Author: Rachelle Moore

  • 9 Home Listing Red Flags That Will Send Buyers Running

    9 Home Listing Red Flags That Will Send Buyers Running

    When it comes to selling a luxury home, the listing you place online is of the utmost importance. The virtual snapshots you put in it make it easier for prospective buyers to find the property and give them a crucial glimpse into all its best features. A great home listing is your ticket to increased buyer interest and more selling opportunities for the owner. So it’s essential that you take the time to make every detail perfect. These are some home listing red flags that will send buyers running and how to eliminate them from your own listings.

    A Low Asking Price

    The first thing a buyer looks at when shopping for a home is the listed price. They do this to get an idea of how that purchase would affect their budget and how it compares to the size of the house and attached property. A lower asking price, especially for a luxury home, insinuates that something is bringing down the overall value. As a result, buyers might feel more hesitant to look seriously at that particular listing.

    Poorly Written Descriptions

    The quality of the writing on your property listings can also have a major impact on buyer interest. After all, with poor grammar and spelling comes the impression that the agent doesn’t care about presenting a great home. Take your time to list out all the home’s key features and describe them in detail. The more accurate the portrayal online, the more effective the listing will be. Additionally, reread what you write several times for conciseness and clarity. This way, you can minimize searcher confusion and receive more quality leads on the property.

    Unrealistic, Flowery Language

    As you write out your property descriptions and features, make sure that you avoid using overly sophisticated or flowery language to describe things. Beautiful prose has no place in a serious home listing, and buyers come to these pages to view the facts, not fiction. Because of this, make sure that you stick to the facts with what you say and find ways to make the listing interesting without making it unrealistic.

    Negative Descriptive Wordings

    Likewise, don’t use any negative language about the house in your description. Buyers want to see a home’s best assets on display, and writing with negativity can turn away some potentially great deals. While you should never hide a home’s flaws, steering away from phrases like “cramped,” “fixer-upper,” and “secluded” will be a must. Keep your use of descriptive words vague yet accurate so that you can appeal to as many potential interested parties as possible.

    The Absence of Property Photos

    Another vital home listing red flag to know about is the absence of photos on a property’s profile. Failing to upload a series of images of your property is sure to send buyers running because they won’t know whether they’re interested. Photographs are a highly effective way to showcase a home’s best assets and grab buyer attention through the screens of their devices. Without them, it’s easy to assume that the home is in poor condition or isn’t as advertised in the text. Therefore, the more pictures you have of the house, the yard, and even the surrounding area, the more success you’ll experience in trying to reign in buyers.

    Poor-Quality Photographs

    It isn’t enough just to have pictures, though. The images must also be accurate and high-quality representations of the home you’re trying to sell. The pictures need to uphold quality standards to grab the average buyer’s eye. So anything that features bad lighting, blurriness, or an unsteady framework won’t be helpful. Searchers will comb through every detail of these images before they set up a visit with you. Therefore, you must give them enough to intrigue but keep them wanting more.

    Bad Staging Efforts

    Bad staging within the photographs is a noteworthy red flag for buyers as well. Whether it’s a toilet seat left up or a few crooked picture frames on the walls, even a small detail can spoil the buyer’s perception of the home. When this happens, they’re much less likely to take that extra step to see the property. Fortunately, modern digital editing allows you to go back into your pictures and make key tweaks to ensure that every detail is perfect.

    Signs of Home Damage or Clutter

    Like awkward staging, damage or clutter in your real estate photos can negatively impact how a buyer sees a home. For this reason, you must avoid capturing areas with blatant damage and urge your sellers to remove as much clutter as possible before shooting. If you still find unsightly items in your photos, the proper photo editing techniques can help eliminate these eyesores. The cleaner and more organized these scenes appear, the greater the chances that buyers will take an interest in the property.

    Also, note that these services can also help remove personalized items like family pictures in the background. This can help create a clean slate for buyers to project their creative ideas.

    Blatantly Altered Images

    One of the most important things to avoid, though, is blatantly altering images so that they look stretched or artificially changed. While cleaning up a few pictures can bring out the beauty of a home, fully transforming how an image looks can make a buyer skeptical of the real-life property. For this reason, edits must be natural and tasteful. They should portray the home as accurately as possible. To ensure you get the best quality photos, consider reaching out to a professional real estate photo editing company for help.

    The more effort you put into your home listings, the greater the return for both you and your sellers. At Phixer, we aim to simplify this process even more with our premium real estate photo editing services. From improving the lighting balance of a shot to virtual staging to twilight photo editing, our talented professionals can do it all. Contact us today to learn more about how we can get you the clear, vibrant, and beautiful images you need.

    9 Home Listing Red Flags That Will Send Buyers Running

  • 5 Rooms To Focus Your Staging Efforts on When Selling a Home

    5 Rooms To Focus Your Staging Efforts on When Selling a Home

    The process of selling a home is a strategic art form. For you to fully capture the interest of prospective buyers, you have to carefully craft every detail and ensure the property stands out. Staging is especially important as it allows searchers to view the house as it could be for them and makes it easier to develop attachments to what they see. However, if you’re going to do it right, there are several specific areas that need the most attention. Here are five rooms to focus your staging efforts on when selling a home.

    The Entryway

    A home’s entryway is the first thing that a buyer will see. Because of this, it’s what they’ll develop their first impressions on. Everyone wants to feel warm and welcomed when they walk into a house that could be theirs. So take some time to make it look clean, organized, and inviting. Even a few neutral decor items can make the space come to life.

    The Living Room

    The living room is the area where family and friends will gather, making it vital that buyers can envision themselves hosting events there. Ensure that the space has ample seating and table space. A staged entertainment center can also tie the look together and help lookers see themselves laughing and joking with loved ones.

    The Bathrooms

    How a home’s bathrooms look determines how a buyer feels about its ability to accommodate their needs. These spaces should be clean and functional. Any designer items you place in the room should be sparse to allow for creative freedom. But don’t forget to include some toiletries and air fresheners to make the room appear practical and inviting.

    The Bedrooms

    Another important type of room to focus your staging efforts on when selling a home is the bedroom. As the place where homeowners lay their heads at night, these rooms, especially the primary bedroom, should be a sanctuary. Though, it’s crucial that you keep the style of this space neutral so that the viewers can picture their own personal touches. Still, don’t let that stop you from dressing the bed with comfortable linens and adding some tasteful artwork.

    The Kitchen

    The kitchen is the heart of any home, so it should exude warmth and provide a functional place to prepare meals. For the most impact, make the countertops and cabinets look as spacious as possible. This way, buyers know that they’d have room to work. You can also add small decor items related to cooking, such as a recipe book or a pair of oven mitts. This will make the space look lively and useful without adding too much personality.

    As you go about the process of staging a home, it’s vital that you have a portfolio of gorgeous pictures to market the open house. Phixer is a premium real estate photo editing company that specializes in making homes look their best. From clearing up your still shots to adding full pieces of furniture with our virtual staging services, we can get your images ready for listing in as little as one day.

  • How Expert Virtual Staging can Save You Time and Money

    How Expert Virtual Staging can Save You Time and Money

    Home staging is the art of improving the property and areas’ appearance to appeal to possible buyers. It’s one of the best photo editing for real estate techniques to highlight the property’s potential. Virtual staging, especially when done by professionals, delivers the best results.

    The process of real estate photo editing is an integral part of real estate marketing, so you should know the benefits beforehand. Remarkably, there are advantages, and this post will highlight those about time and money.

    Why People Do Virtual Staging

    The first question is why people use virtual staging in the first place. There are several reasons why property and home sellers use virtual staging before selling them online, mainly about saving time and money resources.

    Here are some of the reasons why people rely on professional virtual staging:

    • Privacy – most of the photos on listings stay there for an undefined period, which means it’s a security risk when you don’t stage the picture appropriately. People will see private information or house layout before the site visit.
    • Aesthetics – virtually staged photos look better than their unstaged counterparts. You can add furniture or decorations to any room without spending more money.
    • Targeting demographics – part of real estate marketing is knowing your target audience and profiling which people are more inclined to purchase your house or property.

    Expert virtual staging through a professional real estate editor can save you time by:

    How Virtual Staging Can Save Time

    Letting the clients experience the home before a site visit

    Clients are inclined to invest in potential rather than absence thereof. One of the essential benefits is giving clients a sneak preview before visiting. Eight out of ten agents claimed that virtual staging made the purchasers visualize the listing as a potential homestead.

    Professionally-done virtual staging as part of photo editing for real estate will result in a better experience for the client since they’ve already seen what they want and know how to achieve them.

    Listings sell faster

    The ultimate goal of photo editing for real estate is sales, and virtual staging is known for improving selling rates. Faster turnaround saves you time because you don’t have to wait longer, and it’s a good key performance indicator of a successful campaign.

    You should hire a real estate editor with an eye for the market, especially one as competitive as real estate. You will find that real estate listings sell faster when the virtual staging team knows what it’s doing than those without real estate marketing backgrounds.

    Flexible in your offers

    One property has the potential to target multiple demographics, and efficient real estate photo editing allows you to stage them in various ways. The flexibility will enable you to save time by digitally composing the property differently for each demographic instead of having dedicated shots or staging done.

    The versatility is a time-saving feature, allowing you to target different listings and present the same property in multiple ways. Your property is more likely to be sold when you talk to several demographics simultaneously.

    Credibility and reliability

    Potential clients are more likely to work with you when you have high integrity and credibility. One key benefit of virtual staging is promoting your property’s credibility and reliability metrics. Most customers will likely dismiss an agent’s reputation if the property photos are unkempt and not up to standards.

    Professionally-done virtual staging can save you money by:

    How Virtual Staging Can Save Money

    Cuts losses brought by prolonged unsold listings

    Properties that are unsold for a long time will eventually lose their value when clients finally come to visit due to limited upkeep and maintenance. The property owner will need to shoulder costs to keep it in tip-top shape, and agents will only have their commission later.

    A real estate agent’s goal is to limit the cost of keeping a property listing on the market to demand excellent compensation from the homeowner, and that’s where photo editing for real estate comes into play.

    Improves selling price

    Aside from ensuring the property is sold fast, virtual staging benefits the seller by improving the selling price. According to data, one out of five agents reported an increase in the staged home selling price by up to 5%, which means that a $400,000 property could potentially get up to $20,000 just because of practical real estate photo editing and virtual staging.

    An improved selling price means you will get a higher return on investment (ROI) if you sell the property as part of your asset portfolio. ROI directly translates to profit and allows you to invest in more properties.

    Spending less money on promotions

    Outstanding real estate photos are attractive, but virtually staged ones will attract the people who are most inclined to purchase the property. You won’t have to spend on promotions and marketing gimmicks when your photos will speak for themselves.

    Virtually staging your photos is an excellent investment, especially for slow-moving properties and listings. By spending less on promotions, you can focus on beautifying the property and taking care of the potential client.

    A fraction of an actual staging’s cost

    Staging is considered an essential part of real estate promotions. One of the key benefits of virtual staging, instead of traditional home staging, is the cost of completing one photo compared to staging the room with new furniture or remodeling.

    The digital enhancements cost less than new fixtures, wall paint, and decluttering expenses, which is a good deal if you don’t plan on selling the house to include the new furniture.

    Final Thoughts

    If you find yourself with slow-moving properties, consider getting it staged virtually. Every real estate editor wants to create the best possible listing images for quick turnovers. Agents, sellers, and event buyers will benefit from professionally-made staged photos.

    Phixer’s real estate photo editing service allows you to improve the image quality and promote the property. You can even utilize virtual staging for photos that professionals didn’t take, improving the chances of sales.

  • 7 Creative Ways to Easily and Quickly Find Home Buyers In Your Area

    7 Creative Ways to Easily and Quickly Find Home Buyers In Your Area

    Demands for homes have increased as more companies offer work-from-home arrangements. As real estate agents, you may be wondering how to find buyers for your listings, especially those who have been in the market for a long time. In this article, we have outlined seven ways to find buyers in your area.

    Before taking a deep dive into these steps, make sure your listing photos are going to attract  best buyer leads for real estate agents. Post-production companies like Phixer specialize in editing real estate images suited for digital listings. After getting everything ready, you can build your local customer database.

    When you’re ready, here are seven ways to quickly and easily locate home buyers in your locality:

    1. Network with other real estate professionals

    The quickest and easiest way to get rub shoulders with buyers in your real estate market is to network with agents, photographers, and other professionals in the real estate field. They may know buyers in your area and present you with partnership opportunities and referrals.

    According to the National Association of Realtors, real estate teams are gaining popularity, with 26% of respondents belonging to a real estate team in their 2018 survey. Networking with other agents allows you to stay updated with market trends and find out movements that could affect demands and prices. Building a team enables you to have a support group and a wide range of networks at your disposal.

    2. Create or find social media real estate sales or rental groups

    There are billions of people on social media platforms, so you should consider it the perfect advertising avenue. Free social media platforms should top your list of how to find buyer for real estate because most of those platforms, like Facebook, LinkedIn, and Instagram, are highly visual, and your real estate photos will shine the best there.

    Here are some ways to create and develop a group or community:

    • Add people that live in your location for more extended reach.
    • Name your group with something a home buyer would search on social media or Google. For example: (location name) Homes and Properties for Homes by (your name)
    • Add your previous clients and request testimonial posts.
    • Actively post and engage with the group daily.
    • Host live videos touring of available properties and answer questions.

    It would help if you had a content calendar that strategizes possible topics for the different dates.

    3. Use content marketing tools

    If you’ve handled multiple clients, you should consider creating a blog to highlight your sales,available properties, and share tips. Content marketing is the best way to get buyer leads in real estate because people tend to search the internet for tips on how to buy or sell a home.

    Here are some content marketing tips:

    • Write about the home buying process, decorating ideas, interior design inspirations, neighborhood rates, and other informative or entertaining topics.
    • Advise first-time home buyers on how to select their future homes on social media.
    • Create a free ebook.
    • Make guest posts on high-ranking websites.
    • Describe your real estate images in the alt text.

    Content marketing allows you to take advantage of search engine optimization techniques.

    4. Launch paid social media ad campaigns

    Best buyer leads for real estate agents can also come from paid social media ad campaigns. There are around 1.4 billion active Facebook users monthly, so it’s an excellent place to create communities, maintain business fan pages and promote links. Social media advertisements cost less than broadcasting ads.

    5. Make search engine ads

    If you’re struggling with how to find buyers for your listings, you might consider investing in Search Engine Marketing (SEM). Advertising links via Google Ads could cost almost $3 and secure leads for your listing. Doing SEM promotes the link and improves your authority over the relevant keywords or phrases, especially those with your location name.

    When buyers encounter your ad, they may still do business with you even if the particular property doesn’t suit their needs at the time. You can bid on relevant and specific long-tail keywords like the following:

    • How to buy a home in (location)
    • Buy luxury home in (location)
    • Buy real estate property in (location)
    • Trusted real estate agent (location)
    • Buy houses near me

    Being location-specific will target the right audience for your real estate properties.

    6. Produce creative real estate images and videos

    Appealing to the visual impact is one of the best way to get buyer in real estate. You can create photo and video collages and post them on Youtube, Tiktok, Instagram reels, or any online video platform. Keep in mind that the average attention span of a person online is around eight seconds, so you need to create an excellent introductory hook at the start of your video.

    Here are some video content ideas to generate leads:

    • Collages on available properties, homes, and their features.
    • Talk about the neighborhood where the home or property for sale is located.
    • Give tips on how to process their real estate purchase.
    • Aerial shots of available real estate in the area.

    Even if the viewers don’t buy the real estate you showcased, the video content will add to your portfolio or library of listings. Over time, they will add to your credibility as an agent.

    7. Attend Open Houses and Other Events

    Events are great places to socialize, find referrals and meet possible buyers. If you’re looking for the easiest way to find buyers for real estate tips, you should attend open houses and similar events because these occasions are gold mines for potential buyers and clients.

    Networking with clients and their friends will expand your reach to other potential buyers.

    Takeaway

    The foundation of a successful real estate business involves finding and maintaining quality leads, prospects, or contacts. There is no singular best way to get buyer leads in real estate, so finding the strategy that works for you in your area is essential to being competitive.

    According to real estate agent trainer Bret Calltharp, you need to deploy around three to four lead generation methods to maximize reach. Regardless of the approach, you should build and maintain your contacts to consistently make sales.

  • How to Make Real Estate Images Have A Stronger Twilight Effect

    How to Make Real Estate Images Have A Stronger Twilight Effect

    Real estate sales and marketing efforts significantly rely on the quality of your photographs. Utilizing a proven and tested technique–virtual staging, object removal, digital twilight effects–to elevate your property images can be a game-changer when it comes to selling homes.

    According to the National Association of Realtors, virtual twilight can sell old listings or improve listing performance. If you have a difficult time getting traction on your listing, you may want to add a virtual twilight image..

    Check out a few pointers on how to maximize twilight imagery in your listings below.

    1. Plan ahead

    Preparing for the photography session is the first step in capturing a stunning twilight image. Real estate photo editing companies can create virtual twilight from standard or ordinary pictures, but the way you shoot your photos may impact the final result.

    Here are some of the considerations for the perfect twilight photo:

    • Bring your DSLR camera/s, lenses, filters, lights, tripods, and other equipment. You won’t know which ones you need until you get to the site.
    • You should plan your day, checking the weather forecasts for the possibility of rain or storms. It would help if you shot during sunny or cloudy weather with minimal interference.
    • Check the property lighting in advance. Some houses may not have matching lights or complementary to the twilight effect you want. To be safe, test your filters with the existing lighting.

    2. Turn on the interior and exterior lights

    The best virtual twilight photos will come when you utilize all interior and exterior lights. The key to that special twilight effect is contrasting the dimming surroundings with bright interior lights to create a unique glow and ambience.

    The various lighting produces different colors and shades in your photo. If you’re not able to capture images with lights on, utilize Phixer’s virtual twilight product. Phixers editors will digitally alter the lights in the image, so they appear to be on.

    3. Use a tripod

    Professional real estate photographers will always use a tripod, this allows for multiple shots, ambient and flambient, to be steadily captured. You may need to combine two or more layers depending on your goals for the final product. With a tripod, achieving that beautiful result–and a beautiful twilight–is much more attainable.

    4. Utilize a flash shot

    Implementing a flash shot means that you can edit the photos more realistically. Flash shots bring in intense light and help show the true colors of the home. This is helpful with virtual twilights if there is insufficient lighting.

    5. Wait patiently and shoot

    The golden hour is the perfect time to shoot images for twilights. As the sun starts to set, you will see the different lighting contrasts in the photo. Decide how to frame the picture, and don’t move the camera until you get the perfect shot.

    Shooting twilight real estate photography differs from standard daylight shots because it’s very time-specific, unlike traditional real estate photography, where you move around the property and take many photos. You have a very short window of time to get the perfect shot.

    6. Color Correction

    You can also make images look more twilight in post-production with color correction or color balancing. Some parts of the property lighting may look different from others, and you can fix them in Photoshop or Lightroom.

    Bottomline

    It is not always possible to capture the perfect in-person twilight shot, which is why many photographers are opting for a virtual twilight instead. Virtual twilight has been developed to enhance property appeal and interest, without having to wait until sunset to capture the shot. Whether you offer your client a virtual twilight or in-person twilight, the final result will always impress the viewer!

  • Effectively Using iPhone 14 to Take Professional Real Estate Photos

    Effectively Using iPhone 14 to Take Professional Real Estate Photos

    Digital technology has significantly improved how we do things, from photography to real estate video editing. Before smartphones, taking great images took a lot of time and effort to share pictures online. Nowadays, bringing hefty cameras and lenses is a burden due to their size and weight. 

    The newest iPhone 14 captures high-quality photos and does your real estate editing so that you won’t need cameras or laptops! For best results, you can have professionally-done photo editing to complement the work you’ve done so far.

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    These are pointers on how to produce great real estate images with your iPhone 14:

    1. Make use of natural light

    We’re all aware that we need light to shoot images. If you want to snap photographs outside during the day, you may feel that light is the least of your problems. While this is somewhat correct, natural outdoor lighting impacts the photograph’s overall aesthetic, especially in real estate photo editing. 

    Natural light has various properties; it may exude warm or chilly tones or mild or harsh. While you can edit the tones and lighting in Photoshop, your photography can benefit from excellent use of natural light, especially for outdoor shots.

    External circumstances like the weather and the time of day determine the light quality. With the iPhone 14, taking photos with natural light is recommended, and it avoids being over-exposed (just like when using flash). The iPhone 14 gives the feeling of having its own real estate photo editing service. 

    2. Maintain your grip

    Having steady hands is crucial when taking photos because it helps prevent blurry images and allows you to have the best quality ready for real estate photo editing. iPhone 14 has camera stabilization called Optical Image Stabilization (OIS).

    If you are not using a tripod, you can tuck your elbows in for balance and use two hands to capture photos. You may also adjust your shutter speed to your desire for finer images, especially when you’re preparing for real estate editing.

    3. Look for diverse viewpoints

    Taking photos from the same angle may look dull. Capturing pictures from different angles will significantly help you when using real estate video editing. Your potential customers will be more excited to view the property as it captivates them.

    The most basic angles you can try are: 

    • Standing Level
    • Wide-angle property shot
    • High Angle

    Don’t worry if you cannot perfect it on your first try. Practice your angle shots, and you can get the hang of it over time.

    4. Take note of your image composition

    Every space is unique, and there is no set formula for filming on location. The most straightforward technique to get the finest composition for your photograph is to stroll around and determine which perspective points are appropriate for the particular room before real estate editing. 

    Typically, the most fantastic spot to put up your tripod is from the corners or from an angle that best conveys the space. A professional would snap shots from more than one vantage point so that the chances are in their favor when they look at their images in post-processing.

    5. Use the zoom function

    The current iPhone 14 Pro camera zoom is the best it has ever been. For the first time, Apple offers 2x and 3x optical zoom. To zoom in and out, pinch the screen. After determining the best perspective and focusing on the property, you can zoom in to make the property’s details more evident and distinct, even without a real estate photo editing service.

    6. Check out the Live Photo option

    With Apple’s live photographs, you can easily capture the perfect shot for your real estate photo editing service. They put your images to life by converting them into gif-like 1.5-second films that capture the moments before and after you take a shot.

    Instead of a single static image, it records real-life movement and background sound, allowing you to select the perfect moment in time for your finest photograph and best viewpoint of the property.

    7. Return to the same area at various times of day

    Because of the iPhone 14’s excellent low-light capabilities, you can capture shots outside midday and not compromise the quality of real estate photo editing. Sunrises and sunsets are often darker, but they may reward you with gorgeous sky colors and fantastic lighting contrast.

    If you have additional time, it’s worth doing a twilight shot at least once for the property, and this will set your photographs apart from those of other real estate brokers.

    8. Crop your images for better results

    You may take an image and then discover anything in it that you wish to trim out. A simple real estate photo editing will do the trick. To utilize the Crop function, open the image from the camera roll and click Edit. The crop tool is located at the bottom. Click on it, and then move the image’s sides or corners to anywhere you like. Suppose your horizon is skewed; spin and straighten it with two fingers. Alternatively, you may use the dial just below the image.

    9. Create videos

    These days, potential buyers want to see the property, so most sellers create videos like a house tour. Real estate agencies who use video listings on their websites receive 400% more leads than those who do not. According to a recent poll (National Association of Realtors), 73% of sellers prefer to list with an agency that employs video listings. real estate videos may only deliver a wealth of information.

    Customers may view room size, location, floor layout, and other property aspects without extensive research. It also makes sense to develop a teaser video to captivate and show them its benefits. Luckily, the iPhone 14 can capture superior videos and prime settings for your real estate video editing.  

    Bottomline

    The iPhone 14 provides options on how you want your memorable photos to be. It offers a variety of set-ups for your real estate photography essentials. It is user-friendly, and this guide will help you get more property leads.

  • The Top 4 Best Photography Filters for Beautiful Real Estate Photos

    The Top 4 Best Photography Filters for Beautiful Real Estate Photos

    Modern technology has enhanced the quality of digital filters to improve the appearance of plain photographs. Nowadays, you can easily edit images on your smartphone with creative preset app filters for various purposes like social media posting or marketing.

    Most available filters are whimsical, imaginative, and romantic, so they’re not great for post-production of real estate images. If you’re fond of social media, you may use some filters to add spice or excitement to your selfies and video calls.

    You need the best filters for real estate pictures; but initially, you have to know why filters are essential in the first place.

    The importance of using filters

    There are different natural elements affecting photographs that you can’t control, like sunlight brightness or UV rays. You may not have enough time to wait for a favorable temperature or setting, so filters can help you achieve good color, saturation, and temperature balance.

    You should use filters that are as natural as possible if you want a suitable photo filter for selling house. After all, one of the primary reasons why you have to make excellent real estate photography involves bringing in sales, improving marketing efforts, and completing conversions.

    Filter shapes

    You may be ready to purchase your first filter but don’t know which is the best filter for home photos. Before going into the different filters for real estate photography, let’s address the filter shapes. Currently, circle and square are the two standard filter shapes available in the market. 

    Circular filters

    A circular filter can be attached directly in front of your lens, so purchase one that fits the corresponding lens diameter; this information is available on your lens cap backside. If you want your filter to accommodate different camera diameters, you can purchase a step-down or step-up ring.

    Square filters

    Square filters can sometimes come in square or rectangular form and are part of an attachable contraption, typically in a bracket attached to a round ring that you can screw in front of your camera lens. A square or rectangle filter is stackable and easy to change, making it an excellent photo filter for selling houses. You need to plan if you want to purchase the bracket or filter system so that you don’t end up wasting money on it. Eventually, you’ll develop your style and technique using different filter combinations.

    You may wonder what filter do real estate photographers use to create successful listing images. Here are some of the primary camera filters for beautiful real estate photos:

    1. Ultraviolet (UV) Filters

    The Ultraviolet (UV) filter is perhaps one of the essential filters newbie photographers use. Ultraviolet light has shorter wavelengths than visible light, and the Sun releases a full ultraviolet radiation spectrum defined as UV-A, UV-B, and UV-C. Even though it is almost unnoticeable to the human eye, it can cause blue tones in photographs. Before using a Photoshop filter for selling house, you must ensure that your photos don’t have unnecessary bluish tones that would ruin the composition and color balance.

    Here are the pros and cons of UV filters:

    • Reducing UV light exposure
    • Protecting lens from scrapes and scratches
    • Protecting lens from liquids, dust, sea salt, and other elements
    • Slightly lowering image quality
    • Not protecting the camera from internal damage
    • Reducing the light passing into the camera

    A UV filter is one of the essential real estate photography filters, especially for those operating under harsh sunlight, like outdoor real estate photographers.

    2. Circular Polarizer (CPL) Filters or Polarizers

    Photographers often use a circular polarizer filter (CPL) for landscape, outdoor, and street photography. The CPL is one of the best filters for real estate pictures, especially when shooting outdoor real estate property listing photos.

    Here are the pros and cons of CPL filters:

    • Reducing reflections
    • Increasing saturation
    • Enhancing cloud details
    • Allowing limited light
    • Not ideal for indoor shoots

    A CPL filter is useful when shooting in high sunlight and not ideal when shooting images for virtual staging.

    3. Neutral Density (ND) Filters of Varying Densities

    Adobe Lightroom presets could improve any image, but the next item on the list is one of the most versatile and arguably the best filter for home photos. Photographers use a neutral density (ND) filter to create a shallower depth of field, create motion with a slow shutter speed, and reduce light over the whole picture. ND Filter comes in square and circle variants.

    Here are the pros and cons of ND filters:

    • Capturing a beautifully shallow field depth using a wider aperture
    • Producing motion blur and long exposures for a more extended duration using a slower shutter speed
    • Creating dramatic effects for lawn, foliage, sky, fog, and cloud scenes

    There is more than one ND filter type with different densities for advanced photographers, so feel free to experiment and explore which suits your style best.

    4. Graduated Color Filter

    If you want that wow factor in one of your real estate listing photos, you can use the graduated color filter to help achieve the best real estate photographs. This filter lets you get creative with the skyscape and brings you the same effect as a twilight replacement edit. It allows you to enhance the color on one half of the photo and retain the normal lighting condition on the other.

    When you ask what filter do real estate photographers use, the graduated color filter is not at the top of the list since it presents a more creative approach than the usual realistic property listing photos. It has a specific purpose, mainly to enhance outdoor views such as the sky or sea. 

    Conclusion

    Filters improve real estate photographs, whether a photoshop filter for selling house or a camera filter, especially when you’re up against millions of real estate listing photos. Most of the ones mentioned in this list are filters ideal for outdoor property images.

    If something is wrong with your raw shoots, you may consider getting filters on your digital single-lens reflex (DSLR) camera. Phixer and most post-production professionals know what kind of filter works best for specific real estate listings.

  • How Excellent Exterior Shots Make Huge Real Estate Difference

    How Excellent Exterior Shots Make Huge Real Estate Difference

    Most of the time, real estate clients decide whether they would pursue further or not just by seeing the exterior shots of a listed property. Thus, showcasing the facade of a house, office building, or apartment is an agent’s make-or-break opportunity.

    It is also important to back up a stunning photo with realistic expectations shall the prospective client decide to visit the property personally. Still, the first phase of getting leads and possible sales relies heavily on head-turning imagery. Here are the hows and whys about using excellent exterior shots in real estate.

    [lwptoc]

    Customer’s First Impression

    Wherever you list properties, the law of first impression applies. Using the main image, the goal is to make prospects see a picture of themselves and their family living in that house. It should give a lasting impression that it is an ideal place for living before laying out other perks in an attempt to close the sale.

    However, many clients in real estate knew the tricks behind these over-enhanced photos. Hence, staying honest with presenting the property and combining this magnificent showcasing with truthful description is crucial.

    The Challenges Of The Market’s Short Attention Span

    As mentioned, leaving a remarkable impact on the listing’s main picture keeps your prospects glued and open to your pitches. Although they are spellbound, it won’t last very long because other property listings will try to grab their attention.

    Hence, you need to figure out a way to survive the consumers’ quick attention span. Marketers know that one of the best ways to counter this is a constant reminder through email and other channels. Fortunately, you can make it more effective with brilliant headlines and more fantastic exterior photos of the property they’ve previously seen as its content.

    The Added Luxury Vibe: Shoot That Pool!

    Some real agents have discovered the allure of a pool in its pristine condition. Thus, top-performing listings in terms of clicks and lead generation were from inventories that showcased exteriors of properties that included a clean swimming pool.

    Compared to the image of a sloppy lawn, both underground pools and above ground pools emit a luxury vibe. This scene strongly conveys that the property is a perfect deal for a buyer seeking gratification from a magnificent real estate purchase.

    While shooting pool sceneries is not difficult, it still requires precise execution for the best results. Experts would advise cleaning up the setting and offering good lighting to capture a visual material that will yield fantastic sales and lead generation outcomes.

    Takeaway

    If set side by side with listings that display bathrooms, entertainment areas, and living rooms, presentations that involve exteriors as the welcoming image perform a mile better. As such, not exhausting the faculty of excellent exteriors is a missed opportunity for any veteran marketer or salesperson utilizing today’s digital channels.

    Incorporating exterior photography with your arsenal of sales abilities is a good start in establishing a gap between you and your real estate rivals. As the competition becomes tighter, it is essential not to miss any chance that could put your presentations above others.

  • What is Virtual Staging in Real Estate – A Useful In Depth Guide

    What is Virtual Staging in Real Estate – A Useful In Depth Guide

    Staging is a method of curating and orchestrating visuals used in different industries to suit specific purposes. Real estate editors have developed virtual staging to digitally improve and customize a space into art that potential homebuyers would love. As the industry evolves and embraces more innovative marketing approaches, virtual staging has become a powerhouse that most real estate practitioners have practiced over the past years.

    We’ll cover the following topics in this blog post:

    • What is virtual staging?
    • Why do you need virtual staging?
    • Virtual staging pros and cons
    • Why is virtual staging a real estate marketing must-have?
    • Rules for virtual staging
    • Dressing up the emptiness with virtual staging
    • How to prepare for virtual staging
    • Virtual staging apps and software for real estate agents
    • How to start your own virtual staging business
    • How Phixer compares to other virtual staging companies
    • Bottomline

    What is Virtual Staging?

    The visual appeal brings in real estate buyers, so staging has been customary for companies looking to promote their properties in development through home staging or creating staged real estate rooms, homes, and properties.

    Let’s talk about the definition of virtual staging and how it differs from other real estate staging methods available in the market.

    what is virtual staging

    Virtual staging is a digital alteration or renovation of a room, home, or property to improve its appearance. It’s the digital equivalent of a showroom or home staging minus the expensive budget since you can get one for as low as $10. You can do virtual staging through an app or hire real estate photography post-production professionals like Phixer.

    Virtual staging is currently one of the most used real estate photography post-production techniques due to its realistic approach to design. Read more about it in our virtual staging introductory post.

    Aside from the definition, part of understanding virtual staging is knowing the relevant operational words in the industry. You need to understand their jargon, terms, and language before you hire a virtual staging company for effective communication.

    These are some of the words you need to familiarize while dealing with virtual staging in the real estate industry:

    • Computer-Aided Design (CAD) – creating and rendering designs using graphic software through a computer.
    • Furniture replacement or virtual furniture – digitally altering, removing, or replacing the furniture pieces in the image.
    • Furniture set – the theme or motif of furniture designs for specific areas.
    • High-definition (HD) or high-resolution (hi-res) – the quality of images wherein the graphics are more detailed, starting from 720p or 1280×720. The higher the resolution, the better the quality.
    • Rendering – translating computer-generated vectors and figures into a final image.
    • Revisions – changes or corrections.
    • Staging artist – an individual proficient in using 2D or 3D software to stage photos.
    • Staging catalog – a collection of decors, furniture, or appliances for virtual staging.
    • Three-dimensional (3D) – creating graphics with width, length, depth, and volume to seem realistic.
    • Turnaround time – the timeframe for the overall project process from start to finish.
    • Two-dimensional (2D) – images or illustrations that are flat with only length and width like a floor plan.
    • Uploading or importing – sending raw photos to the virtual staging company for post-production.
    • Virtual home staging or digital staging – altering graphics for rooms and homes to suit specific demographic.
    • Virtual staging app – a program accessible through a device that offers virtual staging services.
    • Virtual staging company – a firm that offers virtual staging services.

    You can explore the common terminologies used in virtual staging.

    Now that you know what virtual staging means and have familiarized yourself with the terminologies, it’s time to explore its significance, especially in the real estate industry. Market demand is a business owner’s first consideration, and with the many virtual staging companies available, you can establish that there’s rising demand.

    There are several reasons you should do virtual staging for your real estate, as outlined in the next section.

    Why Do You Need Virtual Staging?

    Staging for real estate marketing primarily aims to attract potential buyers to your home or property. Outside of sales, there are different reasons why you should take advantage of the latest virtual staging techniques and technologies available online.

    dining virtual staging

    Here are six significant reasons why you need to virtually stage your home before selling:

    • High selling rate. Virtual staging saves you time by selling your home faster. According to the National Association of Realtors, staged properties spend 31% less time on the market, and selling fast translates to saved advertising and marketing costs.
    • Refurbished look. Virtual home staging also acts as a pre-renovation image or style guide. Some home sellers want to improve their home or property price, so they do actual refurbishing before selling.
    • Attractiveness. Digital staging entices buyers from out of town by showing an alternative picture to the ones they’re used to.
    • Customization. Virtual staging can appeal to multiple demographics by customizing how rooms look and adding rooms specific to their needs. Doing this style the traditional way would be expensive.
    • Better impression. Virtual home staging improves the appearance of the house if the current state is in disarray. Most of the photos you put on the internet stay there, so it’s better to have staged pictures than ones unsuitable for selling.
    • Privacy. You can tell a lot about some through his dwelling. Most homes have history, and the decorations have sentimental meaning and value. Altering or removing those personal items through virtual staging makes the listing more impersonal and suited for the next home buyer.

    Home sellers love virtual staging because it allows them to choose the perfect look that matches their property. A general would not overdo the edits because the listing would look dubious and suspicious. This post talks about virtual staging to sell a home in more detail.

    Even real estate photography professionals approve of using virtual staging as a post-production method. Their considerations involve saving time, money, and effort using innovative and creative technology.

    These are the common reasons why accomplished real estate photographers choose virtual staging:

    • Customizable. Shooting homes often come with unexpected circumstances like bad weather or unsuitable lighting conditions. Instead of reshooting, retaking, or returning another day, a photographer can take the photos and hand them to virtual staging companies for post-production magic.
    • Lesser costs. Efficient time and effort utilization is money saved. Some real estate projects operate on specific timeframes, so making mistakes could be costly. Fortunately, virtual staging can fix those mistakes at a lower cost than reshooting.
    • Modifications and upgrades. Photographers use virtual staging to upgrade the look and feel of the room and elevate its online presence.
    • Better scaling and dimensions. There may be lens or camera issues while shooting, causing some corners to look warped or strange. Virtual staging can modify the dimensions and scale to suit your needs.

    Real estate photographers understand the impact of visual appeal on how well the properties perform in a listing, so they rely on cutting-edge and realistic virtual staging technology to help them with their job. You can read the more detailed post on why professional real estate photographers prefer virtual staging.

    Photographers are not the only ones who appreciate the value of virtual staging since realtors and homebuyers enjoy the effects of excellent digital home staging or virtual renovations. Similar to virtual staging’s intended function, virtual refurbishing shows a space’s potential.

    These are some of the reasons why realtors and homebuyers love digital renovations:

    Everyone in the real estate industry can benefit from the visual appeal brought about by virtual staging, whether it’s a seller, buyer, photographer, or agent. Learn more about how homebuyers and realtors benefit from virtual staging.

    Virtual Staging Pros and Cons

    You’ve already learned about the definition and terminologies and the different reasons sellers, buyers, realtors, and photographers like virtual staging. It’s essential to explore the reasonings from both sides to get a clear picture of its advantages and disadvantages.

    the pros and cons of virtual staging

    Like most technological advancements, virtual staging has its corresponding pros and cons, and it is an innovation that shows promise and potential for greatness. However, some buyers may be disappointed by overly realistic virtual staging images on rundown properties. After discussing why it is such a thing nowadays, let’s examine its marketing benefits.

    These are the pros of virtual staging in the real estate marketing industry:

    • Home and property preview. Your rooms and property will look ready for occupancy even if you still have your items and objects in the home.
    • Cost-effective staging method. You don’t need to renovate the space to accommodate your desired design.
    • Saves cleanup time. You don’t have to clean extensively before a real estate photo shoot.
    • Quick turnaround. Most virtual stage companies offer turnaround times as low as 8 hours.
    • Extensive style selection. Virtual stagers often have a comprehensive catalog of furniture and objects that aren’t readily accessible.

    You can learn more in this post that discusses the real estate marketing benefits of doing virtual staging. Aside from the real estate marketing industry, virtual staging has its corresponding advantages and disadvantages compared to home staging.

    These are some of the home staging pros and cons:

    Pros:

    • In-person setup. An open house could also double as a networking event, which you can’t achieve in digital photos or videos.
    • Actual live items. Clients can see and touch objects for real, so they can walk and explore without seeing images first.

    Cons:

    • Offers a low value for money tradeoff. A model home costs substantially more than the few dollars needed for a virtual staging photo.
    • Time-consuming. Physically staging a room or home takes much time to complete, and virtual staging is considerably faster.

    Now, let’s look at the other side of the coin. How is virtual staging beneficial or detrimental in comparison to home staging? Is virtual staging a suitable alternative to home staging? What differences in approach and style could affect how a potential buyer could view the property for sale?

    These are the virtual staging pros and cons compared to home staging:

    Pros:

    • Cost-effective. The first and most apparent benefit is the low virtual staging cost. You won’t need to prepare funds or locations in advance outside of the intended photo shoot.
    • Marketplace advantage. Virtually staged images will have better traction than a physically-made staging effort.
    • Attractive and detailed images. You can enhance and improve photos to your liking.
    • Catalogs. Most virtual staging companies have a wide range of interior design items like furniture or accessories.
    • Quicker turnaround time. An excellent graphics team can whip up an entire listing worth of staged images in lesser time than it takes to redecorate a single room.

    Cons:

    • Needs graphic expertise. The downside to virtual staging is that you can’t easily do it yourself without proper tools or guidance. Relying on amateurs could make the image look fake, so technically, home staging is easier for newbies.
    • Multiple revisions. Sometimes, you don’t get what you want the first time and consume more time with modifications. This is a common issue with all graphic-related work, not just virtual staging.

    Read more about the pros and cons of virtual staging compared to home staging to determine if you should opt for digital modifications or redecorate your home before the photo shoot.

    Why is Virtual Staging a Real Estate Marketing Must-have?

    Virtual staging has been a real estate photography staple for years, and it’s one of the many technologies that make home and property photos look more beautiful. However, there are critical marketing advantages for home sellers and realtors alike that make virtual staging valuable even after several years.

    These are the reasons why virtual staging is a necessary real estate marketing tool:

    • Your home and property listings will sell faster.
    • Your clients will know the best features before an on-site visit.
    • Attractively staged homes are trustworthy for clients.
    • Improved photos can compete with similar property listings.
    • Staged pictures fetch more than the asking price.
    • Improved conversion rate.
    • Higher return on investment.

    You can read more about the facts and figures in this post about virtual staging’s real estate marketing effectiveness.

    Rules for Virtual Staging

    Virtual staging is an art, but you shouldn’t just make your edits without a solid plan beforehand. You should follow guidelines to make it an effective real estate marketing tool and stand out in a listing with thousands of beautiful home and property photos competing for buyer attention.

    These are the virtual staging rules you should observe:

    • Understand your client or potential client’s preferences. The first step is planning the buyer’s needs or wants from a listing so that you can take the design direction in the right place. You wouldn’t want to waste virtual staging effort on an image that’s not custom-fitted to the potential buyer’s expectations.
    • Choose designs that are realistic and reasonable. Virtual staging is treading the thin line between realism and creativity. Most people may have trust issues if the photo looks too computer-generated. Remember that you’re enhancing the existing image with staging, not competing.
    • Have a house theme and match the furnishings or decor. Motifs will improve the creative direction and ensure that each photo looks like a part of a whole rather than a random photo taken from a website.
    • Don’t overdo the interior renovation. Virtual staging should not be excessive since it’s supposed to help the real estate photograph and not work against it. If your listing image is too beautiful compared to the actual property, your client will have a harsh expectation vs. reality experience, which could work against your trustworthiness.
    • Minimize the personal touches. The important part of virtual staging is creating photos of a house where most people can imagine themselves. Therefore, adding personal touches could make a client feel like he’s intruding in someone’s personal space.

    The five virtual staging rules post will discuss these rules in better detail and allow you to create listing photos with high sales conversion.

    How to Dress Up Emptiness with Virtual Staging

    Sometimes, virtual staging is not about renovating or remodeling an area but more about adding accessories and features to the room. Dressing up the emptiness refers to making open spaces more alive and welcoming for new homeowners or potential buyers.

    Here are some of the ways you can improve the empty spaces with virtual staging:

    • Add unique furniture and decorations.
    • Have a focal point or centerpiece.
    • Use a neutral background that would go well with anything.
    • Create a balance of colors and textures.

    You can read more about the many ways virtual staging can dress up the emptiness in this blog post and gain virtual staging creative interior design ideas.

    How to Prepare for Virtual Staging

    Maybe you’ve decided you’re ready for virtual staging. This part will discuss preparing your real estate photo shoot for the virtual stage post-production treatment. Virtual staging is an excellent way to hide imperfections, but you can save time and effort if you get the necessary preparation done pre-shoot.

    virtual staging preparation

    Here are some ways to get ready for virtual staging real estate photography shot:

    • Note your home, property, and neighborhood’s sellable features beforehand.
    • Draft a buyer profile based on the area’s unique selling points.
    • Look for possible inspirations online.
    • Get the right photography equipment or hire a competent photographer.
    • Find a virtual staging app or hire a company to do it for you.

    Aside from preparing for the shoot, you need to check the state of the rooms you’re planning to redecorate digitally. The National Association of Realtors (NAR) has suggested rooms you need to stage for listings according to their data on buyer statistics:

    • Receiving area or living room
    • Master or main bedroom
    • Pantry or kitchen
    • Dining room
    • Yard or garden
    • Comfort room, washrooms or bathrooms

    You don’t have to stage all the rooms, just the crucial ones needing more value or improvement. The buyer market’s needs and expectations will continuously evolve, and digital staging allows your home to show buyers why they should consider yours.

    Read more about how you can stage your rooms for the best virtual staging results.

    Virtual Staging Apps and Software for Real Estate Agents

    Real estate agents may want to try their hand at virtual staging, and an app is a great way to practice or do the graphics themselves. They would only need a compatible device and the imagination to envision the home or property’s potential.

    These are eight innovative apps that agents can use for virtual staging:

    • Phixer (available for iOS) – the app of a leading real estate photography post-production agency offering more than virtual staging services with a turnaround time of 8 to 24 hours.
    • Homestyler (available for Android and iOS) – the app is a joint investment and establishment product of Easyhome New Retail Group and Alibaba Group.
    • Housecraft (available for iOS) – the app uses the power of Augmented Reality (AR) to customize your home.
    • iStaging (available for Android and iOS) – an app where you can capture virtual reality (VR) videos, edit them, and share them with friends.
    • RoOomy (available for iOS) – an app where you can do 3D VR and AR images.
    • Room Planner (available for Android and iOS) – an app that lets you create 2D or 3D visuals with subscription plans.
    • Planner 5D (available for Android, iOS, Windows, and Mac) – an app that allows you to layout, create, furnish, edit, render and share designs.
    • MagicPlan (available for Android and iOS) – the easy beginner-friendly app enables you to render floor plans, estimates, and field reports.

    Some apps may not be manageable for those without prior experience, so real estate agents may need other options. If the applications are too difficult to handle, they can opt to avail of virtual staging services from companies or firms.

    If they aren’t satisfied with their graphics expertise, they can have experts do their virtual staging through these software, companies, and websites:

    • PadStyler – software that conducts virtual staging services with a massive 3D library of interior design items.
    • Spotless Agency – a company that offers a wide range of real estate photography, post-production, and graphic services.
    • Sweet Home 3D – an old-school and retro open source 2D and 3D software initially released in 2006.
    • Real Tour Vision (RTV) – a company that designs 2D and 3D virtual tours and other real estate photo and video services.
    • BoxBrownie – a company that offers various real estate photography post-production services with a 24-hour turnaround time.
    • Armstrong Flooring Design Visualizer – an AR application that allows users to check out different flooring colors and textures to match their current interior design or hypothetical ones.
    • IKEA Home Planner Tools – an AR application that lets customers see how IKEA products look in their houses.
    • Tantify – the company offers beautiful virtual staging designs.
    • Virtual Staging Solutions – a company that digitally builds, furnishes, renovates, and remodels homes.

    Real estate agents have limitless options and possibilities for virtual staging. The apps, websites, and companies listed above will help them find practical help for their needs without breaking the bank. Find out more in this comprehensive article on the 15 Best Virtual Staging Apps and Software for Real Estate Agents in 2022 and this list of Virtual Staging Companies for Real Estate Sales.

    How to Start Your Own Virtual Staging Business

    Buyers in the real estate industry will always want high-quality photographs, so making a virtual staging business is a great way to fulfill that demand. However, it won’t be an easy journey without the necessary help on how to start. Follow this guide if you’re planning on making one yourself soon.

    start virtual staging business

    These are the steps to starting a virtual staging business:

    • Product validation – the first step in creating a business is testing the demand. You should verify if people need your company, product, or service in the first place.
    • Business plan – after testing your product validation, you need to develop a business plan that includes a summary, company profile, business objectives, product/service details, sales and marketing plan, and financial projections with an appendix containing necessary illustrations, research and statistics.
    • Build a team – your team will make or break your business journey. It would help if you recruited the right talent to help your company start and then expand. Find reliable and determined people with the right background and experience.
    • Use apps or software – automation is a great way to cut costs on recurring daily operational activities. You have to be strategic about automating processes that optimize your existing resources.
    • Develop partnerships – finding like-minded partners is a great way to make your business stable enough for scalability. Partners may come from individuals or companies that can benefit from each other’s products and services.
    • Make a sales funnel – the sales funnel is the buyer’s journey from attention to purchase following the AIDA (attention, interest, desire, and action) principle. Create a sales funnel that generates leads or potential customers, develops an attraction to your product, service, or company, develops a purchase need, and encourages purchase or conversion.
    • Review current offers – study your offers with your monthly goals to see if it’s according to the financial figures in your business plan. The pricing and target customer sales should be attainable, sustainable, and realistic.
    • Add-ons – create complementary products and services so you won’t rely on virtual staging alone.
    • Marketing investments – you should prepare to shell out funds for marketing activities. The rule of thumb is that 2 to 5% of your expected revenue should go into marketing efforts.
    • Maintain great networks – your personal and professional network will help your business thrive since they can be your potential clients and partners or recommend you to people who might be interested.

    This post can tell you more about how to start a real estate virtual staging business in better detail.

    How Phixer Virtual Staging Compares to the Rest

    Real estate virtual staging companies often have their unique way of doing things, and most of these businesses offer more than one service. Read more about how Phixer fares against its virtual staging competitors in the real estate industry.

    These are the comparisons between Phixer and BoxBrownie:

    • Locations – Phixer is an American company, while BoxBrownie is an Australian company.
    • Value for money and pricing – both companies have their respective pricing and discounts.
    • Industry experience – Phixer has over 13 years of experience with over 800 global staff members, processing 50,000 real estate videos and images daily. BoxBrownie has around seven years of experience, offering its extensive services to approximately 102 countries worldwide.
    • Turnaround time – both businesses offer 24-hour turnaround times.
    • Customer service – both companies offer 24/7 customer service.
    • Technology – Phixer’s website is simple, while BoxBrownie’s has everything outlined. However, Phixer has a mobile app, where you can edit photos yourself.

    You can check out this Phixer vs BoxBrownie review for more details about both companies.

    Bottomline

    Virtual staging is a modern take on an old showroom concept, and it’s one of the many innovations professionals use in the cutthroat real estate marketing industry. Most experts consider virtual staging a must-have for a successful real estate listing, and some apps or software achieve realistic staging effects.

    As more companies present better 2D and 3D virtual staging designs, you can choose from various services to dress up the emptiness and promote real estate listings. You will always need professional virtual staging services, whether you’re a beginner listing your first property or a tenured real estate agent hoping to up your game.