Category: Real Estate

  • 10 Amazingly Best-Kept Secrets for Selling Your Home

    10 Amazingly Best-Kept Secrets for Selling Your Home

    Regardless of how appealing or valuable you think your home is, you shouldn’t expect to sell it off quickly, primarily due to the highly competitive real estate industry. Home buying is a long and often complicated process that requires skills and strategies to succeed.

    If you’ve been asking yourself the question, “I want to sell my house, where do I start?” for months now, you came to the right place. In this post, we will discuss how you can improve your chances of finding a buyer – whether it’s about finding the right photo editing company like Phixer or improving the overall aesthetics of your home.

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    TL;DR: Here are ten amazingly best-kept secrets that can teach you how to sell your house fast:

    1. Make a Positive and Lasting Impression

    No matter how well-decorated the interiors of your home are, buyers will already judge your property even before they walk through the front door. How your home looks from the outside will already affect their decision to buy from you.

    One answer to the question, “I want to sell my house, where do I start?” is to make a first impression by improving your curb appeal. Your exteriors will significantly look and feel better when you clean your driveway, apply a new coat of paint, add flower boxes, and install outdoor lighting. You can also purchase a home warranty to reassure potential buyers that repairs and improvements will be covered.

    2. Remove Personal Items

    De-personalizing your home is a critical step when selling it. Before you take photos and list your home for sale on various online and offline platforms, you should remove personal items such as unique keepsakes, photos, exceptional family items, and even pets. It’ll be challenging for potential homebuyers to visualize themselves living in the property if it’s still filled with your family’s trophies and pictures.

    3. Price it Appropriately

    If you want to know how to sell your house fast, have it appraised. Listing your home with an expensive price tag will likely shoo away potential homebuyers while pricing it too low will prevent you from earning profits.

    To price your home right, you should look into other similar properties in your area and assess their prices. This information can tell you a lot about what local homebuyers can afford, making it easier for you to price your home accordingly.

    4. Invest in Proper Lighting

    The quality and quantity of the lighting fixtures can affect a person’s mood and the space’s ambiance. You can positively impact the perspective of potential homebuyers and create a welcoming atmosphere by using the right type and amount of lights in your home.

    Improve the lighting in your home by investing in various lighting fixtures to ensure that every room in the house is well-lit. You can open the curtains to let natural light in, especially when you’re planning to stage your home virtually.

    5. Spend More Time in the Kitchen

    The kitchen is the heart of every home, which is why you should exert more time and effort in improving how it looks and functions. Some people use a clean kitchen to entertain guests, so you should consider remodeling it before selling your house.

    Minor kitchen remodeling projects include repainting kitchen cabinets, updating hardware, or installing a new backsplash. On average, you’ll spend around $23,452 for a bit of kitchen remodel, but you’ll be able to recoup $77.6% of the cost and increase the resale value of your property by up to $18,206.

    6. Showcase Your Home’s Best Features

    Another way to sell your house fast is to showcase your home’s best features when listing it online or to take photos. Familiarize your home’s best features before selling it. You need to know what makes your house different from others in the area.

    If your home is accessible to various schools, hospitals, and supermarkets, include this information when listing the property. Don’t forget to take photos of recently integrated innovative technology and smart home devices.

    7. Offer More Storage

    Sell your home fast by offering as many storage spaces to homebuyers. Storage areas are crucial to a healthy, happy, and organized home. The amount of storage space available in the home can influence the buyer’s decision. You can do this by taking out your belongings from your closets and investing in innovative storage solutions, like installing drawers in the unused space under the stairs or adding more hanging shelves in the kitchen.

    8. Upgrade Suitably

    Not all remodeling or renovation projects can add value and appeal to your home. Extending a room, installing a swimming pool, and adding a wine cellar might seem like an exciting project, but these won’t do anything to your home.

    When deciding which remodeling project to invest in, take the time to assess which ones will pay off. Aside from minor kitchen upgrades, upgrading door handles, replacing curtains with inexpensive ones, and fixing leaking faucets are great investments that will get you the best bang for your buck.

    9. Create a Strong Digital Presence

    You’ll be able to sell your home fast if you maximize technology when marketing it. You can upload information about your property on real estate websites and utilize social media to sell your house.

    To create a strong internet presence, make sure to list accurate information about your property and use high-quality photos, as well. These will surely attract home buyers from different parts of the world, allowing you to sell your home fast!

    10. Take Great Photos

    Photos can visually represent your home to potential buyers. Keep in mind that you will use photos for marketing your property – and the quality of these materials can leave an impression and affect a homebuyer’s decision to buy from you. Work with a professional photographer since they can highlight your home’s best amenities and produce stunning photos. Photographers also have the skills and tools to edit photos to remove any unwanted items from your property.

    Knowledge is Power

    Selling your house fast will require time, effort, and commitment. A house is an expensive investment, and no one wants to spend their hard-earned money on a property that looks unkempt or run-down. Fortunately, by incorporating the tips presented in this article, you won’t have problems finding homebuyers and getting your property off the market!

  • How to Sell Your House: A Complete Competitive Guide for Sellers in 2021

    How to Sell Your House: A Complete Competitive Guide for Sellers in 2021

    Selling your house is a great way to earn profits, especially if you invested in home upgrades that warrant high ROIs for the past years. A homestead is an essential commodity, so you can expect interested buyers to assume ownership of your property.

    However, you shouldn’t be hasty especially and take photographs just yet. It would help if you prepared several things before hiring companies like Phixer to edit your real estate listing photos. These steps are essential for attracting buyers, providing a smooth buying experience to them, and earning the most profits from your home.

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    TL;DR: If you want to know how to sell your house quickly, follow the guide below:

    1. Plan Ahead

    Proper planning is the key to accomplishing your real estate sales goal, especially if it’s your first time. It would help if you considered the current market value, decide on upgrades, and established a marketing plan at the beginning. These steps will help make a more pleasant home selling experience.

    Here are some of the steps involved in the planning stage:

    Price it according to market value or have it appraised by a professional

    The selling price is one of the most important considerations when selling a house because pricing too high will likely shoo away potential buyers, and pricing too low will prevent you from earning the most profits. Set a realistic price for your home by looking at properties around your neighborhood.

    Look for homes with the same size and amenities as your home, and use this information to set the right price. If you’re at a loss, contact an expert real estate appraisal service.

    Decide on repairs or home improvements

    Avoid wasting money on unnecessary upgrades. Instead, pay attention to what local buyers are looking for and plan your improvements accordingly. For example, if local homebuyers aren’t looking for a steam shower or skylight, then don’t add them to your home.

    Create a marketing plan

    A marketing plan is essential to stand out from the competition. The real estate industry is thriving worldwide and regardless of where you’re going to sell your house, expect that you’ll have to compete with various companies and agents.

    Don’t just at the first chance to list your property online since learning how to sell your house quickly is a long process that requires extensive planning.

    2. Prepare the Necessary Paperwork

    The bulk of any real estate venture involves compliance and documents. You should prepare the necessary paperwork ahead of time to sell your house efficiently. You’ll typically need several papers before you list your home, when you launch your home sale, while you’re on the market, and once a buyer makes an offer. You will also need to prepare another set of documents before and after closing the sale.

    Make sure to prepare these documents as these are what you need to sell your house:

    Pre-listing

    • Original sales contract
    • Professional appraisal form
    • Home repair and maintenance reports

    Upon Listing

    • Mandatory disclosure
    • Initial title report
    • Pre-inspection report

    Pre-launching

    • Comparative market analysis
    • Listing agreement
    • Proposed marketing plan

    Buyer Offer

    • Purchase offer/counteroffer
    • Contingency removal form
    • Finalized purchase and sale agreement

    Upon Purchase

    • Home inspection and appraisal report
    • Most recent tax statement
    • 1099-S tax form

    Getting the documents ready beforehand will ensure a smooth selling process.

    3. Stage Your Home

    In real estate, home staging is the process of home makeover or preparation to appeal to the most potential buyers who will pay the highest price for your property. Customers are attracted to visual imagery, and they are attracted to beautiful scenery and homey vibes where they can imagine staying a long time.

    Therefore, home or virtual staging is what you need to sell your house faster than average. Virtual staging gains popularity in recent years because it empowers sellers to reach more individuals without exerting more time and effort.

    Take note of these home staging tips to sell your property quickly:

    • Stage where it counts: All the rooms in your house aren’t equal in home staging. Ideally, it would help to focus your efforts on staging rooms that have the most significant impact on a potential buyer’s decision.
    • De-personalize the space: Take out personal items, such as your family photos and kid’s trophies, from your home before staging it. When you de-personalize the room, you’ll make it easier for potential homebuyers to envision themselves living in the property.
    • Get rid of clutter: You won’t be able to highlight your home’s best features if the space has mess all over. Instead of creating a positive impression, clutter will only discourage potential buyers from investing in your property. A clutter-free home will look bigger and brighter. You can digitally declutter your images with Phixer’s unwanted objects removal service.

    According to the National Association of Realtors, the most important rooms for buyers are the kitchen, living room, and master’s bedroom. Exert more time and effort to stage these homes, so you won’t have any problems convincing potential buyers to invest in your property.

    4. Produce High-Quality Photos

    If you want to learn how to sell your house successfully, invest in high-quality photos. How your property looks in these photos can significantly affect a buyer’s decision. You will need these photos for listings, marketing, and other purposes. Regardless of how functional and appealing your home is in real life, you cannot expect buyers to see it without illustration. You can take high-quality photos by investing in a great camera, using a wide-angle lens, and maximizing natural light. You can also hire a company that offers real estate photography editing services, like Phixer.

    5. Process the Listing

    After ticking off the tasks from numbers one to four, it’s time to list your property. Listing your home on the right platforms will increase your chances of attracting buyers and selling your house fast. You can register your home on different online listing sites, such as Zillow, Realtor, or FSBO. The more online platforms you’ll use to advertise your home, the faster you can find your buyer.

    Key Takeaways

    Learning how to sell your house is challenging, but you can always do it as long as you’re willing to follow specific guides and stay committed to your efforts; it won’t be long before you can enjoy the profits from your newly sold home! Prepare all the documents, photos and listings to ensure a smooth selling process.

  • Top 5 Most Common Mistakes You Should Avoid When Selling Your Home

    Top 5 Most Common Mistakes You Should Avoid When Selling Your Home

    Real estate properties are some of the most in-demand assets this year. As more people are moving in and out of suburbs, there are more homes on the market. Hiring an excellent real estate editor would give you a beautiful photograph adequately showcasing your home to would-be buyers.

    However, the image is only part of the overall process. It would help if you avoided rookie mishaps to prevent expensive blunders and maximize the sales value. You could even offer the same service to other people.

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    TL;DR: Here are some of the most prevalent mistakes that people should avoid when selling the home:

    1. Skimping on Listing Photos

    One major mistake is not setting a budget for listing photos. Ideally, you should hire a real estate photographer to ensure that your photographs can compete with other real estate images online. However, if photographers are too expensive, you can take photos yourself leave the post-production to an expert real estate photo editing service like Phixer.

    Here are some reasons why you should take listing photos seriously:

    • First impressions last, and listing photographs could be the deciding factor between click or scroll away.
    • The real estate industry is highly competitive, and while you are taking photos with your phone, other companies are hiring experts for the job.
    • People like visually attractive listings.

    Either way, you should never skimp on the quality of your photos; whether you hire a real estate photographer or a real estate editor is entirely up to you.

    2. Submitting Natural Photos

    Some people shoot and upload without checking the output. As a result, you may think that posting the listing earlier takes precedence over an attractive listing photo. However, you’ll eventually find out that the length of time doesn’t matter as much as the quality of the photograph.

    If you don’t have time for post-production, you can hire a real estate photo editing company to create a virtual showroom using an improved version of your current space.

    3. Not Anticipating the Costs

    You might be selling your home to cut corners or earn money, but don’t forget to account for the selling expenses that go with it. While you may quickly put the fees on top of your selling price, you should also consider the current price on the market.

    Here are some of the costs you should consider when selling your home:

    • Home inspection and appraisal
    • Agent commissions
    • Cleaning and renovations
    • Real estate photography or editing

    Make sure that you’re ready for the charges before putting your house up for sale. Some of the fees, like agent commission, only need to be paid after the deal, but it’s crucial to prepare, especially if you want the highest market value.

    4. Doing it Yourself

    One of the most critical mistakes that new home sellers make is trying to do the sales process all by themselves. Instead, it would be best to rely on professionals like a realtor and a real estate photo editing company to ensure adherence to corresponding standards and protocols.

    5. Unrealistic Pricing

    This mistake centers around not having a proper home appraisal before posting the home on real estate listings. If you don’t ask experts about the actual price on the market, you will end up giving a price that’s too high or too low. Both extremes would be bad, so you should appraise your home first.

    Conclusion

    Selling a home is a big decision, and it’s vital to deploy help when you need them. Companies like a real estate photo editing service or real estate agency will allow you to make the best possible choices regarding property sales. You should trust the experts and maximize your returns for a stress-free sales experience.

  • Top 7 Hottest Real Estate Marketing Trends to Expect in 2021

    Top 7 Hottest Real Estate Marketing Trends to Expect in 2021

    Marketing helps promote businesses for more visibility and sales. The buyer demands are growing and becoming more complex, and real estate companies are becoming more competitive. You need to develop creative marketing tactics like virtual staging service to drive more sales if you want to succeed in the industry.

    Real estate marketing is gaining more interest, especially in the digital space. Companies are venturing into more creative approaches in real estate listings and sales. Marketing is adapting to the changing times and consumer demands, so it’s essential to catch up and update your practices.

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    TL;DR: Here are some of the exciting trends in the real estate industry in 2021:

    1. Virtual Staging or Virtual Home Staging

    The first marketing technique is virtual staging or digital home staging to promote clean and decluttered spaces. This kind of home staging allows buyers to see the future potential of a room or area and be more accessible and intuitive. Modern technology has allowed digital enhancements without the stress of actual renovation through virtual imaging software.

    Virtual home staging is suitable for the following applications:

    • Virtual Reality (VR)
    • Augmented Reality (AR)
    • Social media posting
    • Demographic/psychographic audience targeting
    • Video advertising

    Real estate editing companies like Phixer deploy improved home staging techniques to generate more sales and interest in apartments, homes, and other real estate properties. You can even take it a step further by allowing custom furniture with a few clicks.

    2. Property Microsites

    property microsite

    A website is one of the most popular applications in modern technology, and a microsite is a temporary website that serves a particular purpose. The primary benefit of having a site is that it becomes the perfect avenue for modern technological applications like virtual staging.

    A microsite has the following uses and benefits:

    • Customizable and programmable to include visual effects.
    • Easily shareable online, primarily social media platforms.
    • Robust lead generation tool.
    • A limited-page website with lower cost.
    • Add widgets and deploy Application Programming Interface (APIs).

    Microsites are ideal for promotions and events that run for a limited period, and it is one of the most visually pleasing ways to show your property. In addition, it can function as a signup sheet or a dynamic announcement page.

    3. Live Videos

    facebook live

    In 2021, more people prefer watching live streams or live video content, especially on social media platforms. The various community lockdowns have inspired creativity from buyers and sellers alike. Realtors have been artistic in publishing live video content on Facebook, Instagram, Twitter, LinkedIn, YouTube, and other platforms.

    You can make live videos doing the following:

    • Showcasing the neighborhood sights.
    • Demonstrating the house’s exciting and unique features.
    • Touring the entire home and property.
    • Talking about the remarkable history and other relevant information.

    The great thing about live videos is that it’s a more intimate approach to selling. In addition, you don’t need to invest in a studio because you can use any device, such as smartphones, tablets, or laptops, to conduct the live show.

    4. Virtual Tours

    virtual tour

    Source: https://my.matterport.com/show/?m=RLr58gha4kQ&mls=1

    A virtual tour is one of the more advanced applications of a virtual staging service. A 3D walkthrough or 3D virtual tour is an immersive 360-degree video tour using visual rendering software. It’s similar to Virtual Reality (VR), but VR is more interactive and engaging with other elements. The virtual tour is 3D yet static or inactive.

    Benefits of virtual tours:

    • Saves travel time for both client and realtor.
    • Gives the firsthand experience feeling to the potential buyers.
    • Interactive brochure to would-be buyers.
    • Showcases your company’s technology.
    • Accessible online at any time.

    Virtual tours are nice to have, but you should consider the return on investment. For example, if you’re selling a single house or unit, it may not generate a higher profit. However, if you’re selling around five to ten apartments with the same features, virtual tours would be worth your buck.

    5. Drone shots

    drone

    The invention of drones was a game-changer in the real estate industry, making beautiful panoramic sceneries easily obtainable. Although drones are pricier than an average camera or device, they can showcase sights that are impossible to access quickly.

    Drone devices can help you in real estate marketing because of the following functions:

    • 4K videos taken via drone.
    • Showcasing unique top views.
    • Beautiful aerial shots.
    • Showing areas that are impossible to shoot by handheld.

    People love drone shots, and a rising number of vloggers and influencers use drones as their way of showcasing beautiful sights. So it would make sense if real estate companies also take advantage of the same technology.

    6. Automated Marketing Tools

    marketing automation

    Modern technology has dramatically improved the way businesses do things. For example, several years ago, small businesses had to hire personnel to provide customer support. Right now, you can automate most of the business processes that would substantially help your company.

    You can use automated marketing tools such as:

    • Chatbots for your website or social media accounts.
    • Calendar schedulers for appointments with potential buyers.
    • Autoreply software for email inquiries.
    • Mass marketing emails.
    • Recorded video replies.

    Every growing company should invest in automated marketing tools because they allow you to get back to your customers quicker. Aside from that, these tools have more affordable subscription fees.

    7. Social Media Marketing

    social media marketing

    The real estate industry has always been dependent on listing websites, but social media marketing is dominating, especially in 2021. Facebook may still be a favorite for real estate agencies. Realtors have been using image-heavy social media Instagram and video-heavy Tiktok to promote properties for sale.

    These platforms may have younger audiences, but exposure to those platforms will enable you to build a niche in venues catering to the younger generation.

    Conclusion

    The different industries have marketing practices that change and evolve every year. Real estate marketing is an excellent tool to extend your reach and enhance the appeal of buyers in the industry. Techniques such as virtual home staging will take your listing and property to the next level in 2021. Start with a good marketing plan and work your way towards more creative real estate promotional methods to elevate your sales goals.

  • 6 Most Important Reasons to Use Virtual Staging When Selling a Home

    6 Most Important Reasons to Use Virtual Staging When Selling a Home

    Technology has opened the doors to creating artistic 2D and 3D real estate listings using the best software available. Digital alterations are necessary to highlight the best areas and show potential with small spaces, especially those with similar interior features. You can also exhibit proportions and proper angles to ensure realistic imagery.

    An exemplary professional virtual staging service will help attract the correct buyers to the home listing, especially those on the fence about the purchase.

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    TL;DR: Here are some of the most important decisions or reasons why you should use virtual staging when selling a home:

    1. Urgency to sell before the owners move out

    One of the primary reasons to use virtual home staging is when you want to sell the home before moving out. You might be in a hurry, or you’re planning to sell the property as quickly as possible. Sometimes, the place won’t be ready for a shoot; in such cases, you can deploy digital enhancements to improve the space’s appearance appropriately.

    There might be hundreds of things you need to do between transferring the furniture, moving out, and clearing the space for a photograph.

    2. Planning to refurbish the space before putting it on the market

    Real estate companies created showrooms based on the concept that people are more likely to purchase something when it has an interesting photo. This marketing technique made models and food photography famous; therefore, you can apply the same approach to real estate listings.

    You might be planning to paint the walls or add fixtures before listing, but you want to sell the space as soon as possible. You can show your vision in the form of home staging.

    3. Attract out-of-town buyers

    One good reason to use digital staging would be to attract buyers from other places. You need something that will help you stand out when you’re competing with hundreds of different photographs. Using a virtual staging service won’t be beneficial if you don’t know how to sell your home correctly.

    4. Multiple demographics would be interested in the home

    You can use virtual staging when you’re sure that multiple buyer groups are interested in the house for sale. You can reimagine a particular space in several different ways, especially when you have a two or three-bedroom place with the exact dimensions.

    For example, the house is suitable for a small family. You can create virtual staging for:

    • Nursery
    • Girl/boy child’s room
    • Study room
    • Home office
    • Entertainment room

    Digital home staging is one of the best ways to present possibilities to people that prefer visual representations.

    5. The current condition is disorderly

    Lastly, virtual staging is suitable when the current status is not presentable or unsatisfactory. You might want to show the area at its utmost best, whether you’re planning to change the space or not. Since the buyer will be making a big commitment, you should show the best potential in showcasing the home.

    6. Reimagining spaces for multiple home properties

    Digital home staging is an excellent method to showcase several possibilities. You can show the bare space, then creatively decorate it using various tones and color schemes. If you have a real estate website dedicated to listing several homes, you can virtually stage those with similar dimensions.

    Conclusion

    A home is one of the most valuable properties you can purchase since most people stay there for a long time. There is an unlimited number of ways to market your home, and virtual home staging is one of the many services of a real estate photo editing company like Phixer, so you should learn how to take advantage this and sell your home fast.

  • How to do TV Screen Replacement in Real Estate Photos?

    How to do TV Screen Replacement in Real Estate Photos?

    As mentioned in the previous blog, manipulating a TV’s screen in real estate images is entirely possible.

    And the bonus part? It practically follows the step needed when adding that fiery fire effect on a fireplace in an image.

    Before going through the steps again, here is one good reason you should also pay attention to your TV’s screen when acquiring photos for your listing: it adds a “wow” factor to the property’s sophistication.

    Again, there is no room for dull and boring images when it comes to your real estate listings. You should have them look vibrant and colorful, drawing the attention of future buyers.

    Now, one question is this: is it mandatory needed?

    To be honest, it is not. But if you want to add value to your images, then doing this is a great option.

    For real estate photo editors, this work’s demand is apparently good, with several customers asking to get this done as part of the packages.

    Today, if you are one of those who want to learn how to do this on your own, then check out these three easy steps.

    Step 1: Preparation

    To make this work possible, you need to have the materials prepared. Mainly, you need to have that image you want to use on the screen.

    Among the most popular choices are natural images, beach photos, sunset pictures, or a new photo of your listing.

    Step 2: Open Adobe Photoshop

    After securing the photo you need, open the raw interior photo with a black TV screen and the image for replacement in Photoshop or other preferred software.

    Then, create the selection path by using the Pen Tool. Next, use Ctrl+Enter to select the path and copy the image to use for the screen replacement. You can easily do this by using the Ctrl + A and C functions.

    Step 3: Start the Replacement Process

    This time, open the main photo and use Alt + Shift + Ctrl V.

    Another alternative is to click on the “Edit” menu on the top bar and choose Paste Special. The photos should appear in the selected area.

    You can already see the image on your photo, but now that your image is on the TV, some adjustments may be needed. In this case, adjust the image using Ctrl+T to drag the photo and make it look smaller.

    Now, do a right-click and choose Distort to drag the four corners of the photos inside the TV’s corners.

    Lastly, change the blending mode to “Screen” for a good screen effect. Do not forget to reduce the image’s opacity to around 80% to make the image less intense and blend well in the screen.

    Important Pointers

    • Choose an appropriate image. It adds sophistication to the property.
    • Do not overdo it. Having an unnatural-looking photo is awkward.
    • If possible, consult your real estate photo editor.

    So, what do you think? Can you pull it off on your own?

    There is no harm in trying. You can give it a try, but if it is hard to achieve, do not hesitate to ask for help from your trusted photo editor.

    There is no pressure. Doing TV screen replacement is always optional and never a requirement. You can still have listing photos with just a blank TV screen and close a deal.

    This is only a suggestion that may work for you. After all, you need to determine which one works for you.

    Do you have other photo editing projects in mind but do not know where to get help? Let us know! We can help you.

  • How to sell a property that needs renovation?

    How to sell a property that needs renovation?

    Selling a property that needs an overhaul can be complicated and intimidating, mainly when most of the listings online feature completely furnished houses. Even if you use high-quality images edited by a real estate photo retouching company for the listings, one thing is for sure: repairs can affect a sale. Say you have spent time and money renovating the house’s exterior, but the interior is still in bad shape. What will you do?

    The main problem associated with repair issues is the money and factors that affect the market’s saleability. Such factors include the current trend in the real estate market, competition, and investment return.

    You can spend money on fixing the home’s issues before putting it up for sale as a seller. It does not mean repairing everything; sometimes, improving what is visible to the buyers’ eyes is okay. Still, it would be best if you informed him or her about the other possible repairs.

    Buyers consider the “as is” condition of a property when making a deal. The selling process becomes more difficult as the potential buyers ask for more information about the house or building. When answering their queries, it is better to be honest than lying about the property’s situation.

    Sell your property fast

    Things to Consider Before Doing Repairs

    Weigh the cost of the proposed repairs

    Smart sellers will not make reckless decisions. It is appropriate for them to weigh the cost of the renovations against the home’s market value after the upgrades are completed. The idea is that the improvements may become of no use if it cannot return the investment once the property is sold. In short, evaluate its pros and cons.

    Take a tour at your neighborhood

    Give time to take an afternoon off to tour other homes within the vicinity with your agent. It helps if you take down notes on the condition and amenities in these homes. Next, compare homes in the neighborhood to yours. Highlight the crucial parts of the house, such as the kitchen, bathroom, and the rooms. If most of them have upgraded these parts, you should concentrate on fixing them too. Remember that these homes are your competition, and buyers are easily attracted to a ‘ready to move-in’ home.

    Consider doing minor remodeling than a complete overhaul

    Sometimes, it is better to do some minor fixes to your home – may be a complete remodeling of the kitchen or the bathroom that can add value to the investment. This doesn’t mean you have to buy designer appliances and tear out the kitchen cabinets. You just need to do a minor remodel – either by redesigning the kitchen and adding some state-of-the-art facilities into it. You can also focus on the paint. Sometimes, a simple change of color in the kitchen or bathroom and installing updated hardware can give them an all-new look.

    Consider the security and safety issues

    Here are some home improvements worth doing, especially that these are the most common issues encountered by buyers and inspectors that could flag some safety and security issues.

    • Replacing the roof
    • Repairing pipes, sewer connection, or septic system
    • Addressing termite, mold, or water damage
    • Updating the electrical panel
    • Updating the HVAC system
    • Installing a new water heater

    Evaluate your capability

    Try considering as well your ability to do some repairs. Are you into it financially? For example, it will not be a smart choice to do the renovations if you will borrow money to accomplish it. You will end up getting debt, and if you fail to sell the home based on your desired amount, the worth of the money you spent on the repairs are useless. There will be no profit gained at all.

     

    Practical Tips to Sell Your Home Fast (even if it needs renovation)

    Most of the time, renovations are costly. Such an amount of money may not be included in your budget, ever since you have planned to sell it. The truth is some prospective buyers are willing to shoulder the renovations all by themselves, but what if it is the other way around?

    When this happens, you can always negotiate with the buyer, ask help from a professional real estate agent to deal with the property’s interested buyers, or give up entirely the idea of selling the place until repairs are done. Besides, here are some practical tips you can try.

    Price the house lower than the usual

    This option may not give you the best profit out of the deal, but if you do not want to shell out money for the repairs before selling, you can opt to sell it for a lower price than the ideal. Most buyers will negotiate with this option, especially that they need to pay for whatever renovations are required.

    Consider the idea of fixer-uppers homebuyers

    A fixer-upper refers to a property that requires repair even if it usually can be lived in or used as it is. Buyers who are interested in fixer-uppers are generally looking for those that need only light cosmetic repairs. Most of the time, they are buyers who either don’t qualify to buy a more expensive property or want to profit by fixing up the home and then resell it again. Here are a few tips to make the most of your fixer-upper listing.

    • Price it accordingly. Ensure you know if you’re selling in a buyer or a seller’s market before pricing it. It can help if you benchmark the current home prices with the same condition as yours before dropping the digits.
    • Focus on the positive side of the deal. Even if your house needs some repairs, other factors such as the location, lot size, and floor plan can be your unique selling points.
    • Use keywords with high search volumes. Ensure a complete description of the home in your listing because buyers always appreciate having a detailed one. Consider eye-catching keywords that can add value and searchability to your listing. Doing a bit of search engine optimization (SEO) can help you stand out among others.
    • Add quality real estate images – even if you are selling a property that needs renovation, make sure to use pictures processed by a real estate photo retouching company.

    Doing easy upgrades to sell your home fast

    Beyond any critical updates, think about the other easy things to do before selling your house. Here are some of the quick and economical upgrades you can consider.

    • Caulking in bathrooms and kitchens – this is especially important since pipe leakages usually cause headaches to the new owner. Repairing faulty pipes adds value to the property and makes it sell fast.
    • Having the carpets cleaned – if you are putting up a house for sale with all the old appliances, decorations, and furniture, make sure that they are still in good condition and usable. For carpets, have it cleaned with a professional cleaner.
    • A fresh coat of paint, always in a neutral color – the choice of paint color also affects the property’s saleability. It is often recommended to choose neutral colors since they are attractive and pleasant to the eyes. Among the best neutral hues to choose from are beige, ivory, taupe, black, gray, and white.
    • Improving lighting by adding fixtures or replacing bulbs – no one wants a home without any functional lights. Make sure to fix this issue at least before putting up the listing.

     

    Overall, these are only some useful tips to follow and consider if you are selling a property that needs renovation. Hoping this helps, and best luck!

  • How to sell your property using floor plans?

    How to sell your property using floor plans?

    If there is one thing that other realtors tend to forget in their listings these days aside from the real estate images, it is the floor plan.

    A floor plan is a drawing to scale that shows the property as seen from above. It shows the layout and the connection between rooms and spaces of the property.

    While engaging visuals capture a buyer’s attention, the floor plan still has an essential purpose in a listing that can influence the buyer’s decision.

    So, how can you make use of floor plans to leverage your listing? Here are some proven ways you can try.

    house floor plan

    Add it in listings

    Having the perfect visuals is excellent, but not if your client wants to see the property’s open layout. This is why you need the floor plans. Potential buyers love floor plans because they give them better visualization of the property. A single floor plan can provide a more accurate flow of the rooms than having a furnished photo alone.

    Highlight its importance

    When you prepare the listing, try to include a section about the plans and its uses. Discuss there briefly the floor plans included in the listing and how to use them. This will give them better insights.

    Add it on brochures (online and offline)

    If your real estate marketing materials include catalogs, do not forget to add them. Adding floor plans into online property brochures adds a touch of professionalism. It sets your listing apart from other available listings online. On the other hand, if you also practice offline marketing of the property by handing out printed brochures, do not forget to add the floor plans. It is those little details that sell a property.

    Pair it with compelling real estate images

    A realtor’s job is to make buyers fall in love with the property you’re selling. Using high-quality and attractive images processed by a real estate photo editing company gives agents the advantage to have more potential buyers. But, this is only one thing, because adding floor plans is another thing to consider.

    These two should come in pairs. This gives prospective buyers more comprehensive and detailed listings. The retouched images from a real estate photo editing company let them visualize the property when it is fully furnished. At the same time, the floor plans give them a chance to check the layout of the overall property – how many rooms, what are the arrangements, where are the fire exits, etc.

    Learn its proper usage

    It is essential to know how to use floor plans correctly to get the most out of them. Here are some tips to follow::

    • Make sure the floor plan’s illustration is clear. It will help to recheck too if the plan has written descriptions. Otherwise, including one is pointless.
    • Always include a compass in the plan. Interested buyers want to know the direction of the property, such as how the garage faces or where the master bedroom is.
    • The most important thing to check is the measurements. Most buyers want to know how big the rooms are, or how wide is the total floor and lot areas. This gives additional insights that can help them determine the value of their money.
    • Put appropriate labels/legends on the floor plans. This will help the buyers navigate it efficiently, especially if the plan is for a big property.

    The five ways mentioned above are practical tips to get the full benefits of using floor plans in listings to sell your property. Still, the most important thing to remember is to explain well with the buyers the advantages of purchasing the property.

  • How Real Estate Marketing Changed Due to COVID-19?

    How Real Estate Marketing Changed Due to COVID-19?

    We are already halfway down 2020, and everything that happened so far seems to be a nightmare, specifically, the coronavirus pandemic. Its massive effect worldwide does not only affect people but also crippled most nations’ economies.

    With all the lockdowns and border restrictions, some businesses are forced to shut down while others can only operate utilizing a skeletal workforce. The worst part is there are varied industries affected, including real estate.

    Real estate marketing is indeed booming in the past years, but now it is changing fast. As a result, marketers are left with no choice but to find alternative ways to help them manage the effects of COVID-19 in the industry.

    Real Estate Market Before COVID-19

    According to a Forbes report by Brenda Richarson, 2019 was an excellent year for the real estate market. There was undeniably high industry growth due to utilizing digital marketing tools to reach a broader audience and more prospective buyers. Who would have thought it would get ruined this year? The impacts of the pandemic in the real estate industry are uncontrollable, and it is killing most realtors nowadays.

    How should realtors and companies cope?

    Let us be honest. The real estate industry is not protected from sudden economic changes caused by this pandemic. Thus, as a realtor or an owner of a real estate photo editing company, you need to be agile and creative while incorporating critical thinking skills in devising ways on how the business can thrive during this time.

    Always utilize the power of the internet. There are many restrictions on mobility, and people are advised to stay at home. Remember that one of these people may be your potential client, and one right way to reach out to them is through online channels – whether it is your website or social media accounts.

    Remember that this setup is highly perceived as part of the ‘new normal’ already. This only means that people will still be reluctant to go out, visit properties, and make themselves available for a face-to-face consultation even after the pandemic subsides. So, what can you do?

    Simple. Do not only make your listings or real estate photo editing company available online just for its sake. Instead, build a robust online presence and integrate digital marketing strategies to make your business or listings searchable and more visible to your target market.

    Useful Tips You Can Consider

    Aside from heavily investing in your digital presence, here are some other tips that you can take into account in trying to maintain your business afloat during this time.

    Do not ditch online tools

    If you want to remain in the real estate industry, you need to evolve. Never take for granted some of the incredible online tools that are available right now. Consider them as the perfect means to help potential buyers continue to visit homes and other properties remotely. Here are some of them:

    Single Property Websites

    A site intended to make your property stand out online by having a specific site for one property with amazing photos from a real estate photo editing company.  

    Virtual Staging

    Utilize this tool to turn photos of an empty room into a fully staged masterpiece that can attract potential buyers.

    Real Estate Video

    A more powerful tool to elevate sales.

     

    Be patient and understanding

    As a realtor, it is normal that you look forward to closing deals by the end of the day. However, it is different now. With everything being done online, you need to understand that some clients may take more time in decision-making. Be more empathetic. It may be a goal for them to buy a property, but they might have second thoughts due to the current situation. So, learn not to rush them as they decide.

    Give yourself a break

    Remember not to push yourself too hard. Doing so will not have any positive effects on you. If you can automate processes, then better. What is important is that you maintain online visibility all the time.