Blog

Certified Experts Best Camera Choice for Real Estate in the Year 2021

A real estate photographer’s ability to succeed in the industry depends on the quality of the tools such as cameras, lenses, and lighting equipment. The wrong camera won’t translate your vision into high-quality real estate photos and prevent you from creating a trustworthy brand in the industry.

Invest in the best camera possible to stand out in real estate photography and build a name for yourself. The most excellent camera specs, coupled with editing services from Phixer, will allow you to succeed in the long run.

What are the best cameras for real estate, and what are the specifications needed?
[lwptoc]

TL;DR: Here are some of the best camera choices for real estate photographers in 2021:

1. Sony a7 III & Sony a7R III

Photo Credits: Sony

The Sony a7 III is an excellent option if you’re looking for a compact and fast camera with incredible resolution, quality HDR processing, and offers the best dynamics. Unlike other cameras, the Sony a7 III doesn’t need much adjustment per frame.

The Sony a7 III HDR allows you to produce high-quality photos even when shooting in dark or bright areas of the house. This characteristic enables you to highlight the property’s best features regardless of the environment’s lighting conditions.

The Sony a7 III is one of the best cameras for real estate photography because its 42-megapixel sensor produces high-quality, stunning images of 7952 x 5304 pixels. This type of sensor is what you need to print large images or make tight crops of real estate photos without losing out details or compromising quality.

The Sony a7R III is an excellent buy for aspiring real estate photographers like you. Because it’s mirrorless and has 42 megapixels, using this camera will allow you to make the best real estate photos with ease. This camera also offers plenty of room for wide shots and crop details with plenty of resolution.

If you’re looking for a camera that you can use in making a good real estate video production, the Sony a7R III is your best bet.

2. Canon EOS R

Photo Credits: Canon

You may be looking for a user-friendly camera because you don’t have complicated camera controls. The Canon EOS R is a mirrorless frame camera known for its beginner-friendly settings and flip-out screen. This feature allows you to shoot high-quality photos even in bright lights, confined spaces, or higher angles.

A camera with a flip-out screen also enables you to shoot around corners in tips that aren’t usually possible when using a non-tiltable screen camera. The Canon EOS R adapts to old lenses with excellent RF glass, which produces impressive videos.

The camera has all the features you need to take unique and high-quality real estate photos and videos, the Canon EOS R!

3. Olympus OM-D E-M1X

Photo Credits: Olympus

Some clients want to see the photos while you’re shooting. Your ability to show pictures to your clients during the shoot may determine how often you get hired. You can impress them with your photos on the spot. Use the Olympus OM-D E-M1X to deliver pictures to your clients fast. The in-camera Wi-Fi transfer to the iPad enables you to show your shots within minutes.

The Olympus OM-D E-M1X also has an excellent dynamic range and super-fast focus for angled shots. The camera’s light weight supports a longer duration for handheld shots. It’s great for real estate photography because its fully articulated LCD screen makes it very easy for anyone to compose vertical and horizontal shots. The screen also displays important information when taking photos, like the exposure, highlight and shadow clipping, and histogram.

4. Canon EOS Rebel T6

Photo Credits: Canon

You may want to invest in the best entry-level model on your first purchase. If you’re looking for an affordable yet high-quality camera, invest in the Canon EOS Rebel T6. This camera has the essential features you’ll need for you to make the best real estate photos. The Canon EOS Rebel T6 is a lightweight gear with a Pentamirror viewfinder and is compatible with most Canon lenses.

Aside from being the best camera for newbie real estate photographers, the Canon EOS Rebel T6 is also very easy to use and set up. After you set the date, time, and location when you turn on the Canon EOS Rebel T6 for the first time, you can immediately start using it.

Although the Canon EOS Rebel T6 is an entry-level camera, it still packs a lot of great camera technology, allowing you to take stunning real estate photos every time. This camera has a high-performance processor, nine-point autofocus system, and an 18 MP sensor. With these features, you’ll be able to shoot sharp real estate photos in good lighting!

5. Nikon D750

Photo Credits: Nikon

The Nikon D750 is a high-end camera that allows you to take great real estate photos. It can take around 1,230 shots at full charge, which means that you can roam around and take fantastic outdoor property pictures for hours. This camera comes in full black and has a red stripe below its shutter button, creating a classy yet clean look.

The 51 AF system will help you take crisp photos of building corners, and its 24.3 MP resolution sensor will also allow you to shoot any real estate property and capture even its most minor details.

If you’re looking for a camera that allows you to take high-quality real estate photos regardless of the light conditions, the Nikon D750 is a great option due to its 24.3 megapixel sensor and four image processing-engine. You can guarantee to produce clear and sharp real estate photos with a great balance of color and contrast reproduction with this device. You can get the same even if you’re shooting inside a dark room or full daylight.

Final Thoughts

Aside from obtaining the right camera for taking real estate photos, it would help if you found the right post-production partner. Hiring a professional real estate editing company enables you to create professional looking-outputs, streamline your processes, and utilize technology in your shoots.

August 19, 2021
3 Reliable Editing Techniques of Removing Objects Inside the House
Beautiful listing photos are essential in real estate sales because they provide initial impressions for potential buyers. However, your photos may have unnecessary background items and furniture that cost too much money or time to move. You can guarantee the best possible appearance by having a clutter-free background, and there are plenty of ways to do this process.

Real estate photography services like unwanted objects removal are in-demand, but there are several ways to edit images through photo processing or manipulation programs like Adobe Photoshop. For example, you can perform basic cut and clone stamp methods on your own.
[lwptoc]

TL;DR: Here are some of the object removal techniques that you can do yourself while real estate photo editing:

Object Removal Editing Techniques

1. Lasso and Delete

The lasso allows you to draw freeform sections using a selection border. It is an essential Photoshop tool to master when you’re decluttering items from the image. The lasso tool is versatile and easy to master, and you can use it for any photo.

Here are the steps to unwanted objects removal using the lasso tool:
- With the lasso, select the item/s you want to remove.
- Erase the object/s by pressing delete on the keyboard.
- With the lasso, select a part of the image that’s similar to the place you just cleared.
- Copy and paste to the site of the removed thing/s.
- You may need to zoom in and out several times to smoothen the cut edges.
The lasso and delete method is easy enough to understand and execute for even graphic beginners or those with non-graphic backgrounds.

Pro: Beginner-friendly method for a real estate photo editor.

Con: Challenging to cover up the deleted area realistically.

2. Clone Stamping

The clone stamp tool replaces a part of your image with a section within the same photo. The tool clones pixels or objects to create a more photo-realistic touchup or edit and often replicates areas or scenes to extend a pattern. The result makes photographs look like a real estate photo editing service took care of the post-production.

Here are the steps to using clone stamping for object removal:
- Plan the areas to copy.
- Pick the clone stamp from the toolbar.
- Push Alt on the pixels that you want to copy until it turns into a crosshair.
- Select the surface or objects that you want to copy over.
- A small plus sign will indicate that it will copy the selected area to the current spot.
Pro: Looks more natural than a lasso cut and paste.

Con: Harder to control, especially on images with uneven lighting.

3. Spot Healing Brush

The Spot Healing tool removes small details like blemishes and wrinkles. It’s an essential part of the real estate photo editor arsenal since it can remove small objects like switches and glasses.

Here are instructions on how to use the spot healing brush:
- Select Spot Healing Brush.
- Select Content Aware.
- Brush over the surface you need removed.
Pro: It only takes a few seconds.

Con: May have different results, especially for bigger items.

Option for Newbies

The mentioned steps and tips are excellent for personal and commercial purposes. However, if you tried the most reliable techniques but still couldn’t get rid of the unwanted objects, you can let a real estate photo editing service declutter the images for you.

Final Thoughts

The competitive real estate industry includes some of the most promising sales techniques. Therefore, it’s essential to brush up on real estate photo editing, especially when dealing with multiple listings. Moreover, you can rely on Phixer’s object removal if you need mass decluttering within a time constraint.
August 5, 2021
Top 5 Most Common Mistakes You Should Avoid When Selling Your Home
Real estate properties are some of the most in-demand assets this year. As more people are moving in and out of suburbs, there are more homes on the market. Hiring an excellent real estate editor would give you a beautiful photograph adequately showcasing your home to would-be buyers.

However, the image is only part of the overall process. It would help if you avoided rookie mishaps to prevent expensive blunders and maximize the sales value. You could even offer the same service to other people.
[lwptoc]

TL;DR: Here are some of the most prevalent mistakes that people should avoid when selling the home:

1. Skimping on Listing Photos

One major mistake is not setting a budget for listing photos. Ideally, you should hire a real estate photographer to ensure that your photographs can compete with other real estate images online. However, if photographers are too expensive, you can take photos yourself leave the post-production to an expert real estate photo editing service like Phixer.

Here are some reasons why you should take listing photos seriously:
- First impressions last, and listing photographs could be the deciding factor between click or scroll away.
- The real estate industry is highly competitive, and while you are taking photos with your phone, other companies are hiring experts for the job.
- People like visually attractive listings.
Either way, you should never skimp on the quality of your photos; whether you hire a real estate photographer or a real estate editor is entirely up to you.

2. Submitting Natural Photos

Some people shoot and upload without checking the output. As a result, you may think that posting the listing earlier takes precedence over an attractive listing photo. However, you’ll eventually find out that the length of time doesn’t matter as much as the quality of the photograph.

If you don’t have time for post-production, you can hire a real estate photo editing company to create a virtual showroom using an improved version of your current space.

3. Not Anticipating the Costs

You might be selling your home to cut corners or earn money, but don’t forget to account for the selling expenses that go with it. While you may quickly put the fees on top of your selling price, you should also consider the current price on the market.

Here are some of the costs you should consider when selling your home:
- Home inspection and appraisal
- Agent commissions
- Cleaning and renovations
- Real estate photography or editing
Make sure that you’re ready for the charges before putting your house up for sale. Some of the fees, like agent commission, only need to be paid after the deal, but it’s crucial to prepare, especially if you want the highest market value.

4. Doing it Yourself

One of the most critical mistakes that new home sellers make is trying to do the sales process all by themselves. Instead, it would be best to rely on professionals like a realtor and a real estate photo editing company to ensure adherence to corresponding standards and protocols.

5. Unrealistic Pricing

This mistake centers around not having a proper home appraisal before posting the home on real estate listings. If you don’t ask experts about the actual price on the market, you will end up giving a price that’s too high or too low. Both extremes would be bad, so you should appraise your home first.

Conclusion

Selling a home is a big decision, and it’s vital to deploy help when you need them. Companies like a real estate photo editing service or real estate agency will allow you to make the best possible choices regarding property sales. You should trust the experts and maximize your returns for a stress-free sales experience.
July 22, 2021
Top 5 Best PC for Real Estate Photo Editing in 2021 to Attract Buyers
2021 is a great year to improve your real estate photography skills and remain competitive. Several real estate photo editing service companies specialize in post-production, but sometimes you may need to do some of them yourself. A high-quality desktop computer is an excellent investment, especially when you have adequate editing skills.

Before you check out the top PCs for real estate editing, you need to know more about the photo editing programs and desktop specifications required to run them.
[lwptoc]

Photo Editing Applications for Computers

The primary reason why you should get a desktop is to accommodate your photo editing software. You can use a convenient real estate photo editor on your phone to get the job done. However, you may need to use more intensive editing software for larger photo touchups and image manipulations.

The minimum specifications of your computer will highly depend on the kind of programs you’re planning to run. Here are the minimum specs for Adobe Photoshop that works with any OS (Operating System):
- AMD (Advanced Micro Devices, Inc.) processor or Intel® with 64-bit support;
- 2 GHz or faster with SSE (Streaming SIMD Extensions) 4.2 or later;
- 8GB RAM (Random Access Memory);
- 2GB GPU (Graphics Processing Unit) memory;
- At least 4GB available HDD (Hard Disk Drive) with added installation space needed.
While you can run Photoshop with the minimum specifications on any OS, you will have issues with functions that require more power.

TL;DR: Here are some of the best real estate photo editor PCs in 2021 in no particular order:

Top Real Estate Photo Editing PCs

1. 24-inch iMac (2021)

CPU: 8-core Apple M1 chip

GPU: 7 or 8-core Apple M1 GPU

Storage: 256GB to 2TB SSD

Pros:
- Great new design with seven vibrant colors
- Nice built-in webcam
- Excellent 4.5k Retina screen resolution with anti-glare
- Lightweight
Cons:
- Mac mini better alternative
- Few ports
- 16GB maximum RAM
- SSD upgrades are expensive
You can edit up to 8k videos on heavy video software like Final Cut Pro. However, the RAM limit might inhibit multi-tasking.

2. M900 Lenovo ThinkCentre

CPU: Intel Core i7 Processor

GPU: Up to NVIDIA Quadro K420 2GB DVI (Digital Visual Interface) and DP (Display Port)

Storage: 1TB HDD

Pros:
- Exclusive GPU
- Powerful CPU
- Up to 64GB RAM
Cons:
- Limited ports
Can handle heavy-duty image manipulation with most software that runs on Windows OS. You can expand the RAM up to 64GB.

3. M1 Mac mini (2020)

CPU: 8-Core Apple Silicon M1

GPU: 8-Core M1 GPU

Storage: 2TB SSD

Pros:
- New M1 hardware
- Minimalist aesthetic
- High-performance Machine Learning
- Small and compact design
Cons:
- eGPU incompatible
- 16GB RAM limit
- Two thunderbolt ports
- Separate peripherals
Suitable for photo editing but less expendable than other desktops.

4. 28-inch Microsoft Surface Studio 2

CPU: Intel® Core™ i7-7820HQ

GPU: GTX 1060 6GB or GTX 1070 8GB NVIDIA® GeForce®

Storage: 1TB or 2TB SSD

Pros:
- Powerful and intuitive system
- Surface pen
- Top-notch and one-of-a-kind technology
- High resolution
Cons:
- Expensive
- 32GB RAM limit
If you are doing a professional real estate photo editing service, you can edit 2D and 3D images.

5. HP Pavilion Wave

CPU: Intel® Core i3-6100T or i5-6300T processor

GPU: AMD Radeon R9 M470

Storage: 1TB HDD

Pros:
- Stylish and unique cylindrical form
- Practical and clever audio solution
Cons:
- No visible audio port
- Unflattering specs
- 16GB RAM limit
The HP Pavilion Wave acts more like an entertainment hub than a PC, but it can still function with graphics editing software.

Final Thoughts

Real estate editing is one of the most in-demand skills in 2021, and you need an excellent computer to handle complex information and illustrations. Ensure that you check the software specifications you want to use, as most real estate graphic applications have different requirements.
July 9, 2021
Top 7 Hottest Real Estate Marketing Trends to Expect in 2021
Marketing helps promote businesses for more visibility and sales. The buyer demands are growing and becoming more complex, and real estate companies are becoming more competitive. You need to develop creative marketing tactics like virtual staging service to drive more sales if you want to succeed in the industry.

Real estate marketing is gaining more interest, especially in the digital space. Companies are venturing into more creative approaches in real estate listings and sales. Marketing is adapting to the changing times and consumer demands, so it’s essential to catch up and update your practices.
[lwptoc]

TL;DR: Here are some of the exciting trends in the real estate industry in 2021:

1. Virtual Staging or Virtual Home Staging

The first marketing technique is virtual staging or digital home staging to promote clean and decluttered spaces. This kind of home staging allows buyers to see the future potential of a room or area and be more accessible and intuitive. Modern technology has allowed digital enhancements without the stress of actual renovation through virtual imaging software.

Virtual home staging is suitable for the following applications:
- Virtual Reality (VR)
- Augmented Reality (AR)
- Social media posting
- Demographic/psychographic audience targeting
- Video advertising
Real estate editing companies like Phixer deploy improved home staging techniques to generate more sales and interest in apartments, homes, and other real estate properties. You can even take it a step further by allowing custom furniture with a few clicks.

2. Property Microsites

A website is one of the most popular applications in modern technology, and a microsite is a temporary website that serves a particular purpose. The primary benefit of having a site is that it becomes the perfect avenue for modern technological applications like virtual staging.

A microsite has the following uses and benefits:
- Customizable and programmable to include visual effects.
- Easily shareable online, primarily social media platforms.
- Robust lead generation tool.
- A limited-page website with lower cost.
- Add widgets and deploy Application Programming Interface (APIs).
Microsites are ideal for promotions and events that run for a limited period, and it is one of the most visually pleasing ways to show your property. In addition, it can function as a signup sheet or a dynamic announcement page.

3. Live Videos

In 2021, more people prefer watching live streams or live video content, especially on social media platforms. The various community lockdowns have inspired creativity from buyers and sellers alike. Realtors have been artistic in publishing live video content on Facebook, Instagram, Twitter, LinkedIn, YouTube, and other platforms.

You can make live videos doing the following:
- Showcasing the neighborhood sights.
- Demonstrating the house’s exciting and unique features.
- Touring the entire home and property.
- Talking about the remarkable history and other relevant information.
The great thing about live videos is that it’s a more intimate approach to selling. In addition, you don’t need to invest in a studio because you can use any device, such as smartphones, tablets, or laptops, to conduct the live show.

4. Virtual Tours

Source: https://my.matterport.com/show/?m=RLr58gha4kQ&mls=1

A virtual tour is one of the more advanced applications of a virtual staging service. A 3D walkthrough or 3D virtual tour is an immersive 360-degree video tour using visual rendering software. It’s similar to Virtual Reality (VR), but VR is more interactive and engaging with other elements. The virtual tour is 3D yet static or inactive.

Benefits of virtual tours:
- Saves travel time for both client and realtor.
- Gives the firsthand experience feeling to the potential buyers.
- Interactive brochure to would-be buyers.
- Showcases your company’s technology.
- Accessible online at any time.
Virtual tours are nice to have, but you should consider the return on investment. For example, if you’re selling a single house or unit, it may not generate a higher profit. However, if you’re selling around five to ten apartments with the same features, virtual tours would be worth your buck.

5. Drone shots

The invention of drones was a game-changer in the real estate industry, making beautiful panoramic sceneries easily obtainable. Although drones are pricier than an average camera or device, they can showcase sights that are impossible to access quickly.

Drone devices can help you in real estate marketing because of the following functions:
- 4K videos taken via drone.
- Showcasing unique top views.
- Beautiful aerial shots.
- Showing areas that are impossible to shoot by handheld.
People love drone shots, and a rising number of vloggers and influencers use drones as their way of showcasing beautiful sights. So it would make sense if real estate companies also take advantage of the same technology.

6. Automated Marketing Tools

Modern technology has dramatically improved the way businesses do things. For example, several years ago, small businesses had to hire personnel to provide customer support. Right now, you can automate most of the business processes that would substantially help your company.

You can use automated marketing tools such as:
- Chatbots for your website or social media accounts.
- Calendar schedulers for appointments with potential buyers.
- Autoreply software for email inquiries.
- Mass marketing emails.
- Recorded video replies.
Every growing company should invest in automated marketing tools because they allow you to get back to your customers quicker. Aside from that, these tools have more affordable subscription fees.

7. Social Media Marketing

The real estate industry has always been dependent on listing websites, but social media marketing is dominating, especially in 2021. Facebook may still be a favorite for real estate agencies. Realtors have been using image-heavy social media Instagram and video-heavy Tiktok to promote properties for sale.

These platforms may have younger audiences, but exposure to those platforms will enable you to build a niche in venues catering to the younger generation.

Conclusion

The different industries have marketing practices that change and evolve every year. Real estate marketing is an excellent tool to extend your reach and enhance the appeal of buyers in the industry. Techniques such as virtual home staging will take your listing and property to the next level in 2021. Start with a good marketing plan and work your way towards more creative real estate promotional methods to elevate your sales goals.
June 25, 2021
Are Professional Real Estate Photo Editing Services Perfect for Your Business?
The modern world has made digital experts more accessible and approachable to clients. Real estate photo editing services are in demand, and there are many choices available online. If you own a real estate agency or company, you would be dealing with hundreds of photos in a day.

There may be times that you question if you should even be looking for real estate photo editing outsourcing or doing it yourself. Specialists know how to quickly and efficiently achieve the best real estate photography standards needed to sell.

Are Professional Real Estate Photo Editing Services Perfect for Your Company?

Yes. An expert real estate editor will allow optimization and enhancement of your listing images within the time needed.

When Do You Need a Professional Real Estate Photo Editing Service?

There are different reasons to hire an expert; ultimately, you need to determine if you need to hire a professional or do it with your internal graphics team.

Here are some of the instances that you need a professional real estate editor:

1. When you don’t have time to edit photos yourself

You can outsource your photo edits if you need extra help without worrying about the overhead monthly expenditures of hiring editors. Real estate marketing planning and implementation might take too much time and effort from your company, so you should ask for help when you need it.

You can also benefit from outsourcing if you have a small business with no graphic team or if your design team is busy creating images or photos for other platforms.

2. When you want to uphold real estate image standards

You can outsource real estate photo edits to maintain competitive standards. There are several real estate photography criteria that most experts know, and a real estate photo editing service would deploy aesthetic techniques to guarantee your images have higher chances of being sold.

Here are some standard photography tips:
- Two wide-angle shots of each main room, such as kitchen, living room, and bedrooms.
- One image of each added feature like a pantry, garage, and laundry room.
- One photo of the bathroom/s, or two, if spacious or beautiful.
- One to three backyard photographs or more if the property has unique features you want to highlight.
- One to two shots of the front yard or the whole property for curb appeal.
The photography standards would shine better with professional post-production touch.

3. When you have insufficient property photo editing skills

You need to do several things to produce the perfect real estate photos, such as decluttering, brightness adjustment, and other methods. You may want to do the edits yourself or immediately publish the pictures without putting them through post-production.

You can leave the adjustments to the experts if you’re not confident about what looks good on a real estate listing site. You may even request unique editing methods, such as virtual staging.

4. When you need bulk edits within a limited period

You might be operating on a tight deadline involving multiple photos, which is convenient for companies with hundreds of real estate designers and editors on their payroll. Some companies specialize in quick edits and fast turnaround times while maintaining the highest quality.

You may be overwhelmed by the bulk, and it’s easier to rely on experts for edits. Some companies offer quicker turnaround times so that you can meet your publishing deadlines.

The Bottomline

Most companies that specialize in real estate photo editing outsourcing have dedicated years to perfecting their craft. You could hire a professional to guarantee every photo is ready for publishing, and you won’t have to worry about time, additional costs, and standards.
June 11, 2021
Top 6 Benefits of Virtual Staging for Faster Home Sales
Technology has opened the doors to creating artistic 2D and 3D real estate listings using the best software available. Digital alterations are necessary to highlight the best areas and show potential with small spaces, especially those with similar interior features. You can also exhibit proportions and proper angles to ensure realistic imagery.

An exemplary professional virtual staging service will help attract the correct buyers to the home listing, especially those on the fence about the purchase.

Here’s how Phixer’s virtual staging process works: Upload high-resolution, empty-room photos → discuss thematic preferences → Phixer adds furniture, lighting, and decor → final approval. Easy revisions and seamless integration make for faster, more appealing listings.

A Seattle homeowner with vacant property used Phixer’s virtual staging. Within three days, the listing received 12 inquiries and closed in under two weeks. 30% faster than similar nearby listings.

TL;DR: Here are some of the most important decisions or reasons why you should use virtual staging when selling a home:

1. Urgency to sell before the owners move out

One of the primary reasons to use virtual home staging is when you want to sell the home before moving out. You might be in a hurry, or you’re planning to sell the property as quickly as possible. Sometimes, the place won’t be ready for a shoot; in such cases, you can deploy digital enhancements to improve the space’s appearance appropriately.

There might be hundreds of things you need to do between transferring the furniture, moving out, and clearing the space for a photograph.

2. Planning to refurbish the space before putting it on the market

Real estate companies created showrooms based on the concept that people are more likely to purchase something when it has an interesting photo. This marketing technique made models and food photography famous; therefore, you can apply the same approach to real estate listings.

You might be planning to paint the walls or add fixtures before listing, but you want to sell the space as soon as possible. You can show your vision in the form of home staging.

3. Attract out-of-town buyers

One good reason to use digital staging would be to attract buyers from other places. You need something that will help you stand out when you’re competing with hundreds of different photographs. Using a virtual staging service won’t be beneficial if you don’t know how to sell your home correctly.

4. Multiple demographics would be interested in the home

You can use virtual staging when you’re sure that multiple buyer groups are interested in the house for sale. You can reimagine a particular space in several different ways, especially when you have a two or three-bedroom place with the exact dimensions.

For example, the house is suitable for a small family. You can create virtual staging for:
- Nursery
- Girl/boy child’s room
- Study room
- Home office
- Entertainment room
Digital home staging is one of the best ways to present possibilities to people that prefer visual representations.

5. The current condition is disorderly

Lastly, virtual staging is suitable when the current status is not presentable or unsatisfactory. You might want to show the area at its utmost best, whether you’re planning to change the space or not. Since the buyer will be making a big commitment, you should show the best potential in showcasing the home.

6. Reimagining spaces for multiple home properties

Digital home staging is an excellent method to showcase several possibilities. You can show the bare space, then creatively decorate it using various tones and color schemes. If you have a real estate website dedicated to listing several homes, you can virtually stage those with similar dimensions.

Conclusion

A home is one of the most valuable properties you can purchase since most people stay there for a long time. There is an unlimited number of ways to market your home, and virtual home staging is one of the many services of a real estate photo editing company like Phixer, so you should learn how to take advantage this and sell your home fast.

Frequently Asked Questions

Does virtual staging cost more than physical staging?

No. Virtual staging generally costs less than transporting and renting furniture, yet delivers strong ROI and flexibility.

How soon can I list after the virtual staging is complete?

Typically, within 24-48 hours, digitally adding furniture is rapid compared to traditional staging.
May 28, 2021
How Can Phixer.net Help Boost my Real Estate Marketing?

Real estate marketing is constantly evolving, especially in the information technology era. The industry often changes, so you should be ready to accommodate the growing buyer needs and demands. Focusing on digital platforms will lessen the costs while increasing possible investment returns.

Consumers want to buy attractive and suitable properties to their needs, and real estate photo editing techniques can make your images look more marketable. However, that’s not the only way to improve your promotional endeavors.

Here are some of the ways that Phixer.net can help in your real estate marketing efforts:

1. Creates Virtual Staging for Potential Customers

Virtual staging is the type of digitally-manipulated home staging technique using a reliable real estate photo editing service. It’s a good way of remodeling a space to show potential for a new homeowner. You can do virtual staging for properties suitable for multiple audiences and localities to showcase numerous possibilities.

Virtual staging is an excellent real estate marketing tactic because it encourages engagement and creativity. You can try digital staging if you are dealing with properties that need remodeling or reimagining. There are many ways to attract customers through virtual staging, and it’s essential to develop a marketing strategy first.

2. Enhances Photos to be More Attractive

Aesthetics is one of the primary considerations when looking at potential purchases. A real estate editor can improve your dull photos and make them more lively. Real estate is a very visual industry, and most buyers look through hundreds of listings before choosing the ones they want to visit for an ocular inspection.

Phixer can enhance colors and make the faded hues look brighter and more appealing so that your images can stand out in a listing. The company can improve the saturation if the lawn or house paint color looks bland or faded.

3. Removes Unwanted Objects for Clarity

A part of real estate marketing mastery is knowing how to highlight products and services to give consumers a better browsing experience. There are various uncontrollable circumstances like animals, signages, or clutters that you can’t easily remove when you’re shooting property photos.

Phixer declutter is also suitable for real estate photo editing and removing pieces of furniture that aren’t for sale. It’s an excellent way to remove unwanted shadows or reflections from surfaces and mirrors.

4. Produces Professionally-Edited Videos

Video is an excellent way to communicate with your audience digitally, especially when making announcements or sharing a lot of information with the public. It’s also a perfect avenue to showcase and explain cool property features to potential buyers instead of relying on sales agents and chatbots.

A real estate photo editing service is often limited to image edits and retouches. Phixer is a company that prides itself on having a large editing team with video editing capabilities and quick turnaround times.

5. Quick Edit Turnaround Time

Marketing collaterals need enhancements from a professional real estate editor, but there are times when you need to submit or upload before the 24-hour turnaround time. Most companies don’t entertain rush orders, and it may be detrimental to your marketing schedule.

Promotional efforts are all about timing, and the Phixer App will help you get your real estate photo edited in less than 8 hours. You also get free credit when you install it and open an account for the first time.

Final Thoughts

Image editing, along with the proper real estate marketing techniques, will maximize your reach. There are different ways to approach your target audience, especially with the onset of digitally-based solutions. The right company can get your business the best results and returns for your investment.

May 14, 2021
3 Proven Instances to Use Unwanted Objects Removal on Real Estate Photos
There are many ways to showcase photos and images for ecommerce. Digital platforms and listings have raised the bar in photography standards, especially for real estate. Due to the rising demand for properties in the digital market, real estate photography has become an art form on its own. Outdoor and indoor photography sessions have evolved from the simple point and post.

Nevertheless, you can’t prepare for everything on the day of your shoot. There are instances when you’d need unwanted objects removal services, especially when it’s a thing or two disrupting an otherwise perfect picture.

Why You Should Remove Unwanted Items in Real Estate Photos

Forbes recommends staging your listing to increase likeability and sales potential. If you’re selling multiple apartments or studios, you can conduct virtual staging to repurpose the spaces creatively. Virtual staging is also suitable for marketing properties with bare living areas.

However, staging may not be appropriate for one-time transactions, especially when you only need to remove a couple of minor things in the foreground and background. There are instances wherein some of the elements can be easily replaced with a cloning tool or retouch.

Here are some of the confirmed cases when you need to declutter your real estate photos:

1. Furniture and objects not part of the sale

There are times that you need to take photos before you moved some of the items out. If the room is not empty by the time you’re shooting photographs, real estate item removal could help clear some of the space, especially when you need to remove critical design pieces. Unlike home staging, wherein you only want to retain the actual area or walls.

Here are some of the objects that you might need to remove:
- Photo frames
- Mismatched tables or chairs
- Wall stains you’re planning to repaint before selling
- Dishes or utensils
For example, this photo only needed a few items removed since the homeowner wanted to sell the furnished property.

2. Uncontrollable natural outdoor details

The animals, weather, and all other natural elements cooperate to give you that picture-perfect moment in an ideal world. However, things don’t always happen according to plan, and a stray animal or plant may disrupt the process. You can reshoot, but when you’re short on time and resources, the only option is to take care of the clutter in post-production.

Here are some of the natural elements you may need to declutter:
- Leaves from the lawn
- Animals
- Stray clouds
- Trash bins
- Power Lines
For this example, the photographer didn’t notice the obstruction until post-production. You can see the before and after photos below.

3. Glaring signages or window/mirror reflections

Real estate listings are competitive, so it’s essential to have great photos go with your descriptions. Marketing is a significant factor regarding what makes a property sell online. But actual signages or signs may look glaring on the images, or sometimes the big red letters distract the viewer from the overall appeal of the property.

You may want to perform unwanted objects removal on the following items:
- Reflections or bright light from the windows
- Address or mailbox
- “For sale” signage
- Uneven surfaces
For this example, the real estate photographer wanted to remove the address and signage to keep the photo clean. Check out the before and after photos below.

Final Thoughts

Real estate item removal may be the next best thing to virtual staging, allowing buyers to imagine the different possibilities in your property. You should eliminate distracting elements so that the potential customer can focus on the appeal of your listing. Sometimes, a simple digital decluttering service can go a long way.
May 6, 2021