Author: Rachelle Moore

When it comes to photos for listings and other marketing collaterals, it is always best to invest in a professional photographer who can take high-quality images. If you have some time constraints or are cutting back on some cost, then your trusty smartphone can do the job. Many of the latest smartphones already take good images so this often times does the trick. The secret in making your images at par with the rest of the market is in post-production.

 

Tips to Take Better Real Estate Listing Photos with Your Cell Phone
Brad Zimmerman | Website
How To Shoot AMAZING Real Estate Photos On Your PhoneThere are a lot of different photo editing applications available on your smartphone mostly due to the popularity of smartphone photography.

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However, there are applications that can suit your needs in real estate.

VSCO [Android App & iTunes – Apple]

The app is developed by Visual Supply Company, hence the name. This is a highly known application for editing and adjusting images. It is packed with good filters and layers that you can use in editing your photos. There are also premium filters available for purchase. Instead of going the filter route, you can also opt to edit your photos manually by adjusting the exposure, contrast, saturation, lightness, and others. This allows you to have total control on how the image will look like post-editing. VSCO is a complete editing application that will suit everyone from newbies to even skilled photographers.

Snapseed [Android App &  iTunes – Apple]

This free application is from Nik Software, a subsidiary of Google. Snapseed was originally only available on desktop and has the capacity of a professional editing software. It is a great tool if you are new to photography. This has the basic features for photo editing, like crop, white balance, select, rotate, and others. Snapseed also has a variety of filters and selective adjusting tools. This is a powerful application that can be used for real estate photos so you can tweak them before posting.

Afterlight [Android App & iTunes – Apple]

This application is perfect for editing photos for social media use. It has its famous “Fusion” filter that lets you create your own filters, which you can reuse in the future. This is great if you have a preferred look in your images and you can just use a single filter for all the other photos that you have for your listing. This saves you time and cuts off the work you need to do.

Diptic [Android App & iTunes – Apple]

If you are also active on social media, chances are you’ve made a few collages of your real estate photos for posting. Use Diptic to turn photos and videos into collages. It comes with 179 filters, layouts, and other editing options. It is effective for telling a story through your photos. You can craft an effective story to tell to your potential buyers by being creative with its layouts. You can import photos from Facebook, your camera, and even from Flickr. Unfortunately, this app is not free but it is one of the most feature-packed apps available.

Pixelmator [Webites & iTunes – Apple]

It is another desktop software that released a mobile app version. Pixelmator is a full-featured application that allows you to edit and create images even when you’re on the go. It comes with the basic editing tools, such as magnetic selection and quick selection. The app also lets you adjust your colors, repair photos, and even add effects. You can take full control of how you want your photo to look like. This app is priced at $2.99 but has a super easy user interface that makes it a staple app for real estate photo editing.

Lightroom [Android App & iTunes – Apple]

This is a trusty software that many photographers use in editing and correcting photos. Although originally it was only available on a laptop or desktop, Adobe has made Lightroom available for the smartphone. With it, you can edit craft professional-looking images. You can adjust the colors and correct the white balance. You can also experiment with layers and edits so you can adjust it as you feel like it.It is available on both iOs and Android for free. However, you can purchase the subscription plan for Adobe Creative Cloud Photography if you want to sync your photos and access your photos anywhere.

You have won the business, planned the project and taken some great raw images. The truth is, the most important step is still to come. They say that pictures paint a thousand words. So, it’s more important than ever to make sure that you have great looking photos that will make the property look good and also entice potential buyers to visit the property.

The quality of the post-production process that you use is an important factor to make your business successful. Many buyers rely on the photos they see online to decide whether a property is for them or not. Having amazing photos is essential to closing a sale. The issues faced most often creating great real estate photos have to do with proper exposures,  correct lighting, and pleasing colors in finished image. These little nuisances can be edited by professional photo editing companies that specialize in real estate photos.

If you are still pondering, here are the reasons why you should outsource your photo editing:

1. Access to experts. Professional real estate photo editing companies have a team of experts who are skilled in photo editing. They use the latest equipment and technology in their work so they are able to deliver the results that you want. Having an expert team ensures that all the problems in the photo are addressed. They understand what you need in order to make the photos more appealing. With their experience and expertise, you will be able to deliver quality photos that work for real estate and excite your clients.

2. Saves you time. Instead of spending your time worrying about how to edit and make your photos look good, outsourcing this work saves you time. If you have a huge volume of photos and work that needs to get done in a short period of time, outsourcing is the best option to go for. This will let you focus on money making activities. Spend more time meeting with potential clients and open up your schedule to accept more projects.

3. Professional images. Professional editing companies have the experienced professionals and the latest technology and software under them. They utilize the best in the industry to help you get the photo that you want. Their business focuses on producing the quality of images that you need.

4. Saves you money. As a business, it is important to keep your costs down in order to have more profit. Outsourcing will you save money versus of hiring a full-time expert photo editor in-house. Photo editing services done by professional companies are competitively priced and are usually more cost-effective compared to hiring one yourself. This allows you to increase your profits while keeping expenditures down.

5. Helps you get ahead of the competition. Outsourcing you post-production helps you deliver quality photos at a reasonable price.  Aside from that, having professional and high-quality images will make your projects stand out from the rest. Your ability to focus and dedicate more time to each project and on taking great images will give you a distinct advantage over your competitors who are spending countless hours in post-production.

6. Sell your properties. Just having a good photo makes a huge difference in selling a property. Photos often make or break the sale. Once they have your amazing photos, your clients will be confident. When the projects you work on sell faster your clients will come back for repeat business and give you referrals.

Having photos professionally edited does make a difference in the world of real estate. When outsourcing this service, it is important that you shop around and find the best one that suits your business. Look for a trusted professional real estate photo editing company that provides you with the quality work that you need.