not a virtue with them. Be sure to bring in an intense fast factor with enhanced photographs on your website.

    Improve your photographs not only for size but as well for Search engines. Add alternate text to each photo. There is a possibility that some Search engines can’t read or load your photos. However, if you add alt text, your page will immediately display your photograph along with your information. This upturns the probabilities for photos to appear in image search tab in any Search engines.

    Keep your digital portfolio on mobile effective as possible

    In this way, all devices can have an access to your portfolio website. Many people nowadays are into tablets and smartphones than desktops or laptops.

    Create status of your website with informational social influence

    When your online portfolio mentioned or visited by credible people, your site will be in traffic because of numbers of visitors or let’s say, possible buyers. Comments and or suggestions are one way to boost your website status. So better provide review section on your page.

    Add comprehensible contact information

    Indicate your contact details noticeably and assure you are easy to contact with the info you give. To miss out on possible business is not your goal.

    Allow social media sharing

    Make use of social media by sharing widgets and tools on your digital page for interested visitors can effortlessly share your work. This is an advantage for you. It’s a free exposure for the advancement of your online portfolio.

    Always make it updated

    Keep your website up-to-date. Make your site more interesting by setting up the new design, exhibit your current images, and unfold new stories.

    Furthermore, before sharing you how to officially create a site, you need to assess first some pointers for your photography portfolio website.

    • Set objectives. Primarily because you need to prepare yourself for the future of your business. Are you aiming for more clients to purchase your work or to win appreciative awards? Whichever it is, your goal must be based on what you desire for your amazing works.

    • Prepare your pictures. It’s a self-explanatory statement as a photographer. There some photographers improve their skills in this area. You can search and study how you will improve your work.

    • But, don’t be fixated on the picture itself. You can enhance your photos and be in a good quality, but it is not just about those techniques to beautify and have sense to your photos. There’s more than that.

    • Tell a story. This is one way to the previous pointer. Make your visitors intrigue with your photographs. Impart something from it.

    • Always know your target audience.

    And so in building a website, here’s a step-by-step procedure.

    1. Format your website layout

    • Pages – Is it up and down or landscape?
    • Photos – In a grid or in single posting?
    • Menu location – Left, right, center-aligned of the site?
    • Fonts – Serif or creative?
    • Color palette – Monochrome or Vibrant colors?
    • Name and titles – Big or small?

    2. Upload your photos

    • Theme (e.g. portraits, landscapes, travel, fashion)
    • Category of work (e.g. personal, business, editorial, documentary)
    • Consumers (e.g. by client name or by kind of client)
    • Tools (e.g. 35mm, 120mm, digital, video)
    • Location (e.g. residence, park, etc.)

    3. Construct a solid Web page
    4. Add your bio
    5. Add your contact details
    6. Add keywords
    7. Add your prices
    8. Add where to buy
    9. Share your website

    Building a portfolio is not actually as complicated it seems. It always depends on you on how you want it to be. If you read all the pointers and instructions on this article, I assure you you’ll develop a good sensible online portfolio. Just be sure to set your goals and just do it. Try – it’s better to attempt than act nothing at all.

    I hope this guide will be a great help for you to create a photography portfolio website you need. If you have more queries, feel free to drop a message.

    If you don’t want a hassle-free web designing and developing, you can contact Phixer to do the post-processing work for you.

  • Top 13 Photoshop Techniques for Photographers

    Top 13 Photoshop Techniques for Photographers

    One of the challenges of being a photographer is finishing the photos. In today’s advanced technology, photography has arrived into another progressive technical production that not only about capturing pictures, but also producing the best images. Creating quality photographs reveals the photographer’s perspective and enthusiasm. And that passion is very important in photography.

    In this article, you will discover few skills that will help you acquire more inspiration to your photography.

    Learn the possibilities with this guide that will develop you to enhance your photographic skills and abilities, by giving you thirteen Photoshop techniques.

    1. Cropping


    video credit: Photos In Color
    The common and easiest way of editing and or creating an amazing image is by using the Crop process. This task is very easy to understand and do. When you click the Crop Tool, you can drag the selected part of your photos that you want to eliminate. And when you get to explore, there are few innovative features that can be very beneficial for you. Through constantly clicking O on the keyboard you can set by the existing instructions containing rule-of-thirds, golden ratio, golden spiral, whereas pressing on the component character in the toolbar at the upper part of the crossing point will ascend further presentation and other selections. Selecting the Crop Tool sign at the far-left of the toolbar unlocks a list of options having presets, and you can make your particular presets if you frequently crop pictures to specific dimensions.

    2. Quick Mask mode for selections


    video credit: How To Gurus
    Basically, painting with a black brush produces the mask and white deletes it, and by means of a feathered or hard brush forms a hard or soft border for the selection. To type Quick Mask mode, press down Q on the keyboard; when the mask has been produced typing Q down once more goes it into a selection.

    3. Using adjustment layers


    video credit: O’Reilly – Video Training
    Adjustment layers are retrieved by selecting on the half-white, half-black circle sign at the bottom of the Layers panel. Put together all you will need to save it as a TIFF or PSD if you would like to save a photo with adjustment layers since a JPEG is a compacted and compressed document type that doesn’t hold up layers.

    4. Converting to black and white


    video credit: Professional Photography Tips
    The Black and White adjustment layer is a great choice if you opt for a JPEG file in Photoshop and want to change it to monochrome. You’re free to apply one of the twelve presets which is default conversion, or automatically change to greyscale by the sliders.

    5. The Camera Raw filter


    video credit: rafy A
    The appropriate technique to apply this filter is to either create a duplicate of the Background layer, or combine the evident layers into a different layer above of the stack (choose the foremost layer and press Ctrl/Command Prompt + Alt/ Option + Shift + E), then go to Filter > Convert For Smart Filters. You are now able to use the Camera Raw filter, and return and edit your adjustments later if you need.

    6. Healing Brush


    video credit: Katherine Jackson
    To apply the tool, press down the Alt/Option key and click near to the part you wish to touch up to sample the extra pixels for the healing, afterward, click and drag to brush the tested pixels into the part you want to correct.

    7. Customize the workspace


    video credit: Terry White
    The default Photography Workspace has all necessary tools for photographers that Adobe thinks must have by using Photoshop, nonetheless, one size hardly fits all, so it’s worth modifying the section layout to be appropriate on your manner of working. Sections on the right of the Photoshop interface is possible to remove by trailing them out of the dock, and different ones included by going to Window menu in the leading menu bar and choosing the wanted panel.

    8. Dodge and burn


    video credit: Prince Meyson
    To apply the Dodge and Burn tools, use on either the Background layer or a duplicate of it, as the tools are ‘negative’, as they always change pixels. Now you can just smooth the part with the Dodge Tool to increase brightness, or with the Burn Tool to decrease brightness. These tools have Shadows, Mid-tones or Highlights. The tools are best for low exposure for example 5-10% and create the desired outcome systematically.

    9. Create a contact sheet


    video credit: Bojan Živković
    To make a contact sheet, place the desired photos, or duplicates of them, in a folder. Then go to File > Automate > Contact Sheet II and arrange selections such as image source, paper size, and layout. After all, has been designated Photoshop will produce contact sheets to be saved automatically.

    10. Blending Modes


    video credit: Photoshop Training Channel
    Just creating a duplicate of the Background layer by choosing it and pressing Ctrl + J, you can blend already. With the different layer ready, go to the drop-down menu above of the Layers panel – it is fixed to Normal by default – and test with the diverse mixing modes.

    11. Frequency Separation


    video credit: Brandy Renee Photography TV
    It is very applicable in evening out skin. Use carefully and in balance.

    12. Crushing Highlights with Curves


    video credit: utvid
    Crushing highlights by taking the top point on the right side below slightly, and then place another point close to it decreasing its tonal range.

    13. Warp Tool


    video credit: Blue Lightning TV Photoshop
    This tool is useful for fine-tuning a part of a photo. The step is easy. Just press CMD + T + Warp tool.

  • How to Find the Best Photo Editing Services in Seattle

    How to Find the Best Photo Editing Services in Seattle

    Photo Editing Service is one trending topic for shutterbugs at the moment. But, why is it? Basically, a photo editing service corrects the photographs that you take. By way of a tangible image editing service itself, this can be made of comprehensive modifications of colors and exposure through a series of photos, effectively to local changes on an image-by-image groundwork like dodging and burning, cropping or spot deletion. As well as photo restorations, the photo editing services can likewise take in things such as removing and resizing, photo repair, color correction, image enhancement and graphic design.

    One of the main purposes of photo editing services is to save time. You can have so much time for yourself and other stuff you want to do when you have someone else to mind all of your post-production. Especially when that someone is expert in this field. Your photos will be professionally done.

    Before looking for best photo editing services, here’s an essay on what are the essential things to find the best one out there.

    Seek for a Photography Enthusiast

    One should have a keen on details for you to have a good edited image. It is a must to have a photography skill such to have a good eye for photo quality and vivid substance.

    Be Practical

    The editing of your photos depends on the quality of your images. One should always give excellent photographs to repair it smoothly. Your photo repair can’t work wonders, so better have your hopes on balance with your existing work.

    Don’t anticipate exactness

    Your photo repair can’t give you what you want all the time. There will always be occurrences where photos aren’t edited correctly how you want them to be. Expect that it will turn out just right.

    Be Persistent

    Inevitably there are some errors in the process. The photo editing service you hire may not get what you want for your photos and even not to meet your expectation, but you need to be patient because there will always be a trial and error approach. And how to do that is through number 4.

    Be Communicative

    This is a must for you to have a good outcome. It will simply make all things stress-free afterward.

    —-

    Featured photo credit to https://www.digitaltrends.com/.

  • Real Estate Photographers Online Marketing Tips

    Real Estate Photographers Online Marketing Tips

    These days, the demand for real estate has been steadily increasing and the competition from real estate agents and professionals including photographers are becoming fiercer. Buyers are increasingly doing their research online, and as a real estate photographer, you need to come up with online marketing skills to make sure you stand out from the crowd and separate yourself from the pack.

    If you want to be ahead of the game, here are some online marketing tips for real estate photographers.

    1. Use social media.

    Posting your photos on social media is one of the best ways to get attention from potential clients. Nowadays, everyone has an account in social media. Set up an account in the major networks – Facebook, Twitter, Pinterest, Google+, and Instagram). You can interact with users, share your photos and promote your brand for free.

    In a study conducted by Social Media Examiner, photos generate more engagement. In Facebook alone, posts with images get an 87% interaction rate. Don’t forget to include relevant links to send all the traffic back to your website, create relevant captions, and engage with clients by replying to their comments.

    2. Post videos on Youtube.

    Youtube is the world’s second largest social media network with more than 1 billion unique user visit per month. Hence, any business should involve Youtube as a part of their online marketing plan. It is a good platform to showcase your skills as a photographer to millions of users. Create a Youtube channel and make a video highlighting your work to reach a wider audience. It is a good way to boost your online presence and generate clients.

    3. Create a website.

    One of the best ways to show off your portfolio is through creating a website. Make sure the website is easy to navigate and provides all the necessary information that the clients might need. Learn about SEO and find the best keywords to increase traffic to your website. Make it also mobile friendly as consumers nowadays spend most of their time on their mobile devices.

    4. Register on Stilio.com.

    Stilio’s goal is to connect real estate professionals with photographers. It’s a nationwide network that helps photographers get exposure from real estate agents in need of listing photography. Being a member is free so it’s a great way to get started in marketing your works online in a risk-free way. Stilio also does the job of giving assistance to photographers so they can focus on getting their business up and running. These include calendar management, invoicing, payment processing, managing, editing, and reporting. Here’s how the site works:

    • Sign up. It’s free to be part of Stilio network, and the site only charges a small photo per fee when you complete an order.

    • Complete your profile.

    1. Set your own pricing and availability.
    2. Select the products you want to offer.
    3. Choose areas of service and travel fees.
    4. Add profile image and cover pictures.
    5. Set your own terms and conditions.

    • Get approved. The website reviews the profile and portfolio of the real estate photographer. Once approved, you can update your profile to help you stand out and begin to generate business. Highlight your strengths and show real estate agents what they will benefit from hiring you to shoot their listings.

    5. Use a real estate photo editing service.

    A picture is worth a thousand words, and in today’s real estate business, an appealing and attractive photograph definitely gives you a higher chance of selling fast. As a photographer, post-processing photos is a daunting task. In fact, recent studies have shown that photographers spend almost thirty percent of their time editing photos, almost thrice as much as actually shooting pictures. Through the use of a real estate editing service, you save time, money and effort by passing the task to an outsource company.

    Basically, a photo editing service edits the photos for you. Examples of these services are usually retouching the background, adding a dusk sky, item removal, High Dynamic Range (HDR) processing, HDR image composites, CGI renders, virtual staging, and 2D or 3D floor plan redraws. These kinds of services are well suited for real estate photographers looking to save time in their online marketing activities. The company does the job for you, which allows more time to run your business and deal with existing and potential clients.

    The real estate photo editing service is one of the most in demand industries and there are many outsource companies claiming to be the best one. But what makes a good photo editing service company? Make sure that the company matches your budget without sacrificing the quality, has positive customer reviews, uses the latest software in photo editing, and has a team of professionals that are well-trained and highly-skilled.

     

    Featured photo via myventurepad.

  • Free Editing Tools for Your Real Estate Photos

    Free Editing Tools for Your Real Estate Photos

    Real estate photos have to be polished and of high-quality all the time. These are best used for sales and marketing in order to sell your properties fast.

    Photos can also make or break your business. When you post a low-quality photo for a listing, most of those who are in the market might not even bat an eye on your property. In turn, this can affect your sales and your bottom-line.

    Using photo editing tools is a must in order to post-process and make photos better. This helps in creating amazing images that convert. If you’re in need of photo editing tools for your real estate photos, here are some free tools that you can use:

    • Canva.

    canva

    This is one of the most used tools for creating visuals across different industries. Canva is a web-based for graphics, logo, textures and other creative designs. It’s a user-friendly tool that makes anyone seem like a professional graphic artist. The tool has a drag-and-drop interface and provides you access to different layouts, photographs, fonts, and graphics for your needs. Aside from editing your photos, you can also use Canva to great graphics and photos for social media use.

    • PicMonkey.

    PicMonkey

    The program has a similar interface to that of Instagram. It has a free and a premium version that you can use to enhance your photos. You can also add text, borders, and buttons on your images that you can use for listings and social media postings. It has a live preview feature for faster editing. You can also choose a print or an online quality for your image, depending on how you’re using it.

    • Pixlr.

    Pixlr

    This program has a desktop and a mobile version that you can use. Their free web app makes a majority of the editing tasks a breeze. You can do a ton of different edits through Pixlr. You can crop the photo, adjust the color balance, contrast, and brightness, and make eye corrections. It’s a great tool for both beginners and intermediate editors.

    • Gimp.

    gimp

    This is a free and an open-source software that’s been around for a while now. Gimp can be used across multiple platforms. It can be a useful tool for resizing, adjusting the contrast or light. It’s great for doing simple editing options and in creating certain looks that you want for your photos. No matter what your photo editing knowledge is, Gimp provides you with sophisticated tools that you can use for image manipulation and in getting the job done. What’s great about Gimp is that it has a large community that can help beginners in using the software.

    If you want hassle-free photo editing without doing all the work yourself, you can contact Phixer to do the post-processing work for you. Phixer has a professional team of photo retouchers that are experienced with real estate photos. This ensures that you have high-quality photos for your listing while you can focus on the more important parts of your business.

  • Complete Understanding About Photo Editing Services

    Complete Understanding About Photo Editing Services

    They say a photo is worth a thousand words, and a properly edited one probably expresses a million different things at a time.

    In today’s competitive marketplace where photos have the power to represent a brand or a business, photo editing services is rapidly becoming one of the most outsourced processes in the industry. Nowadays, the general public are becoming more and more image-centric and they tend to relate to visual cues better, making good quality photos a powerful tool to build a brand and generate more sales. This is where photo editing services come in.

    But what is a photo-editing service?

    Basically, a photo-editing service is an outsource company that edits your photos for you.

    Being a photographer entails a lot of work. It means not only shooting and editing the photos, but also dealing with clients. In fact, a recent studies have shown that photographers spend almost thirty percent of their time editing photos, almost thrice as much as actually shooting pictures.The job of a photo-editing service is to help photographers who value their time by doing the daunting task of editing the photos to make it better and more attractive. Examples of photo editing services are usually photo color correction, photo restoration, real-estate photo editing, portrait photo retouching, and high-end photo retouching.

    still-life-product Photo Editing
    photo http://fierroworks.com/still-life-product-photography-retouching/

    What are the services usually offered?

    Typically, a photo retouching company usually specializes in photo retouching, corrections, and manipulations. The services include:

    1. Real-estate image enhancement.
    Photo editing services make real estate images more professional by enhancing the background to provide a more accurate version of the property, remove unwanted objects or extra elements, control the brightness, clean the background, adjust the contrast to make it more presentable for customers, change the scenery, alter the overall light color and provide a more natural appearance by adding shadows.

    Best Real Estate Listings

    2. Photo restoration. It uses different techniques to restore fading and discolored photographs to original conditions. Photos damaged by rips, creases, mold, water and fire are fix are restored, while black and white images are turned into colorized photos.

    3. Photo retouching. Photo editors changes the colors, remove spots or blemishes, retouch product photo, correct exposure errors, eliminate marks and scratches, make subject blend seamlessly into the background, and overall enhance the details of the photos.

    Other services also include: removing background from picture, adding a drop shadow to create a sense of reality, creating a 3D effect as the image casts an image shadow or reflection, and vectorizing of images using Illustrator Pen Tool.

    What are the benefits of using a photo-editing service?

    1. Economical. Editing photos consumes a lot of time, and for photographers and business owners alike, employing a photo editing service company to edit the photos definitely comes handy. It saves time, money, and effort, and makes running a business a whole lot easier. Business owners and photographers can focus on other aspects of the business such as taking photos and managing and dealing with new and prospective clients.

    2. Better sales. The main purpose of photo editing is to make a photo more appealing, and a well-edited photo speaks volumes to what a business or a brand represents. Photo editing services make sure that you present your product in the most visually attractive way. This, in turn, can give you a bigger chance of generating more sales.

    3. Increases credibility. Photos are always an essential part of any marketing and branding activity, and the use of good quality photos is an effective way to increase the credibility of your business. Images are necessary to build a brand. With the help of a photo editing service, customers tend to find it easier to trust a business that projects high quality images.

    What makes a good photo editing service company?

    photo http://www.expertreviews.co.uk/software/photo-editing/1404359/best-photo-editing-software-make-your-pictures-shine

    1. Cost. Cost is always a major factor. You want to find a company that matches your budget without sacrificing the output. Look around and compare the prices of different companies.

    2. Experience in the industry. As a photographer or business owner, you want to entrust your photos to a company that has a proven experience in the industry. Google the company, look for customer reviews, and see sample works prior to availing their services.

    3. Team of skilled workers using the latest software. It is important that the photos are being handled by well-trained professionals who incorporate latest and advanced software in the editing process.

    Provides a one-stop solution for all your editing needs. A good outsource photo editing company offers a wide range of photo editing services any photographer or business owner may demand for as this reduces their work of looking for other companies to provide other services.

    Final words

    In today’s competitive market, the employment of photo editing service has been proven to be a beneficial way for photographers and businesses alike to achieve their business goals.It cuts unnecessary spending, saves time and effort, and helps gain credibility from customers.

  • How to Sell Your Property Fast this 2018

    How to Sell Your Property Fast this 2018

    As the years go by, strategies for effective sales and marketing have changed. Often, consumers’ taste and preferences change along the way and marketers have to adjust. Being in the real estate industry, you also need to be abreast with the trends and sell your properties quickly. With the amount of competition in the market, you could not afford to keep the properties on listings for long.

    If you want to take your business up a notch, then you need to be smart with your marketing strategies. Here are some tricks that you could use this 2018 to market and sell your properties quickly:

    Use videos

    Video is the new king in 2018. Social media platforms like Facebook are giving it more weight when it comes to organic reach. More online users are also like watching videos. This allows you to stand out among the crowd. This builds your brand in the process while improving your conversion. It’s not just about adding videos to your listings but also adding different types of videos on your social media platforms that add an interesting take on your brand.

    Improve listing photos

    real estate photo editing company phixer real estate listing photo

    Make sure that you upgrade your listings in order to sell faster. This will encourage potential buyers to check your properties. User better photos and hire a professional photographer and real estate photo editor. Doing so ensures that you get high-quality images and the best angles for your photos. Better photos give potential buyers a clear picture of what the property can offer them.This is one of the best ways to get more people interested in the property. You have no excuses why you couldn’t get the best images for your listings since there are a lot of reliable real estate photographers around already.

    Add live chat

    Do not underestimate the power of having a live chat option, especially if you have your own website. Make sure that you use your website to its best potential when it comes to selling properties. If you use your site for this purpose, then it would be better to have a 24/7 live chat option. This is an effective tool for conversion. Visitors can ask questions in real-time. Live chat also improves their user experience. You are also able to get information and follow up on these prospects later on. This ensures that you won’t miss any possible sale.

    Be active on social media

    Social media is in the forefront of marketing today. If you want to effectively reach your market and make a sale, then your best bet would be having a strong presence on different social media platforms. Aside from this, you are also able to build your brand through social media. You don’t have to stick with posting listings on social media. You need to go above and beyond this common tactic. You can post videos and helpful tips when it comes to real estate purchases. Become a go-to resource when it comes to your industry. This increases engagement and creates a more reliable brand for you.

    Ask for referrals

    Do not underestimate the power of referrals. Ask your clients for referrals and make this your practice. Clients who have had good experiences with you will definitely refer you to family and friends. A majority of people trust recommendations from those they know even more than other types of marketing efforts. Make sure that when your clients are happy with your service that you ask them for referrals. Ask them to pass along your business card to those who will need your services.

    Follow-up your clients

    As a real estate broker, maintaining good relationships with previous clients is a must. Make sure that you stay in touch with them. You can do this by making and sending email newsletters to former clients. Make sure that these are valuable and helpful. Provide content that they can use and is relevant to your industry. This will ensure that clients will remember you in case they will need your help again.

  • Why You Need an Awesome and Multifunctional Website for Your Real Estate Business?

    Why You Need an Awesome and Multifunctional Website for Your Real Estate Business?

    Today, businesses need to have an online platform to be successful. Having a strong online presence can help you in reaching new markets and establish a credible brand in the industry. In line with an online presence, a professional and functional website is a pre-requisite. This is what you need to start with in order to build your brand and strengthen your business. This is especially necessary if you’re in the real estate industry.

    Here are the reasons why you need to create a multi-functional site for your real estate business:

    1. Build your brand.

    Website for Your Real Estate Business
    photo score.org

    Your branding is important when it comes to keeping yourself afloat in the real estate business. There are hundreds of other similar businesses in your state and you need to make yourself different from the rest of them. Creating a recognizable and professional brand online will make potential buyers more confident in making transactions with you. Most buyers will do their research and check your company or brand online before working with you. Having a website and making sure that it’s updated and filled with information will help real estate buyers in making decisions. A professional-looking website will also give you more authority in your industry and will help in gaining the trust of interested buyers. In real estate, you need to set yourself apart from others. Make sure that you have a well-designed website that will work for your brand and your bottom line. Having a good website makes you competitive.

     

    2. To sell more.

    sell properties
    photo housingwire.com

    Aside from just making your website a branding page, you can also use it to sell properties. You don’t have to rely on different property listings in your area to sell. You can also add a listing platform to your website. This ensures that you are able to compete with others by making your properties visible online. Potential buyers who are just checking your credibility can easily see all the properties that you are currently selling. The great thing about doing this on your own website is that you are not limited by the restrictions of some online listings.

     

    3. For SEO purposes.

    Search engine optimization (SEO) can be a useful strategy for dominating online. This can be helpful especially when you want to target buyers who are using the internet to search for properties. A well-designed website can help you in terms of searchability. Make sure that your website is also mobile friendly so you can cater to all potential buyers. Taking SEO into account when creating and maintaining your website can help your business be on top of searches for a local area that you’re targeting.

     

    4. To create a client resource.

    One of your goals in building a website is to create a resource for your clients. Educating clients can be a great goal, especially when you’re targeting first-time home buyers. Add helpful tools for potential clients, such as mortgage calculators, information on loan programs, and other real estate buying tips. These will not only keep your website active, which is good for SEO but will also make it the go-to website whenever they need information for a big property purchase. This, in turn, directs more traffic to your website which can help your brand and business.

    Make sure that your website is well-designed and well-maintained to ensure customers are visiting your website regularly. This is your online platform and portfolio that will evolve as you evolve and grow your business.

  • Top Drones for Aerial Real Estate Photography this 2018

    Top Drones for Aerial Real Estate Photography this 2018

    The real estate industry is one of the top users of drones around the world. A third of the drones are sold to real estate brokers or to real estate photographers. Drones are effective in taking aerial photos of a property, be it commercial or residential. In listings, this can be a great addition to your photos so potential buyers can see a better view of the entire property. The drone is a proper investment that can make a difference in your business. This helps in selling properties way faster while also giving amazing photos for clients to use in their listings.

    If you are looking into purchasing a drone for your business, here are the top drones that you can use for real estate:

    • DJI Inspire 2

    The first DJI Inspire was the drone that made a difference in the filmmaking industry. The new Inspire 2 came with a new imaging system that can record 5.2K in cinemaDNG, 4K at 60fps, or other file formats at 30fps. The drone can go from 0 to 50 mph in less than five seconds. It can fly up to 58 mph. The Inspire 2 comes with a dual battery system that helps in lengthening the flight time to 27 minutes. It also works great in low temperatures so you will encounter less issues with the weather. The DJI Inspire 2 is a professional drone so it is a bit pricey. The accessories can even cost you more.

     

    • DJI Phantom 4 Pro

    DJI Phantom 4 Pro

    This is one of the most popular drones in the market today. The DJI Phantom 4 Pro has a 20 MP camera and a 4K video feature at 60 fps. It also comes with a mechanical shutter and a one-inch sensor. What’s interesting about this drone is that it can automatically evade obstacles, track subjects, and travel to a designated point. It’s also easy to use the Phantom 4 Pro with its preset cinematic modes. Use it with the DJI GO 4 app for adjustments in the camera settings, image transmission, and video content downloading.

     

    • Yuneec H920 Tornado

    Yuneec H920 Tornado

    This is another pricey yet heavy-duty hexacopter, or a six-rotor drone, that comes with different safety mechanisms. It also has an advanced flight system that will provide ease to the user. This Yuneec drone has carbon fiber frame for extra durability. The H920 Tornado is made to fly Panasonic’s mirrorless GH4 camera to shoot stills and footages. This camera is great for capturing high-quality images and videos with its 16.05-megapixel sensor. What’s great about this drone is that it has auto-landing and return-to-home features.

     

    • DJI Mavic Pro

    DJI Mavic Pro

    For real estate, having both interior and exterior photos are also essential. With the DJI Mavic Pro, shooting interiors has become easier. It’s a compact drone that’s versatile and durable. It shoots 4K videos at 60 fps. It can fly up to 40 mph for 27 minutes. It’s ideal to use it for high-ceiling properties with mezzanines or those with large interiors. The drone also has an optical avoidance systems that steers it clear from any obstacles.

     

    • Walkera QR X800

     

    video credit Sergei Pachtchenko
    This drone is designed to carry bulky DSLRs and action cameras. I is portable and compact and can be easily brought to any locations for flying. It can operate up to 60 minutes in the air because of its battery capacity. This makes it the perfect companion for longer shoots and aerial videos. The QR X800 is made of strong carbon which makes it a sturdy drone.

     

    • Yuneec Typhoon H

    Yuneec Typhoon H

    This drone comes with unique features that are quite useful for real estate. For its price, the Typhoon H is packed with robust capabilities. It’s a hexacopter that can be used for rugged purposes. It comes with a fail-safe mechanism and a collision prevention system. It has eight smart flight options, automatic landing, take-off and flying, and GPS Stabilization. Using this drone requires little to no effort. It has a 12-megapixel camera that can take 4K videos.