Author: Rachelle Moore

5 Virtual Staging Ideas for Interior Design

Doing interior photography involves staging methods – either traditional or virtual. Regardless of the client’s choice, most photographers and real estate photo editors need ample time to check out the property and talk to the interior designer, primarily if the place will be staged using virtual home staging.

Unlike the traditional home staging setup, virtual staging needs thorough planning, especially on the editing part since this is the time where real estate photo editors insert the staging process. This means that as the editor, you should already know some of the virtual staging basics.

Virtual staging involves using computer software to alter a photograph. Most of the time, it is used in real estate images (both exterior and interior) to fill the empty spaces with appropriate furniture and fixtures.

Doing this helps clients save money and time compared to using the traditional staging method wherein real furniture is needed. This technique is proven to be a useful marketing tool, especially for those buyers who prefer online transactions. It allows them to see a realistic vision of what the room will look like furnished.

Here are five creative ideas to help you (both photographers and editors) if you are up for an interior design photo shoot that involves virtual staging.

Learn the basics

Simplified, it means making sure the room is empty, clean, and well-lit before taking any shots. There must be teamwork between the photographer and the editor to yield high-quality interior images. Having excellent photographs gives the virtual staging artists more time to edit the pictures without fixing many elements of the original photos.

Create a striking balance

Once you start editing the photos, establish a balanced design that incorporates both clean and inviting vibes. For example, most modern interior design features minimalistic aesthetics. While this can be an excellent idea for a clean, straightforward look, bear in mind that some buyers prefer a more inviting feel to the overall ambiance. They may have furniture and some possessions that need visualization, which should be one of the things you should consider.

Determine the focal point to catch everyone’s attention

Make sure to put a piece of furniture or leave a single area striking enough to catch the attention of anyone who walks in. For example, you can put a fireplace, a great window, or a beautiful couch in the room that stands out and stays noticeable right away.

Use natural lighting

One key to great virtually-staged images is the proper use of lighting. Most of the time, natural lighting is the most common way to achieve perfect pictures. Yet, using studio lighting is acceptable, especially if natural lighting is unavailable.

Use a neutral background

Setting a neutral color foundation creates an emotional tone. Using this hue for the environment is perfect as it blends with other color highlights within the room. Moreover, it sets a calm and inviting tone to each room that you stage. The neutral palette stands out when you use splashes of color. In return, it excites and enthuses prospective buyers. For example, you can add the accents on the cushions, rugs, flowers, or paintings. The eyes easily distinguish these things inside the room, so it gives buyers a different perspective when it comes to color matching.

In the end, there are endless when it comes to virtual staging, and the best photographers can take great shots while the skilled editors can turn the ordinary room shots into something that looks like the one in magazines. Remember to incorporate these staging ideas in your next interior design shoot to achieve those professional images.

September 15, 2020
How to sell a property that needs renovation?
Selling a property that needs an overhaul can be complicated and intimidating, mainly when most of the listings online feature completely furnished houses. Even if you use high-quality images edited by a real estate photo retouching company for the listings, one thing is for sure: repairs can affect a sale. Say you have spent time and money renovating the house’s exterior, but the interior is still in bad shape. What will you do?

The main problem associated with repair issues is the money and factors that affect the market’s saleability. Such factors include the current trend in the real estate market, competition, and investment return.

You can spend money on fixing the home’s issues before putting it up for sale as a seller. It does not mean repairing everything; sometimes, improving what is visible to the buyers’ eyes is okay. Still, it would be best if you informed him or her about the other possible repairs.

Buyers consider the “as is” condition of a property when making a deal. The selling process becomes more difficult as the potential buyers ask for more information about the house or building. When answering their queries, it is better to be honest than lying about the property’s situation.

Things to Consider Before Doing Repairs

Weigh the cost of the proposed repairs

Smart sellers will not make reckless decisions. It is appropriate for them to weigh the cost of the renovations against the home’s market value after the upgrades are completed. The idea is that the improvements may become of no use if it cannot return the investment once the property is sold. In short, evaluate its pros and cons.

Take a tour at your neighborhood

Give time to take an afternoon off to tour other homes within the vicinity with your agent. It helps if you take down notes on the condition and amenities in these homes. Next, compare homes in the neighborhood to yours. Highlight the crucial parts of the house, such as the kitchen, bathroom, and the rooms. If most of them have upgraded these parts, you should concentrate on fixing them too. Remember that these homes are your competition, and buyers are easily attracted to a ‘ready to move-in’ home.

Consider doing minor remodeling than a complete overhaul

Sometimes, it is better to do some minor fixes to your home – may be a complete remodeling of the kitchen or the bathroom that can add value to the investment. This doesn’t mean you have to buy designer appliances and tear out the kitchen cabinets. You just need to do a minor remodel – either by redesigning the kitchen and adding some state-of-the-art facilities into it. You can also focus on the paint. Sometimes, a simple change of color in the kitchen or bathroom and installing updated hardware can give them an all-new look.

Consider the security and safety issues

Here are some home improvements worth doing, especially that these are the most common issues encountered by buyers and inspectors that could flag some safety and security issues.
- Replacing the roof
- Repairing pipes, sewer connection, or septic system
- Addressing termite, mold, or water damage
- Updating the electrical panel
- Updating the HVAC system
- Installing a new water heater
Evaluate your capability

Try considering as well your ability to do some repairs. Are you into it financially? For example, it will not be a smart choice to do the renovations if you will borrow money to accomplish it. You will end up getting debt, and if you fail to sell the home based on your desired amount, the worth of the money you spent on the repairs are useless. There will be no profit gained at all.

Practical Tips to Sell Your Home Fast (even if it needs renovation)

Most of the time, renovations are costly. Such an amount of money may not be included in your budget, ever since you have planned to sell it. The truth is some prospective buyers are willing to shoulder the renovations all by themselves, but what if it is the other way around?

When this happens, you can always negotiate with the buyer, ask help from a professional real estate agent to deal with the property’s interested buyers, or give up entirely the idea of selling the place until repairs are done. Besides, here are some practical tips you can try.

Price the house lower than the usual

This option may not give you the best profit out of the deal, but if you do not want to shell out money for the repairs before selling, you can opt to sell it for a lower price than the ideal. Most buyers will negotiate with this option, especially that they need to pay for whatever renovations are required.

Consider the idea of fixer-uppers homebuyers

A fixer-upper refers to a property that requires repair even if it usually can be lived in or used as it is. Buyers who are interested in fixer-uppers are generally looking for those that need only light cosmetic repairs. Most of the time, they are buyers who either don’t qualify to buy a more expensive property or want to profit by fixing up the home and then resell it again. Here are a few tips to make the most of your fixer-upper listing.
- Price it accordingly. Ensure you know if you’re selling in a buyer or a seller’s market before pricing it. It can help if you benchmark the current home prices with the same condition as yours before dropping the digits.
- Focus on the positive side of the deal. Even if your house needs some repairs, other factors such as the location, lot size, and floor plan can be your unique selling points.
- Use keywords with high search volumes. Ensure a complete description of the home in your listing because buyers always appreciate having a detailed one. Consider eye-catching keywords that can add value and searchability to your listing. Doing a bit of search engine optimization (SEO) can help you stand out among others.
- Add quality real estate images – even if you are selling a property that needs renovation, make sure to use pictures processed by a real estate photo retouching company.
Doing easy upgrades to sell your home fast

Beyond any critical updates, think about the other easy things to do before selling your house. Here are some of the quick and economical upgrades you can consider.
- Caulking in bathrooms and kitchens – this is especially important since pipe leakages usually cause headaches to the new owner. Repairing faulty pipes adds value to the property and makes it sell fast.
- Having the carpets cleaned – if you are putting up a house for sale with all the old appliances, decorations, and furniture, make sure that they are still in good condition and usable. For carpets, have it cleaned with a professional cleaner.
- A fresh coat of paint, always in a neutral color – the choice of paint color also affects the property’s saleability. It is often recommended to choose neutral colors since they are attractive and pleasant to the eyes. Among the best neutral hues to choose from are beige, ivory, taupe, black, gray, and white.
- Improving lighting by adding fixtures or replacing bulbs – no one wants a home without any functional lights. Make sure to fix this issue at least before putting up the listing.
Overall, these are only some useful tips to follow and consider if you are selling a property that needs renovation. Hoping this helps, and best luck!
September 1, 2020
4 Reasons that Explain Why Open Communication is Vital in Outsourced Photo Editing Work

Photo editing is an essential stage in every real estate photo shoot. Without this process, the final images look dull and unpresentable. For one, real estate photography becomes a vital element of the real estate industry because of its significant role in creating engaging and impactful listings. Hence, without the compelling visuals that add value to the property, closing a sale is difficult to accomplish.

Making amazing real estate images take time, with editing as the most time-consuming part. Having the perfect raw shots does not mean great photos already. There is still a need for excellent photo editing skills to achieve the ideal photos suited for real estate listings.

Unless you are a pro in image post-processing, editing can take up your time – from up to 20 minutes or more, especially if the image needs a lot of modifications to enhance its quality and aesthetics. You are lucky to find a photographer who can both take excellent photos and edit them at the same time. Otherwise, you need to get this service from a third-party real estate photo editing company.

Outsourcing your editing needs means working with a team of expert editors to handle all your instructions and modification requests. If you are outsourcing your photo editing needs, it is essential to establish open and constant communication with your real estate photo editing company. Otherwise, you cannot expect quality outputs right away.

Here are other reasons why open communication is necessary when outsourcing your photo editing.

Minimizes the chance to have incorrect outputs

If you are communicating with your team all the time, it is less likely to commit unintended mistakes about your shots. Your editors appreciate an active communication between you and them because it makes everyone in the team comfortable. It gives them the idea that you are approachable and always ready to cater to any questions.

Encourages you and the editors to become proactive

It is best to have a proactive attitude when working with a team. As the client, you can be dynamic, but sometimes, your ideas are not enough. It makes sense to get a new and fresh perspective from someone who is more immersed in the editing side than on your thoughts. Photo editors are experts individuals who possess the necessary skills to create the perfect images for you. If they are proactive enough to suggest some points for improvement, it is already a plus for you.

Allows you to track progress for free

You are aware that almost every messaging tool is available for free. Messenger, Skype, Viber, Slack, and other open applications can connect you with your editing team without incurring additional costs. You can also use email for free. However, make sure that all communication is established in trusted channels only. Also, try to monitor communication media daily so that you can keep track of the following: (1) messages documentation (2) make sure recipients are aware of the messages, and (3) recipients will reply to messages.

Builds rapport

Open communication is the key to building a good rapport with the team. If you are the type of client who tends to work with a team on a long term basis, it is best to establish rapport between the key members of the group. Doing this will make you have a strong bond with your team. It will prevent unnecessary miscommunications, and if there are some, it can be quickly addressed, and escalations will be prevented.

These are only some of the excellent benefits of practicing open communication with your outsourced photo editing team. We hope that this article gives you insights on why you should start communicating with your editing team as soon as possible.

August 24, 2020
5 Useful Real Estate Photography Hacks

Doing real estate related work is never easy, especially when it comes to real estate photography. For one, taking pictures of properties is not just for the sake of it. It has a purpose, and it needs to be done professionally.

In photography, having a niche is imperative. While most photographers may be able to capture different types of images, niching allows them to practice and hone their skills, particularly in only one subject. Hence, some only specialize in weddings, fun shoots, corporate events, real estate, etc.

Photographers are also expected to be pro editors. They should know how to improve their shots and have a good mastery of the craft. Yet, in reality, not all photographers practicing in the real estate niche are expert editors. Sometimes, they still need the help of a real estate photo editing company to polish the images.

That is why knowing some useful photography hacks can help photographers to capture images that need minimal editing or even edit-free photos. Here are a few handy tips to get awesome shots.

1. Determine the exact area to shoot

Some clients do not want to capture the whole area, especially if some of the space is unattractive. It is best practice to ask the owner if there are any furniture or areas of the property that should be excluded from the shoot. This will help you save time in the editing process, either by yourself or through the help of a real estate photo editing company.

2. Use a wide lens

Using a lens that is at least 12 mm wide will yield more realistic results. It will make the interiors look more significant than they are. One tip to consider is to check with the realtor if some areas should look spacious to lure more interested buyers.

3. Feature attractive furniture and decorations

When shooting images for a home or any properties, it is best to show its most appealing side, including the furniture and the ornaments. For example, you can highlight a vintage chair or dining set to show intricate pieces of furniture. You can also highlight elegant staircases, accent windows, and walls.

4. Experiment with angles and heights

If you are unsure about where to start shooting or what aspect to use, try testing various angles and heights to make your shots stand out. Take note of photography fundamentals. For example, do not shoot directly at walls because it can make the photo look flat. It is always better to shoot from corners to create depth in the images. On the other hand, the use of low angles is useful, especially in kitchens. Shooting at eye or shoulder level is not always recommended. Moreover, when shooting the exterior of a house, aerial shots are favored to capture more property features.

5. Open all doors and straighten all curtains and cushions

Make it your goal to have neat shots. However, it is a challenge if the room has multiple entrances. The best hack to do is to open all sliding doors because it always creates depth in shots. Hence, you get a “huge space” impression. On the other hand, shooting kitchen and living areas tend to be difficult because of the furniture. The best hack to make this easy is to straighten all essential items such as the kitchen stools, cushions on sofas, books, dining, and outdoor chairs, including all the curtains.

Those are only five of the many hacks you can practice while taking images of a property. Take time to learn the skills, and eventually, you will get the hang of it. We hope these hacks can help you out!

August 17, 2020
How to sell your property using floor plans?
If there is one thing that other realtors tend to forget in their listings these days aside from the real estate images, it is the floor plan.

A floor plan is a drawing to scale that shows the property as seen from above. It shows the layout and the connection between rooms and spaces of the property.

While engaging visuals capture a buyer’s attention, the floor plan still has an essential purpose in a listing that can influence the buyer’s decision.

So, how can you make use of floor plans to leverage your listing? Here are some proven ways you can try.

Add it in listings

Having the perfect visuals is excellent, but not if your client wants to see the property’s open layout. This is why you need the floor plans. Potential buyers love floor plans because they give them better visualization of the property. A single floor plan can provide a more accurate flow of the rooms than having a furnished photo alone.

Highlight its importance

When you prepare the listing, try to include a section about the plans and its uses. Discuss there briefly the floor plans included in the listing and how to use them. This will give them better insights.

Add it on brochures (online and offline)

If your real estate marketing materials include catalogs, do not forget to add them. Adding floor plans into online property brochures adds a touch of professionalism. It sets your listing apart from other available listings online. On the other hand, if you also practice offline marketing of the property by handing out printed brochures, do not forget to add the floor plans. It is those little details that sell a property.

Pair it with compelling real estate images

A realtor’s job is to make buyers fall in love with the property you’re selling. Using high-quality and attractive images processed by a real estate photo editing company gives agents the advantage to have more potential buyers. But, this is only one thing, because adding floor plans is another thing to consider.

These two should come in pairs. This gives prospective buyers more comprehensive and detailed listings. The retouched images from a real estate photo editing company let them visualize the property when it is fully furnished. At the same time, the floor plans give them a chance to check the layout of the overall property – how many rooms, what are the arrangements, where are the fire exits, etc.

Learn its proper usage

It is essential to know how to use floor plans correctly to get the most out of them. Here are some tips to follow::
- Make sure the floor plan’s illustration is clear. It will help to recheck too if the plan has written descriptions. Otherwise, including one is pointless.
- Always include a compass in the plan. Interested buyers want to know the direction of the property, such as how the garage faces or where the master bedroom is.
- The most important thing to check is the measurements. Most buyers want to know how big the rooms are, or how wide is the total floor and lot areas. This gives additional insights that can help them determine the value of their money.
- Put appropriate labels/legends on the floor plans. This will help the buyers navigate it efficiently, especially if the plan is for a big property.
The five ways mentioned above are practical tips to get the full benefits of using floor plans in listings to sell your property. Still, the most important thing to remember is to explain well with the buyers the advantages of purchasing the property.
August 11, 2020
The Pros and Cons of Home and Virtual Staging

Back then, when virtual staging is not yet discovered, realtors only have one option to get quality images for their listings – through home staging.

Years later, realtors have found a new way to showcase a property’s amenities, with the discovery of virtual staging. Since then, it has become a useful tool for them.

Here are some of the known pros and cons to evaluate if a home or virtual staging is the best option.

Home Staging: Pros

Open House

If you are still into the traditional way of doing the business, an open house is still the best choice. Here, you incorporate the home staging concept by hiring a home staging company to decorate the empty rooms. You can showcase the entire property to the buyers and let them feel what it would be like to live there.

Home Staging: Cons

Too Expensive

Realtors cannot deny the fact that home staging is way too expensive. It is because staging companies usually charge not only one time. In some cases, a monthly fee is needed to maintain the furniture placed in a property until you sell the place.

Time Consuming

Home staging also consumes your time during sourcing the furniture and decorations. At times, you also need to be present in the place once the set-up date is scheduled.

Virtual Staging: Pros

Cost-Effective

Virtual staging is way cheaper than the traditional home staging method. It is because it does not need any real furniture or decorations. Therefore, logistics and workforce are no longer required. Moreover, it can be done using software or the professional real estate image retouching service of a real estate photo editing company.

Marketplace Advantage

The technique also gives you an edge on the target market since it yields high-end and compelling visuals that attract potential buyers. It lets you highlight the property’s amenities and main features, not with empty photos but with fully furnished room images.

Detailed and Attractive Images

The process also lets realtors have more detailed listings than before. The images help the buyers in making informed decisions. The secret is seeking help from trusted real estate photo editors working at a reputable real estate photo editing company to further improve the virtually-staged photos.

Catalogs

If before you need to source all the furniture for home staging, now, a catalog will do all the work. Virtual stagers already have catalogs ready to check the type of furniture and decorations you want to use in the empty room.

Shorter Turnaround Time

Traditional home staging takes days to be completed, while virtual staging can be done in hours.

Virtual Staging: Cons

You Do Everything

Unless you opt to get a virtual staging company’s service, you need to do all the tasks yourself – from taking the photos to editing it through a staging app or software.

Expect Multiple Revisions

Clients tend to demand specific modifications on some images. That should be part of your expectations. At times, you will find yourself doing more work, especially if there is no support team to help you. That is why the help of a real estate photo editing company is crucial at this time. With a team of expert real estate photo editors, you should not be worried about your clients’ revisions.

As the realtor, it is still your sole discretion to choose your properties’ perfect staging method. It will be easier for you to use the mentioned pros and cons to help you make the right decision. Carefully evaluate your choice on the business and consider the ‘new normal‘ due to the current global situation brought by the coronavirus pandemic.

August 3, 2020
5 Essential Rules in Virtual Staging

With the power of virtual staging, anyone can transform an empty room into something grand and beautiful. We know that it is an excellent way to produce fast and secure real estate images appealing to potential buyers.

Moreover, it is now considered another useful technique used by real estate photo retouching companies to save time and cost, rather than opting to do a traditional home staging. In the usual virtual staging process, the real estate photo editor adds virtually designed furniture and appliances in a vacant interior space. Then, accents are added to add aesthetics to the images. As a real estate photo retouching company, adding virtual staging to your services can make your business the go-to platform for your clients’ real estate marketing needs.

Basic Virtual Staging Rules to Keep in Mind

Given the virtual staging technique’s endless possibilities, anyone can go overboard with the graphic designs to use and other effects. We know that this is unacceptable regardless of whether it is the client’s instruction or purely the real estate photo editor’s intuition.

Here are the five basic but essential virtual staging rules that you must incorporate in every project you get from a realtor or the client.

1. Knowing Your Client’s Interests and Preferences

In virtual staging, it is necessary to know your clients’ likes and dislikes regarding virtual furniture and appliances to use. You can try to ask them about the kind of furniture designs they want to have in the virtual room. Then, you can also inquire if they are interested in getting a catalog first of all the virtual furniture and appliances available to make a list and give it to you in advance. It may sound like a hassle on your part, but as the provider, you need to exert this kind of effort to make sure that your customer is happy and satisfied.

2. Always Choose a Reasonable and Realistic Design

To make virtual home staging looks realistic, the perfect blending of computer-aided design (CAD) is essential. Without the ideal knowledge to do this, the output images will never look realistic and professionally-made.

Other elements to consider when doing virtually-staged real estate images such as the lighting and shadows. This is especially needed once all the furniture is put in place on the image.

For example, an interior shot of the living room with an overlooking view of nature through a large window, you should anticipate that there are sunlight beams that can enter the room through the window. Hence, it would be best if you considered the proper placement of the other furniture in the picture that, somehow, can block the sunlight.

Moreover, even the simple details of mirrors and reflections should be visible in the real estate images. A typical example is if you have a sofa and a mirror on the room, the sofa’s reflection should be seen in the mirror to make it look more realistic.

See? If you do this kind of simple checking on the image’s details, it can make the photos look more useful and appealing. It also gives your clients the impression that you can create good listing images to offer to your clients.

3. Match the Furnishings and the Room’s Theme

The interior design’s basic principle is only to use furniture that can go well with the room’s design. It is a rule of thumb. From the appliances, furniture, and decors, everything must match the physical space.

When we say home style, it means the overall theme of the house. Does it have a contemporary design? Or, is it more modern or classic? Still, if you are unsure about the type of furniture to use, you can check some magazines and websites to get some ideas.

4. Limit the Decorations

The basic principle in decorating a room is not to overdo it. Keep it minimal and avoid being too flashy. It is still best to remain minimalistic in your design. Please resist the temptation to put virtual furnishings in every square inch of space because it can make the area look stuffy.

5. Minimize Personal Touches

Sometimes, it is also important to note that even if branding is essential, adding a touch of personal branding is not that always appealing. If possible, focus on the client’s requirements and avoid adding unnecessary details.

July 27, 2020
How Real Estate Marketing Changed Due to COVID-19?

We are already halfway down 2020, and everything that happened so far seems to be a nightmare, specifically, the coronavirus pandemic. Its massive effect worldwide does not only affect people but also crippled most nations’ economies.

With all the lockdowns and border restrictions, some businesses are forced to shut down while others can only operate utilizing a skeletal workforce. The worst part is there are varied industries affected, including real estate.

Real estate marketing is indeed booming in the past years, but now it is changing fast. As a result, marketers are left with no choice but to find alternative ways to help them manage the effects of COVID-19 in the industry.

Real Estate Market Before COVID-19

According to a Forbes report by Brenda Richarson, 2019 was an excellent year for the real estate market. There was undeniably high industry growth due to utilizing digital marketing tools to reach a broader audience and more prospective buyers. Who would have thought it would get ruined this year? The impacts of the pandemic in the real estate industry are uncontrollable, and it is killing most realtors nowadays.

How should realtors and companies cope?

Let us be honest. The real estate industry is not protected from sudden economic changes caused by this pandemic. Thus, as a realtor or an owner of a real estate photo editing company, you need to be agile and creative while incorporating critical thinking skills in devising ways on how the business can thrive during this time.

Always utilize the power of the internet. There are many restrictions on mobility, and people are advised to stay at home. Remember that one of these people may be your potential client, and one right way to reach out to them is through online channels – whether it is your website or social media accounts.

Remember that this setup is highly perceived as part of the ‘new normal’ already. This only means that people will still be reluctant to go out, visit properties, and make themselves available for a face-to-face consultation even after the pandemic subsides. So, what can you do?

Simple. Do not only make your listings or real estate photo editing company available online just for its sake. Instead, build a robust online presence and integrate digital marketing strategies to make your business or listings searchable and more visible to your target market.

Useful Tips You Can Consider

Aside from heavily investing in your digital presence, here are some other tips that you can take into account in trying to maintain your business afloat during this time.

Do not ditch online tools

If you want to remain in the real estate industry, you need to evolve. Never take for granted some of the incredible online tools that are available right now. Consider them as the perfect means to help potential buyers continue to visit homes and other properties remotely. Here are some of them:

Single Property Websites –

A site intended to make your property stand out online by having a specific site for one property with amazing photos from a real estate photo editing company.

Virtual Staging –

Utilize this tool to turn photos of an empty room into a fully staged masterpiece that can attract potential buyers.

Real Estate Video –

A more powerful tool to elevate sales.

Be patient and understanding

As a realtor, it is normal that you look forward to closing deals by the end of the day. However, it is different now. With everything being done online, you need to understand that some clients may take more time in decision-making. Be more empathetic. It may be a goal for them to buy a property, but they might have second thoughts due to the current situation. So, learn not to rush them as they decide.

Give yourself a break

Remember not to push yourself too hard. Doing so will not have any positive effects on you. If you can automate processes, then better. What is important is that you maintain online visibility all the time.

July 20, 2020
Advantages and Benefits of Single Property Websites

There is a highly recommended technique in real estate marketing that lets realtors sell properties faster and easier than using the standard multiple listings websites. It is known as the single property website: the new useful platform to showcase a property attractively.

Learning and understanding how single property websites work is helpful, especially during the pandemic when many people are putting up some of their properties for sale. It serves as an alternative option to list a property for sale online without any hassle for both the real estate agent and the buyer.

Yet, what exactly is a single property website?

Single Property Website Defined

A single property website is an exclusive website for sole property, with a detailed list of features and amenities. As the name suggests, no other properties will be made available on such a type of website. Hence, if you are looking for a site to list several properties you need to market, it is better to visit a website that offers multiple listing services (MLS).

One common feature of a single property website is its unique uniform resource locator (URL). By having this, the realtor can surely showcase a property and help leverage it in the market to advance the sale.

How does it work?

You might be wondering how a single property website can help sell the property, so here is a short and concise answer:

After you successfully created the website, you need to integrate lead capture tools into the site. It is the fastest way for realtors to know if someone is interested in the property. They will receive notifications as soon as an interested buyer shows interest in the listing. Moreover, even if the visitor on the site just downloaded some materials such as the flyers and real estate images, the realtors will get the same notification about the possible buyer.

What are its advantages and benefits?

Improved SEO Searchability

A single property website helps you get better exposure and ranking on major search engines. Compared to a listing on an MLS site, a unique property website has its URL and keywords to help your listing be visible on the internet. From this perspective, you already have the edge over the others in getting more leads and potential buyers.

More Professional Looking Website

While some MLS sites may have good property images, a single property website would not dare to use crappy photos. For one, the site should look presentable and professionally done. Hence, realtors always use high-resolution real estate images of the property taken and processed by a reputable real estate photo editing company. It is advantageous on your side as a realtor because compelling visuals add credibility to your listing. Even if you spend on pro-edited real estate images handled by a certified real estate photo editing company, it is nothing compared to the profit you can secure if you can get the deal closed with your buyer.

Useful and Budget-Friendly Marketing Tool

There is no need to spend much on the website development itself because of the available templates you can easily use in creating a single property website. Most of the available templates today have drag-and-drop features and cloud-based systems that do most of the work. Moreover, they are way cheaper than customized templates and more effective than it has ever been before.

Higher Selling Price

With the exclusivity of a single property website, you can have the chance to sell the property at a higher price than you normally would on an MLS site. It is justifiable since you made the impression that it is a luxury listing made just for your buyer.

July 13, 2020