Category: Real Estate Photo Editing

Virtual Staging in Real Estate: Top 7 Ways to Dress Up Emptiness

In the real estate industry, home staging develops a residence for sale by making the property look appealing. The staging method allows potential buyers to visualize themselves in the space, increase the property’s value, and demonstrate the home’s potential through visual appeal.

Traditional home staging is now a thing of the past as more and more sellers are using virtual home staging services, like Phixer, to create high-quality images of residential properties. Digital staging provides more benefits over traditional home staging, as the former is more cost-efficient.
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TL;DR: If you want to sell your property fast through digital staging, dress up the space through these tips:

1. Add Virtual Decors and Furniture

In virtual staging, you need to make the property feel and look inviting. You can’t bring in new customers if the space seems unsafe or feels like someone else’s home. Before using a full-blown virtual property enhancement, add small decors and furniture to empty spaces first. You can add seating furniture, hanging sets, and even plants depending on the space size. Consider the room’s overall size, as adding too many fittings will make the space look cramped and feel uninviting.

You can do this by editing via Photoshop or availing virtual staging services. Virtual staging is versatile so that you won’t have any problems adding different elements to a vacant room or area inside a residential property.

2. Determine a Focal Point

Determine a focal point to catch the attention of potential homebuyers once they view your photos when adding virtual decors and furniture. You can achieve this by placing a red-colored seat in a living room filled with cream-colored furniture or adding a large chandelier in the kitchen.

The focal point can help emphasize the point of interest in the room and ensure harmony between design elements added to the photos. You’ll have the liberty to add as many virtual decors and furniture in empty spaces, but this doesn’t mean that you should. As mentioned earlier, going overboard when adding design elements will only make the room feel and look small.

Generally, your photos should include your fireplaces, windows, and shelving. If the rooms have multiple unique features, such as statement chairs in bold colors or hand-painted accent walls, highlight them in your photos, as well.

3. Focus On the Angles

You should capture as many details as you can when virtually staging a home. For instance, when taking photos of the bedroom, pay attention to your angles so you can include significant furniture and appliances in one image. Perspective is essential to virtual staging because it allows potential buyers to see the entire room and its features.

The more visual elements you provide to potential buyers, the easier it’ll be for them to assess whether the property suits their lifestyle, needs, and budget.

4. Shoot in Landscape

Your image orientation is essential in virtual staging, especially when using the images for listing or banners. It’ll be challenging for you to capture as many facilities present on the property if you’re shooting photos using the wrong orientation.

When it comes to virtual staging, it’s best to shoot photos in the landscape. Photos taken in this orientation are more comprehensive than tall, allowing you to show more about the property’s rooms and use the maximum amount of space to add virtual decors and furniture.

Landscape photos look better on the MLS and other real estate websites and significantly increase your chances of finding buyers and earning profits fast.

5. Use a Neutral Background

Virtual decors and furniture are great accessories to dress up a space. You need to pay attention to the colors in editing photos to succeed with your efforts. The wrong color combination can adversely affect the visual appeal of your pictures and your viewers’ attention and emotions.

If you want your visual decors and furniture to stand out, opt to use a neutral background. Neutral palettes, such as beige, gray, taupe, ivory, and different shades of white, blend well with other colors within the room. Using a neutral background, any visual décor or furniture you add to the room will surely pop out!

The combination of a neutral background and decors and furniture in different colors will make any space more appealing and excite potential homebuyers.

6. Keep the Lights On

Light plays a vital role in photos. Particularly in virtual staging, light can alter the mood of the viewers and significantly affect the quality of your photos. Keep the lights on even if you’re taking pictures with the abundance of natural light to impress homebuyers with your virtual stage, which will bring more warmth to your photos and make your photos look more natural.

Lights will also make it easier for you to edit your photos. The sufficient lighting in photos can quickly eliminate shadows and make the rooms look more realistic, especially when adding virtual items.

7. Create a Striking Balance

Virtual staging is making waves in the real estate industry today due to its manipulation of how every room in the house looks and feels. Strive to create a striking balance to make your photos look more appealing in the eyes of the homebuyers when editing photos. Keep in mind that some buyers want their properties to feel more inviting. These individuals might need to see some furniture to visualize themselves living in the property quickly.

For example, instead of going with the trend and sticking to a minimalist home design in editing photos, consider that not everyone appreciates living in a property that only has the bare essentials.

Takeaway Points

There are a million ways to dress up the emptiness, especially in a real estate setting. Virtual staging is a good technique for filling up a space and creating a homey atmosphere without buying new furniture. You don’t need to be a professional to succeed. By following the tips presented in this article, you can easily create the most realistic, stunning photos and sell your property fast.

November 25, 2021
A Complete Step-by-Step Tutorial on Exterior Object Removal

Using a clutter-free photo is vital in real estate photography. A property free of disarray will look bigger and brighter in pictures and leave a lasting and positive impression on potential homebuyers. However, you can’t always declutter before taking photos; it’s best to use professional editing services like Phixer or practice specific techniques in Photoshop to achieve that goal. Both of these techniques are easy to use and effective.

There are different techniques on how to remove objects from a picture using Photoshop. This article will provide step-by-step guides on every process so you can quickly determine which works best for you.
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TL;DR: Here are some of the techniques for exterior object removals:

Technique #1: Spot Healing Brush

One unwanted object removal technique available in Photoshop is the use of the spot healing brush. This technique is ideal in removing small objects in a photo, namely socket holes in the walls or visible spots in pieces of furniture.

Step 1: Prepare Your Photo in Photoshop

To learn how to remove objects from a picture with this technique, start by opening your product photo in Photoshop. Open Photoshop and then select the image you want to work on in the software artboard.

Step 2: Generate a New Retouching Layer

Once you insert the photo, the software will automatically create a background primary layer.

Duplicate a new layer on top of the primary background layer to use for retouching.

Step 3: Close in on the Object for Removal

Select the layer you’ve made and zoom on the clutter so that you can plan how to remove it precisely.

Step 4: Choose the Spot Healing Brush Tool

After zooming in on the object that you want to remove from the image or picture, click on the spot healing brush tool available in the left toolbar of Photoshop. This tool is vital to complete the unwanted objects removal process.

Select the appropriate brush size depending on the size of the object you want to remove. If this is your first time using the spot healing brush tool, take the time to play around with different brush sizes so you can discover one that suits the size of the object you want to remove.

Step 5: Target the Object You Want To Remove

Move your brush to the object you want to erase from your photo. With the spot healing brush tool, any unwanted item on your image will magically disappear.

However, for your photos to look realistic and natural even when using this tool, pay careful attention to the size of the brush you’re going to use and the size of the object you want to remove. Using a brush tool that’s too big will likely erase other essential elements in your photo while using one that’s too small will not remove the clutter altogether.

Technique #2: Clone Stamp

The clone stamp Photoshop tool copies an area into another part of the image. Using the clone stamp tool in Photoshop is also a great way to declutter unwanted items in your photo. This technique removes larger objects as you can select an entire area and replace it with another item. It’s good for copying textures and covering up areas of the property that need work.

Step 1: Open Your Photo in Photoshop

After you’ve selected the image you want to edit, select the model photography images in Photoshop. Go to File and then click on Open New image. A window will automatically appear after you select this option. After that, you can navigate to your image, and click Ok to insert it in the artboard.

Step 2: Click on the Clone Stamp

Click on the clone stamp from the tool panel of Photoshop. Then, hold the Alt key and target the area where you want to use as a sample away from the unwanted objects. It should have the appropriate texture and lighting because that part will be copied as it is.

Step 3: Focus on the Object You Want To Remove

Paint over the object you want to remove from your photo or image, and the clone stamp will automatically fill this area with the sample area you selected earlier.

Technique #3: The Patch Tool

You can also use Photoshop to remove objects using the patch tool. This is another handy object-removing tool that works best with solid backgrounds, like black and white.

Step 1: Open Your Photo in Photoshop

After selecting the image you want to edit, create a duplicate layer in Photoshop.

Step 2: Click on the Patch Tool

Move your cursor to the left toolbar and click on the patch tool. Unlike the clone stamp tool, you must choose the area you want to remove first and then select a sample area next.

Step 3: Create a Line Around the Unwanted Object

Zero in on the area you want to remove and draw a line around it. Try your best to draw straight lines around the object to get perfect and natural-looking photos.

Step 4: Drag the Selection to an Area You Want To Use as Patch Sample

After completing drawing lines around the unwanted object, click on the selected area and drag it towards the section you want to use as a patch sample. This will automatically cover the sample area with the selected area.

Save Your Work

You should save your work once you’re done removing the unwanted exterior objects from your photo. You can do this by pressing the control and S keys on your keyboard or manually selecting Save or Save As from the Photoshop File option. Make a habit of saving your work especially when you’re in the middle of a complicated edit.

Key Takeaway

Contrary to popular belief, using Photoshop to remove objects from your photos isn’t impossible to accomplish. As long as you’re willing to learn and exert time and effort, it won’t be long before you can master the art of removing external objects using Photoshop! You can also outsource this service if you have limited time.

September 30, 2021
What are Top 5 Fascinating Facts About Real Estate Twilight Photo Editing?

The real estate photography industry is fast-paced and continuously evolving to fit the needs of both agents and buyers. There are many techniques born out of changing market preferences and standards. In recent years, social-media-inspired aesthetics inspired trends that led photo editing companies to offer services like virtual twilight.

While there have been no formal studies or statistics on the psychological effects of dusk editing in real estate photography settings, sunrise and sunsets have undeniable appeal aspects.

Why did twilight photo editing become a trend, and what fascinating facts should you know about it?
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Twilight Photo Editing

Most expert photographers would tell you that lighting plays a massive part in the overall appeal. While real estate photography is different from live model shoots, it still follows the same lighting and color aesthetic principles. Instagram influencers rave about the importance of the golden hour, which is around an hour after sunrise and an hour before sunset.

This hour also gives free ambiance lighting for your listing when you’re doing outdoor photographs. There are many ways to attain this effect. To find out more, check out this Twilight photo blog post by Phixer.

Fascinating Real Estate Twilight Photo Editing Facts

1. Special service offered by professionals

Most photography professionals know about the golden hour, but it’s challenging to capture all shots within a limited timeframe. The demand for these unique golden hour lighting conditions inspired day to dusk photo editing from premier real estate photography editing companies.

It may be shocking to know that there is such as thing as a virtual twilight or digital twilight effect.

2. Twilight drives up curb appeal

People often look for properties in the hopes of permanence, so they want a sneak preview of what they look like in different lighting conditions. Twilight shots could also showcase accessories and fixtures that look better in darker states.

Shots from different times will help buyers decide if they like how the property feels in the daytime or even in the dark.

3. Twilight improves your listing’s the luxurious vibe

Buyers often choose properties with excellent value for money, especially those with foreseen long-term rates. However, they may not be ready to spend too much money. Luxury does not usually come with a particular price point but with an emotional aspect.

You might need a day to dusk photo editing service to improve the overall effect. Clients will be more likely to purchase a house or land if they can have luxurious days with the property’s views.

4. The actual act of taking photos during twilight is challenging

The golden hour lasts for at most 60 minutes, and there may be issues during that time. Aside from the actual technical problems, the tricky lighting may require additional reflectors or lighting equipment. Even the most competent photographers may have difficulties in creating the desired output.

Most photographers shoot the property during different times to attain the perfect twilight effect by combining them in post-production.

5. You don’t have to be a twilight photo editing expert

You may want a twilight photo, but you already conducted your photography sessions. Fortunately, experts like Phixer can offer Twilight editing to enhance your current photosets. You don’t have to learn about the complicated processes because they can do it for you and perform the necessary changes.

Final Thoughts

Real estate photo editing companies have improved their offers to include advanced techniques like virtual twilight and home staging. Check out twilight editing if you’re looking for ways to enhance your property appeal in a listing thumbnail or improve your aesthetic pull for a marketing campaign.

September 2, 2021
3 Reliable Editing Techniques of Removing Objects Inside the House
Beautiful listing photos are essential in real estate sales because they provide initial impressions for potential buyers. However, your photos may have unnecessary background items and furniture that cost too much money or time to move. You can guarantee the best possible appearance by having a clutter-free background, and there are plenty of ways to do this process.

Real estate photography services like unwanted objects removal are in-demand, but there are several ways to edit images through photo processing or manipulation programs like Adobe Photoshop. For example, you can perform basic cut and clone stamp methods on your own.
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TL;DR: Here are some of the object removal techniques that you can do yourself while real estate photo editing:

Object Removal Editing Techniques

1. Lasso and Delete

The lasso allows you to draw freeform sections using a selection border. It is an essential Photoshop tool to master when you’re decluttering items from the image. The lasso tool is versatile and easy to master, and you can use it for any photo.

Here are the steps to unwanted objects removal using the lasso tool:
- With the lasso, select the item/s you want to remove.
- Erase the object/s by pressing delete on the keyboard.
- With the lasso, select a part of the image that’s similar to the place you just cleared.
- Copy and paste to the site of the removed thing/s.
- You may need to zoom in and out several times to smoothen the cut edges.
The lasso and delete method is easy enough to understand and execute for even graphic beginners or those with non-graphic backgrounds.

Pro: Beginner-friendly method for a real estate photo editor.

Con: Challenging to cover up the deleted area realistically.

2. Clone Stamping

The clone stamp tool replaces a part of your image with a section within the same photo. The tool clones pixels or objects to create a more photo-realistic touchup or edit and often replicates areas or scenes to extend a pattern. The result makes photographs look like a real estate photo editing service took care of the post-production.

Here are the steps to using clone stamping for object removal:
- Plan the areas to copy.
- Pick the clone stamp from the toolbar.
- Push Alt on the pixels that you want to copy until it turns into a crosshair.
- Select the surface or objects that you want to copy over.
- A small plus sign will indicate that it will copy the selected area to the current spot.
Pro: Looks more natural than a lasso cut and paste.

Con: Harder to control, especially on images with uneven lighting.

3. Spot Healing Brush

The Spot Healing tool removes small details like blemishes and wrinkles. It’s an essential part of the real estate photo editor arsenal since it can remove small objects like switches and glasses.

Here are instructions on how to use the spot healing brush:
- Select Spot Healing Brush.
- Select Content Aware.
- Brush over the surface you need removed.
Pro: It only takes a few seconds.

Con: May have different results, especially for bigger items.

Option for Newbies

The mentioned steps and tips are excellent for personal and commercial purposes. However, if you tried the most reliable techniques but still couldn’t get rid of the unwanted objects, you can let a real estate photo editing service declutter the images for you.

Final Thoughts

The competitive real estate industry includes some of the most promising sales techniques. Therefore, it’s essential to brush up on real estate photo editing, especially when dealing with multiple listings. Moreover, you can rely on Phixer’s object removal if you need mass decluttering within a time constraint.
August 5, 2021
Top 5 Best PC for Real Estate Photo Editing in 2021 to Attract Buyers
2021 is a great year to improve your real estate photography skills and remain competitive. Several real estate photo editing service companies specialize in post-production, but sometimes you may need to do some of them yourself. A high-quality desktop computer is an excellent investment, especially when you have adequate editing skills.

Before you check out the top PCs for real estate editing, you need to know more about the photo editing programs and desktop specifications required to run them.
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Photo Editing Applications for Computers

The primary reason why you should get a desktop is to accommodate your photo editing software. You can use a convenient real estate photo editor on your phone to get the job done. However, you may need to use more intensive editing software for larger photo touchups and image manipulations.

The minimum specifications of your computer will highly depend on the kind of programs you’re planning to run. Here are the minimum specs for Adobe Photoshop that works with any OS (Operating System):
- AMD (Advanced Micro Devices, Inc.) processor or Intel® with 64-bit support;
- 2 GHz or faster with SSE (Streaming SIMD Extensions) 4.2 or later;
- 8GB RAM (Random Access Memory);
- 2GB GPU (Graphics Processing Unit) memory;
- At least 4GB available HDD (Hard Disk Drive) with added installation space needed.
While you can run Photoshop with the minimum specifications on any OS, you will have issues with functions that require more power.

TL;DR: Here are some of the best real estate photo editor PCs in 2021 in no particular order:

Top Real Estate Photo Editing PCs

1. 24-inch iMac (2021)

CPU: 8-core Apple M1 chip

GPU: 7 or 8-core Apple M1 GPU

Storage: 256GB to 2TB SSD

Pros:
- Great new design with seven vibrant colors
- Nice built-in webcam
- Excellent 4.5k Retina screen resolution with anti-glare
- Lightweight
Cons:
- Mac mini better alternative
- Few ports
- 16GB maximum RAM
- SSD upgrades are expensive
You can edit up to 8k videos on heavy video software like Final Cut Pro. However, the RAM limit might inhibit multi-tasking.

2. M900 Lenovo ThinkCentre

CPU: Intel Core i7 Processor

GPU: Up to NVIDIA Quadro K420 2GB DVI (Digital Visual Interface) and DP (Display Port)

Storage: 1TB HDD

Pros:
- Exclusive GPU
- Powerful CPU
- Up to 64GB RAM
Cons:
- Limited ports
Can handle heavy-duty image manipulation with most software that runs on Windows OS. You can expand the RAM up to 64GB.

3. M1 Mac mini (2020)

CPU: 8-Core Apple Silicon M1

GPU: 8-Core M1 GPU

Storage: 2TB SSD

Pros:
- New M1 hardware
- Minimalist aesthetic
- High-performance Machine Learning
- Small and compact design
Cons:
- eGPU incompatible
- 16GB RAM limit
- Two thunderbolt ports
- Separate peripherals
Suitable for photo editing but less expendable than other desktops.

4. 28-inch Microsoft Surface Studio 2

CPU: Intel® Core™ i7-7820HQ

GPU: GTX 1060 6GB or GTX 1070 8GB NVIDIA® GeForce®

Storage: 1TB or 2TB SSD

Pros:
- Powerful and intuitive system
- Surface pen
- Top-notch and one-of-a-kind technology
- High resolution
Cons:
- Expensive
- 32GB RAM limit
If you are doing a professional real estate photo editing service, you can edit 2D and 3D images.

5. HP Pavilion Wave

CPU: Intel® Core i3-6100T or i5-6300T processor

GPU: AMD Radeon R9 M470

Storage: 1TB HDD

Pros:
- Stylish and unique cylindrical form
- Practical and clever audio solution
Cons:
- No visible audio port
- Unflattering specs
- 16GB RAM limit
The HP Pavilion Wave acts more like an entertainment hub than a PC, but it can still function with graphics editing software.

Final Thoughts

Real estate editing is one of the most in-demand skills in 2021, and you need an excellent computer to handle complex information and illustrations. Ensure that you check the software specifications you want to use, as most real estate graphic applications have different requirements.
July 9, 2021
Are Professional Real Estate Photo Editing Services Perfect for Your Business?
The modern world has made digital experts more accessible and approachable to clients. Real estate photo editing services are in demand, and there are many choices available online. If you own a real estate agency or company, you would be dealing with hundreds of photos in a day.

There may be times that you question if you should even be looking for real estate photo editing outsourcing or doing it yourself. Specialists know how to quickly and efficiently achieve the best real estate photography standards needed to sell.

Are Professional Real Estate Photo Editing Services Perfect for Your Company?

Yes. An expert real estate editor will allow optimization and enhancement of your listing images within the time needed.

When Do You Need a Professional Real Estate Photo Editing Service?

There are different reasons to hire an expert; ultimately, you need to determine if you need to hire a professional or do it with your internal graphics team.

Here are some of the instances that you need a professional real estate editor:

1. When you don’t have time to edit photos yourself

You can outsource your photo edits if you need extra help without worrying about the overhead monthly expenditures of hiring editors. Real estate marketing planning and implementation might take too much time and effort from your company, so you should ask for help when you need it.

You can also benefit from outsourcing if you have a small business with no graphic team or if your design team is busy creating images or photos for other platforms.

2. When you want to uphold real estate image standards

You can outsource real estate photo edits to maintain competitive standards. There are several real estate photography criteria that most experts know, and a real estate photo editing service would deploy aesthetic techniques to guarantee your images have higher chances of being sold.

Here are some standard photography tips:
- Two wide-angle shots of each main room, such as kitchen, living room, and bedrooms.
- One image of each added feature like a pantry, garage, and laundry room.
- One photo of the bathroom/s, or two, if spacious or beautiful.
- One to three backyard photographs or more if the property has unique features you want to highlight.
- One to two shots of the front yard or the whole property for curb appeal.
The photography standards would shine better with professional post-production touch.

3. When you have insufficient property photo editing skills

You need to do several things to produce the perfect real estate photos, such as decluttering, brightness adjustment, and other methods. You may want to do the edits yourself or immediately publish the pictures without putting them through post-production.

You can leave the adjustments to the experts if you’re not confident about what looks good on a real estate listing site. You may even request unique editing methods, such as virtual staging.

4. When you need bulk edits within a limited period

You might be operating on a tight deadline involving multiple photos, which is convenient for companies with hundreds of real estate designers and editors on their payroll. Some companies specialize in quick edits and fast turnaround times while maintaining the highest quality.

You may be overwhelmed by the bulk, and it’s easier to rely on experts for edits. Some companies offer quicker turnaround times so that you can meet your publishing deadlines.

The Bottomline

Most companies that specialize in real estate photo editing outsourcing have dedicated years to perfecting their craft. You could hire a professional to guarantee every photo is ready for publishing, and you won’t have to worry about time, additional costs, and standards.
June 11, 2021
Top 6 Benefits of Virtual Staging for Faster Home Sales
Technology has opened the doors to creating artistic 2D and 3D real estate listings using the best software available. Digital alterations are necessary to highlight the best areas and show potential with small spaces, especially those with similar interior features. You can also exhibit proportions and proper angles to ensure realistic imagery.

An exemplary professional virtual staging service will help attract the correct buyers to the home listing, especially those on the fence about the purchase.

Here’s how Phixer’s virtual staging process works: Upload high-resolution, empty-room photos → discuss thematic preferences → Phixer adds furniture, lighting, and decor → final approval. Easy revisions and seamless integration make for faster, more appealing listings.

A Seattle homeowner with vacant property used Phixer’s virtual staging. Within three days, the listing received 12 inquiries and closed in under two weeks. 30% faster than similar nearby listings.

TL;DR: Here are some of the most important decisions or reasons why you should use virtual staging when selling a home:

1. Urgency to sell before the owners move out

One of the primary reasons to use virtual home staging is when you want to sell the home before moving out. You might be in a hurry, or you’re planning to sell the property as quickly as possible. Sometimes, the place won’t be ready for a shoot; in such cases, you can deploy digital enhancements to improve the space’s appearance appropriately.

There might be hundreds of things you need to do between transferring the furniture, moving out, and clearing the space for a photograph.

2. Planning to refurbish the space before putting it on the market

Real estate companies created showrooms based on the concept that people are more likely to purchase something when it has an interesting photo. This marketing technique made models and food photography famous; therefore, you can apply the same approach to real estate listings.

You might be planning to paint the walls or add fixtures before listing, but you want to sell the space as soon as possible. You can show your vision in the form of home staging.

3. Attract out-of-town buyers

One good reason to use digital staging would be to attract buyers from other places. You need something that will help you stand out when you’re competing with hundreds of different photographs. Using a virtual staging service won’t be beneficial if you don’t know how to sell your home correctly.

4. Multiple demographics would be interested in the home

You can use virtual staging when you’re sure that multiple buyer groups are interested in the house for sale. You can reimagine a particular space in several different ways, especially when you have a two or three-bedroom place with the exact dimensions.

For example, the house is suitable for a small family. You can create virtual staging for:
- Nursery
- Girl/boy child’s room
- Study room
- Home office
- Entertainment room
Digital home staging is one of the best ways to present possibilities to people that prefer visual representations.

5. The current condition is disorderly

Lastly, virtual staging is suitable when the current status is not presentable or unsatisfactory. You might want to show the area at its utmost best, whether you’re planning to change the space or not. Since the buyer will be making a big commitment, you should show the best potential in showcasing the home.

6. Reimagining spaces for multiple home properties

Digital home staging is an excellent method to showcase several possibilities. You can show the bare space, then creatively decorate it using various tones and color schemes. If you have a real estate website dedicated to listing several homes, you can virtually stage those with similar dimensions.

Conclusion

A home is one of the most valuable properties you can purchase since most people stay there for a long time. There is an unlimited number of ways to market your home, and virtual home staging is one of the many services of a real estate photo editing company like Phixer, so you should learn how to take advantage this and sell your home fast.

Frequently Asked Questions

Does virtual staging cost more than physical staging?

No. Virtual staging generally costs less than transporting and renting furniture, yet delivers strong ROI and flexibility.

How soon can I list after the virtual staging is complete?

Typically, within 24-48 hours, digitally adding furniture is rapid compared to traditional staging.
May 28, 2021
How Can Phixer.net Help Boost my Real Estate Marketing?

Real estate marketing is constantly evolving, especially in the information technology era. The industry often changes, so you should be ready to accommodate the growing buyer needs and demands. Focusing on digital platforms will lessen the costs while increasing possible investment returns.

Consumers want to buy attractive and suitable properties to their needs, and real estate photo editing techniques can make your images look more marketable. However, that’s not the only way to improve your promotional endeavors.

Here are some of the ways that Phixer.net can help in your real estate marketing efforts:

1. Creates Virtual Staging for Potential Customers

Virtual staging is the type of digitally-manipulated home staging technique using a reliable real estate photo editing service. It’s a good way of remodeling a space to show potential for a new homeowner. You can do virtual staging for properties suitable for multiple audiences and localities to showcase numerous possibilities.

Virtual staging is an excellent real estate marketing tactic because it encourages engagement and creativity. You can try digital staging if you are dealing with properties that need remodeling or reimagining. There are many ways to attract customers through virtual staging, and it’s essential to develop a marketing strategy first.

2. Enhances Photos to be More Attractive

Aesthetics is one of the primary considerations when looking at potential purchases. A real estate editor can improve your dull photos and make them more lively. Real estate is a very visual industry, and most buyers look through hundreds of listings before choosing the ones they want to visit for an ocular inspection.

Phixer can enhance colors and make the faded hues look brighter and more appealing so that your images can stand out in a listing. The company can improve the saturation if the lawn or house paint color looks bland or faded.

3. Removes Unwanted Objects for Clarity

A part of real estate marketing mastery is knowing how to highlight products and services to give consumers a better browsing experience. There are various uncontrollable circumstances like animals, signages, or clutters that you can’t easily remove when you’re shooting property photos.

Phixer declutter is also suitable for real estate photo editing and removing pieces of furniture that aren’t for sale. It’s an excellent way to remove unwanted shadows or reflections from surfaces and mirrors.

4. Produces Professionally-Edited Videos

Video is an excellent way to communicate with your audience digitally, especially when making announcements or sharing a lot of information with the public. It’s also a perfect avenue to showcase and explain cool property features to potential buyers instead of relying on sales agents and chatbots.

A real estate photo editing service is often limited to image edits and retouches. Phixer is a company that prides itself on having a large editing team with video editing capabilities and quick turnaround times.

5. Quick Edit Turnaround Time

Marketing collaterals need enhancements from a professional real estate editor, but there are times when you need to submit or upload before the 24-hour turnaround time. Most companies don’t entertain rush orders, and it may be detrimental to your marketing schedule.

Promotional efforts are all about timing, and the Phixer App will help you get your real estate photo edited in less than 8 hours. You also get free credit when you install it and open an account for the first time.

Final Thoughts

Image editing, along with the proper real estate marketing techniques, will maximize your reach. There are different ways to approach your target audience, especially with the onset of digitally-based solutions. The right company can get your business the best results and returns for your investment.

May 14, 2021
3 Proven Instances to Use Unwanted Objects Removal on Real Estate Photos
There are many ways to showcase photos and images for ecommerce. Digital platforms and listings have raised the bar in photography standards, especially for real estate. Due to the rising demand for properties in the digital market, real estate photography has become an art form on its own. Outdoor and indoor photography sessions have evolved from the simple point and post.

Nevertheless, you can’t prepare for everything on the day of your shoot. There are instances when you’d need unwanted objects removal services, especially when it’s a thing or two disrupting an otherwise perfect picture.

Why You Should Remove Unwanted Items in Real Estate Photos

Forbes recommends staging your listing to increase likeability and sales potential. If you’re selling multiple apartments or studios, you can conduct virtual staging to repurpose the spaces creatively. Virtual staging is also suitable for marketing properties with bare living areas.

However, staging may not be appropriate for one-time transactions, especially when you only need to remove a couple of minor things in the foreground and background. There are instances wherein some of the elements can be easily replaced with a cloning tool or retouch.

Here are some of the confirmed cases when you need to declutter your real estate photos:

1. Furniture and objects not part of the sale

There are times that you need to take photos before you moved some of the items out. If the room is not empty by the time you’re shooting photographs, real estate item removal could help clear some of the space, especially when you need to remove critical design pieces. Unlike home staging, wherein you only want to retain the actual area or walls.

Here are some of the objects that you might need to remove:
- Photo frames
- Mismatched tables or chairs
- Wall stains you’re planning to repaint before selling
- Dishes or utensils
For example, this photo only needed a few items removed since the homeowner wanted to sell the furnished property.

2. Uncontrollable natural outdoor details

The animals, weather, and all other natural elements cooperate to give you that picture-perfect moment in an ideal world. However, things don’t always happen according to plan, and a stray animal or plant may disrupt the process. You can reshoot, but when you’re short on time and resources, the only option is to take care of the clutter in post-production.

Here are some of the natural elements you may need to declutter:
- Leaves from the lawn
- Animals
- Stray clouds
- Trash bins
- Power Lines
For this example, the photographer didn’t notice the obstruction until post-production. You can see the before and after photos below.

3. Glaring signages or window/mirror reflections

Real estate listings are competitive, so it’s essential to have great photos go with your descriptions. Marketing is a significant factor regarding what makes a property sell online. But actual signages or signs may look glaring on the images, or sometimes the big red letters distract the viewer from the overall appeal of the property.

You may want to perform unwanted objects removal on the following items:
- Reflections or bright light from the windows
- Address or mailbox
- “For sale” signage
- Uneven surfaces
For this example, the real estate photographer wanted to remove the address and signage to keep the photo clean. Check out the before and after photos below.

Final Thoughts

Real estate item removal may be the next best thing to virtual staging, allowing buyers to imagine the different possibilities in your property. You should eliminate distracting elements so that the potential customer can focus on the appeal of your listing. Sometimes, a simple digital decluttering service can go a long way.
May 6, 2021