Author: Rachelle Moore

  • How to Make Images Look More Twilight for Real Estate?

    How to Make Images Look More Twilight for Real Estate?

    When it comes to real estate sales and marketing, the quality of your photographs plays a significant role. If you’re looking to elevate your property images and make them stand out, utilizing techniques like virtual staging, object removal, and digital twilight effects can be a game-changer. In this article, we will explore how to enhance the twilight atmosphere in your real estate photos and create a captivating twilight aesthetic that captures the attention of potential buyers.

    Twilight photo editing is the key to achieving stunning twilight imagery. By following a few expert tips and techniques, you can enhance the dusk or sunset vibe in your images and create a mesmerizing twilight look. Let’s dive into the details:

    Plan Ahead for the Perfect Shot

    Planning is crucial for capturing breathtaking twilight photos. Check the weather forecasts and choose a day with clear or partially cloudy skies, as this can enhance the twilight effect. Avoid shooting on days with rain or storms, as they can interfere with the desired lighting conditions. By selecting the right day, you set the stage for creating stunning twilight visuals.

    Embrace the Golden Hour

    The golden hour, which occurs shortly after sunrise or before sunset, is the ideal time to capture twilight images. During this magical time, the natural lighting is softer, warmer, and bathes everything in a golden hue. Take advantage of this period to shoot your photos and capture the enchanting lighting contrasts that define twilight.

    Master Your Camera Settings

    To achieve the perfect twilight look, it’s important to adjust your camera settings accordingly. Use a low ISO to minimize noise and ensure clean, sharp images. Opt for a wider aperture (lower f-stop value) to create a shallow depth of field, which adds a dreamy and romantic quality to your photos. Additionally, consider shooting in RAW format to have greater flexibility during the post-processing stage.

    Enhance Colors and Contrast

    During post-processing, you can enhance the colors and contrast to make your images look more twilight. Adjust the white balance to create a warm tone that reflects the natural lighting of twilight. Increase the saturation and vibrancy of the colors to bring out the richness of the sky and surrounding elements. By adding contrast, you can create a captivating and dramatic effect that highlights the different lighting intensities present during twilight.

    Graduated Filters for Dramatic Skies

    To intensify the twilight atmosphere in your photos, experiment with graduated filters. These filters darken specific areas of the image, such as the sky, while maintaining the correct exposure in other areas. By applying a graduated filter to the sky portion of your twilight images, you can enhance the colors, add depth, and create a visually stunning scene.

    Utilize Post-Processing Software

    Post-processing software, such as Adobe Photoshop or Lightroom, can be powerful tools for achieving a twilight look in your real estate photos. Experiment with adjustments like levels, curves, and selective color editing to fine-tune the atmosphere and overall aesthetics. These tools allow you to have complete control over the final result, enabling you to bring out the desired twilight vibe and create captivating visuals.

    Pay Attention to Composition

    Composition is key in creating a captivating twilight aesthetic in your pictures. Look for interesting elements within the frame, such as silhouettes of trees or buildings against the colorful sky. Utilize leading lines or framing techniques to guide the viewer’s attention and create a visually engaging composition. By carefully composing your shots, you can enhance the overall ambiance and create captivating visuals that draw viewers in.

    By following these expert tips and techniques, you can elevate the twilight atmosphere in your real estate photos and create captivating visuals that leave a lasting impression on potential buyers. Whether you’re shooting residential properties or commercial spaces, mastering the art of twilight photography can make a significant difference in the appeal and marketability of your listings.

    In conclusion, by understanding the techniques and nuances of twilight photo editing, you can transform your real estate images into captivating visuals that highlight the unique charm of dusk and sunset. With careful planning, shooting during the golden hour, adjusting camera settings, enhancing colors and contrast, utilizing graduated filters, leveraging post-processing software, and paying attention to composition, you can achieve a mesmerizing twilight aesthetic in your real estate photos. These expert tips will help you create stunning visuals that captivate viewers, increase interest in your listings, and contribute to the overall success of your real estate sales and marketing efforts.

  • The Best Mirrorless Cameras to Use for Real Estate Photography

    The Best Mirrorless Cameras to Use for Real Estate Photography

    Real estate photographers use various equipment to capture properties in the best possible ways. This includes a tripod for more stable photos, multiple lenses, and, most importantly, a camera. After all, one cannot begin a career in real estate photography without preparing the right tools to help them achieve the best results for their clients.

    Whether you are an aspiring or experienced real estate photographer, getting the right camera for your projects is essential. Buying a mirrorless camera is among the best options for this task for many reasons. The first is that they’re lightweight, thanks to their lack of a reflex mirror. This makes them highly portable for multiple shoots or bigger properties. Additionally, these display a digital preview of your composition on the electronic viewfinder—unlike DSLRs—letting you see what your shot would look like before capturing it. This lets you change your settings to achieve a better photo and reduce editing time.

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    TL;DR: If you’re looking for a mirrorless camera for real estate photography, here are the best options on the market:

    Sony a7R III

     

    The Sony a7R III is one of the most popular mirrorless cameras today for good reasons. It has a 42.4 MP sensor for exceptional image quality, perfect for highlighting property details. It also has 5-axis in-body image stabilization, a feature which effectively reduces camera shake—especially for handheld shots. This is advantageous when moving around to get the best angles of a room or property. Finally, it can focus quickly on its subject, allowing for faster image-capturing time and less manual focus on your part.

    These features, along with its compact design, make the Sony a7R III one of the best options for real estate photography.

    Nikon Z7 II

     

    The Nikon Z7 II is an all-arounder. It has a wide range of settings to adjust, such as getting the correct exposure when a room has low lighting. It also has a low-base ISO of 64, making it great for extremely bright interiors. ISO settings are important to consider when getting a camera for real estate photography, as they enable you to adjust its light sensitivity. This is crucial for your career since there are instances when you can’t choose the time of day to take photos of a property.

    Aside from these, the Nikon Z7 II has a 45.7 MP full-frame sensor for excellent image resolution and good build quality, ensuring durability for multiple shoots.

    Canon EOS R6

     

    Featuring a 20.1 MP full-frame sensor and Dual Pixel CMOS AF system, the Canon EOS R6 is a full-frame mirrorless camera that promises high-quality images with great detail. This results in sharp, well-focused photos of properties and their details, such as bathroom hardware and wood accents. It also has an ISO range of 100-102400, offering flexibility in various lighting conditions for both indoor and outdoor property photos.

    Thanks to its high-end performance capabilities, this camera is one of the best for real estate photography.

    Panasonic Lumix S1R

     

    This camera’s 47.3 MP full-frame sensor delivers stunning images that accurately capture colors and details. It has a touchscreen LCD electronic viewfinder for quick controls and camera setting adjustments suitable for photographers who frequently experiment with different settings. The Panasonic Lumix S1R also has Bluetooth and WiFi connectivity for fast photo transfers to a phone or laptop, making it convenient for on-the-spot editing or showing photos to a client in real-time. Overall, this camera ensures high-quality images for real estate photographers.

    Getting a mirrorless camera for real estate photography promises exceptional image quality, portability, and convenience for photographers. Choose among these options today to upgrade or start building your equipment.

  • 5 Exceptional Ways to Shoot Real Estate Photos with Your iPhone 14 Pro

    5 Exceptional Ways to Shoot Real Estate Photos with Your iPhone 14 Pro

    Real estate marketing has mastered the art of understanding how photography influences the minds of potential clients. Buyers sift through thousands of online photographs, so your photos must instantly capture their attention when they see it. Consequently, real estate photo editing is one of the most crucial elements in selling a home on social media or through listings.

    The iPhone 14 Pro enables you to effortlessly capture a picture of the home or property for sale and share it with prospective buyers. However, it can be challenging to capture a standout shot that isn’t too out of the ordinary, even with the assistance of professional real estate editing services.

    iPhone 14 Pro Camera Features

    The iPhone 14 Pro is equipped with a 48MP primary, a 12MP ultra-wide, and a 12MP telephoto lens on the back camera, each offering different features that impact zooming and the capture of details, whether through photography or video. Ways to shoot real estate photos with your iPhone 14 Pro include utilizing these lens options to capture various perspectives and enhance the overall quality of your images. Once you’ve taken the photos, it is important to get them edited correctly, imagine the luscious image you’ll have when combined with real estate editing services.

    In addition to its versatile camera setup, the iPhone 14 Pro also boasts a high dynamic range (HDR), which provides a wide range of hues and colors compared to the standard dynamic range (SDR). This feature, coupled with Dolby Vision for videos, allows for stunning visual results that real estate photo editors will surely appreciate.

    To make your real estate photography experience even better, consider using accessories like tripods and gimbals. These can assist you in capturing steady shots and making the entire photo shoot process easier, particularly if you’re working alone.

    How to Take Marketable Real Estate Photos with Your iPhone 14 Pro

    Of course, the tool is only half the work. Having an excellent smartphone can only take you so far, and it is essential to have the right skills and mindset when taking photos. Your skills will help you maximize your device’s potential for the best results.

    To achieve practical and beautiful real estate photos, it is important to cover the basics and understand how to use your iPhone 14 Pro effectively:

    1. Walk around the home before you start shooting

    As a realtor, you may have seen hundreds of homes; however, each property is unique, and the location may appear new or unfamiliar to you.

    To get the most appealing shots for your real estate photo editors and clients, you need to feel comfortable with the property. Additionally, this will help you connect more clearly with the property’s value, enabling you to better understand why you need specific types of photographs.

    Before editing real estate photos, it’s important to thoroughly explore the entire home or property. This will allow you to stage it effectively and prepare for your shoot. By doing so, you will know which angles to capture, the best time of day to make your property stand out, and which post-production techniques to employ.

    2. Declutter

    Your iPhone 14 Pro may have great camera features, but more than that is needed to shoot real estate photos. Powerful imaging is critical to a successful deal, and removing irrelevant elements before going to real estate editing services is essential.

    For example, photographing the bedroom with socks hanging down the edge of the bed may be a turn-off to potential clients. It’s a great thing that you can digitally declutter photographs should there be any missed spots.

    The goal of photo editing for real estate is for the viewer to feel happy, comfortable, and safe; having that sense of security makes the property look appealing and trustworthy. They will feel inspired or safe about buying if the rooms look put together even before you shoot real estate photos with your iPhone 14.

    3. Take different angles of shots

    Never underestimate the appeal of variety, especially when shooting with an iPhone 14 Pro. It may appear redundant; nevertheless, this will significantly help you select the best photo for your photo editing for real estate.

    Taking different angles of shots is essential as it shows other emotions and portrays additional details of the property in a big way. Different angles or perspectives are complicating your real estate editing services since choosing the perfect picture with the proper angles creates a remarkable photo aspect.

    4. Utilize natural light and flash

    Lighting creates perceptions of items in photo editing for real estate, so learning how to use it to your advantage is essential for compelling photography. The iPhone 14 Pro camera’s preview also shows you what it looks like with the proper lighting.

    Real estate photo editors must balance the light to help convey feelings to potential clients since different lighting types are set the mood. There’s a technique that most photographers use wherein they combine a soft natural light and contrast it with one shot with a flash.

    5. Edit the photos that you captured

    The iPhone 14 Pro is capable of taking great high-definition photos, making things easier for real estate photo editors. If you want to know how to shoot real estate photos with your iPhone 14, you do not need to download additional photo editing software to make your images perfect. Feeling like you can’t get the most out of your pictures when capturing them alone is fair. Choose the photo, modify the brightness and color, and rotate or flip the image according to the desired orientation.

    If the lighting is awful that day, you can use iOS filter effects to make the picture appear more vibrant. The iPhone camera has a built-in filter that is designed to make life easier for real estate photo editors, using manual override under harsh lighting conditions.

    Editing the photos that you have taken is necessary. The quality of photo editing for real estate is also important as it helps your business as the outputs look more professional, and you will showcase your real estate photography skills.

    Bottomline

    You can create stunning real estate images with the assistance of real estate photo editors. In addition to that, it is essential to capture the perfect angles and prepare the property before the photo session to attract a larger number of buyers. However, the iPhone 14 Pro simplifies these tasks and provides various features that effortlessly enhance the photographs, making them appear beautiful.

     

  • What’s the Difference: Virtual Tour vs. Video Tour

    What’s the Difference: Virtual Tour vs. Video Tour

    Technology never ceases to amaze, particularly regarding modern-day real estate endeavors. The internet opens an endless world of possibilities for posting your property listings and maximizing the number of interested parties. But it doesn’t end there. With photographs and video, you can capture buyer interest like never before. However, how you use these tools can vary depending on your specific needs. Here, we’ll discuss the differences between virtual and video tours and how to pick one for your project.

    Virtual Tours

    To begin, virtual tours are a way to allow viewers to “walk” through a property at their own pace using their laptop or phone. They consist of several carefully captured images edited together to create seamless transitions between rooms, making them reminiscent of an in-person open house. Virtual tours are very immersive since they let the viewer choose where they want to go and make it possible to linger on specific areas that catch their eye. They’re also incredibly detailed, with 360-degree capabilities for maximum transparency and coverage. However, it’s important to note that creating these tours requires specialized equipment.

    Video Tours

    Video tours, on the other hand, use basic photography techniques to capture a person’s experience walking through the home. These pre-recorded videos offer a more passive way of viewing a home, and they don’t allow for much lingering on specific aspects of a property. Still, they’re great for giving viewers an idea of the overall atmosphere, telling a story, and showcasing key features they may want to investigate further.

    The Best Option for Your Listing

    Once you’re familiar with the main differences between virtual and video tours, it’s time to choose the right one for your needs. While creating both for a particular property is possible, costs may force you to only select one option. Due to their interactive nature and equipment requirements, virtual tours can be more expensive than videos. This fact alone makes videos a more accommodating choice for agents listing several properties at once. Virtual tours are better suited for more complex spaces that are harder to capture in traditional ways.

    Virtual tours and video tours are both worthwhile options for agents looking to take their listings to the next level. That’s why we at Phixer dedicate ourselves to giving you the edge you need with our real estate video editing services. With just a basic video file of your property, we can craft an enthralling video experience that any buyer would enjoy. This, combined with our virtual staging abilities, will ensure that your listing is nothing short of its best.

  • 9 Home Listing Red Flags That Will Send Buyers Running

    9 Home Listing Red Flags That Will Send Buyers Running

    When it comes to selling a luxury home, the listing you place online is of the utmost importance. The virtual snapshots you put in it make it easier for prospective buyers to find the property and give them a crucial glimpse into all its best features. A great home listing is your ticket to increased buyer interest and more selling opportunities for the owner. So it’s essential that you take the time to make every detail perfect. These are some home listing red flags that will send buyers running and how to eliminate them from your own listings.

    A Low Asking Price

    The first thing a buyer looks at when shopping for a home is the listed price. They do this to get an idea of how that purchase would affect their budget and how it compares to the size of the house and attached property. A lower asking price, especially for a luxury home, insinuates that something is bringing down the overall value. As a result, buyers might feel more hesitant to look seriously at that particular listing.

    Poorly Written Descriptions

    The quality of the writing on your property listings can also have a major impact on buyer interest. After all, with poor grammar and spelling comes the impression that the agent doesn’t care about presenting a great home. Take your time to list out all the home’s key features and describe them in detail. The more accurate the portrayal online, the more effective the listing will be. Additionally, reread what you write several times for conciseness and clarity. This way, you can minimize searcher confusion and receive more quality leads on the property.

    Unrealistic, Flowery Language

    As you write out your property descriptions and features, make sure that you avoid using overly sophisticated or flowery language to describe things. Beautiful prose has no place in a serious home listing, and buyers come to these pages to view the facts, not fiction. Because of this, make sure that you stick to the facts with what you say and find ways to make the listing interesting without making it unrealistic.

    Negative Descriptive Wordings

    Likewise, don’t use any negative language about the house in your description. Buyers want to see a home’s best assets on display, and writing with negativity can turn away some potentially great deals. While you should never hide a home’s flaws, steering away from phrases like “cramped,” “fixer-upper,” and “secluded” will be a must. Keep your use of descriptive words vague yet accurate so that you can appeal to as many potential interested parties as possible.

    The Absence of Property Photos

    Another vital home listing red flag to know about is the absence of photos on a property’s profile. Failing to upload a series of images of your property is sure to send buyers running because they won’t know whether they’re interested. Photographs are a highly effective way to showcase a home’s best assets and grab buyer attention through the screens of their devices. Without them, it’s easy to assume that the home is in poor condition or isn’t as advertised in the text. Therefore, the more pictures you have of the house, the yard, and even the surrounding area, the more success you’ll experience in trying to reign in buyers.

    Poor-Quality Photographs

    It isn’t enough just to have pictures, though. The images must also be accurate and high-quality representations of the home you’re trying to sell. The pictures need to uphold quality standards to grab the average buyer’s eye. So anything that features bad lighting, blurriness, or an unsteady framework won’t be helpful. Searchers will comb through every detail of these images before they set up a visit with you. Therefore, you must give them enough to intrigue but keep them wanting more.

    Bad Staging Efforts

    Bad staging within the photographs is a noteworthy red flag for buyers as well. Whether it’s a toilet seat left up or a few crooked picture frames on the walls, even a small detail can spoil the buyer’s perception of the home. When this happens, they’re much less likely to take that extra step to see the property. Fortunately, modern digital editing allows you to go back into your pictures and make key tweaks to ensure that every detail is perfect.

    Signs of Home Damage or Clutter

    Like awkward staging, damage or clutter in your real estate photos can negatively impact how a buyer sees a home. For this reason, you must avoid capturing areas with blatant damage and urge your sellers to remove as much clutter as possible before shooting. If you still find unsightly items in your photos, the proper photo editing techniques can help eliminate these eyesores. The cleaner and more organized these scenes appear, the greater the chances that buyers will take an interest in the property.

    Also, note that these services can also help remove personalized items like family pictures in the background. This can help create a clean slate for buyers to project their creative ideas.

    Blatantly Altered Images

    One of the most important things to avoid, though, is blatantly altering images so that they look stretched or artificially changed. While cleaning up a few pictures can bring out the beauty of a home, fully transforming how an image looks can make a buyer skeptical of the real-life property. For this reason, edits must be natural and tasteful. They should portray the home as accurately as possible. To ensure you get the best quality photos, consider reaching out to a professional real estate photo editing company for help.

    The more effort you put into your home listings, the greater the return for both you and your sellers. At Phixer, we aim to simplify this process even more with our premium real estate photo editing services. From improving the lighting balance of a shot to virtual staging to twilight photo editing, our talented professionals can do it all. Contact us today to learn more about how we can get you the clear, vibrant, and beautiful images you need.

    9 Home Listing Red Flags That Will Send Buyers Running

  • 5 Rooms To Focus Your Staging Efforts on When Selling a Home

    5 Rooms To Focus Your Staging Efforts on When Selling a Home

    The process of selling a home is a strategic art form. For you to fully capture the interest of prospective buyers, you have to carefully craft every detail and ensure the property stands out. Staging is especially important as it allows searchers to view the house as it could be for them and makes it easier to develop attachments to what they see. However, if you’re going to do it right, there are several specific areas that need the most attention. Here are five rooms to focus your staging efforts on when selling a home.

    The Entryway

    A home’s entryway is the first thing that a buyer will see. Because of this, it’s what they’ll develop their first impressions on. Everyone wants to feel warm and welcomed when they walk into a house that could be theirs. So take some time to make it look clean, organized, and inviting. Even a few neutral decor items can make the space come to life.

    The Living Room

    The living room is the area where family and friends will gather, making it vital that buyers can envision themselves hosting events there. Ensure that the space has ample seating and table space. A staged entertainment center can also tie the look together and help lookers see themselves laughing and joking with loved ones.

    The Bathrooms

    How a home’s bathrooms look determines how a buyer feels about its ability to accommodate their needs. These spaces should be clean and functional. Any designer items you place in the room should be sparse to allow for creative freedom. But don’t forget to include some toiletries and air fresheners to make the room appear practical and inviting.

    The Bedrooms

    Another important type of room to focus your staging efforts on when selling a home is the bedroom. As the place where homeowners lay their heads at night, these rooms, especially the primary bedroom, should be a sanctuary. Though, it’s crucial that you keep the style of this space neutral so that the viewers can picture their own personal touches. Still, don’t let that stop you from dressing the bed with comfortable linens and adding some tasteful artwork.

    The Kitchen

    The kitchen is the heart of any home, so it should exude warmth and provide a functional place to prepare meals. For the most impact, make the countertops and cabinets look as spacious as possible. This way, buyers know that they’d have room to work. You can also add small decor items related to cooking, such as a recipe book or a pair of oven mitts. This will make the space look lively and useful without adding too much personality.

    As you go about the process of staging a home, it’s vital that you have a portfolio of gorgeous pictures to market the open house. Phixer is a premium real estate photo editing company that specializes in making homes look their best. From clearing up your still shots to adding full pieces of furniture with our virtual staging services, we can get your images ready for listing in as little as one day.

  • How Expert Virtual Staging can Save You Time and Money

    How Expert Virtual Staging can Save You Time and Money

    Home staging is the art of improving the property and areas’ appearance to appeal to possible buyers. It’s one of the best photo editing for real estate techniques to highlight the property’s potential. Virtual staging, especially when done by professionals, delivers the best results.

    The process of real estate photo editing is an integral part of real estate marketing, so you should know the benefits beforehand. Remarkably, there are advantages, and this post will highlight those about time and money.

    Why People Do Virtual Staging

    The first question is why people use virtual staging in the first place. There are several reasons why property and home sellers use virtual staging before selling them online, mainly about saving time and money resources.

    Here are some of the reasons why people rely on professional virtual staging:

    • Privacy – most of the photos on listings stay there for an undefined period, which means it’s a security risk when you don’t stage the picture appropriately. People will see private information or house layout before the site visit.
    • Aesthetics – virtually staged photos look better than their unstaged counterparts. You can add furniture or decorations to any room without spending more money.
    • Targeting demographics – part of real estate marketing is knowing your target audience and profiling which people are more inclined to purchase your house or property.

    Expert virtual staging through a professional real estate editor can save you time by:

    How Virtual Staging Can Save Time

    Letting the clients experience the home before a site visit

    Clients are inclined to invest in potential rather than absence thereof. One of the essential benefits is giving clients a sneak preview before visiting. Eight out of ten agents claimed that virtual staging made the purchasers visualize the listing as a potential homestead.

    Professionally-done virtual staging as part of photo editing for real estate will result in a better experience for the client since they’ve already seen what they want and know how to achieve them.

    Listings sell faster

    The ultimate goal of photo editing for real estate is sales, and virtual staging is known for improving selling rates. Faster turnaround saves you time because you don’t have to wait longer, and it’s a good key performance indicator of a successful campaign.

    You should hire a real estate editor with an eye for the market, especially one as competitive as real estate. You will find that real estate listings sell faster when the virtual staging team knows what it’s doing than those without real estate marketing backgrounds.

    Flexible in your offers

    One property has the potential to target multiple demographics, and efficient real estate photo editing allows you to stage them in various ways. The flexibility will enable you to save time by digitally composing the property differently for each demographic instead of having dedicated shots or staging done.

    The versatility is a time-saving feature, allowing you to target different listings and present the same property in multiple ways. Your property is more likely to be sold when you talk to several demographics simultaneously.

    Credibility and reliability

    Potential clients are more likely to work with you when you have high integrity and credibility. One key benefit of virtual staging is promoting your property’s credibility and reliability metrics. Most customers will likely dismiss an agent’s reputation if the property photos are unkempt and not up to standards.

    Professionally-done virtual staging can save you money by:

    How Virtual Staging Can Save Money

    Cuts losses brought by prolonged unsold listings

    Properties that are unsold for a long time will eventually lose their value when clients finally come to visit due to limited upkeep and maintenance. The property owner will need to shoulder costs to keep it in tip-top shape, and agents will only have their commission later.

    A real estate agent’s goal is to limit the cost of keeping a property listing on the market to demand excellent compensation from the homeowner, and that’s where photo editing for real estate comes into play.

    Improves selling price

    Aside from ensuring the property is sold fast, virtual staging benefits the seller by improving the selling price. According to data, one out of five agents reported an increase in the staged home selling price by up to 5%, which means that a $400,000 property could potentially get up to $20,000 just because of practical real estate photo editing and virtual staging.

    An improved selling price means you will get a higher return on investment (ROI) if you sell the property as part of your asset portfolio. ROI directly translates to profit and allows you to invest in more properties.

    Spending less money on promotions

    Outstanding real estate photos are attractive, but virtually staged ones will attract the people who are most inclined to purchase the property. You won’t have to spend on promotions and marketing gimmicks when your photos will speak for themselves.

    Virtually staging your photos is an excellent investment, especially for slow-moving properties and listings. By spending less on promotions, you can focus on beautifying the property and taking care of the potential client.

    A fraction of an actual staging’s cost

    Staging is considered an essential part of real estate promotions. One of the key benefits of virtual staging, instead of traditional home staging, is the cost of completing one photo compared to staging the room with new furniture or remodeling.

    The digital enhancements cost less than new fixtures, wall paint, and decluttering expenses, which is a good deal if you don’t plan on selling the house to include the new furniture.

    Final Thoughts

    If you find yourself with slow-moving properties, consider getting it staged virtually. Every real estate editor wants to create the best possible listing images for quick turnovers. Agents, sellers, and event buyers will benefit from professionally-made staged photos.

    Phixer’s real estate photo editing service allows you to improve the image quality and promote the property. You can even utilize virtual staging for photos that professionals didn’t take, improving the chances of sales.

  • 7 Creative Ways to Easily and Quickly Find Home Buyers In Your Area

    7 Creative Ways to Easily and Quickly Find Home Buyers In Your Area

    Demands for homes have increased as more companies offer work-from-home arrangements. As real estate agents, you may be wondering how to find buyers for your listings, especially those who have been in the market for a long time. In this article, we have outlined seven ways to find buyers in your area.

    Before taking a deep dive into these steps, make sure your listing photos are going to attract  best buyer leads for real estate agents. Post-production companies like Phixer specialize in editing real estate images suited for digital listings. After getting everything ready, you can build your local customer database.

    When you’re ready, here are seven ways to quickly and easily locate home buyers in your locality:

    1. Network with other real estate professionals

    The quickest and easiest way to get rub shoulders with buyers in your real estate market is to network with agents, photographers, and other professionals in the real estate field. They may know buyers in your area and present you with partnership opportunities and referrals.

    According to the National Association of Realtors, real estate teams are gaining popularity, with 26% of respondents belonging to a real estate team in their 2018 survey. Networking with other agents allows you to stay updated with market trends and find out movements that could affect demands and prices. Building a team enables you to have a support group and a wide range of networks at your disposal.

    2. Create or find social media real estate sales or rental groups

    There are billions of people on social media platforms, so you should consider it the perfect advertising avenue. Free social media platforms should top your list of how to find buyer for real estate because most of those platforms, like Facebook, LinkedIn, and Instagram, are highly visual, and your real estate photos will shine the best there.

    Here are some ways to create and develop a group or community:

    • Add people that live in your location for more extended reach.
    • Name your group with something a home buyer would search on social media or Google. For example: (location name) Homes and Properties for Homes by (your name)
    • Add your previous clients and request testimonial posts.
    • Actively post and engage with the group daily.
    • Host live videos touring of available properties and answer questions.

    It would help if you had a content calendar that strategizes possible topics for the different dates.

    3. Use content marketing tools

    If you’ve handled multiple clients, you should consider creating a blog to highlight your sales,available properties, and share tips. Content marketing is the best way to get buyer leads in real estate because people tend to search the internet for tips on how to buy or sell a home.

    Here are some content marketing tips:

    • Write about the home buying process, decorating ideas, interior design inspirations, neighborhood rates, and other informative or entertaining topics.
    • Advise first-time home buyers on how to select their future homes on social media.
    • Create a free ebook.
    • Make guest posts on high-ranking websites.
    • Describe your real estate images in the alt text.

    Content marketing allows you to take advantage of search engine optimization techniques.

    4. Launch paid social media ad campaigns

    Best buyer leads for real estate agents can also come from paid social media ad campaigns. There are around 1.4 billion active Facebook users monthly, so it’s an excellent place to create communities, maintain business fan pages and promote links. Social media advertisements cost less than broadcasting ads.

    5. Make search engine ads

    If you’re struggling with how to find buyers for your listings, you might consider investing in Search Engine Marketing (SEM). Advertising links via Google Ads could cost almost $3 and secure leads for your listing. Doing SEM promotes the link and improves your authority over the relevant keywords or phrases, especially those with your location name.

    When buyers encounter your ad, they may still do business with you even if the particular property doesn’t suit their needs at the time. You can bid on relevant and specific long-tail keywords like the following:

    • How to buy a home in (location)
    • Buy luxury home in (location)
    • Buy real estate property in (location)
    • Trusted real estate agent (location)
    • Buy houses near me

    Being location-specific will target the right audience for your real estate properties.

    6. Produce creative real estate images and videos

    Appealing to the visual impact is one of the best way to get buyer in real estate. You can create photo and video collages and post them on Youtube, Tiktok, Instagram reels, or any online video platform. Keep in mind that the average attention span of a person online is around eight seconds, so you need to create an excellent introductory hook at the start of your video.

    Here are some video content ideas to generate leads:

    • Collages on available properties, homes, and their features.
    • Talk about the neighborhood where the home or property for sale is located.
    • Give tips on how to process their real estate purchase.
    • Aerial shots of available real estate in the area.

    Even if the viewers don’t buy the real estate you showcased, the video content will add to your portfolio or library of listings. Over time, they will add to your credibility as an agent.

    7. Attend Open Houses and Other Events

    Events are great places to socialize, find referrals and meet possible buyers. If you’re looking for the easiest way to find buyers for real estate tips, you should attend open houses and similar events because these occasions are gold mines for potential buyers and clients.

    Networking with clients and their friends will expand your reach to other potential buyers.

    Takeaway

    The foundation of a successful real estate business involves finding and maintaining quality leads, prospects, or contacts. There is no singular best way to get buyer leads in real estate, so finding the strategy that works for you in your area is essential to being competitive.

    According to real estate agent trainer Bret Calltharp, you need to deploy around three to four lead generation methods to maximize reach. Regardless of the approach, you should build and maintain your contacts to consistently make sales.

  • How to Make Real Estate Images Have A Stronger Twilight Effect

    How to Make Real Estate Images Have A Stronger Twilight Effect

    Real estate sales and marketing efforts significantly rely on the quality of your photographs. Utilizing a proven and tested technique–virtual staging, object removal, digital twilight effects–to elevate your property images can be a game-changer when it comes to selling homes.

    According to the National Association of Realtors, virtual twilight can sell old listings or improve listing performance. If you have a difficult time getting traction on your listing, you may want to add a virtual twilight image..

    Check out a few pointers on how to maximize twilight imagery in your listings below.

    1. Plan ahead

    Preparing for the photography session is the first step in capturing a stunning twilight image. Real estate photo editing companies can create virtual twilight from standard or ordinary pictures, but the way you shoot your photos may impact the final result.

    Here are some of the considerations for the perfect twilight photo:

    • Bring your DSLR camera/s, lenses, filters, lights, tripods, and other equipment. You won’t know which ones you need until you get to the site.
    • You should plan your day, checking the weather forecasts for the possibility of rain or storms. It would help if you shot during sunny or cloudy weather with minimal interference.
    • Check the property lighting in advance. Some houses may not have matching lights or complementary to the twilight effect you want. To be safe, test your filters with the existing lighting.

    2. Turn on the interior and exterior lights

    The best virtual twilight photos will come when you utilize all interior and exterior lights. The key to that special twilight effect is contrasting the dimming surroundings with bright interior lights to create a unique glow and ambience.

    The various lighting produces different colors and shades in your photo. If you’re not able to capture images with lights on, utilize Phixer’s virtual twilight product. Phixers editors will digitally alter the lights in the image, so they appear to be on.

    3. Use a tripod

    Professional real estate photographers will always use a tripod, this allows for multiple shots, ambient and flambient, to be steadily captured. You may need to combine two or more layers depending on your goals for the final product. With a tripod, achieving that beautiful result–and a beautiful twilight–is much more attainable.

    4. Utilize a flash shot

    Implementing a flash shot means that you can edit the photos more realistically. Flash shots bring in intense light and help show the true colors of the home. This is helpful with virtual twilights if there is insufficient lighting.

    5. Wait patiently and shoot

    The golden hour is the perfect time to shoot images for twilights. As the sun starts to set, you will see the different lighting contrasts in the photo. Decide how to frame the picture, and don’t move the camera until you get the perfect shot.

    Shooting twilight real estate photography differs from standard daylight shots because it’s very time-specific, unlike traditional real estate photography, where you move around the property and take many photos. You have a very short window of time to get the perfect shot.

    6. Color Correction

    You can also make images look more twilight in post-production with color correction or color balancing. Some parts of the property lighting may look different from others, and you can fix them in Photoshop or Lightroom.

    Bottomline

    It is not always possible to capture the perfect in-person twilight shot, which is why many photographers are opting for a virtual twilight instead. Virtual twilight has been developed to enhance property appeal and interest, without having to wait until sunset to capture the shot. Whether you offer your client a virtual twilight or in-person twilight, the final result will always impress the viewer!