Author: Rachelle Moore

How to master removing color casts from real estate photos?
In real estate photo editing, different techniques contribute to a lot of stunning listing images online. It needs a skilled real estate photo editor to achieve compelling photos that can be used for both online listings and traditional marketing materials. This editor must know the basics of editing and the advanced methods used in the industry, and one of these is mastering color cast removals.

For better understanding, let us define first what is a color cast.

What is a color cast?

A color cast is an unwanted tint of a specific color seen in certain parts or the whole picture. It causes a color shift of the entire image, which is technically unpleasant to see in a photo, and that is why it needs to be corrected.

Now, let us try to take a look at what causes a color cast.

Causes of Color Cast in an Image

The common reason for a color cast is the reflection by a nearby object. However, certain light types can also cause this problem and low illumination of items with different color temperatures.

This time, it will also help to know some color cast basics that can help you as a real estate photo editor.

The Basics of Color Cast

When shooting images, it helps to remember the following basics of color cast. It is one way to minimize its presence in your raw shots and make real estate photo editing easier.
- Reduce your use of ambient light. Remember that the more ambient light you use, the more color casts you will be capturing on the images.
- The flash helps. When you add flash in your shots, it dominates the other light sources in the room, helping minimize the color casts.
- Use large umbrellas or giant white reflectors to avoid bouncing flashes directly from the wall.
- Utilize the best editing software like Photoshop and Lightroom in adjusting colors during the post-processing of the raw images. Doing this can help a lot in improving the shots.
This time, here are some of the pro tips you should know to master the art of color cast removal using software like Photoshop.

Four Expert Tips to Master Color Cast Removal

Indeed, learning how to do the proper way of doing color cast removal is not easy. It would help if you had constant practice before you can become a master of the craft. Here are some pro tips you can use to enhance your skills.

Remember the necessary parts of an image

For real estate images, you should also remove color casting on the walls and parts of the rooms, composite the windows, the ceiling, and all the hard flash shadows in brighter areas of the images.

Always begin by adding an adjustment layer

You need to import first the image then lock the original layer. After, create a new layer for photo filter adjustment, label it, and duplicate it as well before starting the editing process.

Adjust the opacity

Set the opacity on your layer between 50 and 75%, but do not merge any layers yet.

Edit the other elements

This time, adjust the vibrance, exposure, temperature, and contrast in-camera, so the raw file looks clear and without noise.

These four tips pretty much sum up the overall process you need to do when doing color cast removal. You can also check this guide if you want to learn a more neutral way of doing the technique. We hope that this article can help you become a master in color cast removal in no time. Keep on practicing!
October 30, 2020
Why perspective correction matter in real estate photography?

In real estate, selling properties is a holistic approach that requires both the agent’s skills and the photographer and editor’s talents. For one, it will be impossible to create a comprehensive listing by using words alone. There is a need for visuals, that even if intangible, still make the potential buyers love the property. There is only one known way to get these compelling images – hire a competent photographer and real estate photo editor.

At times, your photographer can nail those lovely listing images right away, but unknowingly, some shots are not really perfect. There may be distortions, noise, and perspective flaws. This is one reason why your real estate photo editor should be skilled enough to notice these unwanted elements in an image. Otherwise, your pictures would look bland and unappealing.

Perspective Correction Defined

In photography, perspective means the sense of depth or space within objects in a photo. Having the correct perspective can affect the way objects look in the image by making them look bigger or smaller.

Now, if the photographer failed to achieve the perfect perspective, the real estate photo editor should apply the perspective correction to make the final images look more captivating. By definition, perspective correction, also known as perspective control or keystone correction, means correcting converging vertical and horizontal lines.

Methods of Perspective Correction

Editing software like Photoshop and Lightroom is usually used to adjust the vertical and horizontal lines that distort images. Doing this to property’s images will amaze buyers with its realistic ambiance. Hence, make sure that your editor knows the technique well and is familiar with the following methods:

Vertical Perspective Correction

The vertical correction is used to align the image’s mispositioned vertical line, which is usually caused by a tilted camera. By positioning it correctly, the image’s point of view is improved.

Horizontal Perspective Correction

For horizontal perspective correction, the goal is to make an image look more professional and not awkward. The editor should make sure that the image has aligned horizontal lines to prevent it from looking weird.

Perspective Cropping

When taking images, the original pixel dimensions are essential for perfect photographs. Having a blank area in the photos disturb the original pixel dimension, and the best way to address this is by cropping the image until the right pixel dimension is achieved. This is basically what perspective cropping is all about. It is also a great alternative technique to use in removing other unwanted elements in the picture.

Angle Perspective Correction

By using this type of correction, editors can eliminate the irregularity in the angle of an image caused by inappropriate camera tilting. To do this, some rotating methods and other wide-angle correction perspective methods are applied in the picture.

Remember that using the perspective correction technique is an advanced method that should be done only by skilled editors. Software like Photoshop and Lightroom provide great perspective correction tools that aid editors with their work. Moreover, using such tools is not difficult to learn and master, especially if the editor already has a solid background in using any of the aforementioned tools.

In the end, incorporating these corrections in your real estate images will surely yield great real estate images that do not only sell properties but also adds value to every buyer’s expectation towards the property. This method does not completely alter the images, so the likelihood of having photo manipulation issues is less likely to happen. This alone adds credibility to your company and name. Instead, it only enhances the photos without getting rid of the property’s original details.

October 20, 2020
The Difference Between Color Correction and Grading
One key to generating awesome images is to nail the perfect color correction and grading that complement the photos. It is common for photographers to capture the best pictures of the property. While they think these are excellent shots, real estate photo editors quickly spot a few issues on the photos due to lighting irregularities or other problems.

Implementing the right color correction and grading levels makes the final real estate images look more captivating, which equates to getting more potential buyers that yield conversions. Hence, the concept of this color correction and grading technique is essential, not just for photo editors to improve their skills, but for the realtors to get compelling images.

Color Correction and Color Grading Defined

So, what is color correction, and how does it differ from color grading?

Color correction is a photo enhancement technique where adjustments are made to an image to correct the photo’s deviations. Likewise, in video footage, it refers to the process where each clip is altered to match a consistent standard of appearance, as seen by the naked eyes. The method includes correcting the contrast, ISO, noise, white balance, and exposure for images. On the other hand, in videos, the correction process includes balancing out the colors to ensure that everything is even.

Meanwhile, color grading is a multi-process editing technique used by real estate photo editors. Through this process, one can easily alter the visual tone of an image. It can also remove any distracting objects in the background and bring a professional touch to photos. Color grading is an intricate process compared to color correction, which means you should hire the best for this work.

The color grading process and use are similar when used in videos since its primary use is to enhance colors on the clip. Again, this creates a new tone or mood that gives a better impression than the raw and bare footage.

With these techniques, turning real estate images into awesome and compelling listing photos become achievable. It makes the photos look more presentable, giving the right impressions to potential buyers. Editing real estate images based on the acceptable measures is considered alright, given that the manipulation added on the photos does not go way overboard. Otherwise, it will only make the images deceive potential buyers – a big red flag for property owners and realtors.

Color Correction and Color Grading Software to Use

Without the proper software, doing color correction or grading is quite impossible. You need to invest in useful tools and applications that can help you enhance the images better. Some of the most popular ones are Adobe Photoshop and Adobe Lightroom. There is also a free program Gimp and other online photo editors such as Pixlr and Fotor.

Pro Tips for You

Before starting with your photo editing work that involves applying the color correction and grading techniques, consider doing the following:
- Before doing color grading, make sure to adjust first with your camera.
- Always make sure your file extension is changed from JPEG to RAW.
- Adjust the white balance
- Make use of the histogram.
- Use presets when editing.
- Create your presets according to your needs.
- Do not just familiarize the process; learn, and master it.
In the end, using color correction and grading in real estate images and videos yield more compelling outputs that potential buyers want to see. Again, a great photograph is not all about the camera used; it still has something to do with the editing. It makes dull images look vivid and highlights more of the property’s main features.
October 13, 2020
7 Picture Editing Tips to Make Your Real Estate Drone Images Stand Out

As aerial shots in real estate photography become more in-demand, the rising need for skilled real estate photo editors has increased over time since they can enhance drone images.

Using a high-end drone camera does not necessarily mean getting the best images right away. At times, your shots may seem okay, but if you take a closer look, you can notice that something is not right, or there are some lacking aspects that you want to see on the images.
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These observations are standard and are part of the improvements you should focus on to have aesthetically presentable drone images of a property. TL;DR: Here are six proven editing tips for drone images that can improve your shots.

Crop the image properly

Regardless of the kind of property, it is part of photography basics to crop an image. Doing this can add a dramatic effect on the photo. It also emphasizes the subject of the picture. Make sure that your real estate photo editor knows the rule of thirds well, so the picture’s focal point will be along the vertical or horizontal line intersection.

Make use of the healing brush

When taking drone images, expect that there are some unnecessary things captured in the photos. However, you do not have to worry because eliminating these unuseful things is comfortable using the healing brush tool. This tool is standard in Adobe Photoshop and other photo editing software.

Balance the levels

One great key in editing drone images is to balance the photo elements accordingly. Being able to adjust the brightness, contrast, saturation, sharpness, and other aspects of the image grab people’s attention. The editors may not get it right the first try, but they can perfect the outputs by playing with the presets and the right levels of adjustments.

Tweak the saturation

As mentioned previously, saturation is part of an image’s elements that can bring tremendous changes to the photos, if used correctly. Saturation is responsible for getting those intense colors that add more vibrance to the images. However, be careful and remember that with color saturation, less is more. Please do not turn the photos into something so dark and dull, like the shots we had decades ago.

Sharpen the image

Since drone photos are taken from high altitude, sharpening them highlights the edges in your photos. This process also adds a little more contrast to your masterpiece. When using this feature, one pro advice is not to overdo it because it can make the images look unnatural, which is a big no for real estate images.

Don’t apply the same setting

In real estate photography, every photo captured by your camera is different. The same thing remains true in editing. What works on one image may not work with other pictures. Technically, this means editing the pictures from scratch and making manual adjustments that fit the photos well.

Do final touches

After following the first six steps, it is best to do the final touches to the images, ready them for printing (for magazines), save the soft copies right away, and use them for your online listings. It is best to recheck every picture and spot other parts of the photos that need enhancements during the final retouching stage. Once done, apply the necessary edits and save the images.

In the end, these seven editing tips should help you create the best real estate images that capture buyers’ attention and sell properties. It is best to use these pointers for aerial shots and the usual interior and exterior photography of the property. Above anything else, always look for the best photo editor to take care of your images, unless you have photo editing knowledge.

October 9, 2020
How to ensure that your listing photos will sell your home?

Are you planning to sell your property but unsure how to start and what to include? Sure enough, this alone can be challenging. Yet, with a proper understanding of how listing elements work, you can create a powerful one to attract potential buyers.

A real estate listing has many parts that contain specific details about the property, such as the building name, list date, Google street view, photos and videos, virtual reality tours schedule, floor plans, amenities, and restrictions.

Howewer, out of this information, captivating real estate images helps significantly make the listing stand out and be noticed online by buyers seeking a property to purchase.

If you wonder how real estate images become valuable assets of a listing, here are some explanations that can make you understand why.

Invest in real estate photography

A photo speaks a thousand words. This one sounds cliche, but yes, an image has many things to say than what words can do. In today’s internet age, people are not much engaged in reading anymore; instead, they prefer looking at images or illustrations. Hence, it is one reason why you must have a budget for real estate photography. Remember that you can always take photos on your own, but it will be impossible for you to nail the best images to use in the listings unless you are a pro.

Find an efficient real estate photo editor

Having the best photographer is good, but having a professional real estate photo editor is another thing. It is essential to have someone knowledgeable in editing to ensure that all the raw images are processed well during the post-production stage. Otherwise, the images are of no use in your listing.

Observe proper image composition

Another way to ensure that the images become useful assets in a listing is to note image composition at all times. Most of the time, the photographer already knows this, but you can add insights into how you want to see the image inside the frame.

Eliminate distractions

Before starting the photoshoot, make sure you declutter the area. Having unnecessary things everywhere does not give good impressions and does not highlight the home’s features. If you do not have anywhere to put your extra belongings, it is best to rent a temporary storage unit to store them while the home is for sale.

Highlight the home’s best features

If the property for sale has some renovated spaces, feature some of them on the images, and highlight the listing. Ensure that the photographer will take several pictures of these renovated areas so the editor can have options when editing the photos. It will help if you can orient the photographer ahead of time about these areas to proceed with the shoot, even without you on site.

Filter your listing photos

Remember to be selective with your listing images. The rule is simple: when it comes to listing photos, quality trumps quantity. That is why you should use only the best pictures on your listing to make sure that such a listing becomes a useful marketing tool. There is no need to include a hundred photos in a single listing because that is too overwhelming. Just make sure you have the right number of images for the kind of property you are selling.

In the end, ensuring that the listing photos are useful still depends on how it is done pre and post productions, plus the creativity and style added to the raw shots. The proper use of the edited photos should also be observed by the realtor to boost the listing’s visibility online.

October 1, 2020
How to shoot the flambient method for real estate photography?

Photographers, regardless of their niche, are aware of the varied photography techniques they should know to do their jobs well.

One of these techniques is the use of the “flambient method.” In real estate photography, techniques like high dynamic range (HDR) and flambient photography are quite useful in shooting the perfect real estate images.

In learning the “flambient” technique, it is vital first to understand its principle and how it is applied during real estate photo editing. The “flambient” method involves combining both flash and ambient light in shots. It is one of the fastest-growing techniques for shooting real estate images.

But, why shoot flambient? As you may know, there are always pros and cons to utilizing varied photography techniques. For example, shooting in ambient light yields the most natural-looking images, but often results in walls that have shifted or lost most of their color and shadow areas that are a little too dark.

On the other hand, shooting using pure flash can result in an image that looks fake, with shadows pointing towards the windows instead of away. This is when the flambient method becomes significant. It recognizes both the strengths and limitations of shooting all-flash or all ambient. It is the solution to get the best of both worlds.

If you are interested in doing flambient photography, here is a quick guide on using this technique to capture great shots that highlight the best features of homes and other properties.

Take shots thrice

The rule of thumb is to take at least three photos of the room when shooting using the flambient style.

Perfect the ambient shot

Remember not to use flash when using this technique. Just utilize the natural light coming off the room. Make sure to expose in the middle of the room, so you get a nice overall picture. Also, shoot in RAW, so you maximize the use of dynamic range later on. Here is a classic setup to follow: If you have a room with an extreme dynamic range, you should shoot a bracket of 3 images. These photos should also have 0 as the “if only” exposure, then add -2 and +2 shots to allow room to capture the shadows and highlights.

Master the flash shot

A flash shot is usually meant to get a well-exposed image. In doing this, it is better to set your flash off-camera below a lovely white ceiling pointing straight up. Try holding the camera at 18 inches to 2 feet from the top. Then, leave the flash on the camera to get the best exposure to the room.

Focus on the window shots

When you have a nice window view, you want to capture and include in your real estate listing, and it is recommended to shoot thrice specifically for the windows. Ensure enough exposure for the windows and always point a high powered flash directly at the window frames. Doing this will make the blending process during real estate photo editing significantly easy. Always experiment in shooting images at varied angles to secure a shot with at least flash reflections. You can also choose to eliminate them, but turn off your flash and shoot one without the flash. Just make sure not to adjust the camera exposure at all.

These are four useful tips in incorporating the flambient method in your real estate photography. If utilized well, this strategy can help leverage real estate listings and attract more potential buyers using professional and compelling images. Always make sure to invest in quality images for your properties by choosing a great photographer and editor at the same time.

September 25, 2020
How virtual renovation help realtors and homebuyers?

Aside from the attractive innovation on the traditional home staging method known as virtual staging, there is another useful and highly regarded technique in the real estate marketing scheme that has proven its worth over time – virtual renovation.

The idea of this method is very similar to virtual staging, except for the purpose. Technically, virtual renovation is a form of real estate photo editing that uses 3D designs to polish images with “virtual things” such as furniture and fixtures (usually done in virtual staging) inserted into the pictures. However, in the virtual renovation, it is not about how to fill a space. Instead, it is all about how future homeowners can visualize the home renovations the original owner is planning to accomplish.

This technique is a lifesaver for realtors, mainly if the property to sell needs a major revamp, but needs to have some prospective buyers already. The not-quite-real shots are meant to show the house’s potential to a buyer with a renovation budget to bring it to life. This method helps future buyers see what the property will look like finally with all the necessary changes in the yard or garage, primary room revamp, additional furniture, wall paints, etc.

Yet, how effective are virtual renovation pictures when it comes to selling? Here are some facts that support the effectiveness of inserting virtual renovation photos in an online listing.

An efficient tool for selling homes

If you are wondering if this technique is useful, the answer is a big “yes.” With home staging’s popularity, buyers now have a way to imagine what the place might look like if it is empty or if the furniture is unattractive. Then, virtual renovation takes the guesswork out of homes that need massive renovations. Even with the need for repairing some parts of the house, buyers still find them fascinating because of the value it creates after all the work is done.

Gives homebuyers time to decide and have enough budget

Adding some renovation photos in the listing allows buyers to evaluate their choices based on their capability and budget. The realtor’s job is to make them aware that a particular property needs this kind of restoration and know if they are willing to shoulder the proposed repair expenses. This paves the way for a more transparent transaction and helps the buyer make a more sound decision.

Builds realtor’s credibility and partnership

Over time, some realtors build their credibility through the way they deal with buyers. By providing renovation photos, they can clearly show that they are selling the property in good faith by not hiding any possible repairs that the buyer may have to do as soon as they become under their responsibility. Moreover, realtors and real estate photo editing companies can strengthen their existing partnership, since more trusted clients will be seeking the realtors help already.

Helps home buyers find their dream home

Sometimes, home buyers do not have enough funds to buy a brand new home. In this case, they are eyeing for an alternative option in fixer-upper houses or those properties that need repairs. Buyers on a strict budget often choose this kind of stuff because they can still save a lot of money, even with all the renovations compared to buying a new home.

In the end, doing a virtual house renovation is an enticing option for both realtors, homeowners, and prospective buyers. It benefits them in a way or two, makes house renovations easier, provides better visualization available for viewing, and is cost-effective since it does not require homeowners to spend more dime in doing the actual renovations beforehand.

September 21, 2020
5 Innovative Virtual Staging Ideas for Interior Design

Doing interior photography involves staging methods – either traditional or virtual. Regardless of the client’s choice, most photographers and real estate photo editors need ample time to check out the property and talk to the interior designer, primarily if the place will be staged using virtual home staging.

Unlike the traditional home staging setup, virtual staging needs thorough planning, especially on the editing part since this is the time where real estate photo editors insert the staging process. This means that as the editor, you should already know some of the virtual staging basics.

Virtual staging involves using computer software to alter a photograph. Most of the time, it is used in real estate images (both exterior and interior) to fill the empty spaces with appropriate furniture and fixtures.

Doing this helps clients save money and time compared to using the traditional staging method wherein real furniture is needed. This technique is proven to be a useful marketing tool, especially for those buyers who prefer online transactions. It allows them to see a realistic vision of what the room will look like furnished.

In a renovated 1920s bungalow, Phixer applied a Scandinavian-themed virtual staging—white-washed woods, warm textiles, plants—leading to a 20% increase in click-throughs compared to prior listing photos.

Here’s how Phixer’s virtual staging process for interior design works: Clients select 1–2 themes. Designers integrate furniture, color palettes, and accessories consistent with that style. The result: cohesive, stylish rooms that align with buyer expectations.

Here are five creative ideas to help you (both photographers and editors) if you are up for an interior design photo shoot that involves virtual staging.

Learn the basics

Simplified, it means making sure the room is empty, clean, and well-lit before taking any shots. There must be teamwork between the photographer and the editor to yield high-quality interior images. Having excellent photographs gives the virtual staging artists more time to edit the pictures without fixing many elements of the original photos.

Create a striking balance

Once you start editing the photos, establish a balanced design that incorporates both clean and inviting vibes. For example, most modern interior design features minimalistic aesthetics. While this can be an excellent idea for a clean, straightforward look, bear in mind that some buyers prefer a more inviting feel to the overall ambiance. They may have furniture and some possessions that need visualization, which should be one of the things you should consider.

Determine the focal point to catch everyone’s attention

Make sure to put a piece of furniture or leave a single area striking enough to catch the attention of anyone who walks in. For example, you can put a fireplace, a great window, or a beautiful couch in the room that stands out and stays noticeable right away.

Use natural lighting

One key to great virtually-staged images is the proper use of lighting. Most of the time, natural lighting is the most common way to achieve perfect pictures. Yet, using studio lighting is acceptable, especially if natural lighting is unavailable.

Use a neutral background

Setting a neutral color foundation creates an emotional tone. Using this hue for the environment is perfect as it blends with other color highlights within the room. Moreover, it sets a calm and inviting tone to each room that you stage. The neutral palette stands out when you use splashes of color. In return, it excites and enthuses prospective buyers. For example, you can add the accents on the cushions, rugs, flowers, or paintings. The eyes easily distinguish these things inside the room, so it gives buyers a different perspective when it comes to color matching.

In the end, there are endless when it comes to virtual staging, and the best photographers can take great shots while the skilled editors can turn the ordinary room shots into something that looks like the one in magazines. Remember to incorporate these staging ideas in your next interior design shoot to achieve those professional images.

Frequently Asked Questions

Can virtual staging reflect different interior design styles?

Absolutely. Virtual staging can simulate modern, rustic, mid-century, minimalist, or industrial styles—customized by audience taste.

Will virtual staging show accurately in print brochures?

Yes, the same staged images work perfectly for digital listings and printed marketing materials.

September 15, 2020
How to sell a property that needs renovation?
Selling a property that needs an overhaul can be complicated and intimidating, mainly when most of the listings online feature completely furnished houses. Even if you use high-quality images edited by a real estate photo retouching company for the listings, one thing is for sure: repairs can affect a sale. Say you have spent time and money renovating the house’s exterior, but the interior is still in bad shape. What will you do?

The main problem associated with repair issues is the money and factors that affect the market’s saleability. Such factors include the current trend in the real estate market, competition, and investment return.

You can spend money on fixing the home’s issues before putting it up for sale as a seller. It does not mean repairing everything; sometimes, improving what is visible to the buyers’ eyes is okay. Still, it would be best if you informed him or her about the other possible repairs.

Buyers consider the “as is” condition of a property when making a deal. The selling process becomes more difficult as the potential buyers ask for more information about the house or building. When answering their queries, it is better to be honest than lying about the property’s situation.

Things to Consider Before Doing Repairs

Weigh the cost of the proposed repairs

Smart sellers will not make reckless decisions. It is appropriate for them to weigh the cost of the renovations against the home’s market value after the upgrades are completed. The idea is that the improvements may become of no use if it cannot return the investment once the property is sold. In short, evaluate its pros and cons.

Take a tour at your neighborhood

Give time to take an afternoon off to tour other homes within the vicinity with your agent. It helps if you take down notes on the condition and amenities in these homes. Next, compare homes in the neighborhood to yours. Highlight the crucial parts of the house, such as the kitchen, bathroom, and the rooms. If most of them have upgraded these parts, you should concentrate on fixing them too. Remember that these homes are your competition, and buyers are easily attracted to a ‘ready to move-in’ home.

Consider doing minor remodeling than a complete overhaul

Sometimes, it is better to do some minor fixes to your home – may be a complete remodeling of the kitchen or the bathroom that can add value to the investment. This doesn’t mean you have to buy designer appliances and tear out the kitchen cabinets. You just need to do a minor remodel – either by redesigning the kitchen and adding some state-of-the-art facilities into it. You can also focus on the paint. Sometimes, a simple change of color in the kitchen or bathroom and installing updated hardware can give them an all-new look.

Consider the security and safety issues

Here are some home improvements worth doing, especially that these are the most common issues encountered by buyers and inspectors that could flag some safety and security issues.
- Replacing the roof
- Repairing pipes, sewer connection, or septic system
- Addressing termite, mold, or water damage
- Updating the electrical panel
- Updating the HVAC system
- Installing a new water heater
Evaluate your capability

Try considering as well your ability to do some repairs. Are you into it financially? For example, it will not be a smart choice to do the renovations if you will borrow money to accomplish it. You will end up getting debt, and if you fail to sell the home based on your desired amount, the worth of the money you spent on the repairs are useless. There will be no profit gained at all.

Practical Tips to Sell Your Home Fast (even if it needs renovation)

Most of the time, renovations are costly. Such an amount of money may not be included in your budget, ever since you have planned to sell it. The truth is some prospective buyers are willing to shoulder the renovations all by themselves, but what if it is the other way around?

When this happens, you can always negotiate with the buyer, ask help from a professional real estate agent to deal with the property’s interested buyers, or give up entirely the idea of selling the place until repairs are done. Besides, here are some practical tips you can try.

Price the house lower than the usual

This option may not give you the best profit out of the deal, but if you do not want to shell out money for the repairs before selling, you can opt to sell it for a lower price than the ideal. Most buyers will negotiate with this option, especially that they need to pay for whatever renovations are required.

Consider the idea of fixer-uppers homebuyers

A fixer-upper refers to a property that requires repair even if it usually can be lived in or used as it is. Buyers who are interested in fixer-uppers are generally looking for those that need only light cosmetic repairs. Most of the time, they are buyers who either don’t qualify to buy a more expensive property or want to profit by fixing up the home and then resell it again. Here are a few tips to make the most of your fixer-upper listing.
- Price it accordingly. Ensure you know if you’re selling in a buyer or a seller’s market before pricing it. It can help if you benchmark the current home prices with the same condition as yours before dropping the digits.
- Focus on the positive side of the deal. Even if your house needs some repairs, other factors such as the location, lot size, and floor plan can be your unique selling points.
- Use keywords with high search volumes. Ensure a complete description of the home in your listing because buyers always appreciate having a detailed one. Consider eye-catching keywords that can add value and searchability to your listing. Doing a bit of search engine optimization (SEO) can help you stand out among others.
- Add quality real estate images – even if you are selling a property that needs renovation, make sure to use pictures processed by a real estate photo retouching company.
Doing easy upgrades to sell your home fast

Beyond any critical updates, think about the other easy things to do before selling your house. Here are some of the quick and economical upgrades you can consider.
- Caulking in bathrooms and kitchens – this is especially important since pipe leakages usually cause headaches to the new owner. Repairing faulty pipes adds value to the property and makes it sell fast.
- Having the carpets cleaned – if you are putting up a house for sale with all the old appliances, decorations, and furniture, make sure that they are still in good condition and usable. For carpets, have it cleaned with a professional cleaner.
- A fresh coat of paint, always in a neutral color – the choice of paint color also affects the property’s saleability. It is often recommended to choose neutral colors since they are attractive and pleasant to the eyes. Among the best neutral hues to choose from are beige, ivory, taupe, black, gray, and white.
- Improving lighting by adding fixtures or replacing bulbs – no one wants a home without any functional lights. Make sure to fix this issue at least before putting up the listing.
Overall, these are only some useful tips to follow and consider if you are selling a property that needs renovation. Hoping this helps, and best luck!
September 1, 2020