Author: Rachelle Moore

  • Real Estate TikTok – An Ultimate Solution To Effectively Sell Homes

    Real Estate TikTok – An Ultimate Solution To Effectively Sell Homes

    Social media is one of the most inexpensive ways to introduce your brand into the world. You must constantly bring in your A-game as a real estate professional, adapting to the times and keeping up with the latest social media trends. A rising 2022 social media trend is TikTok for property, wherein real estate content creators showcase different properties available.

    Most agents that deploy professional real estate post-production rely on visuals to captivate their audiences. Other platforms like Youtube’s Shorts and Meta’s Reels have replicated TikTok’s portrait video social media approach. Therefore, you can maximize TikTok for real estate agents by creating vertical video content to upload on multiple platforms in various timeframes.

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    TL;DR: Here are some ways how to promote real estate on TikTok:

    1. Create a Video Content Plan and Calendar

    You may want to get on the real estate TikTok trends, but you don’t know where to start. As with most successful ventures, you must begin by creating a plan that often involves content calendars. Creating an outline is like laying a foundation for your real estate video content career; you must do the preliminary hashtag and market research like reading up on competitive guides to selling a home.

    Here are some of the things that a TikTok for real estate video content plan and calendar contains:

    • Outline of story ideas/video concepts
    • Thematic directions (indicate important local, national, and global dates and what occasions or events fall within those dates)
    • Shoot, post-production, and publish dates with specific social media platforms
    • Marketing and branding efforts
    • Assignments (if working with a team)

    No two content calendars are alike, so you have to customize your plan according to your needs and goals. A more detailed schedule will allow you to churn out regular and original content on TikTok efficiently. Your calendar and program will improve your chances of growing your channel.

    2. Make Compelling Video Content

    Creating excellent video content is essential in how to promote real estate on TikTok. You should construct a content creator persona when you begin a Tiktok account and develop branding strategies to earn the audience’s trust—the better your brand fares, the higher the possibility that people will recommend your channel to others.

    Here are some tips on how to make successful videos:

    • Summarize your entire content for the first ten seconds of the video or highlight remarkable parts.
    • Tell a thrilling story with an introduction, body, and conclusion.
    • Create mobile-friendly videos.
    • Craft your TikTok for real estate video to be social media shareable.
    • Draft a compelling thumbnail and title.
    • Make a call-to-action (CTA).
    • Switch up your video formats from time to time.
    • Use Search Engine Optimization (SEO) techniques in your titles and captions.
    • Speak to your target audience.
    • Collaborate with other content creators.
    • Engage in the comment section conversations.

    Ensure your video is relevant and timely, primarily when catering to specific local audiences. Your video should be interesting enough to retain viewership from start to finish since people’s attention spans have significantly reduced over time. If successful, people would share and rave about your content.

    3. Variety in Your Real Estate Videos

    Variety is one of the best ways to develop your TikTok for property video content, especially when you post daily. People will look for better and more exciting content the longer you run your channel, so be prepared to draft different versions and try new approaches. You can also collaborate with other creators to add different personalities and styles.

    Here are some ideas to add variety:

    • Shoot a property at distinct angles and various times during the day to capture different lighting effects.
    • Try to expand on different POVs for a particular topic. For example, you can tackle a subject from the perspective of both buyers and sellers to create two videos in one shoot.
    • Summarize or expand on the points in your popular videos. Popularity reflects how well the audience receives your videos. You can create shorter versions of your most popular lengthy videos. You can also complete more extended versions of your most popular shorts.
    • Create different formats from interviews, opinion pieces, lists, and perspectives.
    • Occasionally tackle content on current events or various slice of life videos to seem more relevant and relatable.

    You should maintain your predetermined brand image even if you develop various videos to prevent confusion. As long as you establish your branding, you should have no problem adding variety to your video content. The more published videos you have, the more you should mix things up.

    4. Network with Other Real Estate Professionals

    One of the best ways to create TikTok for real estate agents is by networking with other professionals in the field. It would help if you had various perspectives and insights to develop Tiktok videos about buying houses and other informative or entertaining content.

    Knowing other people in real estate will help you gain rapport and an excellent reputation in the industry. As more industry experts weigh in on your videos, you will have the opportunity to improve your styles and approaches.

    5. Don’t Chase Viral Status

    Most established content creators gain a big spike of followers or fans from a viral video or post. While this could help produce a stream of new eyes to your channel, you must remember that viral videos happen randomly, and there’s no unique formula.

    Sometimes, people find something funny or informative and share it with their friends who relate and re-share it on their platforms. If you make videos intending to make them viral, you will end up frustrated and disappointed because it’s not something anyone can control appropriately.

    Takeaway

    Video content is king in 2022. There are at least 123 million views for real estate TikTok trends hashtags, so you will have the opportunity to find an audience for your exciting real estate videos. If you develop your brand well enough, people will turn to your channel for advice and, eventually, real estate purchases. Publish your videos on numerous social media platforms to optimize your reach and network.

  • How to Attractively Stage Your Home With the Click of a Mouse

    How to Attractively Stage Your Home With the Click of a Mouse

    Over 4.95 billion people have been using the Internet worldwide, turning digital platforms into convenience, innovation, and smooth communication avenues. Most real estate professionals use the World Wide Web to connect with potential buyers, network with like-minded real estate practitioners, and market properties for sale. Multiple sites and programs can help you improve your real estate competency and conversion rates.

    These days, you can accomplish a lot for your real estate listings with just a mouse click, whether virtual furniture staging or virtual staging. Moreover, you can enhance your post-production game with decluttering and editing apps requiring a few taps. Various innovations have improved the standards and processes for real estate photos.

    Before we proceed further, let’s talk about virtual staging and why you should consider using it for your real estate listings.

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    What is Virtual Staging?

    Virtual staging is a digitally-made showroom for real estate marketing and sales purposes. You can implement profiled looks and feels to a particular property and virtually stage a room to make it more presentable and aesthetically pleasing to potential buyers.

    Why Should You Virtually Stage a Room?

    There are many reasons to stage a home virtually. Most people want to focus on virtual staging furniture that allows them to dress up empty spaces according to exciting concepts and lifestyle pegs. Home staging came into practice long before the Internet was ever a thing, and developers used to spend thousands on physical showrooms.

    These days, you can easily stage listing photos with a click of a mouse or a tap of a finger on your phone. You can improve your chances of attracting the right buyers.

    How to Stage Listing Photos with a Mouse Click

    You can virtually stage any listing photo even if you’re not a real estate photographer or professional graphics creative. Now that we’ve established the importance of enhancing real estate photos, here are the many ways to attractively stage your home with just a mouse click:

    1. Digitally declutter images using photo editing software

    Sometimes, you need to remove items, furniture pieces, personal belongings, and clutter found in the photo to add better ones. Staging opens up possibilities from your existing spaces to suit the lifestyle or image you want to project to potential customers. You don’t need to be a virtual staging expert to improve your real estate listing photographs.

    Photo editing software allows you to improve your real estate pictures’ appearance by removing unwanted objects with just a few clicks, whether you’re using the classic cut-and-paste method, healing spot brush, or clone stamp tool. These techniques are pretty straightforward, especially for those with extensive photo-editing experiences.

    If you can’t do it yourself and you need the help of an expert, Phixer can help declutter images with a click of your mouse.

    2. Find home staging ideas online

    You may want to virtually stage a room, but you don’t know where to begin. Luckily, many others have done the feat before you, and the Internet is an excellent place to search for lookbooks, inspiration, and ideas. Pinterest, for example, is a platform with many modern and traditional designs perfect for indoor and outdoor spaces.

    You can search for the following information online:

    • Home staging tips
    • Virtual staging hacks
    • Real estate listing photo examples
    • Interior decoration ideas
    • Furniture styles

    Looking up real-life examples would immensely help the creative process if you want to have your staging professionally made. You can also show the samples to your potential clients, especially those staged with similar room sizes.

    3. Try furniture using Augmented Reality (AR)

    Like those dress-up apps, virtual staging furniture is a fun experience using AR technology. Famous retail brands like IKEA, Target, and Amazon have iOS and Android apps that allow you to decorate your room with pieces of furniture to scale. You can also access websites where you can upload pictures and try different types of furniture to check how it looks.

    AR boasts a 90% conversion rate, and around half of the customers prefer shopping with AR assistance. You can expect better and more accessible AR technologies as ecommerce becomes more popular and people appreciate virtual illustrations more than traditional property visits.

    Virtual furniture staging has become increasingly popular, especially among buyers looking for how specific furniture pieces look in the space. As better AR and VR technologies are available, people will soon hold real estate tours using VR headsets.

    4. Use a Virtual Staging app or website

    The best kind of staging is one made by experts. Aside from furniture apps, you can do virtual staging online through apps or websites. Companies like Phixer have a dedicated mobile app where you can capture listing photos and have them edited by experts.

    Virtual staging websites can offer the same experience, especially those that allow you to save your edits instantly. You should be careful in choosing because some of those sites can be costly, especially if you don’t have a clear vision of the style you want.

    5. Hire a Virtual Staging expert

    Another way to digitally stage your property with just a mouse click would be to hire a virtual staging expert for post-production listing photos. If Photoshop or editing programs are too overwhelming or time-consuming, you can rely on professionals. Often, these real estate editing companies provide more than just virtual staging.

    Here are some services that you can hire real estate photography and post-production experts for:

    • Photo editing
    • Video editing
    • Drone shots
    • Lawn replacement
    • Decluttering
    • Virtual twilight

    Most companies offer 8 to 48 hours turnaround times depending on the request, and they offer consultations and customer support to ensure that you get the images you need. Some websites allow you to log in and upload your photos to monitor progress and check edit status.

    Bottomline

    There are many ways to approach virtual staging online, and more companies present real estate photography and post-production services. Fortunately, a lot of the current technology improves the aesthetics and appearances of regular property images. Someday, people will make quick decisions on real estate properties with digital ocular inspections.

  • Virtual Staging and its Benefits for the Future of Real Estate Marketing

    Virtual Staging and its Benefits for the Future of Real Estate Marketing

    21st-century technology has changed how we sell and promote real estate properties. Building complicated showrooms and prematurely spending on renovations are a thing of the past, and the virtual staging process has eliminated the need for elaborate setups or props.

    Digital or virtual staging is the online equivalent of classic showroom techniques that improve real estate sales conversions or success rates. It’s a recent development, but home staging has been a part of long-standing real estate practices way before technology came into play.

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    The Real Estate Staging Tradition

    Before discussing the importance of virtual staging, it’s essential to talk about staging as a practice. Simply put, staging means readying the property or home for a possible client that involves cleaning, renovating, redecorating, rearranging furniture, dressing up the emptiness, and other aesthetic strategies to attract buyers into the house.

    Before the internet and virtual staging, it was physically impossible or impractical to bring customers to the site, so developers constructed showrooms strategically in malls or other busy areas. This practice costs a lot more than if they did staging digitally.

    You may be wondering what is virtual staging and how does it correlate to better sales possibilities? Does it also affect property pricing?

    What is Virtual Staging?

    The simple virtual staging meaning is a digital showroom designed to promote a house or property. It also refers to the technique of improving a room’s appearance in preparation for listings or social media. This method allows reimagination of space to accommodate a new lifestyle even without actual furniture or renovations.

    You may be wondering why use virtual staging for real estate marketing? There are several practical and aesthetic reasons for doing it.

    Why Use Virtual Staging?

    virtual staging a bedroom

    Virtual staging is one of the best modern real estate marketing techniques incorporating creativity and psychology into real estate photos. Be purposeful and definitive when staging real estate listing photos to ensure that you don’t waste your time and effort.

    Here are some of the benefits of digital home staging:

    1. Gives a preview of the property and home

    One of the critical virtual staging benefits includes a preview of what living in the space looks like. The sneak peek allows customers to imagine what their daily routine would look like within the vicinity. A good marketing tactic is to adjust the room aesthetics and ambiance to suit the possible clients or buyers.

    Therefore, you should stage parts of the house that the new owner would frequent. For example, if you’re attracting young professionals, they might be interested in a home office or area for a work-from-home setup. You should stage the family room, kitchen, or shared living spaces to cater to small families.

    2. Cost-effective staging method

    Virtual staging costs relatively less compared to home staging and creating showrooms. Aside from the lesser cost, you have improved potential of attracting sales and clients, and a higher success probability means a better return on investment.

    According to a 2017 National Association of Realtors (NAR) survey, the effect of virtual staging on real estate prices is an increased sale price of 1% to 15%. If you’re selling a $300,000 home, that’s a boost of $3,000 to $45,000. Virtual staging costs are only a fraction of the price increase you can charge.

    3. Save time in redecorating and decluttering spaces

    There are instances when the house’s previous owners haven’t packed or removed their personal effects before the real estate photography sessions. You should deploy creative methods to improve appearances in the real estate listing photos during such times.

    The virtual staging process will eliminate waiting for redecoration and reconstruction because you can digitally declutter and change the room’s features. It’s a time-saving method that gives more preparation time to the seller by allowing advanced listing.

    4. Fast completion

    Speed is where the importance of virtual staging shines brightest. Modern technology has improved the time needed to edit real estate photos. Many companies like Phixer offer 24-hour virtual staging services, alleviating the pain of editing images yourself.

    The actual real estate purchase procedure takes a long time, from listing to site visits and paperwork, so you welcome anything that expedites the entire flow. Virtual staging improves the appearance of your photos and allows you to post your property photos without tidying or waiting for movers to clear your items.

    5. More aesthetic options to choose from

    The virtual staging meaning changes according to use and form. Sometimes, people utilize virtual staging as a 2D tour, and other times, it’s just a way to present several options. It all boils down to virtual spaces having more options and appeal.

    Here are some ideas on how you can virtually stage your home:

    • Select one neutral theme like brown or beige, and add a non-neutral color like red, green, or blue as an accent.
    • Choose a piece of furniture to serve as the space’s highlight and build a motif around it.
    • Digitally remove all the existing decors, and leave the room bare except for white wall paint and minimal furnishings.
    • Accessorize the room. Add art pieces to bare walls and rugs to bare floors.

    The sky is the limit, as long as you ensure that all 3D-rendered furniture pieces are on the right scale and that the entire room uses the correct perspective. You can also take your virtual staging to the next level by editing your sky through virtual twilight, creating a homey ambiance.

    Bottomline

    There are a lot of virtual staging benefits, especially when you’re dealing with high-profile and expensive properties. Weigh your options carefully, and consider the value of a digitally-staged home compared to a bare real estate property without alterations.

    Customers are more likely to trust a property staged according to their preferences and lifestyle, and they may make quicker decisions when they see it in image format. The sooner they buy the virtually staged home or property, the faster you can move on to selling others.

  • How to Correctly Use a Gimbal?

    How to Correctly Use a Gimbal?

    A gimbal works as a cinematographic assistant device that helps you stabilize your video footage. It’s an essential tool if you’re an aspiring blogger or cinematographer.

    What is a gimbal?

    A gimbal is a tool that provides support to stabilize the video footage in any desired angles. It has 3 common motors/axis, which allows you to mount the camera, and it helps you to record footage from different angles while moving or standing still.

    Sounds simple enough, right? However, it’s more complex than it sounds. And if you used it then you’re already aware of it. No worries, we got your back. As we’ll share several essential tips.

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    How Does A Gimbal Work?

    gimbal components

    As we mentioned earlier, the gimbal is consist of 3 motors such as:

    • Pan motor/axis. (goes Left to right)
    • Roll motor/axis. (goes side to side)
    • Tilt motor/axis. ( goes Up and down)

    Each of these motors helps you get different angles for your footage. They’re controlled by the gimbal’s inbuilt settings. Now, how does it work? Simply put, a gimbal helps to keep your camera steady while shooting.

    In other words, when you’re capturing footage, the gimbal helps you keep the focus steady and allows you to shoot from different angles with the help of the different angular motors.

    Take a Sony camera for example. Suppose you’ve got a Sony a7iii. Sometimes no matter how good the camera is you can’t get the right footage from the correct angle, right? For such cases alone, you can use a gimbal for sony a7iii to get the desired footage.

    What Makes A Gimbal Better Than A Handheld Stabilizer?

    In many ways, a gimbal is much better than your regular old handheld stabilizer. As you know, a handheld stabilizer is great for getting steady footage.

    However, it doesn’t provide any support to keep the shoot steady, you need to hold the stand in a stable manner to get the right footage. Honestly, sometimes it gets irritating, also it’s not always possible to keep it in a stable place.

    On the contrary, with a gimbal, you get support from three different motors. They not only just keep the footage steady but also, get it from your desired angle with ease. This alone makes the gimbal more reliable than a handheld stabilizer.

    Essential Tips To Use A Gimbal Correctly

    gimbal usage

    As you know by now, the gimbal is an essential tool for any cinematographer/ videographer. However, it can be overwhelming the first time, and it’s for good reasons. Because needless to say, the gimbal is a serious upgrade from your handheld stabilizer.

    Although it’s for the same purpose, to get steady footage. However, its functionality is completely different. One of the reasons is it has 3 different axis motors. So here we’ve shared several tips below, that will help build a core foundation and a basic understanding of using a gimbal. This will help get some dope content.

    Let’s get started.

    Set The Balance

    Getting your camera balanced in the gimbal is the most crucial point of using it. First, you need to attach your camera to the gimbal mount, you’ll find all the necessary tools inside the box. After that, remember you shouldn’t turn on the gimbal before balancing the camera manually.

    Otherwise, the gimbal motor has to work harder than it needs to, which drains its battery fast and might cause problems with motors as well. Now to balance it, you should consider the weight of the camera. Try using a tripod while balancing the gimbal.

    Finding the right balance on tilt motors is the crucial point. When you’re done mounting the camera see which way it tilts first, front or back. Either way, it falls means that the side is heavier.

    Try to adjust the tilt motor so that your camera doesn’t fall to either side. Then rotate it upwards to see if it can hold the camera in one place or not. If it does fall to either side adjust it a bit more. If not then your camera is perfectly balanced on the gimbal mount.

    Note– always buy a gimbal according to your camera’s weight. If the gimbal can’t take the weight of your camera then it might cause you more harm than good.

    Autotune

    After balancing the camera on your gimbal mount, you can turn it on. As a new gimbal user, we recommend you try using the autotune settings. It provides additional support for users.

    To activate it, just go to the gimbal settings, scroll down and you’ll find the motors settings. In there just turn on the autotune. Then the gimbal will auto-correct the mount’s weight to the motors. And it’ll automatically use the right amount of force while operating the gimbal.

    It’s only to get used to the gimbal first. After you get used to it. You can use custom settings that suit your needs. You can set a custom motor layout from the motor settings.

    Doing so you can provide much more power to the motor while working. It’s much more efficient. Whenever you need your switch between autotune and custom layouts.

    Practice with Freestyle Shots

    If you have any idea about cinematography, then you know that it’s not an easy job. You need to be creative and have a good imagination, which isn’t developed in a day. You need to give it time.

    For beginner level, you can start by taking freestyle shots. It’s great practice for you. It will give you the freedom to do as you please. Just walk around places holding the gimbal in hand, and take shots of things you like.

    Don’t worry about the footage quality, just try to get a better angle as much as possible. Because when you get used to finding the right angle, you’ll automatically develop taking quality footage.

    After that, you can move on to the next level. Always remember, everyone has their own pace of learning things. Don’t rush it, take your own time to get to the next level.

    Plan Your Shots

    To develop your videography, you can try to plan out your shots. That doesn’t mean you’ve to plan like making a blueprint and thinking through every outcome.

    It’s for a much later time. But you must start from somewhere, right? You can’t just wander around places which thing what footage to take or not. It won’t do you any good. So must have a plan of action before your recording.

    To do that you can try selecting a specific subject. Try recording the subject from different angles. Try out different subjects like humans, nature, and different objects. It will give you a general sense of shooting, and with time you’ll know which angle will be better for one specific subject.

    Get Close

    When you’re new to a gimbal, you feel hesitant to take close-up shots. You might think it won’t be as good as a long-angle shot. But if you don’t try, how will you ever know, right?

    No matter how fresh or old you’re at cinematography/photography, if you don’t try you’ll never succeed. So don’t be scared while shooting close-up shots. Get as close as you need to be.

    But be mindful of personal space. Otherwise, you might make the subject uncomfortable.

    How To Get Good At Gimbal Shoots

    How To Get Good At Gimbal Shoots

    If you’re using the gimbal to get good content for videography or cinematography, it’s natural you want to get good at shooting. But as a beginner you don’t know which direction to go with it exactly, right?

    In that case, you might find the next bit really useful, as we share a few styles of gimbal usage. It will surely help you shoot like a pro. However, you might or might already know about these just didn’t know the technique’s name that’s all.

    Let’s begin, shall we?

    Push-In Shots

    The first one here is the push-in shot, it’s where you’re pushing through something or towards something while moving with the gimbal. If you want to take footage for real estate, you can use the push-in shot technique.

    While taking a push-in shot, remember to measure the distance first. It gives you an idea about the way you need to push in towards or through the footage.

    Follow Shots

    The next one is the follow-shot, where you follow your subjects while moving forward or backward. But while taking a backward follow-shot, be mindful of your surroundings.

    Otherwise, you might trip over and not only ruin your work but also cause damage to yourself and your camera & gimbal. However, it’s a simple move to do, where all you have to do is move while capturing the subject’s backside or front side.

    Dolly/Tracking Shots

    The dolly/tracking shot is pretty similar to the follow-shots. All you have to do is rotate the tilt to 90 degrees and move along with the subject and film it from the side. This technique is largely seen in production houses.

    Parallax Shots

    The parallax shot is by far the coolest technique on our list. With this technique, you can make your subject look cool while the world is moving around them. All you have to do is, keep the subject in the frame and move sideways around the subject.

    It gives the shot an illusion that the subject is standing still while the world is moving around. This technique is mostly used in action films.

    Note- while taking any footage, keep in mind if you want to take slow-motion shots, always keep the FPS at least 60. Otherwise, the footage will feel laggy.

    Last Views

    After going through the above segment, surely you’ve understood the value of the gimbal. If you want to become a great content creator or cinematographer, you really need to get the hang of it and to have a best video output.

    Remember you won’t become a pro on the first day, it might seem easy but it’s not. Having to operate the gimbal with perfection takes practice and time.

    Good luck, stay creative and if possible go out and shoot some dope footage.

  • How to Edit Marketable Real Estate Photos for Competitive Listing

    How to Edit Marketable Real Estate Photos for Competitive Listing

    The real estate industry heavily relies on visual appeal for sales. Most customers prefer to see clean and well-kept properties on the listing before setting an appointment to see the premises. Several agents rely on professional post-production companies like Phixer to edit real estate images suited for marketing campaigns and sales strategies.

    You can market real estate properties online through several platforms, so you should make the most of the free digital exposure by editing the images beautifully. Improve conversion rates by maximizing the attractiveness of your photos. Read more to discover how to make adjustments to real estate photos for competitiveness and marketability.

    Value of Marketability

    Primarily, people post real estate listing photos to promote sales; therefore, marketability is at the forefront of editing considerations. Marketability is an essential design aspect because it determines the property’s sales outcome, such as failure or success.

    Product marketability has two categories:

    • Design for the target audience
    • Advertisement for the target audience

    In practice, you can virtually stage the property to suit the target home buyers or edit real estate images to advertise according to buyer psychology. Real estate marketing trends continuously adapt to changing times like the most recent COVID-19 pandemic.

    Why You Should Edit Real Estate Photographs

    Images will introduce possible buyers to the property, so you must consider buyer psychology when editing them. Here are the seven deciding factors according to the home buyer psychological considerations:

    • Emotion – 44% purchase homes because they feel good in them.
    • House with a story – closely linked to emotional attachment, clients buy homes with touching histories.
    • Perceived value – clients are more likely to purchase a house with great aesthetics and condition regardless of current market value.
    • Suits ideal lifestyle – since most customers spend time at home, they are more likely to buy a property appropriate to their lifestyle.
    • Cultural superstitions – these often involve the kind of numbers attached to the property.
    • Excellent first impressions – clean and neat real estate properties attract more buyers.
    • Social proof or influence – trust and testimonials reflect credibility.

    It’s important to note that most considerations don’t revolve around market values or facts and figures but the home’s appeal, emotion, and aesthetics. For example, you can invoke emotion even before the visit by posting a virtually staged listing photo.

    There is a method and art to real estate graphics editing, and it’s simpler than most people would think. You can do it with Adobe Photoshop or any graphics editing or photo manipulation software.

    How to Edit Real Estate Pictures

    The first rule on how to make adjustments to real estate photos is maintaining its natural state unless you’re virtually staging your property. It’s essential to be as realistic as possible, especially when posting the images on listing sites and social media pages.

    Here are straightforward real estate photo editing techniques:

    1. Adjust Exposure

    The lighting can make or break the image ambiance when you edit property photos. Overexposure, too much light, or underexposure, too little light, could ruin the overall effect of the picture. There are automatic adjustment settings that could help improve exposure.

    Darkening overexposed area:

    • You can use the Burn tool to darken an overexposed area.
    • Set the tool as Highlights on the top menu and paint over the area you want to shade.
    • Exposure default is often 50%, but you should start at 10%.

    2. Adjust Levels

    Levels setting allows you to manipulate the image’s color balance and tonal range by modifying image highlights, midtones, and shadows intensity levels. The histogram is a graphic guide in changing the fundamental tones of the image, and the Levels setting improves how to edit real estate pictures.

    Adjusting tonal settings:

    • Select Levels from the panel menu or choose the Levels icon located in the Adjustments panel.
    • Pick Layer > New Adjustment Layer > Levels. Affirm your selection in the New Layer dialog box pop up.

    The external input Levels indicators mark the black end and white end to the settings of the output indicators. The Output sliders mark 0, where the pixels are black, and 255 white by default. Moving the black input slider maps the pixel value to level 0, and adjusting the white point slider maps the pixel value to level 255. The remaining levels spread between levels 0 and 255, increasing the image’s tonal range and improving the overall picture contrast. The middle Input slider adjusts the image’s gamma. It moves the mid-tone (level 128) and modifies the intensity values of the mid-range of gray tones without drastically changing the shadows and highlights.

    You can save Levels settings as a preset then apply them to other images.

    3. Remove Clutter

    Buyers want to see the house or property in its best state, so removing unnecessary objects and distractions is one way to edit property photos. You can hire a company or freelancer to remove excess objects or do it yourself.

    Here are some ways to edit out unwanted items on your real estate images:

    • Spot Healing Brush tool automatically samples pixels from a specific area to edit on top of the unwanted item and blend with the surroundings.
    • Healing Brush tool works like Spot Healing Brush, but it allows you to select the pixels to utilize as a spot.
    • Clone Stamp tool gives more coverage because it copies content from one area to a selected location without blending.
    • Content-Aware workspace allows you to hide huge areas of an image, offering a live previous enabling control over the many options.

    Final Thoughts

    There’s no shame in doing post-production magic to get more sales. The highly-competitive real estate industry is dependent on real estate graphics editing to promote less marketable properties. However, it would help if you made an effort to remain accurate in your representation of real estate images because too much exaggeration or edits could tarnish your credibility.

  • Top 5 Virtual Staging Companies for Real Estate Sales in 2022

    Top 5 Virtual Staging Companies for Real Estate Sales in 2022

    Clients want to patronize products or services unique from the rest, and they are often adamant about labels and personalization. In 2022, more businesses are leaning toward creativity and personal touch to increase sales likelihood and conversion on both digital and in-person transactions.

    Personalization in the real estate industry translates to virtually staged spaces to accommodate the potential client’s imagination. Virtual home staging companies have spent years perfecting perspectives, proportions, color theories, and other essential elements to make digitally staged images look realistic.

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    What is Virtual Staging?

    Virtual staging is the digital equivalent of a real estate showroom or home staging. Often, virtually-staged rooms are blank canvases to invite home buyers to design the space as they want. Sometimes, you can also stage the areas according to your target buyer profiles, such as small families or bachelors.

    Customers may not want to buy your property if your image looks too staged or unrealistic. It would help if you used the correct scaling and image processing when virtually staging your home to look natural. Hiring the best virtual staging companies 2022 will ensure a higher probability of creating high-quality listing images and landing real estate sales.

    Here are some of the companies that offer digital home staging services in 2022:

    1. RoOomy

    RoOomy offers virtual staging and a design studio app for interior design enthusiasts and real estate professionals. The company prices each virtual staging photo at $49 to $109 with discounts for bulk purchases and a turnaround time of 2 to 3 business days. Unlike some companies on the list, RoOomy doesn’t offer a satisfaction guarantee and charges extra for revisions.

    However, the company provides technical and customer support with a dedicated account management team to ensure smooth transactions.

    The company has a 3-step order process:

    1. Submit images for staging and select the preferred design from their style guide. You can choose from contemporary, farmhouse, mid-century modern, modern, rustic, traditional, transitional, Scandinavian and minimalistic designs.
    2. Review and approve submitted proofs. The virtual staging team will provide several proofs for approval and final rendering.
    3. Check and upload your high-resolution photos.

    The Design Studio App lets you create 3D designs on your Apple devices and test furniture while shopping for those items from retailers such as Wayfair, Pottery Barn, and Amazon. You can also save and share your designs via social media sites or email.

    2. PadStyler

    PadStyler offers several real estate services, such as virtual staging (including virtual home staging, furniture replacement, kitchen vision, remodeling, and landscaping) and architectural rendering (including video walkthroughs and 3D floor plans). The company charges $79 per virtually staged photo with bundles, bulk discounts, and weekend same-day delivery for $19 an image.

    The company has good design quality for its price. Still, several home sellers and real estate agents have given good virtual staging solutions reviews on its outputs and designs. PadStyler offers a money-back and satisfaction guaranteed with unlimited edits, which is advantageous for clients with no clear virtual staging goal.

    PadStyler also delivers services such as architectural rendering, 3D floor plans, and video walkthroughs, valuable for commercial real estate agents. Its virtual staging service is only available on weekdays, so you might have to contact their 24/7 customer support for inquiries about your photos.

    3. Phixer

    Phixer is currently one of the largest real estate photography editing companies globally, processing over 50,000 photos a day and employing over 800 people, including photo editors, 3D artists, AI engineers, and full-stack developers. The company has been in operation for 13 years.

    Phixer offers a wide range of services such as photo and video editing, lawn replacement, decluttering, virtual twilight, and editing mobile application. The company’s unique experience allows Phixer to deliver exceptional results within a standard 24-hour timeframe and 12 to 18 hours with a rush rate.

    Phixer is one of the best virtual staging companies with a real estate editing mobile application. The company offers limited-time signup promotions of 30 free edits or three projects within a trial account of at most ten photos each and provides ten free credits for Phixer mobile app download.

    4. Tantify

    Tantify offers high-quality home staging designs. Hasten, a New York-based 3D architectural company owns Tantify, so each design is crafted with real estate value in mind. The company can pull off the latest trends and styles to ensure top marketability value.

    Tantify is one of the top companies, according to virtual staging reviews, offering digital staging services with a price range of $69 to $189 per individual photo with a turnaround time of 8 to 24 hours depending on your order. Clients expecting large output volumes can also avail of monthly subscriptions that start at $2,520 for 35 photos up to $4,169 for 65 photos.

    Each pricing has its own features and inclusions. The company offers the highest virtual staging prices on the list, but it has 24/7 customer support and a special 8-hour turnaround time that may be worth the price if you’re in a hurry.

    5. Virtual Staging Solutions

    The final company on the list is Virtual Staging Solutions, which offers high-quality virtually staged room remodels, construction, and designs. Virtual staging costs $75 for basic and $99 for pro, and bulk discounts start at $300. The company provides two revision rounds and a money-back guarantee minimizing risk.

    Most virtual staging solutions reviews are positive, but Virtual Staging Solution’s 1 to 2 days turnaround time may not be appealing to those operating within a tight deadline. The company’s customer support only takes calls from Monday to Friday, 9 AM to 5 PM EST. You can only create orders through the token system, so there’s a chance that you might not use all of them.

    Bottomline

    Potential clients want to see how their houses look according to the latest interior design trends. If you’re selling a home or property that looks outdated or unappealing, you can digitally improve its appearance by staging the area. Virtual staging is a great marketing tool for increased real estate sales in 2022, and most companies offer this service at competitive rates.

  • How to Edit an Amazing Virtual Twilight for Real Estate Photo Editing

    How to Edit an Amazing Virtual Twilight for Real Estate Photo Editing

    Real estate listings are highly competitive. The best real estate photos should have a combination of external and internal factors. Remember that the ambiance and overall property appeal can significantly affect a homebuyer’s decision.

    If you’re hiring real estate photo editing services or editing photos on your own, it’s essential to apply the rules of virtual twilight editing in your photos. This technique will make the images more appealing to the naked eye as exterior photos look best during sunset.

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    Here are some of the tips you can follow:

    1. Decide on an Overall Look

    Planning is the first step to creating a beautiful virtual twilight real estate photo, especially since there are specific conditions for optimal image processing. If you shot around 20 photos of the property’s exteriors, pick approximately 10 or 12, make lens correction adjustments and cull the images you want to edit.

    2. Separate the Image as Layers

    Once you have imported images on Photoshop, pick an ambient image as your bottom layer. If you haven’t shot an ambient image, you can use a flash image that doesn’t cast shadows or lights on the central part of the house.

    Here are the steps in separating the layers of the image:

    • Turn off visibility on all layers except your base layer.
    • Turn on your second layer, and then add a black mask.
    • Don’t forget to change your blend mode into “lighten” to reveal lighter pixels from the top layer.

    3. Edit the Image

    You can treat the image after organizing the layers. Remember that you’re only enhancing the scene with a crisp light in this step, so don’t go overboard.

    Take your brush and then make the following changes:

    • Change your color to white;
    • Set your flow to 8%;
    • Set your hardness between 0-20%;
    • Brush around the areas where light is painted with flash.

    4. Flatten the Image

    Next, you need to flatten the image to have a cleaner and clearer selection for the sky replacement. To do this, highlight all the layers you’re working on, right-click and then select flatten image. You should already see some improvements in your photo.

    5. Add Your New Sky

    You need to select a high-quality and realistic-looking sky on the internet for this part. Don’t go overboard when choosing your new atmosphere. Remember, the focus on the photo should still be the exterior of the property, not the virtual twilight sky.

    Once you’ve selected your new sky, copy your sky layer into your layer pallet. Make sure that the padlock on your base layer is unchecked, and then drag your sky layer below it.

    6. Select and Mask Your Sky

    Select the “quick selection” tool and select your sky. Once done, choose the “select and mask” button on the toolbar and click the “refine edge” tool. After, make the following setting to the photo you’re editing:

    • Contrast: 25%
    • Feather: 2.1px
    • Output to: Layer mask
    • Radius: 3px
    • Shift Edge: -5%
    • Smart Radius unchecked
    • Smooth: 2

    With the “refine edge” tool, work on improving the mask edge. You can do this by placing the brush on the body of the image and then brush toward the sky. This action will enable you to select everything on the picture except the sky.

    Click on “ok” to apply the mask to a new layer of mask. The selection will be an inverted mask, but you can quickly reverse the section by pressing Ctrl/Cmd + i. Your photo should look pretty good at this point, but you’ll need to clean it.

    Move your sky layer strategically on your photo to see the best part of the sky. You can do this by clicking on the sky layer and using the move tool.

    Once you’re satisfied with how the sky appears in the photo, flatten the image again. Save the image and import it again to Lightroom.

    7. Make Final Adjustments

    Adjust the contrast, exposure, saturation, and verticals once you import the photo in a post-processing program like Lightroom. The corrections you’ll make to your photo will usually depend on the angle you shot the image. Ensure that the sky doesn’t look too distinct or awkward by blurring or blending in the tones.

    Practice Makes Perfect

    Contrary to popular belief, virtual twilight editing is easy. As long as you’re willing to exert effort to learn how to use specific editing tools and spend time practicing, it won’t be long before you can master the day to dusk photo editing and create the most stunning virtual twilight in your photos.

  • 15 Best Virtual Staging Apps and Software for Real Estate Agents in 2022

    15 Best Virtual Staging Apps and Software for Real Estate Agents in 2022

    There are infinite ways to present rooms, properties, or houses in 2022. Most platforms accommodate various file types, from 3D graphics to virtual tours. With innovative technology at your fingertips, it’s easy to pull off excellent post-production methods even with minimal technical skills.

    Virtual staging is a great way to gain potential real estate buyers because it allows clients to see the bare space without clutter. Real estate listings are very competitive, with most agents using their best photo editing techniques with software or apps. If you want to do staging, you may ask yourself, “What program do virtual stagers use?” This blog post will give you a list of different options available. Luckily, there are several virtual staging options you can choose from.

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    You only need a phone or laptop and creativity to improve your real estate listings. You can highlight important aspects of space and conduct room personalizations since most buyers make their decisions on the spot. For example, some apps allow you to fit particular furniture into a space so that you can show your client how their favorite couch would fit into the living space.

    Virtual Staging Apps

    Recent technological developments have improved how we create, convert and deliver information. Devices have become more compact and accessible, increasing our expectations of speed and reliability. Real estate applications and programs are evolving rapidly, which brings about more marketing potential.

    Real estate agents can use photo editing apps for minor photo adjustments, especially those with creative backgrounds. You can choose reliable virtual home staging software accessible on your phone for more complicated work. Several real estate photo editing companies also offer such services.

    Mobile apps provide cost-effective and quick real estate space improvement options as trends progress. These programs will allow you to showcase your imagination on the go through AR or VR imaging.

    Here are 15 of the best virtual staging software and apps available:

    1. Phixer

    The Phixer app allows you to take real estate photographs from your mobile device and have them edited within 24 hours. You can also manually make adjustments within the app for real-time edits. The mobile app is available for iOS devices, and you can go to their website to have a download link sent to your phone.

    Here are the pricing options for Phixer:

    • Pay as you go for $1 = 1 credit with an 8-hour turnaround time.
    • Standard for $357/month (5% off) from $475/month with 500 credits, 4-hour revision turnaround time, video editing, and unlimited file size.
    • Advanced for $675/month (25% off) from $900/month with 1,000 credits, 2-hour revision turnaround time, video editing, free 18-hour turnaround, priority support, and unlimited file size.
    • Business for $1,913 (25% off) from $2,550 with the same features in Advanced but with 2,000 credits more.

    Outside of the app, Phixer offers services such as photo and video editing, lawn and sky replacement, virtual staging and twilight, decluttering, etc. The company provides a quick turnaround time and has been in the business for over a decade. Phixer has a $30 free editing for new account signups for a limited period.

    2. Homestyler

    The first app on the list, Homestyler, is excellent for simple show and tell with new buyers, and the mobile application enables quick decoration and execution. Homestyler is a free virtual staging app for real estate Android and iOS devices. Although it may seem more like an application for homebuyers rather than realtors or real estate agents, Homestyler allows the client to see the possible furniture placements and designs. The app helps interior designers quickly illustrate their suggestions.

    This virtual staging software primarily focuses on interior decoration using augmented reality (AR) to add three-dimensional pieces of furniture in room images. It’s one of the best virtual staging software in 2021 due to its compatibility with computers and mobile devices; you don’t have to pay for installation.

    3. Housecraft

    The second app on the list, Housecraft, allows you to improve empty spaces on the go for viewings. Housecraft is a free virtual staging app for real estate on iOS or Apple devices. Like Homestyler, Housecraft is an app that uses AR to place fully-rendered 3D furniture pieces in open areas. It’s an app that allows you to stage virtually anywhere in real-time.

    It’s an app primarily for individual customers, but real estate agents may use it for quick illustration during on-site tours and visits. Since people are more likely to purchase something they know would suit their lifestyle and expectations.

    4. iStaging

    The third app on the list, IStaging, allows real estate agents to do virtual staging. IStaging is a virtual staging app that turns compatible smartphones and devices into virtual reality cameras to capture and render 360-degree space tours in real time. You can transform any basic listing into a one-of-a-kind visual experience, and they have many options available on their software and website.

    The app is remarkable in creating virtual tours and staging, and you can choose a plan to suit your needs and demand:

    • $20 monthly for Basic, including one account, one editor, unlimited quantity, unlimited space storage, 2,000-page view a month, public showroom, 20 tag slots, and data dashboard
    • $120 monthly or $1,290 annually for Professional, which has Basic features with added social functions.
    • Enterprise by demand for up to 1000 user accounts, a customized showroom with 10,000 monthly page views, more space and tag slots, avatar mode, and more public spaces.

    The showroom has the following price options:

    • $5/month Pay for Usage digitizes properties through mobile, online editing platforms, capture by smartphone, and Google street view.
    • $55/month for Standard with Pay for Usage features, advance tagging, live video communication tool, and free onboarding session.
    • $95/month for Business includes all Standard plan features, subaccount management, conference tool, narrator function, and advanced analytics.

    You can check the pricing details on their website.

    5. RoOomy

    The fourth app, RoOomy, offers paid professional staging opportunities if you have neither creativity nor time to pull off complicated designs. RoOomy is a virtual staging app for Apple devices with realistic three-dimensional AR and VR images. It’s suitable for creating stunning virtual enhancements to real estate photography. You can offer listing photos, select your design style, and then reinforce virtual staging to your real estate listing.

    The app has three payment Tiers:

    • $415.00 Tier One for four virtual stagings
    • $589.00 Tier Two for six virtual stagings
    • $835.00 Tier Three for nine virtual stagings

    It’s one of the more expensive apps on this list, but it guarantees high-quality images that you can use for real estate listings and other purposes.

    6. Room Planner

    The fifth app, Room Planner, is intended to dress up and modify rooms. Room Planner is a virtual staging software for Android and iOs devices to create stunning visuals for your real estate listing. You can measure your space and scale your design according to plan dimensions. Create beautiful and professional two-dimensional and three-dimensional visualizations for your floor plans to furnish and decorate with world-famous brands.

    Room Planner has the following design rates:

    • $4.99 for Interior Design
    • $14.99 for Architecture
    • $59.99 for Design & Room maker
    • $74.99 for Floor plan creator
    • $119.99 for Room decoration.

    Room Planner has the following subscription prices:

    • $7.99 Basic
    • $19.99 Weekly
    • $59.99 Annually
    • $149.99 Lifetime

    You can select the subscription that works for you. The app has predesigned layouts for different house rooms like living rooms, bathrooms, bedrooms, etc., to act as inspiration for your visualization.

    7. Planner 5D

    Planner 5D is a graphics app available for web, iOS, Android, macOS, and Windows. You can create 2D and 3D interior designs from scratch by an automated query, uploaded plan, designed template, or hired designer. The app is free for download, but there may be in-app purchases.

    The company’s website offers different interior design activities for both amateur and professional designers. You can upload a floor plan and convert it into a digital project.

    8. MagicPlan

    MagicPlan is an intuitive app that allows you to create floor plans for iOS and Android devices. The application automatically detects elements like doors, floors, windows, and walls so that you can accurately sketch 2D and 3D floor plans similar to virtually-staged images. You won’t need to hire a professional architect for floor plans and measurements.

    MagicPlan offers three pricing plans, and all of them come with two free months for annual payments:

    • $9.99 monthly for Sketch. The plan features unlimited projects, measure and sketch, 2D and 3D sketch exports, and team collaboration.
    • $29.99 monthly for Report. The plan has all Sketch features, sharing photos and 360-degree images, notes, markups, custom forms, objects, and premium integrations.
    • $89.99 monthly for Estimate. The plan has all Report features, including cost estimates, custom price lists, and phone support.

    Although this app is not strictly for virtual staging, MagicPlan deserves a place on the list because it helps real estate agents collaborate with other graphic artists.

    Virtual Staging Software and Website

    Real estate professionals often work with expert photographers and editors to get the best results. What program do virtual stagers use? What happens if you don’t have proficiency in using it? You may want to leave your photos to creative specialists with the right tools and equipment to make your virtual staging come to life. You can drop off your images and pick them up after edits.

    Several companies offer such services with their respective specializations and terms:

    9. PadStyler

    PadStyler is a software that creates virtual staging services. The company maintains an extensive library of 3D products from lights, artworks, rugs, furniture, decors, throws, pillows, and more. PadStyler offers two business days or less turnaround time for standard delivery virtual staging with rush delivery of 6 to 12 hours available. The team delivers most rush orders under one day on weekdays.

    PadStyler offers bulk discounts, rush delivery, live chat support, unlimited free revisions, and a money-back guarantee. Clients can request a refund within a week from the initial order date if the project hasn’t been received and downloaded. They also offer nonrefundable custom 3D home renders. The downside to PadStyler is its extensive 3D catalog; most virtual stage photos look too digital and rendered.

    10. Spotless Agency

    The Spotless Agency is a company that offers a wide range of real estate photo editing and rendering services, from virtual staging to architectural visualization. Its services could help real estate agents envision their ideas or concepts.

    Spotless Agency virtual staging offers three options:

    • $79/image for Light with premium quality, one change, and up to four days turnaround time.
    • $99/image for Standard performed by top stagers with attention to details, premium quality, up to two changes, and up to two days turnaround time.
    • $199/image for Professional performed by top stagers with utmost attention to detail, quality controlled by CEO, premium quality, up to five changes, high priority, and next-day delivery.

    Aside from virtual staging, the company also offers 2D and 3D floor plan services starting at $79/image for 2D and $350/image for 3D.

    11. Sweet Home 3D

    If you’re asking, what program do virtual stagers use? The answer may be Sweet Home 3D, a free, open-source interior design application that was first released in 2006 and is still upgrading in 2022. It’s a classic digital 2D and 3D design program developed by eTeks. Unlike the other apps in the list, it has a retro and traditional web design.

    The application has the following virtual staging features:

    • Construct photorealistic videos and images controlling sunlight and customizing lighting according to the geographic location and timezone.
    • Import room blueprint to draw walls, customize surface textures, and 3D models to finish the catalog.
    • Design free home plans.

    Sweet Home 3D is available for Windows, macOS, and Linux operating systems, compatible with any WebGL browser, and translated into 29 languages.

    12. Real Tour Vision (RTV)

    Real Tour Vision or RTV creates 2D or 3D virtual home staging or real estate tours and offers a range of full-service photo and video options, including drones. Real estate agents can benefit from their staging services, especially for digital listings.

    Here are the pricing options for virtual staging:

    • $15 for every still photo
    • $25 for a 360-degree photo
    • $10 for every staging revision

    RTV offers item removal, virtual renovation, 3D rendering, twilight conversion, etc.

    13. BoxBrownie

    BoxBrownie is an Australian-based real estate photography and video service company that offers a 24-hour turnaround for a wide range of photo and video selections. It’s an excellent virtual staging option for real estate agents with no technical image and video editing skills.

    Here are the BoxBrownie virtual staging prices:

    • $24 for 2D virtual staging.
    • $48 for 360 degrees virtual staging.
    • $16 to $24 for 360 degrees virtual tours.

    The company also offers other services for real estate photography, such as image enhancements, virtual dusk, item removal, virtual renovations, renders, etc.

    Augmented Reality Virtual Staging

    The last two programs in this list have augmented reality (AR) virtual staging software as part of their ecommerce offers. They have more marketing than staging functions since these applications promote their items, but you see a demonstration of what the products look like in natural settings.

    Here are the AR virtual staging applications:

    14. Armstrong Flooring Design Visualizer

    The Armstrong Flooring design visualizer uses AR technology to show flooring styles you can order on their site. You can select a premade space, upload a project, choose and compare, or design your floor. You can have the product delivered to your address.

    Real estate agents can show this to customers for flooring ideas in a virtual staging aspect. You can pick a product to see how it would fair with specific colors and furniture.

    15. IKEA Home Planner Tools

    IKEA is one of the most well-loved brands in the do-it-yourself or DIY furniture category. Their planner app is more product-focused than room-focused, unlike virtual staging. However, this deserves a slot on the list because real estate agents often use them to show a room’s visual potential with furniture.

    Bottomline

    Real estate buyers often rely on photos, images, and other representations before making decisions. Sometimes, handling a virtual home staging software is not enough, and you need a professional’s touch. Real estate agents heavily rely on mobile apps or computer software to communicate and create digital innovation.

    If you think the apps are too complicated to operate on your own, Phixer offers a wide range of real estate editing services, from virtual staging to decluttering. You can check out the company’s portfolio and pages to know more about the best-suited real estate editing services for marketing efforts.

  • Top 6 Picks Best Canon Lens For Real Estate Photography in 2022

    Top 6 Picks Best Canon Lens For Real Estate Photography in 2022

    Your tools can make or break your success in the real estate photography industry. Your cameras and lenses determine the quality of the image you’ll produce, which is why you should invest in the best Canon lens for photography.

    Using the best lens for Canon and hiring professional photo editing services, such as Phixer, is a powerful combination that can jumpstart your career in the real estate industry. This combination will allow you to produce the best photos and impress clients.

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    TL;DR: If you’re still clueless on which lens to use, consider the Canon lenses guide below:

    1. Canon EF 11-24mm f/4L USM

    Canon EF 11-24mm f/4L USM

    Photo Credits: Canon

    Do you want to impress clients with ultra-wide-angle photography? Are you looking forward to taking photos that allow you to capture lots of sky and foreground while rendering a unique perspective of the scene? If you answered “yes” to these questions, the Canon EF 11-24mm f/4L USM is the best lens for you.

    The Canon EF 11-24mm f/4L USM makes it to our Canon lenses list because it has the widest zoom lens the brand has ever made. This lens has an expansive wide-angle range of 11 to 24 mm, ideal for interior shots, landscapes, and unique perspective in objects regardless of whether they’re near or far.

    Pros

    • Even with its ultra-wide-angle features, this lens creates minimal distortion, which allows you to take straight lines of images without compromising the quality of the picture.
    • Produces prime-grade image sharpness into full-frame corners.
    • One of the best Canon lenses for both interior and exterior real estate photography.
    • It comes with a silent manual and fast autofocus functions.

    Cons

    • Tendency to vignetting when you open up your aperture.
    • Expensive, costs $2,999.00.

    2. Canon EF 16-35mm f/4L IS USM Lens – 9518B002

    Canon EF 16-35mm f/4L IS USM

    Photo Credits: Canon

    The Canon EF 16-35mm f/4L IS USM is one of the best Canon lenses for photography, distinguished by its sophisticated optical design, constant f/4 highest aperture, and image stabilization to sharpen imagery. This lens’s unique because it uses two ultra-low dispersion or UD elements to reduce color aberrations and fringing.

    This L-series from Canon offers four stops of correction to help you shoot the best real estate photos even in dim lights. With its two UD lenses and three lens elements, this lens helps minimize ghosting in images and aberrations no matter the zoom range.

    The Canon EF 16-35mm f/4L IS USM made it to our canon lenses list because it can function in different weather conditions. Its dust- and water-resistant properties also allow you to enjoy the lens for years.

    Pros

    • A high-end ultra-wide-angle lens allows you to enjoy various zoom ranges without compromising the photos’ color accuracy and high clarity.
    • Excellent built-in quality.
    • Produces bright and sharp images even with the corners.
    • Thanks to the maximum f/4, you won’t have problems taking pictures in low-light conditions with this lens.

    Con

    • Expensive because it costs around $1,099.00.

    3. Canon EF-S 10-18mm f/4.5-5.6 IS STM Lens

    Canon EF-S 10-18mm f/4.5-5.6 IS STM

    Photo Credits: Canon

    You don’t have to spend a fortune to use the best all-in-one lens for Canon. With the Canon EF-S 10-18mm f/4.5-5.6 IS STM Lens, you can take breathtaking real estate photos and still keep your bank account happy. STM is Canon’s Stepper Motor technology that enables smoother and quieter lens operation.

    The Canon EF-S 10-18mm f/4.5-5.6 IS STM Lens comes with all the features you need to produce realistic, high-quality real estate photos. This lens is compatible with all APS-C Canon cameras and features an STM focus motor for better image stabilization and smooth video autofocus.

    Even though the 10-18 mm is compact, it can cover a wide field of vision. It weighs 8.5 ounces, measures 2.8 by 2.9 inches, and supports 67mm front filters. The field of view of the Canon EF-S 10-18mm f/4.5-5.6 IS STM Lens is equivalent to a 16 to 29 zoom on an expanded frame camera.

    Pros

    • Affordable for its features as it costs only $219.99.
    • Provides sharp images throughout various ranges.
    • Optically stabilized, reducing the likelihood of blurring images.

    Cons

    • It comes with a plastic lens mount, which may feel low-quality for some.
    • Lots of barrel distortion when you set the lens at 10mm.
    • The lens doesn’t come with any lens hood, which means you have to spend more on the accessory.

    4. Canon TS-E 24mm f/3.5L II Tilt-Shift Lens

    canon TS-E 24mm f/3.5L II

    Photo Credits: Canon

    The Canon TS-E 24mm f/3.5L II Tilt-Shift Lens is an advanced refinement to classic Canon lenses, making it one of the best Canon lenses for photography. With its enhanced functionality, you won’t have any problems producing real estate images of the best quality with this lens.

    The Canon TS-E 24mm f/3.5L II Tilt-Shift Lens is designed with UD lens to compensate for any chromatic abrasions. It also comes with a specially coated spherical element, allowing you to produce glare-free images and a tilt-shift lens so you can capture images with an angle view of 84 degrees.

    One unique feature of the Canon TS-E 24mm f/3.5L II Tilt-Shift Lens is its rotation that lets you easily combine shifting and tilting within the range of +/- 90 degrees. The tilt function also has an enhanced range of movements, user-friendly shift knobs, and different landscape and shooting modes.

    Pros

    • One of the most high-end lenses made by Canon, perfect for real estate and architectural photography.
    • It offers different features, which is why it’s one of the best all-in-one lenses for Canon.
    • This is the best overall camera lens that offers extensive coverage.

    Cons

    • Not weather sealed.
    • More expensive than other lenses that offer the same focal length.
    • Since it comes with several options, photographers will need time and effort to learn how to use all of these.

    Knowledge Is Power

    With the number of Canon lenses available today, choosing one can be challenging, especially if you have no previous experience buying high-quality lenses. You can use this Canon lenses guide to make things easier. The more you know about Canon lenses, the easier it’ll be for you to pick a lens that suits your needs and budget!