Real estate photography is more time-consuming than conventional portraits or product photos. You have to literally prepare the entire property if you do it the old-fashioned way, from ensuring proper landscaping to removing clutter from living rooms.
However, AI is riding to the rescue. With these modern tools, real estate photo editing is so much more straightforward than it was in the past. You can get the results you want with a single click plus benefits in other ways, like saving time and even increasing sales via your platform.
Streamlining Property Marketing
For example, one of the benefits of AI property listing editing is how it speeds up traditional staging. Instead of going to a property, making everything perfect, and then taking pictures, you can literally skip enormous chunks of the process with AI.
Take Phixer. It actually lets you declutter instantly. It removes toys from the floor, visible cords, and other items, leaving interiors looking clean and polished.
This capability means you can massively speed up your workflow. All you need to do is shoot the snaps you want, send them to the AI tool, fix them in a few seconds, and then post them. You don’t have to wait for homeowners to tidy their properties or tell you the ideal time for the photographer to come over.
Enhancing Visual Appeal
As mentioned, tools like Phixer give you numerous ways to enhance the visual appeal of your rooms and make buyers keen to part with their cash. For example, artificial intelligence can make it seem like daytime (even if it is night), replace the sky and enhance the weather, remove trash cans and other unsightly street furniture, and add HDR (high-dynamic range) to make images look even more crisp and professional.
If you don’t think all this is possible, just take a look at some AI-enhanced real estate before and after pictures. The contrast is tremendous.
Time-Saving Solutions
The time-saving benefits of AI real estate photo editing software is also significant. Many AI tools have one-click features that let you make adjustments on the fly.
Using a conventional approach, these edits might take up to eight hours per set of photos for a home. But with Phixer’s built-in tools, you’re talking about a few minutes instead. Batching property editing was never so fun!
Plus, even if you don’t want to do the editing yourself, AI assistance still helps because you can hire fewer freelance editors, and they don’t require as much training to meet your editorial and advertising standards. They can simply use tools like these to get you results quickly.
Most photographers and editors using Phixer, for instance, report that they spend up to 90% less time editing photos. It’s just so much simpler once AI is on the scene.
Boosting Sales with AI
But what about your sales? Does AI editing software help with that, too?
If you’ve ever been on a popular property platform, you’ll know the answer is almost certainly “yes.” Prospective buyers are far more likely to click on properties with enhanced, crisp, and clean photos than those that are messy and cluttered. For example, Zillow and Redfin ads with professional editing get around 61% more views than those that don’t.
If you virtually stage a property, you will often find that it sells faster, too. Shorter transaction times makes life better for agents, sellers, buyers, and numerous other stakeholders who get paid by the sale.
Even the perceived value of staged homes can be higher. Some data suggests that buyers are willing to spend between 1-10% more if a property has reasonably good staging and looks professional. It’s easier for them to imagine it as their house (not someone else’s that they might be moving into).
But why does all this happen? Most commentators think it’s the psychological impact of highly-edited images. People wanting to buy property fall in love with the lifestyle it offers rather than the building itself. They want to experience what it’s like to live somewhere that looks clean, modern and professional, and that makes them want to take action.
Transforming Real Estate Imagery
So how do you use AI real estate photo editing to transform property imagery?
Ultimately, you need the right tools, like Phixer. Once you have these, you can do anything you want, including all the tasks that crop up at every real estate agent’s office, like removing background clutter from bedroom and living room images.
What’s nice about all-in-one enhancement suites like ours is that you aren’t switching between programs. You can get everything you need to get done by using a single piece of software.
Of course, there are free options but these tend to be more limited and don’t offer the scope that many agents would like to see. They also tend to lack the variety of paid alternatives, which is another drawback.
Achieving Professional Results
You don’t need to go on an expensive professional Adobe Photoshop subscription and spend hours editing individual photos to make them look just right anymore. These days, AI real estate image editing is making everything far more democratic.
We suggest starting with an AI tool, like Phixer that offers all the functionality you need to create the best possible images. Then, all you need to do is shoot the photos in RAW and upload them to the platform running the software. Once you’ve done that, the AI will essentially do the vast majority of the work for you, leaving you with only a few minor tweaks to make.
Wrapping Up
If you’re not using AI tools yet, our question to you is: why not? These are inexpensive and save you a lot of time so you can essentially get more done with your day.
Try Phixer today for free to see how it could fit into your workflow and enable you to create stunning real estate images that generate more sales.
