Category: Real Estate Marketing

  • How Photo Editing Helps Real Estate Business

    How Photo Editing Helps Real Estate Business

    The real estate world is a hectic industry. It’s cutthroat and highly competitive. From representing the best properties to making a successful sale in a matter of hours, every task is of high importance. You need to be constantly moving forward in order to reach your quota or get ahead of your competition.

    Because there are a lot of tasks involved in keeping your business afloat and ahead, you need to be smart in managing and delegating the tasks. One of the best decisions that a real estate photographer can make for their business is to outsource real estate photo editing.

    Here are the reasons why photo editing can help your business:

    • Helps businesses focus on the important things.

    As a business owner, there are a million things that you have to do in order to keep your business alive. Instead of spending your time on the most time-consuming task, you need to know how to delegate so that you can focus on the important things that help bring the money in. Once you outsource photo editing to the professionals, you can focus on booking the next shoot or finding the next property. You remove the tasks from your to-do list that are not your strengths so that you may find the time for the tasks that build your business and improves your bottom-line.

    • Increases sales.

    Since you’re leaving photo editing to the professional editors, this helps in boosting your sales. You can book more clients without having to worry about spending your time in editing and retouching your work. Having professionals work on your photos, you are able to get high-quality images that will help in selling the property quickly. Often, home buyers base their decisions on the images that they see online. Making sure that you have great photos to represent the property helps in enticing more prospects which in turn helps increase your referrals and re-orders.

    • Frees up time.

    Time is the most valuable commodity for your business. You need to spend more time making your operations more efficient and increasing your client list. When you delegate tasks and outsource the photo editing, you save yourself from the tedious task of going through every single photo. Instead, you have precious time to do what you do best. Having that extra time will allow you spend time on your personal interests as well. A successful personal life is necessary to maintain your sanity and actually increases the odds of having a successful business.

    • Builds up your brand.

    Great photos of properties can make your brand look credible. Once your photos are edited by professionals and you have a specific style, you can slowly build a specific kind of branding to your photos. This signature look can build up your branding and help in improving how your business will look like to potential customers. People will tend to have a better perception of your company.

    • Adjust photos for high conversion.

    Although photographers do their best in making sure that they take the right photos with the right angle and lighting to project the property in the best light, editing is still mandatory in order to make the images even better. By letting the professionals do the photo editing, you deliver amazing and high-quality photos that increase sales. You are convincing potential clients that you have the best product and you are able to help sell properties faster.

    • Keeps you on top of the competition.

    Once you have the best photo editors under working with your company, you are then able to keep up with competitors. The best images coupled with fast turn times will help you stay ahead in the real estate game. You can keep up with the best and earn the top spot in your market.

  • Topnotch Realtors Reveal Their Favorite Real Estate Photographer

    Topnotch Realtors Reveal Their Favorite Real Estate Photographer

    In shooting real estate, the important task is to keep or improve the property’s value by prepping it properly. This is your responsibility as a photographer. However, you also have to follow the taste and preference of the agent or the homeowner and meet their marketing goals. Remove objects that will devalue the property and think of how you can beautify it with every shot.

    Q&A Interview with US Topnotch Realtors (in random order):

     

    realtors-favorite-real-estate-photographer Elliott Donovan

     

    Realtors: Elysia Casaday and Brittany Allison | http://www.CasadayAllison.com
    Phone No. & Email: CasadayAllison@Wydlerbrothers.com or 301-787-4147
    Question: Who is your favorite real estate photographer and why?
    Answer: Elliott Donovan
    Photographer’s website: http://www.homevisit.com/ or http://www.elliottodonovan.com/


     

    realtors-favorite-real-estate-photographer ​Linen & Lense​

    Realtor: Jason Townsend | http://capitalcommunityproperties.com
    Phone No.: 202-415-7400
    Question: Who is your favorite real estate photographer and why?
    Answer: We love our real estate photographer because they are reliable, consistent, & superior! The quality of work is top-notch & we can be confident regardless of weather or type of home, the photos are going to present our listing in its very best light while underscoring every strength. Their photos allow prospective buyers to see themselves in the home and cultivate irrational exuberance which is an invaluable skill. In the age of the internet, photos are your lifeline in real estate- our photographer understands this and has been a key part of our listing growth and success.
    Photographer’s Name: Linen & Lense
    Photographer’s Website: http://www.linenandlens.com/


     

    realtors-favorite-real-estate-photographer Magin Urdanick

    Realtor: Casey Aboulafia | www.homeswithcasey.com
    Phone No.: 202-780-5885
    Question: Who is your favorite real estate photographer and why?
    Answer: My favorite photographer is Magin Urdanick. Besides being friendly and great to work with as a person in general, her skills and “eye” for photos are really great. Not merely ‘room’ shots, she takes some wonderfully artistic shots that set the tone and feeling of connection for potential buyers looking online. It really bumps up the draw to get buyers into the house, and the sellers love her shots.
    Photographer’s Website: www.exposurere.com


     

    realtors-favorite-real-estate-photographer Steve Hanson

    Realtor: David Marks | www.davidkmarksre.com
    Email: david@davidkmarksre.com
    Question: Who is your favorite real estate photographer and why?
    Answer: Steve Hanson….good quality work, prompt turnaround and open to suggestions based on the type of marketing material I want produced.
    Photographer’s Website: http://www.hansonphotogroup.com/


     

    realtors-favorite-real-estate-photographer Jenny Jenkins

    Realtor: Heather Dolin | www.heatherdolin.com
    Email: hdolin@windermere.com
    Question: Who is your favorite real estate photographer and why?
    Answer: Jenny Jenkins with Vicaso. She has a gift in capturing the space; both in size and feel. She’s also great about making slight adjustments to the room to maximize the photo.
    Photographer’s Website: www.vicaso.com


     

    realtors-favorite-real-estate-photographer Rancho Photos in Southern California

    Realtor: Fred Sed | FredSedRealty.com
    Question: Who is your favorite real estate photographer and why?
    Answer: We love to work with Rancho Photos in Southern California for all of our listing photos. Not only do they do a great job, but their photos are very elegant as is evidenced by their website design and extensive portfolio giving us confidence that we will give our clients the quality they expect. They have a very fast turnaround time with a large team of highly qualified photographers. Within less than a week, we can order photos, have them shot, edited, and sent back to us in multiple formats and complete the payment through their website making our job quick, easy, and seamless.
    Photographer’s Website: https://ranchophotos.com